Dr. Tamanna Agarwal

@juet.ac.in

Assistant Professor Department of Humanities and Social Sciences
Jaypee University of Engineering and Technology

Dr. Tamanna Agarwal


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https://researchid.co/tamanna.er

EDUCATION

PhD, MBA, B.E.

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Marketing, Strategy and Management
9

Scopus Publications

102

Scholar Citations

5

Scholar h-index

4

Scholar i10-index

Scopus Publications

  • Entrepreneurial Leadership and Innovative Work Behaviour in Indian Higher Education: A Moderated Mediation Model
    Shekhar Singh, Ashish Kumar, Tamanna Agarwal, Tanmay Pant
    Journal of Information and Knowledge Management, 2026
    As higher education settings are becoming more digital and knowledge-intensive, it is important to understand how innovation and engagement behaviours facilitate knowledge creation, sharing and retention. Anchored in Social Exchange Theory (SET) and Self-Determination Theory (SDT), this research proposes a research model to investigate how Entrepreneurial Leadership (EL) influences Innovative Work Behaviour (IWB) and engagement among faculty members in the Indian higher education system. Additionally, this study also examines the mediating role of Employee Engagement (EE) and the moderating effect of Psychological Contract Breach (PCB). Using the data collected from 588 faculty members across public and private HEIs in India, this study applied the Structural Equation Modelling (SEM) approach. The results revealed that EL positively influences both EE and IWB, implying that entrepreneurial leaders encourage faculty to engage more deeply with their work, which leads to higher levels of innovation. EE is found to mediate the relationship partially between EL and IWB, demonstrating that engaged employees are more likely to exhibit innovative behaviours. Additionally, PCB is found to moderate the relationship negatively between EL and EE, which indicates that the positive effects of EL are weakened when faculty members perceive unmet organisational promises. However, PCB does not significantly moderate the direct relationship between EL and IWB, suggesting that strong leadership can promote innovation even amid perceived contract breaches. The study extends KM literature by linking leadership behaviours to faculty-driven knowledge processes and enabling faculty-led innovations to scale through technology-enabled learning platforms. It also provides actionable insights for institutions seeking to foster an innovation-oriented knowledge culture aligned with NEP 2020.
  • The Interplay of Transformational Leadership, Organizational Support, and Employee Engagement in Driving Performance: A Moderated Mediation Perspective from Indian Higher Education
    Shekhar Singh null, Sandeep Arya null, Khushboo Kumar null, Tamanna Agarwal null, Tanmay Pant null
    Journal of Chinese Human Resources Management, 2025
    This study examines the impact of transformational leadership (TL) on employee engagement (EE) and employee performance (EP) within the Indian higher education sector, while also exploring the moderating role of perceived organizational support (POS). As the higher education landscape in India undergoes rapid expansion and commercialization, faculty members face high workloads, administrative pressures, and job insecurity. Consequently, leadership effectiveness now stands as an essential factor for improving faculty engagement along with their performance. This research uses structural equation modeling (SEM) to analyze a sample of 398 educators from public and private educational institutions to test a moderated mediation model. The findings indicate that transformational leadership positively influences faculty engagement and performance, with engagement partially mediating the TL-EP relationship. Perceived organizational support strengthens the TL-EE relationship but does not significantly moderate the direct TL-EP link. Instead, perceived organizational support plays a key role in amplifying the indirect influence of transformational leadership on performance through its effect on employee engagement. These findings demonstrate that leadership development combined with institutional support practices must be implemented to enhance faculty engagement and performance. This research validates a moderated mediation framework within Indian academic settings, which typically receives limited attention in such studies. The research provides specific recommendations for academic leaders and policymakers who want to enhance faculty outcomes by implementing effective leadership and support structures.
  • Perceptions of Safety and Social Interaction in Urban Neighborhoods
    Rasika E. A. Dissanayake, Dr Anita Awasthi, Deeksha Bordoloi, Pramod K. Singh, Tamanna Agarwal, et al.
    Journal of Applied Bioanalysis, 2025
  • Dynamic Graph Convolutional Networks for Time-Series Customer Behavior Modeling
    Kotla Lakshmaji, Pallavi Jha, TulasiRaju Nethala, C. Umarani, Tamanna Agarwal, Chanakya Kumar Jha
    2025 5th Asian Conference on Innovation in Technology Asiancon 2025, 2025
    Understanding and predicting customer behavior patterns is crucial for modern e-commerce platforms and recommendation systems. This paper presents a novel Dynamic Graph Convolutional Network (DGCN) framework for modeling temporal customer behavior through graph-structured representations. We introduce a temporal attention mechanism that captures evolving customer-product interactions over time while preserving the structural properties of the customer relationship graph. Our approach dynamically updates graph topology based on behavioral patterns and employs multi-scale temporal convolutions to capture both short-term and long-term dependencies. Experimental results on three real-world datasets (Taobao, Amazon, and RetailRocket) demonstrate that our DGCN model achieves significant improvements over state-of-the-art baselines, with 12.3% increase in prediction accuracy and 15.7% improvement in F1-score for customer churn prediction. The model also shows robust performance in session-based recommendation tasks, achieving NDCG@10 scores of 0.784 on Taobao dataset.
  • Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector
    Shekhar Singh, Tanmay Pant, Tamanna Agarwal
    Journal of Chinese Human Resources Management, 2024
