Sunita Rani

@gjust.ac.in

Professor Haryana School of Business
Guru Jambeshwar University of Science and Technology, Hisar

Sunita Rani


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https://researchid.co/sunitarani
Rani is a Professor of Management at the Haryana School of Business, Guru Jambeshwar University of Science and Technology in Hisar, Haryana. Her professional journey encompasses diverse roles, including a stint of almost a decade as a Professor of Social Management at the Lal Bahadur Shastri National Academy of Administration (LBSNAA) in Mussoorie, India, and as a commissioned officer in the Indian Air Force (IAF) before her transition to LBSNAA in 2014.
Commencing her career in 2000 as a Lecturer of Psychology in a small Rajasthan college, later joined the IAF's Education Branch in 2004, marking the beginning of her multifaceted career in teaching, training, administration, and personnel management.
Her doctoral research explored the personality traits of aspiring and experienced entrepreneurs and managers in India. Presently, her research extends to broad areas of negotiation, personality, leadership in public administration.

EDUCATION

PhD (HRM), M.Sc (Applied Psychology)

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Multidisciplinary, Psychology, Social Sciences
6

Scopus Publications

311

Scholar Citations

6

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Overcoming alienation in assembly line work: the role of formalisation, leadership and compensation
    Sucheta Boora, Dalbir Singh, Sunita Rani
    Cogent Business and Management, 2025
  • Female aspirant human resources’ entrepreneurial orientation: A study in Indian context
    Subhash C. Kundu, Sunita Rani
    Management Research Review, 2016
    Purpose – The main purpose of the study was to assess the entrepreneurial orientation based on personality and attitude of female aspirant human resources in India. Design/methodology/approach – For collecting primary data, the scale on entrepreneurial attitude orientation developed by Robinson et al. (1991) was used. Statistical tools such as correlations, analysis of variance, means, grand means, standard deviations and percentages were used for the analysis of the primary data gathered from 500 female respondents. Findings – The results showed the highest score of the female respondents on the achievement motivation as compared to other three personality descriptors and lowest but positive score on the self-esteem dimension. Among attitude components, the cognition had emerged as highest. MBAs showed comparatively less entrepreneurial orientation than other categories of female aspirants. Results indicated that lower age, lower educational qualifications and high socioeconomic status supported the entrepreneurship. Research limitations/implications – The study was limited to only four personality traits and three attitude components. Another limitation of the study was that the data were collected from North India that could have been collected from the wider area. Practical implications – The study will be helpful to the female aspirant participants to decide whether to choose managerial or entrepreneurial careers. By taking cues from this study, educators can build curriculum and develop programs to encourage and empower future female entrepreneurs. Originality/value – Inclusion of Indian female aspirants of different backgrounds will definitely add value to the existing knowledge, management theory and practice.
  • Entrepreneurial tendencies of aspiring human resources in India: A multivariate analysis
    Subhash C. Kundu, Sunita Rani
    International Journal of Management and Enterprise Development, 2010
    Primary data based on 1,835 respondents was analysed by using multinomial logistic regression to discriminate between entrepreneurs and managers and to predict the entrepreneurial tendencies of aspirant human resources. The results derived showed that 15 traits emerged as significant predictors of entrepreneurship. Finally, the study showed that with the increase of educational level the chances of aspirants to move towards entrepreneurship decreased. A distinct contribution of this study was that it included those personality traits that were neglected in the existing entrepreneurial literature. Implications of the study were also discussed.
  • Human resources' entrepreneurial attitude orientation by gender and background: A study of Indian Air Force trainees
