Factors of developing international retail chain brands in the regions of the Russian Federation A. Chernysheva, A. A. Trofimova, Valentina Viktorovna, Kalygina, M. Bulatenko Space and Culture India, 2019 The development of international and local (federal) retail chains is significant for the development of the country's economy in the modern context. It can be stated that the problems of the retail chain development are reviewed in applied aspects more successfully than in theoretical aspects, which reinforces their urgency. This article is devoted to the factors of international retail chain development in Russia by regions, including Moscow and St. Petersburg. The authors cite the development of outlet centres in the Russian regions and the quality of retail space as factors with a considerably e influence on the international retail chain development. The developers' task is to intensively develop the construction of outlet centres in cities with a million-plus population, ensuring that retail chains, primarily international ones, become anchor tenants. The reason is that anchor tenants become centres of attraction that provide rental of retail space (usually from 5% to 15% of the total area of the outlet centre) and offer a wide range of goods to the outlet centre visitors at attractive prices. The purpose of this article is to study the factors of international retail chain brand development in the regions of the Russian Federation and to establish a connection between the opening of outlet centres and the development of global retail chains. To this end, the statistical data presented in the JLL 2015 Report and official statements of authorised representatives and agencies regarding the development of retail chains were analysed. It is suggested that a close relationship between the opening of outlet centres and the development of international retail chains in the regions of the Russian Federation will be established during the analysis, including the classification of cities for the development of global retail chains due to the effect of various factors.
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International technology transfer as an effective tool of export-oriented import substitution in Russia VV Kalygina RUDN Journal of Economics 30 (2), 231-241 , 2022 2022.0 Citations: 19
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MOST CITED SCHOLAR PUBLICATIONS
International technology transfer as an effective tool of export-oriented import substitution in Russia VV Kalygina RUDN Journal of Economics 30 (2), 231-241 , 2022 2022.0 Citations: 19
Development of digitalization of the regions of the Russian Federation AM Chernysheva, VV Kalygina Bulletin of the Academy of Knowledge 4 (33), 235-238 , 2019 2019.0 Citations: 11
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Marketing and PR activities of the leading world universities: modern tools and development trends A Chernysheva, V Kalygina, A Zobov 10th Annual Conference of the EuroMed Academy of Business , 2017 2017.0 Citations: 1
Transformation of the Positioning of Countries as a Result of the Transition of the World Economy from Globalization to Regionalization DA Bragin, AM Chernysheva, VV Kalygina, AM Zobov Sustainable Development of the Agrarian Economy Based on Digital … , 2024 2024.0
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Glocalization Strategy Of The International Companies In The Russian Fmcg Market Under The Import Substitution Policy V Kalygina, A Chernysheva Proceedings of Business and Management Conferences , 2019 2019.0
Specific features of international companies cooperation with Russian distributors on the consumer market VV Kalygina RUDN Journal of Economics, 13-20 , 2013 2013.0
Анализ мирового опыта цифровизации экономики и его использование в Российской Федерации AM Chernysheva, VV Kalygina Вестник Академии знаний , 0
Диверсификация транзитных рисков России в обход Украины, как основа экономической и энергетической безопасности стран Европы AM Chernysheva, AA Trofimova, VV Kalygina Вестник Академии знаний , 0
