Vasudevan Moorthy

@christuniversity.in

Assistant Professor and School of Business and Management
Christ University

Vasudevan Moorthy


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https://researchid.co/vasudevan.m

RESEARCH INTERESTS

Retail Management, Consumer Behaviour, Digital Marketing
20

Scopus Publications

154

Scholar Citations

7

Scholar h-index

6

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Nudging children towards a sustainable toy story
    J Banerjee, P Kiran, M Vasudevan, VK Kishore
    Perspectives in Agile Sustainable Practices and Business Value, 25-32 , 2025
    2025
  • Privacy over instant messaging platforms: are users making the right decisions?
    J Banerjee, P Kiran, SVK Kishore, M Vasudevan
    International Journal of Public Sector Performance Management 16 (3), 367-385 , 2025
    2025
  • Influence of advertisement's controversial element and emotional appeal on customer intention to buy
    P Kiran, J Banerjee, M Vasudevan, SVK Kishore
    International Journal of Business and Globalisation 39 (3-4), 415-441 , 2025
    2025
  • Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
    J Banerjee, P Kiran, M Vasudevan, SVK Kishore
    Pharma Marketing and Pharmacoeconomics, 53-70 , 2024
    2024
    Citations: 1
  • The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model
    V Moorthy, S Alagarsamy, S Mehrolia, S Jeevananda
    Psychology, Health & Medicine 28 (10), 2977-2992 , 2023
    2023
    Citations: 7
  • Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children
    J Banerjee, V Moorthy, P Kiran, SVK Kishore, E Ekiz, R Chatterjee
    Cleaner and Responsible Consumption 9, 100111 , 2023
    2023
    Citations: 10
  • Will users continue using banking chatbots? The moderating role of perceived risk
    S Mehrolia, S Alagarsamy, V Moorthy, S Jeevananda
    FIIB Business Review, 23197145231169900 , 2023
    2023
    Citations: 51
  • Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective.
    V Moorthy, P Kiran, J Banerjee, KK SV
    International Journal of Electronic Commerce Studies 13 (3) , 2022
    2022
    Citations: 15
  • Moderation of Income and Age
    SVK Kishore, P Kiran, J Banerjee, M Vasudevan
    Achieving $5 Trillion Economy of India: Proceedings of 11th Annual … , 2022
    2022
  • Moderation of income and age on customer purchase intention of green cosmetics in Bangalore
    SV Krishna Kishore, P Kiran, J Banerjee, M Vasudevan
    Achieving $5 Trillion Economy of India: Proceedings of 11th Annual … , 2022
    2022
    Citations: 10
  • Post pandemic school reluctance–Do children require attention, support, and intervention?
    J Banerjee, M Vasudevan, KK SV, P Kiran
    Asian Journal of Psychiatry 67, 102940 , 2021
    2021
    Citations: 8
  • Battle fatigue of Covid 19 warriors–Heal the healers
    M Vasudevan, S Mehrolia, S Alagarsamy
    Journal of Affective Disorders 294, 477 , 2021
    2021
    Citations: 4
  • Can bot be my mental health therapist?-A pandemic panorama
    M Vasudevan, S Alagarsamy, S Mehrolia, S Jeevananda
    Journal of psychiatric research 134, 30-31 , 2021
    2021
    Citations: 3
  • Factors influencing association of intermediaries in the supply chain of consumer healthcare brands
    AS Suresh, M Vasudevan, S VINOD
    Journal of Distribution Science 19 (1), 105-113 , 2021
    2021
    Citations: 2
  • Work from home in the pandemic era: Loss of mental equilibrium?
    M Vasudevan, S Mehrolia, S Alagarsamy, AK Balachandran
    Elsevier Science , 2021
    2021
    Citations: 14
  • WITHDRAWN: An empirical observation of factors leading to subscription of EdTech services
    P Kiran, SVK Kishore, J Banerjee, M Vasudevan
    Materials Today: Proceedings , 2020
    2020
    Citations: 5
  • Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants
    KKSV Vasudevan M, Prabha Kiran, Jayanta Banerjee
    International Journal of Advanced Science and Technology 29 (11), 682-689 , 2020
    2020
  • The Mediating effect of brand equity on the relationship between social media marketing and consumer response
    JB VASUDEVAN M, PRABHA KIRAN
    JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY 7 (3) , 2020
    2020
    Citations: 5
  • Investigating the Antecedents of Customer Citizenship Behaviour.
    JB VASUDEVAN M, PRABHA KIRAN
    Adalya Journal 8 (10), 178-184 , 2019
    2019
  • Impact of promotional strategies of hypermarkets
    M Vasudevan, VM Senthilkumar
    Asian Journal of Management 8 (3), 531-534 , 2017
    2017
    Citations: 5