    Subhash C. Kundu, Sunita Rani
    International Journal of Management and Enterprise Development, 2008
    Primary data gathered through a questionnaire from 435 trainee respondents was analysed to assess the score on four personality descriptors, that is, need for achievement, personal control, self-esteem and innovation around three attitude components, that is, affect, behaviour and cognition.The study explored the impact of gender and family background on the Entrepreneurial Attitude Orientation (EAO). This study showed that a significant difference exists between male and female trainees on achievement motivation. However, no significant differences were noted between male and female subjects in terms of innovation, personal control and self-esteem. Interestingly, service background trainees scored comparatively higher on achievement, locus of control and self-esteem. Gender and background factors also interacted significantly in determining one's EAO.
  • Human resources' self-esteem across gender and categories: A study
    Subhash C. Kundu, Sunita Rani
    Industrial Management and Data Systems, 2007
    PurposeThe main objective of the study is to assess the self‐esteem of the human resources including future workforce, trainees, managers, and entrepreneurs.Design/methodology/approachPrimary data based on 1,835 respondents were analyzed to compare the self‐esteem of males and females of various categories. Statistical tools such as factor analysis, correlations, analysis of variance, means, grand means, and standard deviations were used for the analysis of the data gathered.FindingsAmong all the derived five factors, respondents scored highest on strong belief which indicated the high self‐esteem cognition. Significant differences were found between the various categories of students, managers, entrepreneurs, and trainees. Males and females also differed on certain aspects of self‐esteem. The overall self‐esteem of the sample was found to be marginally positive.Research limitations/implicationsThe limitation of the study was that the data were collected from North India only, though they could have been collected from the wider area. Rather it can be extended cross‐culturally so that it may give more generalized conclusions.Practical implicationsSelf‐esteem of human resources has managerial and policy implications. Self‐esteem affects the organisational decisions regarding planning and hiring, motivating, retaining, and laying‐off of human resources. High and positive self‐esteem has a positive relationship with job performance, job satisfaction, organisational commitment, need for achievement, self‐perceived competence, self‐image, and success expectancy. Organizations should not only concentrate on hiring and retaining high and positive self‐esteem employees, but also try to maintain the self‐esteem level of the employees. Organisations can enhance employees' self‐esteem by allowing them ample room for self‐determination.Originality/valueThis paper helps in understanding the level of self‐esteem of males and females across categories and resultant behaviour. Inclusion of aspirants along with managers and entrepreneurs will definitely add to the existing knowledge, management theory and practice.
  • Entrepreneurial orientation of aspiring managers: a study
    Subhash C. Kundu, Sunita Rani
    International Journal of Management and Enterprise Development, 2004
    Primary data of 240 observations were analysed by applying statistical tools such as factor analysis, ANOVA, mean and grand means. Factor-analysed data have shown five clear entrepreneurial orientation (EO) dimensions which were further analysed for bringing out differences. Results of the survey indicated that EO was different according to gender and course categories. Female aspirants reported high EO on "hard-worker" and "social and trustworthy" than male aspirants. Aspirants with academic background of marketing and international business reported higher orientation on "hard-worker", "organiser", and "social and trustworthy" than aspirants with human resource management (HRM) and finance. Specifically females from marketing and international business scored very high EO on the dimensions "self-starter and leader", "hard-worker", "organiser" and "social and trustworthy" than males. Males from HRM and finance scored high EO on the dimensions "hard-worker", and "organiser". However, the overall EO was moderate for the sampled aspirants.

