Dr. V.P.T.DHEVIKA

@bhc.edu.in

Assistant Professor
Bishop Heber College ( Autonomous),Tiruchirappall

Dr. V.P.T.DHEVIKA

EDUCATION

M.., M.B.A.,Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Accounting, Organizational Behavior and Human Resource Management
66

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • ENHANCING TRANSPARENCY AND TRACEABILITY IN THE SUPPLY CHAIN
    VPT Dhevika, OTV Latasri, K Sujatha
    Disruption Management for Long Term Resilience, 77 , 2024
    2024
  • ASSESSING FACULTY MEMBERS'EFFECTIVE COMMUNICATION SKILLS ABOUT THEIR ATTITUDES, AND STUDENTS'ACADEMIC ACHIEVEMENT
    VPT Dhevika, OTV Latasri, K Sujatha
    ADVANCING KNOWLEDGE FROM MULTIDISCIPLINARY PERSPECTIVE ENGINEERING … , 2024
    2024
  • A Study on Quality of Work Life among Working Women in Tiruchirappalli District
    VPT Dhevika, OTV Latasri
    IASET: Journal of Humanities and Social Sciences (IASET: JHSS) 2 (2), 5-16 , 2016
    2016
    Citations: 1
  • 'A study on customer value of shampoo in tiruchirappalli district with special reference to college students
    V Dhevika
    2015
    Citations: 2
  • Factors Influencing Online Buying Behaviour in Tiruchirappalli District
    VPT Dhevika, OTV Latasri, S Karmugil
    Journal of Marketing 2 (4), 1-20 , 2014
    2014
    Citations: 6
  • Factors affecting online shopping of customers
    VPT Dhevika, OTV Latasri, S Karmugil
    Research journal’s Journal of Marketing 2 (4), 220-235 , 2014
    2014
    Citations: 15
  • Brand loyalty of wrist watch among college students
    VPT Dhevika, OTV Lathasri, M Karthik
    Int. J. Res. Ins 1 (1), 186-198 , 2014
    2014
    Citations: 2
  • A Study on Customer Satisfaction and Problems of Induction Stove User
    VPT Dhevika, OTV Latasri, C Kalidhasan
    Safety 7, 14 , 2014
    2014
    Citations: 4
  • A study on the performance of various mutual funds schemes
    R Idhayajothi, OTV Latasri
    International Journal of Advanced Research in Management and Social Sciences … , 2014
    2014
  • CUSTOMER PERCEIVED VALUE OF SHAMPOO IN TIRUCHIRAPPALLI DISTRICT
    VPT Dhevika, OTV Latasri
    International Journal of Research in Business Management 2 (5), 113-120 , 2014
    2014
    Citations: 1
  • A study on customer delight of banks in Tiruchirappalli district
    VPT Dhevika, OTV Latasri, S Karmugil, S Kavitha
    International Journal of Advanced Research in Management and Social Sciences … , 2014
    2014
    Citations: 1
  • A study on brand switching among cellular network service users in Tiruchirappalli
    VPT Dhevika, OTV Latasri, S Maruthamuthu
    International Journal of Marketing and Technology 3 (9), 160 , 2013
    2013
    Citations: 2
  • A Study on Financial Performance Analysis at City Union Bank
    DVPT Dhevika, DOTV Latasri, H Gayathri
    International Journal of Advanced Research in Management and Social Sciences … , 2013
    2013
    Citations: 11
  • A study on customer satisfaction of Tupperware products
    VPT Dhevika, OTV Latasri, K Madhavi
    2013
  • A study on brand loyalty of hair oil among college students
    V Dhevika, O Latasri, L Sharmila
    Elixir International Journal 59, 15767-15772 , 2013
    2013
    Citations: 5
  • A STUDY ON CUSTOMER VALUE OF SHAMPOO WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN TIRUCHIRAPPALLI DISTRICT”
    DV P.T
    SHRIMAD ANDAVAN ARTS & SCIENCE COLLEGE , 2013
    2013
  • A Study on Job Satisfaction of Hospital Employees in SRM Hospital at Irungalur, Tiruchirappalli District, Tamil Nadu
    K Rajam, D Sivasubramanian, VPT Dhevika, OTV Latasri
    Journal of Business Management & Social Sciences Research 2 (9), 28-40 , 2013
    2013
    Citations: 3
  • A Study On Customer Perception Towards UTI Mutual Funds At Trichy Town
    MR Idhayajothi, OTV LATASRI, MR Malini
    Journal of Business Management & Social Sciences Research 2 (8) , 2013
    2013
    Citations: 2
  • Customer value of shampoo
    VPT Dhevika, N Subramani
    International Journal 5 (1), 29-31 , 2012
    2012
    Citations: 1
  • A study on customer value of shampoo in Tiruchirappalli district
    VPT Dhevika
    2012
    Citations: 6

