Dr.C.Vijai

@veltech.edu.in

Professor, School of Commerce
Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology

Dr.C.Vijai


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https://researchid.co/vijaichandrasekar
I am currently working as the Associate Professor of Commerce and Business Administration, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology-Chennai-62, India

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Organizational Behavior and Human Resource Management, Finance, Tourism, Leisure and Hospitality Management
37

Scopus Publications

1518

Scholar Citations

19

Scholar h-index

36

Scholar i10-index

Scopus Publications

  • Blockchain technology Transforming the financial services landscape for banks of the future
    C. Vijai
    Blockchain and Software Defined Networking Opportunities Challenges and Future Trends, 2026
    Blockchain technology is poised to revolutionize the monetary services sector, for banks. Its core features—decentralization, transparency, immutability, and more suitable safety—to cope with the inefficiencies and vulnerabilities of traditional banking structures. Blockchain can substantially reduce fraud and cyberattacks through its secure and immutable ledger, streamline operations via putting off intermediaries, and reduce transaction instances and fees. The transparency and traceability supplied by using blockchain enhance regulatory compliance and risk management, while smart contracts automate and implement agreements, further improving efficiency. Additionally, blockchain can enhance consumer enjoyment through faster, more comfy offerings and facilitate financial inclusion by way of imparting get right of entry to banking for underserved populations. Despite the numerous benefits, demanding situations together with scalability, regulatory uncertainty, interoperability, and integration with legacy systems must be addressed. As these issues are resolved, blockchain’s adoption in banking is anticipated to grow, driving significant enterprise transformation and innovation.
  • Impact of Machine Learning and Artificial Intelligence on Strategic Management in Contemporary Organizations
    C. Vijai, Worakamol Wisetsri
    Contemporary Strategic Business Transformation AI Frontiers, 2026
    Machine learning (ML) and artificial intelligence (AI) have significantly impacted strategic management in contemporary organizations. This chapter explores the transformative role of ML and AI in various aspects of strategic management, including decision making, predictive analytics, risk management, customer insights, automation, competitive analysis, and resource allocation. ML and AI technologies provide organizations with advanced tools to analyze vast amounts of data, identify patterns, predict future trends, and make informed decisions in real time. By leveraging ML and AI algorithms, organizations can optimize their supply chain, enhance customer personalization, automate routine tasks, and gain competitive advantages through better insights into market trends and 36competitor behaviors. However, the adoption of ML and AI in strategic management also presents ethical considerations and challenges such as data privacy, algorithmic biases, and organizational readiness. Despite these challenges, the integration of ML and AI technologies into strategic management processes offers immense potential for organizations to innovate, adapt, and thrive in today’s dynamic business environment. This chapter concludes by discussing future trends and implications for research and practice in the field of ML- and AI-driven strategic management.
  • A Strategic Framework for Artificial Intelligence in Marketing
    C. Vijai, Worakamol Wisetsri
    Contemporary Strategic Business Transformation AI Frontiers, 2026
    This abstract outlines a strategic framework for implementing artificial intelligence (AI) in marketing. Starting with clear marketing objectives and an assessment of AI readiness, the framework emphasizes a robust data strategy, identification of use cases, and meticulous data preparation. It guides the selection and testing of AI models through pilot implementations, addressing scalability, infrastructure, and integration with marketing systems. The framework underscores ongoing performance measurement, optimization, and ethical considerations, promoting continuous learning for sustained success.
  • A Global Perspective on Progressive Paths about the Evolution of Solid-Waste Management
    Vijai, Worakamol Wisetsri, Sridevi
    Data Analytics and Smart Technologies in Solid Waste Management Advancing Sustainability, 2026