    Anchored within the framework of the 'consumption-system' approach and guided by the principles of social exchange theory, this research delves into the interconnectedness of employer branding, employee engagement, and employee retention. The aim of this study is to construct and validate a dynamic model that explores how the desire of IT employees to stay with their current organization may either strengthen or weaken over time due to their previous perceptions of employer branding. The data for this investigation was gathered from a sample of young IT employees through two rounds of questionnaire surveys denoted as T1 and T2. Ultimately, the final dataset comprised of 380 participants. The findings unveil a direct impact of employer branding on employee engagement, as well as a direct influence of employee engagement on employee retention. Notably, both of these associations display significant temporal effects, indicating a propensity for them to become more potent as time progresses. Moreover, the carryover effects from one time point to another hold significance for all three constructs, underscoring the idea that the perceptions at T1 exert a substantial influence on the corresponding constructs at T2. In summation, it can be inferred that the impressions formed by employer branding have an enduring effect on employee engagement during subsequent time periods. Furthermore, the level of employee engagement also wields an influence on employee retention in the periods that follow. As a whole, this study provides valuable insights for human resource managers operating within the IT sector, furnishing them with guidance on how to strategically deploy employer branding practices to foster employee engagement and, in turn, bolster their commitment to remain with the organization.
  • Examining How Employer Brand Perceptions Differ for Potential and Existing Employees in the Indian IT Sector: A Longitudinal Study
    Tamanna Agarwal, Sandeep Arya, Kamini Bhasin
    Journal of Information and Knowledge Management, 2022
    Employer branding as a tool is consistently gaining importance to attract and retain talent. Previous studies have observed employer branding process through potential employee’s perspective while others have taken current employees as their sample. It has been well acknowledged that variation exists in perception of potential and existing employees regarding the value propositions that an employer offers. This variation may result in employee disengagement or lower commitment. Considering the importance of the problem, this paper attempts to explore and analyse this phenomenon of variation in employer brand perceptions that exists between potential and existing employees. To achieve this objective, a longitudinal study consisting of 411 employees of top IT companies in India is conducted. Responses from the same sample are collected at two different points; first, when the respondents are final year students (potential employees/applicants) and the second instance is when they are absorbed into the company after induction and training. The results reveal that certain differences (based on instrumental-symbolic framework) are observed in the relative importance of employer brand attributes for the same individuals, i.e. when they are looking for a job and when they are working as an employee. Also, we conclude that though the differences cannot be eliminated totally, however, it can be minimised to a certain level by focusing on certain touchpoints.
  • Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms
    Tamanna Agarwal, Sandeep Arya, Kamini Bhasin
    Global Business Review, 2022
    Anchored in job demands–resources (JDR) theory and event system theory, this research investigates the impact of employer branding on employee engagement and employee performance in the backdrop of the Coronavirus Disease 2019 (COVID-19) pandemic. COVID-19 caused unprecedented changes in the workplace dynamics of the information technology (IT) firms in India, affecting employee engagement levels. Therefore, the moderating role of COVID-19 event strength is examined on the relationship between employer branding and employee engagement. The proposed hypotheses were examined by performing structural equation modelling on the data gathered from 791 employees of IT firms in India. Data were collected through a self-report survey using a questionnaire instrument consisting of measuring items adapted from the existing literature. The research findings suggest that significant affirmative relationships exist among employer branding, employee engagement and employee performance. Organizational commitment demonstrated a partial mediating effect on the relationship between employer branding and employee engagement. Further, the COVID-19 event strength positively moderated the relationship between employer branding and employee engagement, suggesting that employer branding practices are more crucial in organizations, which were heavily affected by the pandemic. This research offers significant insights for academic and human resource (HR) practitioners regarding the role of employer branding in enhancing employee engagement and employee performance during times of crisis.
  • The Evolution of Internal Employer Branding and Employee Engagement: The Temporal Role of Internal Social Media Usage
    Tamanna Agarwal, Sandeep Arya, Kamini Bhasin
    Journal of Information and Knowledge Management, 2021
    In recent times, Indian IT companies have been facing high attrition rates, especially with young employees having three to seven years of experience. Therefore, this study develops and tests a dynamic model of brand-endorsed employee engagement (EE) and employee retention (ER). Particularly, the carryover and temporal effects of the relationships and constructs are studied to understand how employee behaviour evolves over time. Using two waves of longitudinal data gathered from young employees ([Formula: see text]) of Indian IT companies, the proposed conceptual model is investigated to test the temporal differences in the relationships between internal employer branding (IEB), organisational commitment, EE and ER. Additionally, the impact of employer internal social media usage on the relationships is also examined as an effective human resources (HR) intervention in the evolution process. The findings show that excluding the organisational commitment to EE relationship, the other two relationships between IEB to organisational commitment and EE to ER become stronger over time. Interestingly, while internal social media usage does not exhibit direct effect on organisational commitment or ER, it is instrumental in influencing IEB perception and EE during subsequent periods. Overall, this study offers directions to HR managers in the services sector on how to effectively use social media to engender engagement in employees and ultimately, enhance their intention to stay.
  • Employer branding and its impact on employee engagement: A literature review
    International Journal of Advanced Science and Technology, 2020