RECENT SCHOLAR PUBLICATIONS

  • Overcoming alienation in assembly line work: the role of formalisation, leadership and compensation
    S Boora, D Singh, S Rani
    Cogent Business & Management 12 (1) , 2025
    2025
    Citations: 1
  • Missing from the Table: Enabling Women Faculty to Lead
    S Rani, S., Kumari, S, and Boora
    The 5th Annual Case Writing Competition & Conference 2025 AIMA , 2025
    2025
  • Walking the Tightrope: Leading Former Friends at Work
    S Rani, S., Boora, S., and Kumari
    14th International Conference on Management Cases ICMC 2025 (26-28 November … , 2025
    2025
  • Modernization and its Influence on Attitude toward Women: Changing Perspective of Society
    H Kumar, S Satyander, V Singh, RK Behmani, S Rani
    INSPA Journal of Applied and School Psychology 6 (Special Issue), 334-342 , 2025
    2025
  • Effect of Gender Stereotype on Attitude Toward Women in Males
    H Kumar, S Gaur, V Singh, S Rani, RK Behmani
    Indian Journal of Psychological Science 19 (1), 37-51 , 2024
    2024
  • Navigating the Shadows: A Meta-Analysis of Toxic Leadership in Educational Institutions
    A Kumari, S., Rani, S., and Sabharwal
    Indian Management Research Conference (Confluence of Growth, Sustainability … , 2024
    2024
  • Exploring Principles Governing Ethical Leadership: Experiences of Indian Public Administrators
    S Rani, S. and Boora
    The Sixth International Conference on Development and Governance in the … , 2024
    2024
  • The Impact of Modernization on Female Gender Roles and Gender Stereotypes: A Psychological Review
    H Kumar, E Soni, S Rani, RK Behmani
    International Journal of Indian Psychȯlogy 12 (2) , 2024
    2024
    Citations: 1
  • Critical perspectives on public systems management in India: Through the lens of district administration By Amar KJR Nayak and Ram Kumar Kakani, New York: Routledge. 8 March …
    S Rani
    Public Administration & Development 42 (4), 256-257 , 2022
    2022
  • Attitude toward domestic violence: Validation of scale for Indian context.
    E Soni, RK Behamani, S Rani
    IAHRW International Journal of Social Sciences Review 7 (5) , 2019
    2019
  • Gender, Person-Environment Fit and Personality Traits: A study of gender differences and similarities among Indian Civil Service Officers
    R Rani, S. and Khan
    7th PAN IIM WOrld Management Conference, 12-14 Dec 2019 IIM ROhtak, India , 2019
    2019
  • Attitude and attribution towards domestic violence among women in India
    E Soni, RK Behmani, S Rani
    IAHRW International Journal of Social Sciences Review 6 (1), 146-149 , 2018
    2018
  • Modernization and social marital adjustment of earning women
    E Soni, RK Behmani, S Rani
    Indian Journal of Community Psychology 14 (1), 156-161 , 2018
    2018
  • Motives moving youth toward Online Shopping
    S Mann, S Kumar, S Rani
    International Conference on Strategies in Volatile and Uncertain Environment … , 2017
    2017
    Citations: 3
  • Female aspirant human resources’ entrepreneurial orientation: a study in Indian context
    SC Kundu, S Rani
    Management Research Review 39 (2), 235-263 , 2016
    2016
    Citations: 38
  • Factors Shaping The Online Shopping Perception And Behaviour Of Indian Consumers 1 Senior Education Officer Indian Air Force 2 Haryana School of Business Guru Jambheshwar …
    S Kumar, S Rani
    ICRM 2013 IIT Delhi , 2013
    2013
  • A study of online shopping behavior and its relationship with Socio-demographic factors
    S Kumar, S Rani
    Jagriti 2013 First Conference on Emerging Issues in Commerce and Management , 2013
    2013
  • Consumer Brand Awareness-A Review based study
    A Singh, S Rani
    HSB 5th Annual National Conference on Business and Management , 2013
    2013
  • “Demographic and Personality Determinants of Entrepreneurial Tendencies of Aspirant Human Resources
    SC Kundu, S Rani
    Driving the Economy through Innovation and Entrepreneurship Emerging Agenda … , 2013
    2013
    Citations: 4
  • Entrepreneurial tendencies of aspiring human resources in India: a multivariate analysis
    SC Kundu, S Rani
    International Journal of Management and Enterprise Development 8 (4), 333-357 , 2010
    2010
    Citations: 4