    The evolution of solid-waste management necessitates a global perspective to address burgeoning environmental challenges. This abstract examines progressive paths in waste management, emphasizing reduction at the source, enhanced recycling and resource recovery, and the transition to a circular economy. Technological innovations offer promise through intelligent waste management systems and advanced recycling techniques. Community engagement and education are pivotal in fostering a culture of responsible waste disposal. Robust policy frameworks, international cooperation, and inclusive solutions are imperative for equitable progress. Moreover, integrating waste management into climate change mitigation efforts is crucial. By embracing these strategies, nations can cultivate sustainable waste management systems 52resilient to future challenges, safeguard the environment, and enhance the quality of life worldwide.
  • A Case on Unseen Consequences of Waste: Environmental and Health Impacts of Inadequate Management
    Vijai, Worakamol Wisetsri, Mohd Asif Shah
    Data Analytics and Smart Technologies in Solid Waste Management Advancing Sustainability, 2026
    This chapter delves into the multifaceted and often underestimated consequences of inadequate waste management, shedding light on its profound environmental and health impacts. The surge in waste generation, fueled by rapid urbanization and evolving consumption habits, has given rise to unseen challenges. Beyond the visible pollution of landfills and water bodies, the study examines the insidious effects on soil, water, and air quality. Soil contamination from hazardous waste disrupts ecosystems and enters the food chain, while water pollution threatens aquatic life and compromises clean water sources. Air quality degradation results from open burning and emissions from poorly managed landfills, releasing harmful substances into the atmosphere. The health 38implications are equally significant, encompassing respiratory diseases, waterborne illnesses, and food chain contamination. Through case studies on electronic waste in developing countries and plastic pollution in oceans, the study underscores these challenges’ global and interconnected nature. Mitigating the unseen consequences necessitates a comprehensive approach, integrating improved waste management practices, heightened public awareness, and targeted policy interventions. Addressing these hidden dimensions is crucial for safeguarding ecosystems, biodiversity, and human well-being in the face of escalating waste-related issues on a global scale.
  • The role of mobile applications in streamlining passenger services and engagement
    C. Vijai, S. Saravana Mahesan
    Airline Customer Experience Digitalization in Passenger Services, 2025
  • Artificial intelligence in HR employee experience: Personalization and engagement
    C. Vijai
    AI and Innovation in Hrm the Future of Strategic Hr in the Service Economy, 2025
    Integrating Artificial Intelligence (AI) in Human Resources (HR) offers transformative potential for boosting worker enjoyment through personalized and engaging answers. This paper explores how AI driven technologies can personalize onboarding approaches, tailor gaining knowledge of and improvement programs, and provide customized communication, main to a greater individualized worker adventure. Additionally, AI applications in sentiment evaluation, predictive analytics for retention, automated popularity, rewards, and work-life balance guides substantially decorate worker engagement. Case research from IBM, Unilever, and Salesforce illustrates the realistic blessings of AI in HR. The findings propose that AI can create an extra pleasant and efficient work surrounding by addressing a person’s desires and fostering a tradition of appreciation and motivation. The integration of AI in HR practices emerges as a key method for agencies aiming to improve worker satisfaction, retention, and ordinary overall performance.
  • Customer trust and blockchain: Building confidence through personalized experiences
    C. Vijai
    Digital Disruption in Hospitality AI and Emerging Technologies A Roadmap to Personalized Experiences Enhanced Operations and Revenue Growth, 2025
    Abstract In the contemporary digital landscape, establishing and retaining patrons is vital for enterprise fulfillment. However, growing worries over record privacy and protection present demanding situations. Blockchain generation offers promising solutions by improving transparency, safety, and personalization, thereby fostering customer self-belief. This paper examines the capacity of blockchain to construct and consider personalized customer reports. By leveraging blockchain’s transparent and immutable ledger, groups can make certain accountability and offer customers clean insights into records usage. The decentralized nature of blockchain complements information protection and defense against breaches and unauthorized admission. Moreover, blockchain permits ease and permissioned facts sharing, facilitating customized offerings even as respecting privateness. Through case studies in the retail and healthcare sectors, this paper illustrates the practical applications of blockchain in constructing purchaser trust. While challenges including scalability, interoperability, and regulatory compliance exist, the strategic implementation of blockchain can notably enhance client consideration, providing a competitive part in today’s digital economic system.
