Publications
1. Impact of International Stock Market Indices on the Indian Stock Market Indices during the COVID 19 Pandemic
S Maity, M Selva
SCMS Journal of Indian Management 18 (3), 74-86
2. Green Banking: A New Strategic Initiative For Growth And Sustainable Development
S Maity
International Journal of Scientific Development & Research
3. Opportunities and Challenges for Women Leaders in Environmental Management
S Maity
Opportunities and Challenges for Women Leaders in Environmental Management
4. A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS OF MICROFINANCE FROM 2011- 2020
S Maity
International Journal of Scientific Development and Research 9 (12), a399 - a428
5. Evolution and the Dynamism of Fintech and Its Regulation
S Maity
Examining Global Regulations During the Rise of Fintech
6. Celebrity Influence: Unraveling the Dynamics of Celebrity Endorsement on Consumer Purchase Intentions
A Deb, S Maity, G Puja
International Journal of Research and Analytical Reviews (IJRAR) 11 (2)
7. Unveiling the senses: A bibliometric analysis on the role of sensory marketing in impacting consumer behavior
A Deb, S Maity
International Journal of Scientific Research in Engineering and Management
8. A study on the effect of controversial marketing on brand reputation - A systematic literature review
A Deb, S Maity
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH 8 (9), 286-292