MOST CITED SCHOLAR PUBLICATIONS

  • Human resources' entrepreneurial attitude orientation by gender and background: a study of Indian Air Force trainees
    SC Kundu, S Rani
    International Journal of Management and Enterprise Development 5 (1), 77-101 , 2008
    2008
    Citations: 76
  • Human resources' self‐esteem across gender and categories: a study
    SC Kundu, S Rani
    Industrial management & data systems 107 (9), 1366-1390 , 2007
    2007
    Citations: 70
  • A Comparative study of achievement motivation, home environment and parent child relationship of adolescents
    N Kaushik, S Rani
    Journal of Psychological research 49, 189-194 , 2005
    2005
    Citations: 49
  • Entrepreneurial orientation of aspiring managers: a study
    SC Kundu, S Rani
    International Journal of Management and Enterprise Development 1 (3), 233-250 , 2004
    2004
    Citations: 41
  • Female aspirant human resources’ entrepreneurial orientation: a study in Indian context
    SC Kundu, S Rani
    Management Research Review 39 (2), 235-263 , 2016
    2016
    Citations: 38
  • Personality and attitudes of Indian young female workforce: Entrepreneurial orientation by education and regions
    SC Kundu, S Rani
    International Conference i.e. ―The Seventh Management International … , 2006
    2006
    Citations: 24
  • “Demographic and Personality Determinants of Entrepreneurial Tendencies of Aspirant Human Resources
    SC Kundu, S Rani
    Driving the Economy through Innovation and Entrepreneurship Emerging Agenda … , 2013
    2013
    Citations: 4
  • Entrepreneurial tendencies of aspiring human resources in India: a multivariate analysis
    SC Kundu, S Rani
    International Journal of Management and Enterprise Development 8 (4), 333-357 , 2010
    2010
    Citations: 4
  • Motives moving youth toward Online Shopping
    S Mann, S Kumar, S Rani
    International Conference on Strategies in Volatile and Uncertain Environment … , 2017
    2017
    Citations: 3
  • Overcoming alienation in assembly line work: the role of formalisation, leadership and compensation
    S Boora, D Singh, S Rani
    Cogent Business & Management 12 (1) , 2025
    2025
    Citations: 1
  • The Impact of Modernization on Female Gender Roles and Gender Stereotypes: A Psychological Review
    H Kumar, E Soni, S Rani, RK Behmani
    International Journal of Indian Psychȯlogy 12 (2) , 2024
    2024
    Citations: 1
  • Missing from the Table: Enabling Women Faculty to Lead
    S Rani, S., Kumari, S, and Boora
    The 5th Annual Case Writing Competition & Conference 2025 AIMA , 2025
    2025
  • Walking the Tightrope: Leading Former Friends at Work
    S Rani, S., Boora, S., and Kumari
    14th International Conference on Management Cases ICMC 2025 (26-28 November … , 2025
    2025
  • Modernization and its Influence on Attitude toward Women: Changing Perspective of Society
    H Kumar, S Satyander, V Singh, RK Behmani, S Rani
    INSPA Journal of Applied and School Psychology 6 (Special Issue), 334-342 , 2025
    2025
  • Effect of Gender Stereotype on Attitude Toward Women in Males
    H Kumar, S Gaur, V Singh, S Rani, RK Behmani
    Indian Journal of Psychological Science 19 (1), 37-51 , 2024
    2024
  • Navigating the Shadows: A Meta-Analysis of Toxic Leadership in Educational Institutions
    A Kumari, S., Rani, S., and Sabharwal
    Indian Management Research Conference (Confluence of Growth, Sustainability … , 2024
    2024
  • Exploring Principles Governing Ethical Leadership: Experiences of Indian Public Administrators
    S Rani, S. and Boora
    The Sixth International Conference on Development and Governance in the … , 2024
    2024
  • Critical perspectives on public systems management in India: Through the lens of district administration By Amar KJR Nayak and Ram Kumar Kakani, New York: Routledge. 8 March …
    S Rani
    Public Administration & Development 42 (4), 256-257 , 2022
    2022
  • Attitude toward domestic violence: Validation of scale for Indian context.
    E Soni, RK Behamani, S Rani
    IAHRW International Journal of Social Sciences Review 7 (5) , 2019
    2019
  • Gender, Person-Environment Fit and Personality Traits: A study of gender differences and similarities among Indian Civil Service Officers
    R Rani, S. and Khan
    7th PAN IIM WOrld Management Conference, 12-14 Dec 2019 IIM ROhtak, India , 2019
    2019