Viktorija Petrov

@uns.ac.rs

Faculty of Economics in Subotica
University of Novi Sad



                    

https://researchid.co/viktorija

RESEARCH INTERESTS

Knowledge management
Academic entrepreneurship
Start-up ecosystem

6

Scopus Publications

179

Scholar Citations

7

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Three pillars of knowledge management in SMEs: evidence from Serbia
    Viktorija Petrov, Đorđe Ćelić, Zorica Uzelac, and Zoran Drašković
    Springer Science and Business Media LLC

  • Understanding Millennial Perception of Website Characteristics
    Đorđe Ćelić, Zoran Drašković, Ilija Ćosić, Zorica Uzelac, and Viktorija Petrov
    Springer International Publishing

  • The effects of environment uncertainty and leadership styles on organisational innovativeness
    Maja Strugar Jelača, Nikola Milićević, Radmila Bjekić, and Viktorija Petrov
    Kaunas University of Technology (KTU)
    The paper aims to better understand the importance of a company’s external environment uncertainty level and the CEO’s leadership style for innovation. Different leadership styles were assessed in the context of a full range leadership theory, namely: transformational (Tfl), transactional (Tsl) and passive leadership (PL). Partial Least Squares-Structural Equation Model was developed, tested and validated to explain the effect of environment uncertainty and leadership style on organisational innovativeness. The hypotheses were tested using responses of managers from 159 medium and large organisations in the Republic of Serbia during 2017. The results suggest that there is a statistically significant relationship between environment uncertainty and organisational innovativeness, while transformational leadership was described as important leadership style that cannot be ignored if organisation wants to improve organisational innovativeness. Influence of transactional leadership was not statistically significant, while passive leadership style was found to have the negative influence on organisational innovativeness. Based on the results of the study, practical implication of creating a more supportive workplace for all types of innovation is emphasised. Encouraging managers to predominantly use proactive leadership, i.e. transformational style, facilitates significant innovative capacity. The effective use of leadership style and its innovativeness in South-eastern European countries is vastly unexplored. Thus, the results of the research fill the literature gap between Western leadership theory and South-eastern European context.

  • The relationship between organizational culture and performance of sme’s: Empirical study from a developing country
    Z. Drašković, Đorđe Ćelić, I. Cosic, Z. Uzelac and Viktorija Petrov
    Mechanical Engineering Faculty in Slavonski Brod
    This article explores the link between organizational culture and effectiveness for SMEs in transitional socio-economic environment in Serbia. By analyzing the data from the survey gathered from 760 senior executives and employees from 86 SMEs in Serbia this study empirically evaluates the dimensions of OCTAPACE model of organizational culture, and presents a multi method analysis of the link between culture and growth of SMEs in a transitional economy. This study also examines whether the level of organizational culture depends on the type of the industry that SMEs belong to (knowledge or capital intensive). Furthermore, as a legacy of economic transition we have workforce with a unique set of subcultures. By analyzing the data from the second survey gathered from 257 senior executives and employees from SMEs in Serbia and Southern California we explore the differences in cultures of SMEs from transitional economy and developed economy. Given that strong culture brings competitive advantage, the results of the second study provide basis for understanding competitive position of SMEs in Serbia, and could propose directions for development of culture in SMEs in Serbia that should help them overcome problems of the transition and reach better business results more quickly.

  • New market segmentation knowledge in the function of bioeconomy development in Serbia
    Nenad Djokic, , Aleksandar Grubor, Nikola Milicevic, Viktorija Petrov, , , and
    Bucharest University of Economic Studies
    Sustainability of companies in modern market conditions greately depends on the knowledge. In order to improve their business processes and satisfy the needs of their customers, managers have to rely on new marketing knowledge, especially in new sectors such as bioeconomy. The aim of this paper is to investigate potential added value to Serbian organic food market segmentation researches (belonging to preconditions of further bioeconomy development) when implementing new marketing knowledge – food-related lifestyle market segmentation and scales’ testings. The results point out to adventurous consumers as the most important current and future market for organic food. Besides being the most educated (what was already established for consumers accepting organic food well in previous domestic researches), it is the first time that consumers accepting organic food in larger extent are brought in connection to their inclusion of the whole family in the preparation of meals and acceptance of novelties in cooking. It is also the first time to identify that there is a segment in domestic conditions for which price is not the greatest obstacle for increasing organic food consumption. That can be of the great importance for all actors (both national and foreign) operating at domestic food market.