  • Exploring the role of artificial intelligence in digital advertising
    C. Vijai
    Digital Disruption in Hospitality AI and Emerging Technologies A Roadmap to Personalized Experiences Enhanced Operations and Revenue Growth, 2025
    Abstract Artificial intelligence (AI) has profoundly converted virtual marketing by leveraging records-driven insights to enhance focus on, personalize content, and optimize ad performance in real time. AI algorithms examine tremendous datasets to predict customer conduct, refine audience segmentation, and create personalized advert studies. Moreover, AI-powered gear automates content technology, comes across ad fraud, and optimizes marketing campaign strategies, leading to stepped forward return on investment (ROI) and superior purchaser engagement. As AI continues to evolve, moral considerations consisting of personal privacy and algorithm transparency continue to be crucial in shaping the future panorama of digital advertising.
  • Artificial Intelligence Applications for Reducing Carbon Footprint in Tourism
    C. Vijai
    Digital Transformation in Tourism and Hospitality Sustainable Management Strategies for Long Term Excellence, 2025
    Tourism has increasingly become bound by a sense of responsibility to be more considerate of the environment by reducing carbon footprint levels. Artificial Intelligence can provide a promising avenue for realizing such sustainability goals by optimizing several facets of tourism operations. This chapter, therefore, talks about the current AI applications that are aimed at mitigating carbon footprints in the tourism industry and are focused on three key areas: transportation, accommodation, and tourist studies. AI-powered responses, along with predictive analytics to optimize journey routes, smart energy management in lodges, and personalized eco-friendly travel recommendations are discussed. By embedding AI technologies, stakeholders in the tourism sector can make informed decisions that sell environmental conservation while enhancing the overall tourist experience. The present study will focus on how AI is positioned to drive sustainable tourism initiatives while showing guidelines from destination studies to further enhance these efforts.
  • The Relationship between Emotional Intelligence, Transformational Leadership, and Organizational Culture
    C. Vijai
    Emotional Intelligence in the Digital Era Concepts Frameworks and Applications, 2025
  • Construction of Carbon Finance System and promotion of Environmental Finance
    C. Vijai, Worakamol Wisetsri
    Perspectives in Agile Sustainable Practices and Business Value, 2025
  • Blockchain and the Future of Accountancy: Revolutionizing Transparency, Security, and Efficiency
    Applying Blockchain Technology Concepts and Trends, 2025
  • Smart Urban Green Spaces with IoT and 6G
    C. Vijai, M. Uma Raman, U Umesh
    Security Paradigms in 6g Smart Cities and Iot Ecosystems Navigating the Future, 2025
  • Investigating the use of IoT for smart waste management
    Future of Iot with Automation in Engineering and Modern Technology, 2024
  • Opportunities and Challenges of Combining Artificial Intelligence Power with the Richness of Healthcare Claims Data
    Chandrasekar Vijai, Sridevi Jayavelu
    Artificial Intelligence and Actuarial Science Applications and Case Studies from Finance and Insurance, 2024
  • Circular Economy for Sustainable Development in India
    Vijai, Worakamol Wisetsri
    World Sustainability Series, 2024
  • Digital Trends in the Hospitality Industry: Exploring the Metaverse
    C. Vijai, Worakamol Wisetsri
    Technology and Luxury Hospitality Ai Blockchain and the Metaverse, 2024
  • IoT in agile management and banking sector
    Worakamol Wisetsri, Deval Verma
    Embedded Devices and Internet of Things Technologies and Applications, 2024
  • IoT and blockchain technology as transformative technology
    Vijai, Worakamol Wisetsri, Deval Verma
    Embedded Devices and Internet of Things Technologies and Applications, 2024
  • A Novel Approach of Data-Driven Strategic Decision-Making in Management: AI-Enabled Analysis of Market Trends, Competitive Intelligence, and Internal Performance Data
    S. Umamaheswari, A. Valarmathi, D. Paul Dhinakaran, C. Vijai, S. Sathyakala, M. Raja Lakshmi
    Proceedings of 9th International Conference on Science Technology Engineering and Mathematics the Role of Emerging Technologies in Digital Transformation Iconstem 2024, 2024