RECENT SCHOLAR PUBLICATIONS

  • Entrepreneurial Leadership and Innovative Work Behaviour in Indian Higher Education: A Moderated Mediation Model
    S Singh, A Kumar, T Agarwal, T Pant
    Journal of Information & Knowledge Management, 2550136 , 2026
    2026
    Citations: 1
  • Dynamic Graph Convolutional Networks for Time-Series Customer Behavior Modeling
    K Lakshmaji, P Jha, TR Nethala, C Umarani, T Agarwal, CK Jha
    2025 5th Asian Conference on Innovation in Technology (ASIANCON), 1-5 , 2025
    2025
  • The Interplay of Transformational Leadership, Organizational Support, and Employee Engagement in Driving Performance: A Moderated Mediation Perspective from Indian Higher Education
    TP Shekhar Singh, Sandeep Arya, Khushboo Kumar, Tamanna Agarwal
    Journal of Chinese Human Resources Management 16 (4), 124-139 , 2025
    2025
    Citations: 3
  • Perceptions of Safety and Social Interaction in Urban Neighborhoods
    KA Dhanya, A Awasthi, D Bordoloi, SK Singh, T Agarwal, D Dey
    JOURNAL OF APPLIED BIOANALYSIS 11 (2), 70-77 , 2025
    2025
  • Examining the Effect of Social Media Communication on COVID-19 Vaccination Intentions: The Mediating Role of Interpersonal Communication and Risk Perception
    S Singh, S Arya, T Pant, T Agarwal, S Srivastava
    Journal of Management World 2025 (1), 830-838 , 2025
    2025
  • Retention of IT employees through employer branding in the post COVID era a longitudinal study in Indian context
    T Agarwal
    Guna , 2024
    2024
  • Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector
    T Singh, S. , Agarwal, T. , Pant
    Journal of Chinese Human Resources Management 15 (3), 104–118 , 2024
    2024
    Citations: 11
  • The Importance of Strong Employer Brand in The Post-COVID Era – Lessons From IT Industry
    SA Tamanna Agarwal
    Global information and business strategies 13, 4 , 2023
    2023
  • Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information …
    T Agarwal, S Arya, K Bhasin
    Global Business Review , 2022
    2022
    Citations: 20
  • Examining How Employer Brand Perceptions Differ for Potential and Existing Employees in the Indian IT Sector: A Longitudinal Study
    T Agarwal, S Arya, K Bhasin
    Journal of Information & Knowledge Management 21 (01), 2250005 , 2022
    2022
    Citations: 2
  • Employer Branding, Employee Engagement, and Organisational Citizenship Behaviour: A Proposed Theoretical Framework for Academia
    T Agarwal, S Arya, K Bhasin
    Building Organizational Resilience and Thriving Towards Performance … , 2022
    2022
    Citations: 3
  • The evolution of internal employer branding and employee engagement: The temporal role of internal social media usage
    T Agarwal, S Arya, K Bhasin
    Journal of Information & Knowledge Management 20 (01), 2150012 , 2021
    2021
    Citations: 20
  • Employer branding and its impact on employee engagement: A literature review
    T Agarwal, S Arya, K Bhasin
    International Journal of Advanced Science and Technology 29 (4), 1438-1446 , 2020
    2020
    Citations: 5
  • Effect of talent management practices and organisational performance on employee retention: evidence from Indian IT firms
    T Agarwal
    IOSR Journal of Business and Management (IOSR-JBM) 20 (4), 42-52 , 2018
    2018
    Citations: 37