MOST CITED SCHOLAR PUBLICATIONS

  • Will users continue using banking chatbots? The moderating role of perceived risk
    S Mehrolia, S Alagarsamy, V Moorthy, S Jeevananda
    FIIB Business Review, 23197145231169900 , 2023
    2023
    Citations: 51
  • Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective.
    V Moorthy, P Kiran, J Banerjee, KK SV
    International Journal of Electronic Commerce Studies 13 (3) , 2022
    2022
    Citations: 15
  • Work from home in the pandemic era: Loss of mental equilibrium?
    M Vasudevan, S Mehrolia, S Alagarsamy, AK Balachandran
    Elsevier Science , 2021
    2021
    Citations: 14
  • Brand awareness of ‘generation y’customers towards doughnut retail outlets in India
    VMS MVasudevan
    Journal of Business and Retail Management Research 11 (4) , 2017
    2017
    Citations: 11
  • Visual encoding of nudge influencers and exploring their effect on sustainable consumption among children
    J Banerjee, V Moorthy, P Kiran, SVK Kishore, E Ekiz, R Chatterjee
    Cleaner and Responsible Consumption 9, 100111 , 2023
    2023
    Citations: 10
  • Moderation of income and age on customer purchase intention of green cosmetics in Bangalore
    SV Krishna Kishore, P Kiran, J Banerjee, M Vasudevan
    Achieving $5 Trillion Economy of India: Proceedings of 11th Annual … , 2022
    2022
    Citations: 10
  • Post pandemic school reluctance–Do children require attention, support, and intervention?
    J Banerjee, M Vasudevan, KK SV, P Kiran
    Asian Journal of Psychiatry 67, 102940 , 2021
    2021
    Citations: 8
  • The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model
    V Moorthy, S Alagarsamy, S Mehrolia, S Jeevananda
    Psychology, Health & Medicine 28 (10), 2977-2992 , 2023
    2023
    Citations: 7
  • WITHDRAWN: An empirical observation of factors leading to subscription of EdTech services
    P Kiran, SVK Kishore, J Banerjee, M Vasudevan
    Materials Today: Proceedings , 2020
    2020
    Citations: 5
  • The Mediating effect of brand equity on the relationship between social media marketing and consumer response
    JB VASUDEVAN M, PRABHA KIRAN
    JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY 7 (3) , 2020
    2020
    Citations: 5
  • Impact of promotional strategies of hypermarkets
    M Vasudevan, VM Senthilkumar
    Asian Journal of Management 8 (3), 531-534 , 2017
    2017
    Citations: 5
  • Battle fatigue of Covid 19 warriors–Heal the healers
    M Vasudevan, S Mehrolia, S Alagarsamy
    Journal of Affective Disorders 294, 477 , 2021
    2021
    Citations: 4
  • Can bot be my mental health therapist?-A pandemic panorama
    M Vasudevan, S Alagarsamy, S Mehrolia, S Jeevananda
    Journal of psychiatric research 134, 30-31 , 2021
    2021
    Citations: 3
  • Factors influencing association of intermediaries in the supply chain of consumer healthcare brands
    AS Suresh, M Vasudevan, S VINOD
    Journal of Distribution Science 19 (1), 105-113 , 2021
    2021
    Citations: 2
  • MARKETING MIX: A REVIEW ON THE ‘P’S OF MARKETING
    DVMS m.vasudevan
    INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT 3 (09), 37-39 , 2013
    2013
    Citations: 2
  • Affiliate Marketing and the Symbiotic Relationship in the Pharma Industry
    J Banerjee, P Kiran, M Vasudevan, SVK Kishore
    Pharma Marketing and Pharmacoeconomics, 53-70 , 2024
    2024
    Citations: 1
  • Customer Perception on out of Home Advertisements
    M Vasudevan, VM Kumar
    Asian Journal of Research in Business Economics and Management 7 (5), 53-58 , 2017
    2017
    Citations: 1
  • Nudging children towards a sustainable toy story
    J Banerjee, P Kiran, M Vasudevan, VK Kishore
    Perspectives in Agile Sustainable Practices and Business Value, 25-32 , 2025
    2025
  • Privacy over instant messaging platforms: are users making the right decisions?
    J Banerjee, P Kiran, SVK Kishore, M Vasudevan
    International Journal of Public Sector Performance Management 16 (3), 367-385 , 2025
    2025
  • Influence of advertisement's controversial element and emotional appeal on customer intention to buy
    P Kiran, J Banerjee, M Vasudevan, SVK Kishore
    International Journal of Business and Globalisation 39 (3-4), 415-441 , 2025
    2025