  • Integrating Artificial Intelligence and Machine Learning for Competitive Advantage in Developing Business Ecosystems
    Srinivas D, C. Vijai, Krishan Bansal, Shaunak Pal, Sumeet Gupta, Punamkumar Hinge
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
  • Using Blockchain technology for transparent and secure Financial Transactions in the Contemporary Business Landscape
    Meera K L, C. Vijai, Rosy Kalia, Harshal Raje, Gautam Sen, Mohit Tiwari
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
  • Artificial Intelligence-Driven Talent Management System: Exploring the Risks and Options Sustainable Success
    Melanie Lourens, C. Vijai, Ginni Nijhawan, Yogita Satish Garwal, Shweta Gakhreja, Aseel Muhammad Saud
    4th International Conference on Innovative Practices in Technology and Management 2024 Iciptm 2024, 2024
  • Analytics Predictive for HRM: Using Machine Learning to Improve Workforce Scheduling and Staff Engagement
    M. Rajyalaxmi, C. Vijai, Melanie Lourens, Prasanta Chatterjee Biswas, K. N. Jahnavi, Umesh U
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
  • Application of Machine Learning Algorithms for Customer Segmentation in E-commerce Management
    Rajyalaxmi M, C. Vijai, Kingshuk Srivastava, NallaBala Kalyan, B. Pravallika, Amit Dutt
    Proceedings of 2024 International Conference on Science Technology Engineering and Management Icstem 2024, 2024
  • Utilizing AI to Tailor Leadership Styles and Interventions for Optimal Employee Engagement and Performance
    Lakshmikanth R, C. Vijai, Somanchi Hari Krishna, Poorna Chandra Reddy Alla, Melanie Lourens, Mukesh Soni
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
  • Blockchain Embraces Supply Chain Optimization by Enhancing Transparency and Traceability from Production to Delivery
    R. Vettriselvan, C. Vijai, Jaksan D Patel, Sathish Kumar.R, Pradeep Sharma, Narendra Kumar
    Tqcebt 2024 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024, 2024
  • Machine Learning-Based Price Optimization for Dynamic Pricing on Online Retail
    G. Yamuna, D. Paul Dhinakaran, C. Vijai, P.S. Joan Kingsly, Raynukaazhakarsamy, S. Rukmani Devi
    Proceedings of 9th International Conference on Science Technology Engineering and Mathematics the Role of Emerging Technologies in Digital Transformation Iconstem 2024, 2024
  • Enhancing Personalized Learning in E-commerce Platforms with Collaborative Filtering and C Techniques
    Srinivas D, C. Vijai, B Pravallika, Amit Dutt, Chinnem Rama Mohan, Melanie Lourens
    Proceedings of 2024 International Conference on Science Technology Engineering and Management Icstem 2024, 2024
  • AI-Powered Customer Relationship Management in Online Retail
    D. Paul Dhinakaran, C. Vijai, L. Bhuvaneswari, M. Umamaheswari, Dhivya. M, S. Rukmani Devi
    Proceedings of 9th International Conference on Science Technology Engineering and Mathematics the Role of Emerging Technologies in Digital Transformation Iconstem 2024, 2024
  • Leveraging Machine Learning for Predictive Maintenance in Supply Chain Management Systems
    Bediga Sharan, C. Vijai, Kingshuk Srivastava, Atul Singla, Indira Bhati, T. Ch. Anil Kumar
    Proceedings of 2024 International Conference on Science Technology Engineering and Management Icstem 2024, 2024
  • A Review of the Literature on the Effects of Big Data and Machine Learning on Digital Transformation in Marketing
    S. Thangamayan, C. Vijai, Navdeep Singh, Vijaya Durga, Aravinda K, Hawraa Ali Sabah
    4th International Conference on Innovative Practices in Technology and Management 2024 Iciptm 2024, 2024
  • Enhanced Authentication Methods for Access and Control Management in Cloud Computing
    Shyam Prasad Teegala, C. Vijai, Amandeep Nagpal, R Anuradha, Ali Aljbori, Swathi B
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical Electronics and Computer Engineering Upcon 2023, 2023
  • Ad Hoc Networks: Adaptable Connectivity for Contemporary Business Needs
    Saurabh Dhanik, C. Vijai, Y Manohar Reddy, Amit Dutt, Abothar Mahmod Shaaker, Vijilius Helena Raj
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical Electronics and Computer Engineering Upcon 2023, 2023
  • Digital Banking and Deposit: Substitution Effect of Mobile Applications on Web Services
    S. Stalin Panneer Selvam, D. Paul Dhinakaran, C. Vijai, Lakshman K, Varalakshmi S, S. Sathyakala
    Proceedings of the 2023 International Conference on Innovative Computing Intelligent Communication and Smart Electrical Systems Icses 2023, 2023
  • Machine Learning Algorithms for Customer Segmentation in Data-Driven Marketing Strategies
    M. K. Sharma, C. Vijai, CSL Vijaya Durga, Navdeep Singh, Muntather Almusawi, R Janagi
    2023 10th IEEE Uttar Pradesh Section International Conference on Electrical Electronics and Computer Engineering Upcon 2023, 2023

