Ajay Verma
@vitbhopal.ac.in
Research Scholar
VIT Bhopal University
Ajay Verma is a Research Scholar at Vellore Institute of Technology, working in the arena of Mediation Analysis. He has been working in several Edu-Tech platforms as a subject matter expert for Statistics. He has completed his master's with a specialization in Mathematical Statistics.
Specialties- Latex Scientific language, R-software, SPSS, Microsoft Excel, Word, Powerpoint
He is the corresponding author and can be reached at
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EDUCATION
[2021 – 2024 ] Doctor of Philosophy (Ph.D. Pursuing) in Applied Statistics,
University: VIT Bhopal University, (M.P.), India
[2016 – 2018 ] Master of Science (M.Sc.) in Applied Statistics.
University: Dr. Shakuntala Misra National Rehabilitation University, Lucknow (U.P.).
[2011 – 2014 ] Bachelor of Science (B.Sc.) in Mathematics.
University: Shia PG College, Lucknow, affiliated with Lucknow University, Lucknow (U.P.).
RESEARCH, TEACHING, or OTHER INTERESTS
Statistics and Probability, Statistics, Probability and Uncertainty, Multidisciplinary, Health (social science)
Scopus Publications
Scopus Publications
Nahida Majeed Wani and Ajay Verma
IGI Global
In an era defined by digital interconnectivity, securing information in the cloud is paramount. By harnessing the power of present advanced technologies, organizations can fortify their defenses against evolving cyber threats while simultaneously embracing environmentally conscious practices. The model begins by integrating machine learning (ML) algorithms into fabric of cyber security. Anomaly detection, threat prediction, and adaptive response mechanisms enable a proactive defense, continually evolving to thwart emerging threats. Beyond the realm of cyber security efficacy, ML optimizes resource utilization, contributing to the sustainability of cloud operations. Complementing this adaptive intelligence, cloud cryptography emerges as a cornerstone for securing data at rest and in transit. From traditional encryption to quantum-resistant cryptographic techniques, the model ensures confidentiality and integrity of information. Sustainable cryptographic practices, coupled with efficient key management, further mitigate the environmental impact associated with cryptographic operations.
Sayantan Mukherjee, Ajay Verma, and Shromona Neogi
IGI Global
The millennial focus has shifted from mere consumption to sustainable consumption. Responsible and ethical buying is the primary focus. Millennial consumers are highly concerned about issues like environmental degradation and climatic changes and are ready to contribute to good causes. They are becoming more risk-averse and prefer to support businesses that emphasize pro-social messaging, environmentally friendly production, and moral business practices. The target consumer's perception of influencer marketing buzzwords like authenticity, credibility, and consumer involvement can be perceived as evolving. Influencers also power their voices to promote changes for good environmental causes. The study enlightens the development of the urge for ethical/sustainable buying to adopt moral influencer content as a basis to follow them and facilitate the consumer buying process. The people associated with the domain as influencers or aspiring to be one should focus on ethical influencing. The growing ethical consumerism is playing a vital role in behavioral adoption of ethical influencers.
RECENT SCHOLAR PUBLICATIONS
Publications
1. Transformation of consumer online buying behavior and safety factors post-pandemic: Is it transitory or permanent?
2. An empirical study on the dependence of social media platforms on the digital influencers to gain reliability as a promotional tool.
3. Smartphone shackles: Unraveling the mental toll of device dependency on Indian undergraduates.
4. Predicting the risk of diabetes and heart disease with machine learning classifiers: The mediation analysis.
5. Analysis of factors affecting life goals and opportunities of students with or without disabilities: A comparative study.
6. Virtual teaching learning practice and its impact on technical courses during covid-19: A post-pandemic study.
7. The effect of social media sites promoting the tourism industry: An Indian perspective,” in Language and Cross-Cultural Communication in Travel and Tourism.
8. Influencer marketing: Way to a sustainable marketing approach.
9. Cyber security in the cloud: Harnessing the power of machine learning and cloud cryptography.
10. An assessment of cross-cultural communication and collaborative active learning to attain employability skills.
11. Demography with special reference to disability: A pilot survey.
RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)
S. Mukherjee, S. Neogi, and A. Verma*, “Employee dynamics analyzing smartpod,” The Patent Office,
Government of India, 2023. url: .