MOST CITED SCHOLAR PUBLICATIONS

  • Factors affecting online shopping of customers
    VPT Dhevika, OTV Latasri, S Karmugil
    Research journal’s Journal of Marketing 2 (4), 220-235 , 2014
    2014.0
    Citations: 15
  • A Study on Financial Performance Analysis at City Union Bank
    DVPT Dhevika, DOTV Latasri, H Gayathri
    International Journal of Advanced Research in Management and Social Sciences … , 2013
    2013.0
    Citations: 11
  • Factors Influencing Online Buying Behaviour in Tiruchirappalli District
    VPT Dhevika, OTV Latasri, S Karmugil
    Journal of Marketing 2 (4), 1-20 , 2014
    2014.0
    Citations: 6
  • A study on customer value of shampoo in Tiruchirappalli district
    VPT Dhevika
    2012.0
    Citations: 6
  • A study on brand loyalty of hair oil among college students
    V Dhevika, O Latasri, L Sharmila
    Elixir International Journal 59, 15767-15772 , 2013
    2013.0
    Citations: 5
  • A Study on Customer Satisfaction and Problems of Induction Stove User
    VPT Dhevika, OTV Latasri, C Kalidhasan
    Safety 7, 14 , 2014
    2014.0
    Citations: 4
  • A Study on Job Satisfaction of Hospital Employees in SRM Hospital at Irungalur, Tiruchirappalli District, Tamil Nadu
    K Rajam, D Sivasubramanian, VPT Dhevika, OTV Latasri
    Journal of Business Management & Social Sciences Research 2 (9), 28-40 , 2013
    2013.0
    Citations: 3
  • Study on Customer Satisfaction of Electronic Payment System
    MV Dhevika, OTV Latasri
    Cauvery Research Journal 29 , 2011
    2011.0
    Citations: 3
  • 'A study on customer value of shampoo in tiruchirappalli district with special reference to college students
    V Dhevika
    2015.0
    Citations: 2
  • Brand loyalty of wrist watch among college students
    VPT Dhevika, OTV Lathasri, M Karthik
    Int. J. Res. Ins 1 (1), 186-198 , 2014
    2014.0
    Citations: 2
  • A study on brand switching among cellular network service users in Tiruchirappalli
    VPT Dhevika, OTV Latasri, S Maruthamuthu
    International Journal of Marketing and Technology 3 (9), 160 , 2013
    2013.0
    Citations: 2
  • A Study On Customer Perception Towards UTI Mutual Funds At Trichy Town
    MR Idhayajothi, OTV LATASRI, MR Malini
    Journal of Business Management & Social Sciences Research 2 (8) , 2013
    2013.0
    Citations: 2
  • A Study on Quality of Work Life among Working Women in Tiruchirappalli District
    VPT Dhevika, OTV Latasri
    IASET: Journal of Humanities and Social Sciences (IASET: JHSS) 2 (2), 5-16 , 2016
    2016.0
    Citations: 1
  • CUSTOMER PERCEIVED VALUE OF SHAMPOO IN TIRUCHIRAPPALLI DISTRICT
    VPT Dhevika, OTV Latasri
    International Journal of Research in Business Management 2 (5), 113-120 , 2014
    2014.0
    Citations: 1
  • A study on customer delight of banks in Tiruchirappalli district
    VPT Dhevika, OTV Latasri, S Karmugil, S Kavitha
    International Journal of Advanced Research in Management and Social Sciences … , 2014
    2014.0
    Citations: 1
  • Customer value of shampoo
    VPT Dhevika, N Subramani
    International Journal 5 (1), 29-31 , 2012
    2012.0
    Citations: 1
  • A STUDY ON QUALITY OF WORK LIFE AMONG EMPLOYEES OF KOTHARI SUGARS AND CHEMICALS LIMITED IN KATTUR, TIRUCHIRAPPALLI DISTRICT, TAMILNADU
    K Rajam, VPT Dhevika, OTV Latasri, D Sivasubramanian, P Priya
    Citations: 1
  • ENHANCING TRANSPARENCY AND TRACEABILITY IN THE SUPPLY CHAIN
    VPT Dhevika, OTV Latasri, K Sujatha
    Disruption Management for Long Term Resilience, 77 , 2024
    2024.0
  • ASSESSING FACULTY MEMBERS'EFFECTIVE COMMUNICATION SKILLS ABOUT THEIR ATTITUDES, AND STUDENTS'ACADEMIC ACHIEVEMENT
    VPT Dhevika, OTV Latasri, K Sujatha
    ADVANCING KNOWLEDGE FROM MULTIDISCIPLINARY PERSPECTIVE ENGINEERING … , 2024
    2024.0
  • A study on the performance of various mutual funds schemes
    R Idhayajothi, OTV Latasri
    International Journal of Advanced Research in Management and Social Sciences … , 2014
    2014.0