Sunita Kharate

@sbup.edu.in

Senior Assistant Professor , Marketing Management
Sri Balaji University Pune

Sunita Kharate is an academic professional with teaching and research interests in the areas of management and marketing management. She is actively involved in guiding students through practical and industry-oriented learning.

EDUCATION

PhD , MBA (Marketing Management) , SET

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Multidisciplinary, Management of Technology and Innovation
60

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Impact of emergent consumer expectations on purchase decisions of sustainable organic food products
    S Kharate, N Zaware
    Sustainable Smart Technology Businesses in Global Economies, 452-463 , 2025
    2025.0
    Citations: 5
  • A STUDY OF MANAGERS’ ATTITUDE TOWARDS ETHICAL MARKETING PRACTICES
    DSK Dr. Nitin Zaware
    Indian Journal of Psychology 15 (8), 191-199 , 2024
    2024.0
    Citations: 5
  • FROM BOWLS TO BRANDS: AN EMPIRICAL STUDY ASSESSING CUSTOMER PREFERENCES FOR BREAKFAST CEREAL BRANDS IN INDIA
    DS Kharate
    International Journal of Cultural Studies and Social Sciences 20 (Issue-1 … , 2024
    2024.0
  • An empirical study of the impact of Neurobranding applications used by Amul on consumer buying behavior
    DKR Sunita Kharate
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 254–264 , 2024
    2024.0
  • Confronting Legal Hurdles in the Battle against AI-Driven Deepfake Misinformation
    GP Sunita Kharate, Sudeepta Banerjee
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 265–271 , 2024
    2024.0
  • Emerging trends in data-driven marketing
    N Behare, M Chaudhari, S Sharma, AC Sane, S Kharate, S Waghulkar, ...
    Data-Driven Marketing for Strategic Success, 323-358 , 2024
    2024.0
    Citations: 4
  • Analysis of Online Shopping Behavior of Millennials in the Indian Market Context
    DS Kharate
    European Economic Letters 14 (2), 2960- 2967 , 2024
    2024.0
  • Analysing Impact of Work Environment on Employee Well-Being: To Flourish the Employee's Performance in An Organisation
    DS Kharate
    European Economic Letters 14 (2), 2951-2959 , 2024
    2024.0
  • THE STUDY OF GENETICALLY MODIFIED ORGANISM (GMO) AND REGULATORY FRAMEWORK IN INDIA FOR GMO FOOD PRODUCTS
    DNZ Sunita Kharate
    Utkal Historical Research Journal, ISSN : 0976-2132 36 (No.1(II) 2023), 173-180 , 2023
    2023.0
    Citations: 6
  • Aspeculative Study Of The Procedural Mandates For Organic Farming Certification In Maharashtra
    S Kharate, NR Zaware
    Ilkogretim Online 20 (1), 3860-3868 , 2021
    2021.0
    Citations: 2
  • A Study of e-learning recourses and its impact on education system
    S Kharate, N Zaware
    Dogo Rangsang Research Journal 10 (6), 47-56 , 2021
    2021.0
    Citations: 10
  • A study of edible water balls in Indian market context
    U Mistry, SP Kharate
    Corporate Social Responsibility & Sustainable zevelopment, Pune, 10-12 , 2020
    2020.0
    Citations: 3
  • A Study of Business Challenges for Organic Food Product Segment
    PDN Zaware
    Available at SSRN 3819226 , 2020
    2020.0
    Citations: 1
  • A study of business challenges for organic food product segment
    S Kharate, N Zaware
    Studies in Indian Place Names 40 (27), 1225-1230 , 2020
    2020.0
    Citations: 15
  • An overview of Cryptography
    SP Kharate
    Innovation in IT 3 (1), 8-11 , 2016
    2016.0
  • A Study of Visual pollution and Its Effect on Mental Health
    S Kharate, S Banerjee
    Innovation in IT 3 (1), 35-37 , 2016
    2016.0
    Citations: 4
  • Need of c Pointers in programming
    SP Kharate
    Innovation in IT 2 (1), 20-20 , 2015
    2015.0
  • and Pawar, P.(2024)
    N Behare, M Chaudhari, S Sharma, AC Sane, S Kharate, S Waghulkar
    Emerging Trends in Data-Driven Marketing. Data-Driven Marketing for … , 0
    Citations: 5
  • A STUDY OF MANAGERS’ATTITUDE TOWARDS ETHICAL MARKETING PRACTICES
    S KHARATE
  • Analysis of Online Shopping Behavior of Millennials in the Indian Market Context
    S Banerjee, S Kharate, RP Gawande