RECENT SCHOLAR PUBLICATIONS

  • The Impact of E-WOM on Consumer Buying Behaviour Towards Electronic Products
    J Sridevi, B Jeyaprabha, C Vijai, A Sarkar
    Fuzzy Logic in Real Life Scenarios, 461-474 , 2026
    2026
  • A Strategic Framework for Artificial Intelligence in Marketing
    C Vijai, W Wisetsri
    Contemporary Strategic Business Transformation, 115-134 , 2026
    2026
  • Impact of Machine Learning and Artificial Intelligence on Strategic Management in Contemporary Organizations
    C Vijai, W Wisetsri
    Contemporary Strategic Business Transformation, 35-56 , 2026
    2026
  • Artificial Intelligence in HR Employee Experience: Personalization and Engagement
    C Vijai
    AI and Innovation in HRM, 139-157 , 2026
    2026
    Citations: 2
  • Artificial Intelligence in HR Experience Employee
    C Vijai
    AI and Innovation in HRM: The Future of Strategic HR in the Service Economy , 2025
    2025
  • Carbon Sequestration Strategies: Evaluating the Potential of Reforestation and Soil Management
    C Vijai, S Rameshkumar
    Geosfera Indonesia 10 (2), 1-16 , 2025
    2025
  • Construction of Carbon Finance System and promotion of Environmental Finance
    C Vijai, W Wisetsri
    Perspectives in Agile Sustainable Practices and Business Value, 211-221 , 2025
    2025
    Citations: 1
  • Exploring the Role of Artificial Intelligence in Digital Advertising
    C Vijai
    2025
    Citations: 1
  • Customer Trust and Blockchain: Building Confidence Through Personalized Experiences
    C Vijai
    2025
  • Benefit evaluation of human resource management in agricultural enterprises based on MAResnet-BiGRU model
    R Karthiga, N Vijayakumar, C Vijai, N Dinesh, DP Dhinakaran, ...
    Hybrid and Advanced Technologies, 352-357 , 2025
    2025
  • The Relationship between Emotional Intelligence, Transformational Leadership, and Organizational Culture
    C Vijai
    Emotional Intelligence in the Digital Era, 212-237 , 2025
    2025
    Citations: 21
  • Blockchain and the Future of Accountancy: Revolutionizing Transparency, Security, and Efficiency
    C Vijai, W Wisetsri
    Applying Blockchain Technology, 62-81 , 2025
    2025
  • Opportunities and Challenges of Combining Artificial Intelligence Power with the Richness of Healthcare Claims Data
    C Vijai, S Jayavelu
    Artificial Intelligence and Actuarial Science, 133-147 , 2024
    2024
  • The Role of Blockchain Technology for Transparency in the Fashion Supply Chain
    C Vijai, W Wisetsri
    Illustrating Digital Innovations Towards Intelligent Fashion: Leveraging … , 2024
    2024
    Citations: 2
  • Digital trends in the hospitality industry: exploring the Metaverse
    C Vijai, W Wisetsri
    Technology and Luxury Hospitality, 1-16 , 2024
    2024
    Citations: 2
  • Enhancing personalized learning in e-commerce platforms with collaborative filtering and C techniques
    D Srinivas, C Vijai, B Pravallika, A Dutt, CR Mohan, M Lourens
    2024 International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 1
  • Leveraging machine learning for predictive maintenance in supply chain management systems
    B Sharan, C Vijai, K Srivastava, A Singla, I Bhati, TCA Kumar
    2024 International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 6
  • Application of machine learning algorithms for customer segmentation in e-commerce management
    M Rajyalaxmi, C Vijai, K Srivastava, NB Kalyan, B Pravallika, A Dutt
    2024 International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 4
  • Machine learning-based price optimization for dynamic pricing on online retail
    G Yamuna, DP Dhinakaran, C Vijai, PSJ Kingsly, SR Devi
    2024 Ninth International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 19
  • AI-Powered Customer Relationship Management in Online Retail
    DP Dhinakaran, C Vijai, L Bhuvaneswari, M Umamaheswari, SR Devi
    2024 Ninth International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • FINTECH IN INDIA – OPPORTUNITIES AND CHALLENGES
    C Vijai
