Taranpreet Kaur

@maims.ac.in

ASSISTANT PROFESSOR
MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

TARANPREET KAUR WORKING AS AN ASSISTANT PROFESSOR IN MAHARAJA GARSEN INSTITUTE OF MANAGEMENT STUDIES,GGSIPU NEW DELHI FROM LAST 11 YEARS AND IN TOTAL I HAVE 13 YEARS OF EXPERIENCE WHICH INCLUDES CORPORATE SECTOR.

EDUCATION

BBA, Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, General Business, Management and Accounting, Multidisciplinary, General Business, Management and Accounting
32

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Review of Machine Learning and Deep Learning Techniques in Digital Marketing Optimization
    TK Sakshi Gupta,Neha Bhagat
    ICDAM-2024 2, 427-441 , 2025
    2025
  • Strategic Management Practices and Organizational Performance: A Review of Empirical Studies
    T Kaur, S Gupta, N Bhagat
    AG Volumes, 96-106 , 2025
    2025
  • MOMENTUM MARKETING:STRATEGIES THAT DON'T STALL
    dr punit goel Taranpreet Kaur,Dr.Swati prajapat,Jyotsana upadhay
    YASHITA PRAKASHAN PVT LTD 1, 178 , 2025
    2025
  • A Review of Machine Learning and Deep Learning Techniques in Digital Marketing Optimization
    T Kaur, N Bhagat, S Gupta
    International Conference on Data Analytics & Management, 427-441 , 2025
    2025
  • A Review Study on Technology for Smart Cities: Contactless Big-Data Mining, IoT, and Cloud Infrastructures
    TK Dr.Sakshi Gupta
    ICRI-2025, 66-70 , 2025
    2025
  • A Review Study on Technology for Smart Cities: Contactless Big Data Mining, IoT, and Cloud Infrastructures
    TK Dr.sakshi Gupta
    INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD, 68-72 , 2025
    2025
  • The Role of Emotional Intelligence in Leadership and Decision – Making
    TK Dr.sakshi Gupta
    Recent Trends In Humanities Literature Sociology and Psychology 3, 332 , 2025
    2025
  • Affiliate Marketing-Making money with other's Product
    T Kaur
    Innovative Perspectives in Management, Commerce and Law: Strategies for a … , 2025
    2025
  • AI-BASED DEVICE FOR RUNNING A CLOUD-BASED HRM SYSTEM FOR MANAGING GLOBAL WORKFORCE
    EROMG ANKUR KHARE,TARANPREET KAUR,DR.GOPINATH PIPPALA,DR HIMESH M,DR.MANGESH ...
    2024
  • Brand Anthropomorphism-A New Way of Promotion
    T KAUR
    International Scientific Research Conference-2024, 68-76 , 2024
    2024
  • Brand Anthropomorphism-A New Way of Promotion
    T KAUR
    INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD 3 … , 2024
    2024
    Citations: 1
  • “METHOD FOR ASSESSING SPIRITUAL LEADERSHIP QUALITIES OF AN INDIVIDUAL”
    DNMDSBDAVSKDRJDSSMDGMTK Khurana
    GB Patent App. 202311009505 A , 2023
    2023
  • STRATEGIC INFLUENCE OF DIGITAL MARKETING ON CONSUMER ATTITUDE AND BRAND LOYALTY: A FRESH PERSPECTIVE
    PPG TARANPREET KAUR
    International Journal of Education and Science Research Review 10 (5), 612-619 , 2023
    2023
  • Challenges In Global education
    T kaur
    LATEST RESEARCH AND DEVELOPMENT 1, 165 , 2023
    2023
  • MODERN DIGITAL MARKETING STRATEGY
    TK Divisha Gupta
    CIRS PUBLICATION 1, 146 , 2023
    2023
  • Are The Women Empowered or Economically Abused? -Dilemma For 21st Century
    T Kaur
    INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG) 10 … , 2022
    2022
  • Effect of occupational status of married working women on family life, job satisfaction and her psychological well being
    T Kaur
    International Journal Of Research in Engineering Applications and Management … , 2021
    2021
  • SALES AND DISTRIBUTION MANAGEMENT
    T Kaur
    SUN INDIA PUBLICATION 1, 16.6 , 2020
    2020
  • A Retrospective Analysis of the Efficacy of Ceftriaxone-Sulbactam-EDTA Combination for Suspected Biofilm Infections
    S Gupta, T Kaur
    National Journal of Laboratory Medicine 8 (1), PO22-PO25 , 2019
    2019
  • Ecotourism-And its Relation to Sustainable Development, Which paves the way for Social Business Innovation
    T KAUR
    Aaroha Journal of Education & Management 2, 2-6 , 2018
    2018