MOST CITED SCHOLAR PUBLICATIONS

  • A study of business challenges for organic food product segment
    S Kharate, N Zaware
    Studies in Indian Place Names 40 (27), 1225-1230 , 2020
    2020.0
    Citations: 15
  • A Study of e-learning recourses and its impact on education system
    S Kharate, N Zaware
    Dogo Rangsang Research Journal 10 (6), 47-56 , 2021
    2021.0
    Citations: 10
  • THE STUDY OF GENETICALLY MODIFIED ORGANISM (GMO) AND REGULATORY FRAMEWORK IN INDIA FOR GMO FOOD PRODUCTS
    DNZ Sunita Kharate
    Utkal Historical Research Journal, ISSN : 0976-2132 36 (No.1(II) 2023), 173-180 , 2023
    2023.0
    Citations: 6
  • Impact of emergent consumer expectations on purchase decisions of sustainable organic food products
    S Kharate, N Zaware
    Sustainable Smart Technology Businesses in Global Economies, 452-463 , 2025
    2025.0
    Citations: 5
  • A STUDY OF MANAGERS’ ATTITUDE TOWARDS ETHICAL MARKETING PRACTICES
    DSK Dr. Nitin Zaware
    Indian Journal of Psychology 15 (8), 191-199 , 2024
    2024.0
    Citations: 5
  • and Pawar, P.(2024)
    N Behare, M Chaudhari, S Sharma, AC Sane, S Kharate, S Waghulkar
    Emerging Trends in Data-Driven Marketing. Data-Driven Marketing for … , 0
    Citations: 5
  • Emerging trends in data-driven marketing
    N Behare, M Chaudhari, S Sharma, AC Sane, S Kharate, S Waghulkar, ...
    Data-Driven Marketing for Strategic Success, 323-358 , 2024
    2024.0
    Citations: 4
  • A Study of Visual pollution and Its Effect on Mental Health
    S Kharate, S Banerjee
    Innovation in IT 3 (1), 35-37 , 2016
    2016.0
    Citations: 4
  • A study of edible water balls in Indian market context
    U Mistry, SP Kharate
    Corporate Social Responsibility & Sustainable zevelopment, Pune, 10-12 , 2020
    2020.0
    Citations: 3
  • Aspeculative Study Of The Procedural Mandates For Organic Farming Certification In Maharashtra
    S Kharate, NR Zaware
    Ilkogretim Online 20 (1), 3860-3868 , 2021
    2021.0
    Citations: 2
  • A Study of Business Challenges for Organic Food Product Segment
    PDN Zaware
    Available at SSRN 3819226 , 2020
    2020.0
    Citations: 1
  • FROM BOWLS TO BRANDS: AN EMPIRICAL STUDY ASSESSING CUSTOMER PREFERENCES FOR BREAKFAST CEREAL BRANDS IN INDIA
    DS Kharate
    International Journal of Cultural Studies and Social Sciences 20 (Issue-1 … , 2024
    2024.0
  • An empirical study of the impact of Neurobranding applications used by Amul on consumer buying behavior
    DKR Sunita Kharate
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 254–264 , 2024
    2024.0
  • Confronting Legal Hurdles in the Battle against AI-Driven Deepfake Misinformation
    GP Sunita Kharate, Sudeepta Banerjee
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 265–271 , 2024
    2024.0
  • Analysis of Online Shopping Behavior of Millennials in the Indian Market Context
    DS Kharate
    European Economic Letters 14 (2), 2960- 2967 , 2024
    2024.0
  • Analysing Impact of Work Environment on Employee Well-Being: To Flourish the Employee's Performance in An Organisation
    DS Kharate
    European Economic Letters 14 (2), 2951-2959 , 2024
    2024.0
  • An overview of Cryptography
    SP Kharate
    Innovation in IT 3 (1), 8-11 , 2016
    2016.0
  • Need of c Pointers in programming
    SP Kharate
    Innovation in IT 2 (1), 20-20 , 2015
    2015.0
  • A STUDY OF MANAGERS’ATTITUDE TOWARDS ETHICAL MARKETING PRACTICES
    S KHARATE
  • Analysis of Online Shopping Behavior of Millennials in the Indian Market Context
    S Banerjee, S Kharate, RP Gawande