MOST CITED SCHOLAR PUBLICATIONS

  • Effect of talent management practices and organisational performance on employee retention: evidence from Indian IT firms
    T Agarwal
    IOSR Journal of Business and Management (IOSR-JBM) 20 (4), 42-52 , 2018
    2018
    Citations: 37
  • Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information …
    T Agarwal, S Arya, K Bhasin
    Global Business Review , 2022
    2022
    Citations: 20
  • The evolution of internal employer branding and employee engagement: The temporal role of internal social media usage
    T Agarwal, S Arya, K Bhasin
    Journal of Information & Knowledge Management 20 (01), 2150012 , 2021
    2021
    Citations: 20
  • Examining the Temporal Effects of Employer Branding on Employee Engagement and Employee Retention: A Longitudinal Study in the Indian IT Sector
    T Singh, S. , Agarwal, T. , Pant
    Journal of Chinese Human Resources Management 15 (3), 104–118 , 2024
    2024
    Citations: 11
  • Employer branding and its impact on employee engagement: A literature review
    T Agarwal, S Arya, K Bhasin
    International Journal of Advanced Science and Technology 29 (4), 1438-1446 , 2020
    2020
    Citations: 5
  • The Interplay of Transformational Leadership, Organizational Support, and Employee Engagement in Driving Performance: A Moderated Mediation Perspective from Indian Higher Education
    TP Shekhar Singh, Sandeep Arya, Khushboo Kumar, Tamanna Agarwal
    Journal of Chinese Human Resources Management 16 (4), 124-139 , 2025
    2025
    Citations: 3
  • Employer Branding, Employee Engagement, and Organisational Citizenship Behaviour: A Proposed Theoretical Framework for Academia
    T Agarwal, S Arya, K Bhasin
    Building Organizational Resilience and Thriving Towards Performance … , 2022
    2022
    Citations: 3
  • Examining How Employer Brand Perceptions Differ for Potential and Existing Employees in the Indian IT Sector: A Longitudinal Study
    T Agarwal, S Arya, K Bhasin
    Journal of Information & Knowledge Management 21 (01), 2250005 , 2022
    2022
    Citations: 2
  • Entrepreneurial Leadership and Innovative Work Behaviour in Indian Higher Education: A Moderated Mediation Model
    S Singh, A Kumar, T Agarwal, T Pant
    Journal of Information & Knowledge Management, 2550136 , 2026
    2026
    Citations: 1
  • Dynamic Graph Convolutional Networks for Time-Series Customer Behavior Modeling
    K Lakshmaji, P Jha, TR Nethala, C Umarani, T Agarwal, CK Jha
    2025 5th Asian Conference on Innovation in Technology (ASIANCON), 1-5 , 2025
    2025
  • Perceptions of Safety and Social Interaction in Urban Neighborhoods
    KA Dhanya, A Awasthi, D Bordoloi, SK Singh, T Agarwal, D Dey
    JOURNAL OF APPLIED BIOANALYSIS 11 (2), 70-77 , 2025
    2025
  • Examining the Effect of Social Media Communication on COVID-19 Vaccination Intentions: The Mediating Role of Interpersonal Communication and Risk Perception
    S Singh, S Arya, T Pant, T Agarwal, S Srivastava
    Journal of Management World 2025 (1), 830-838 , 2025
    2025
  • Retention of IT employees through employer branding in the post COVID era a longitudinal study in Indian context
    T Agarwal
    Guna , 2024
    2024
  • The Importance of Strong Employer Brand in The Post-COVID Era – Lessons From IT Industry
    SA Tamanna Agarwal
    Global information and business strategies 13, 4 , 2023
    2023