  • Comparative Analysis of Knowledge Management Activities in SMEs: Empirical Study from a Developing Country
    Zorica Uzelac, Đorđe Ćelić, Viktorija Petrov, Zoran Drašković, and Dalibor Berić
    Elsevier BV

RECENT SCHOLAR PUBLICATIONS

  • Determinants of learning outcomes with online teaching based on students’ perception
    V Petrov, Z Drašković, Đ Ćelić, M Rus
    Strategic Management-International Journal of Strategic Management and 2024

  • Assessing Collaborative Climate in Organizations
    V Petrov, Z Drašković, Đ Ćelić
    International Scientific Conference Strategic Management and Decision 2024

  • Knowledge Workers as a Driving Force of the Smart City Ecosystem
    Đ Čelić, Z Drašković, V Petrov, D Janjušić
    Zbornik radova znanstveno-stručne konferencije PILC 2024" Leadership and 2024

  • BRIDGING THE KNOWLEDGE GAP BETWEEN SCIENCE AND INDUSTRY: EMPIRICAL RESEARCH OF UNIVERSITY OF NOVI SAD AND UNIVERSITY OF BELGRADE
    V Petrov, Z Drašković, Đ Ćelić, Z Uzelac
    Proceedings of the 28th International Scientific Conference Strategic 2023

  • SOURCES OF FUNDING ACADEMIC ENGAGEMENT: EMPIRICAL RESEARCH OF UNIVERSITY OF NOVI SAD AND UNIVERSITY OF BELGRADE
    Đ Ćelić, V Petrov, Z Drašković, Z Uzelac, B Melović
     2023

  • Mogućnosti prevazilaženja jaza između naučno-istraživačkog rada I komercijalizacije
    V Petrov
    Nauka i inovacije kao pokretači privrednog razvoja, 1 2022

  • Commercializing University Knowledge in Serbia–An Empirical Evidence
    V Petrov, Z Drašković, Đ Ćelić, Z Uzelac
    PaKSoM 2022, 273 2022

  • Determinants of learning outcomes and satisfaction with online teaching based on students’ perceptionsuitability of applying the instrument
    V Petrov, Z Drašković, Z Uzelac, Đ Ćelić
    Proceedings of 27th International Scientific Conference Strategic Management 2022

  • Management Dynamics in SMEs: Examining the Interaction Between Employee Attitude, Technology, and Structure
    V Petrov, Z Drašković, Đ Ćelić, Z Uzelac
    International Scientific Conference Strategic Management and Decision 2021

  • Comparison of organizational cultures from a transitional economy and a knowledge economy: empirical study from Serbia and Southern California
    Z Drašković, Đ Ćelić, V Petrov, Z Uzelac
    Strategic Management-International Journal of Strategic Management and 2020

  • The effects of environment uncertainty and leadership styles on organisational innovativeness
    MS Jelača, N Milićević, R Bjekić, V Petrov
    Engineering Economics 31 (4), 472-486 2020

  • Three pillars of knowledge management in SMEs: evidence from Serbia
    V Petrov, Đ Ćelić, Z Uzelac, Z Drašković
    International Entrepreneurship and Management Journal 16, 417-438 2020

  • Specific influence of knowledge intensive and capital intensive organizations on collaborative climate and knowledge sharing in SMEs
    V Petrov, Đ Ćelić, Z Uzelac, Z Drašković
    Strategic Management-International Journal of Strategic Management and 2020

  • Understanding Millennial Perception of Website Characteristics
    Đ Ćelić, Z Drašković, I Ćosić, Z Uzelac, V Petrov
    Proceedings on 25th International Joint Conference on Industrial Engineering 2020

  • The relationship between organizational culture and performance of SME’s: Empirical study from a developing country
    Đ Ćelić, I Ćosić, Z Uzelac, V Petrov
    Tehnički vjesnik 26 (6), 1620-1627 2019

  • Commercial organizations and marketing: Issues concerning the market
    NO Tyutrin, VG Petrov, NT Israfilov
    International Journal of Management and Business Research 9 (2), 149-158 2019

  • Differences in attitudes toward internet usage–empirical study from Serbia
    Đ Ćelić, Z Drašković, Z Uzelac, V Petrov
    Strategic Management-International Journal of Strategic Management and 2018

  • New market segmentation knowledge in the function of bioeconomy development in Serbia
    N Djokic, A Grubor, N Milicevic, V Petrov
    Amfiteatru Economic 20 (49), 700-716 2018

  • Exploring constructs of leadership in SMEs: The case of Serbia
    V Petrov, D Celic, Z Uzelac, Z Draskovic, D Janjusic
    Journal of Business Paradigms 3 (1), 48-61 2018

  • The problem of defining and measuring sustainable income
    V Petrov, N Trivić
    Anali Ekonomskog fakulteta u Subotici, 19-31 2018