    FINTECH IN INDIA – OPPORTUNITIES AND CHALLENGES 8 (1), 42-54 , 2019
    2019
    Citations: 149
  • ARTIFICIAL INTELLIGENCE IN INDIAN BANKING SECTOR: CHALLENGES AND OPPORTUNITIES
    Vijai C
    International Journal of Advanced Research 7 (5), 1581-1587 , 2019
    2019
    Citations: 105
  • Rise of artificial intelligence in healthcare startups in India
    C Vijai, W Wisetsri
    Advances In Management 14 (1), 48-52 , 2021
    2021
    Citations: 102
  • Artificial intelligence in agriculture
    B Singh, DP Dhinakaran, C Vijai, US Shajahan, R Arun, MR Lakshmi
    Journal of Survey in Fisheries Sciences 10 (3S), 6601-6611 , 2023
    2023
    Citations: 75
  • The effect of Fintech on customer satisfaction level
    C Vijai, L Bhuvaneswari, S Sathyakala, DP Dhinakaran, R Arun, ...
    Journal of Survey in Fisheries Sciences 10 (3), 6628-6634 , 2023
    2023
    Citations: 69
  • The Future of Robotic Process Automation (RPA) in the Banking Sector for Better Customer Experience
    E Vijai, Suriyalakshmi
    Shanlax International Journal of Commerce 8 (2), 61-65 , 2020
    2020
    Citations: 69
  • Blockchain embraces supply chain optimization by enhancing transparency and traceability from production to delivery
    R Vettriselvan, C Vijai, JD Patel, P Sharma, N Kumar
    2024 International Conference on Trends in Quantum Computing and Emerging … , 2024
    2024
    Citations: 63
  • Mobile banking in india: a customer experience perspective
    DP DHINAKARAN, C Vijai
    Journal of Contemporary Issues in Business and Government| Vol 27 (3), 1460 , 2021
    2021
    Citations: 63
  • Fintech industry in India: the revolutionized finance sector
    P Rajeswari, C Vijai
    Eur. J. Mol. Clin. Med 8 (11), 4300-4306 , 2021
    2021
    Citations: 63
  • RURAL ENTREPRENEURSHIP IN INDIA: AN OVERVIEW
    DP Dhinakaran, C Vijai, R Angamuthu, V Kokila, MB Lakshmi, ...
    2023
    Citations: 51
  • Organic farming in India: Benefits and challenges
    M Elayaraja, C Vijai
    European Journal of Molecular & Clinical Medicine 7 (11), 3021-3029 , 2020
    2020
    Citations: 45
  • Climate change and its impact on agriculture
    C Vijai, W Worakamol, M Elayaraja
    International Journal of Agricultural Sciences and Veterinary Medicine 11 (4 … , 2023
    2023
    Citations: 38
  • THE BLOCKCHAIN TECHNOLOGY AND MODERN LEDGERS THROUGH BLOCKCHAIN ACCOUNTING
    C Vijai, MM Elayaraja, MSM Suriyalakshmi, MD Joyce
    Adalya Journal 8 (12), 545-557 , 2019
    2019
    Citations: 37
  • A study on coronavirus (COVID-19) impact of consumer buying behavior with special reference to Chennai City
    C Vijai, P Nivetha
    SSRN , 2020
    2020
    Citations: 31
  • Robotic Process Automation (RPA) in human resource functions
    C Vijai, M Mariyappan
    Advances In Management 2023 (16), 3 , 2023
    2023
    Citations: 27
  • The importance of green marketing
    C Vijai, P Anitha
    International Journal of Future Generation Communication and Networking 13 … , 2020
    2020
    Citations: 27
  • A theoretical study on green human resource management (Ghrm): an innovative practice for organizational sustainability
    D Joyce, C Vijai
    European Journal of Molecular & Clinical Medicine 7 (11), 3007-3013 , 2020
    2020
    Citations: 24
  • The Relationship between Emotional Intelligence, Transformational Leadership, and Organizational Culture
    C Vijai
    Emotional Intelligence in the Digital Era, 212-237 , 2025
    2025
    Citations: 21
  • A Study on Customer’s Awareness on Green Banking Initiatives in Selected Public and Private Sector Banks with Special Reference To Cuddalore District
    C Vijai
    International Journal of Innovative Research in Science, Engineering and … , 2018
    2018
    Citations: 20
  • Machine learning-based price optimization for dynamic pricing on online retail
    G Yamuna, DP Dhinakaran, C Vijai, PSJ Kingsly, SR Devi
    2024 Ninth International Conference on Science Technology Engineering and … , 2024
    2024
    Citations: 19