MOST CITED SCHOLAR PUBLICATIONS

  • Driving traffic and customer activity through affiliate marketing
    S Singh
    IGI Global , 2017
    2017
    Citations: 28
  • Amazon Associates: A Model of Affiliate Marketing
    T kaur
    Driving traffic and customer activity through affiliate marketing 1, 289 , 2017
    2017
    Citations: 3
  • Brand Anthropomorphism-A New Way of Promotion
    T KAUR
    INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD 3 … , 2024
    2024
    Citations: 1
  • Review of Machine Learning and Deep Learning Techniques in Digital Marketing Optimization
    TK Sakshi Gupta,Neha Bhagat
    ICDAM-2024 2, 427-441 , 2025
    2025
  • Strategic Management Practices and Organizational Performance: A Review of Empirical Studies
    T Kaur, S Gupta, N Bhagat
    AG Volumes, 96-106 , 2025
    2025
  • MOMENTUM MARKETING:STRATEGIES THAT DON'T STALL
    dr punit goel Taranpreet Kaur,Dr.Swati prajapat,Jyotsana upadhay
    YASHITA PRAKASHAN PVT LTD 1, 178 , 2025
    2025
  • A Review of Machine Learning and Deep Learning Techniques in Digital Marketing Optimization
    T Kaur, N Bhagat, S Gupta
    International Conference on Data Analytics & Management, 427-441 , 2025
    2025
  • A Review Study on Technology for Smart Cities: Contactless Big-Data Mining, IoT, and Cloud Infrastructures
    TK Dr.Sakshi Gupta
    ICRI-2025, 66-70 , 2025
    2025
  • A Review Study on Technology for Smart Cities: Contactless Big Data Mining, IoT, and Cloud Infrastructures
    TK Dr.sakshi Gupta
    INTERNATIONAL JOURNAL FOR INNOVATIVE RESEARCH IN MULTIDISCIPLINARY FIELD, 68-72 , 2025
    2025
  • The Role of Emotional Intelligence in Leadership and Decision – Making
    TK Dr.sakshi Gupta
    Recent Trends In Humanities Literature Sociology and Psychology 3, 332 , 2025
    2025
  • Affiliate Marketing-Making money with other's Product
    T Kaur
    Innovative Perspectives in Management, Commerce and Law: Strategies for a … , 2025
    2025
  • AI-BASED DEVICE FOR RUNNING A CLOUD-BASED HRM SYSTEM FOR MANAGING GLOBAL WORKFORCE
    EROMG ANKUR KHARE,TARANPREET KAUR,DR.GOPINATH PIPPALA,DR HIMESH M,DR.MANGESH ...
    2024
  • Brand Anthropomorphism-A New Way of Promotion
    T KAUR
    International Scientific Research Conference-2024, 68-76 , 2024
    2024
  • “METHOD FOR ASSESSING SPIRITUAL LEADERSHIP QUALITIES OF AN INDIVIDUAL”
    DNMDSBDAVSKDRJDSSMDGMTK Khurana
    GB Patent App. 202311009505 A , 2023
    2023
  • STRATEGIC INFLUENCE OF DIGITAL MARKETING ON CONSUMER ATTITUDE AND BRAND LOYALTY: A FRESH PERSPECTIVE
    PPG TARANPREET KAUR
    International Journal of Education and Science Research Review 10 (5), 612-619 , 2023
    2023
  • Challenges In Global education
    T kaur
    LATEST RESEARCH AND DEVELOPMENT 1, 165 , 2023
    2023
  • MODERN DIGITAL MARKETING STRATEGY
    TK Divisha Gupta
    CIRS PUBLICATION 1, 146 , 2023
    2023
  • Are The Women Empowered or Economically Abused? -Dilemma For 21st Century
    T Kaur
    INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG) 10 … , 2022
    2022
  • Effect of occupational status of married working women on family life, job satisfaction and her psychological well being
    T Kaur
    International Journal Of Research in Engineering Applications and Management … , 2021
    2021
  • SALES AND DISTRIBUTION MANAGEMENT
    T Kaur
    SUN INDIA PUBLICATION 1, 16.6 , 2020
    2020