MOST CITED SCHOLAR PUBLICATIONS

  • The effects of environment uncertainty and leadership styles on organisational innovativeness
    MS Jelača, N Milićević, R Bjekić, V Petrov
    Engineering Economics 31 (4), 472-486 2020
    Citations: 35

  • Three pillars of knowledge management in SMEs: evidence from Serbia
    V Petrov, Đ Ćelić, Z Uzelac, Z Drašković
    International Entrepreneurship and Management Journal 16, 417-438 2020
    Citations: 27

  • Specific influence of knowledge intensive and capital intensive organizations on collaborative climate and knowledge sharing in SMEs
    V Petrov, Đ Ćelić, Z Uzelac, Z Drašković
    Strategic Management-International Journal of Strategic Management and 2020
    Citations: 26

  • Comparative analysis of knowledge management activities in SMEs: Empirical study from a developing country
    Z Uzelac, Đ Ćelić, V Petrov, Z Drašković, D Berić
    Procedia Manufacturing 17, 523-530 2018
    Citations: 22

  • New market segmentation knowledge in the function of bioeconomy development in Serbia
    N Djokic, A Grubor, N Milicevic, V Petrov
    Amfiteatru Economic 20 (49), 700-716 2018
    Citations: 21

  • Assessing sustainability of the Southeast European economies
    V Petrov, N Trivić, Đ Ćelić
    Економика пољопривреде 65 (2), 519-529 2018
    Citations: 11

  • Determination of the economic growth rates by the growth quality
    N Trivic, V Petrov
    Economic Horizons/Ekonomski Horizonti 16 (2) 2014
    Citations: 7

  • Comparison of organizational cultures from a transitional economy and a knowledge economy: empirical study from Serbia and Southern California
    Z Drašković, Đ Ćelić, V Petrov, Z Uzelac
    Strategic Management-International Journal of Strategic Management and 2020
    Citations: 5

  • Differences in attitudes toward internet usage–empirical study from Serbia
    Đ Ćelić, Z Drašković, Z Uzelac, V Petrov
    Strategic Management-International Journal of Strategic Management and 2018
    Citations: 5

  • Mogućnosti prevazilaženja jaza između naučno-istraživačkog rada I komercijalizacije
    V Petrov
    Nauka i inovacije kao pokretači privrednog razvoja, 1 2022
    Citations: 4

  • The relationship between organizational culture and performance of SME’s: Empirical study from a developing country
    Đ Ćelić, I Ćosić, Z Uzelac, V Petrov
    Tehnički vjesnik 26 (6), 1620-1627 2019
    Citations: 4

  • Determinants of learning outcomes with online teaching based on students’ perception
    V Petrov, Z Drašković, Đ Ćelić, M Rus
    Strategic Management-International Journal of Strategic Management and 2024
    Citations: 3

  • Self-efficacy Among Students of Engineering in Novi Sad
    V Petrov
    University of Novi Sad, 6th PSU-UNS International Conference on Engineering 2013
    Citations: 2

  • BRIDGING THE KNOWLEDGE GAP BETWEEN SCIENCE AND INDUSTRY: EMPIRICAL RESEARCH OF UNIVERSITY OF NOVI SAD AND UNIVERSITY OF BELGRADE
    V Petrov, Z Drašković, Đ Ćelić, Z Uzelac
    Proceedings of the 28th International Scientific Conference Strategic 2023
    Citations: 1

  • Commercializing University Knowledge in Serbia–An Empirical Evidence
    V Petrov, Z Drašković, Đ Ćelić, Z Uzelac
    PaKSoM 2022, 273 2022
    Citations: 1

  • Determinants of learning outcomes and satisfaction with online teaching based on students’ perceptionsuitability of applying the instrument
    V Petrov, Z Drašković, Z Uzelac, Đ Ćelić
    Proceedings of 27th International Scientific Conference Strategic Management 2022
    Citations: 1

  • Exploring constructs of leadership in SMEs: The case of Serbia
    V Petrov, D Celic, Z Uzelac, Z Draskovic, D Janjusic
    Journal of Business Paradigms 3 (1), 48-61 2018
    Citations: 1

  • The problem of defining and measuring sustainable income
    V Petrov, N Trivić
    Anali Ekonomskog fakulteta u Subotici, 19-31 2018
    Citations: 1

  • Deljenje znanja u malim i srednjim preduzećima u IT sektoru
    Z Uzelac, Đ Ćelić, Z Drašković, D Berić, V Petrov
    Zbornik radova INFOTEH-JAHORINA, 250-254 2018
    Citations: 1

  • Uslovljenost stopa ekonomskog rasta kvalitetom rasta
    N Trivić, V Petrov
    Ekonomski horizonti 16, 125-135 2014
    Citations: 1