Dr. V. SELVAM

@nehrucolleges.net

ASSISTANT PROFESSOR OF COMMERCE
Nehru Arts and Science College

Dr. V. SELVAM


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Dr. V. SELVAM was born on 23rd April 1985 at Mettur, Salem District of Tamil Nadu. To his credit, he has completed B.Com., M.Com and M.Phil at Gobi Arts and Science College, Gobichettipalayam, Tamil Nadu, India, thereafter he was awarded Ph.D in the Department of Commerce at Periyar University, Salem under the guidance of Dr. K. KRISHNAKUMAR, with the assistance of University Grant Commission, New Delhi as a Senior Research Fellow (SRF). He started his career in teaching profession as an Assistant Professor at Sree Amman Arts and Science College, Erode. Presently he is working as an Assistant Professor in the PG & Research Department of Commerce, Vivekanandha College of Arts and Sciences for Women (Autonomous), Tiruchengode. He also shoulders additional responsibilities of Co-ordinator, Department of Commerce Research & Development. He is a recognized guide for M.phil and Ph.D Scholars. He has published articles in leading journals and presented papers in National and International Conferences, to mention a few, National Institute of Banking Management, Pune and Indian Journal of Computer Science, New Delhi. He has been doing various UGC sponsored projects. He has authored books on marketing. He has been awarded for achieving excellence in his workplace. He has conducted various Faculty Development Programs, organized National and International Conference. His area of research interest are Marketing, Human Resources. He supported the organization in receiving funds above 7 Lakhs from IMPRESS, ICSSR & DST for conducting various projects.

EDUCATION

M.COM., M.PHIL. Ph.D

RESEARCH, TEACHING, or OTHER INTERESTS

Arts and Humanities, Arts and Humanities
4

Scopus Publications

35

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

Scopus Publications

  • Exploring the Role of Digitalisation on Performance of Msmes: A Focus on Coimbatore’s Industrial Sector
    Reshma KV, Dr. V. Selvam
    Ucjc Business and Society Review, 2025
    In today's digital age, digital transformation is indispensable for any organization that wants to remain competitive. Digital transformation enables organizations to improve their efficiency, productivity, customer experience, and competitive advantage. In today's fast-paced and technologically-driven corporate climate, digital transformation has emerged as critical component for the development and sustainability of MSMEs. This study explored the role of digitalization on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Coimbatore's industrial sector. As digital transformation becomes increasingly vital for business sustainability and growth, this research investigates how digital tools and technologies are being adopted by MSMEs in Coimbatore, a region known for its vibrant industrial base. The study assessed the impact of digitalization on various performance metrics, including operational efficiency, market expansion, customer engagement, and overall profitability. By analysing data collected from MSMEs across different industries, the research identified the impact of digital transformation on business performance of MSMEs.
  • Exploring the Factors Influencing Consumer Decision-making in the Social Media Era: A Study of the Dynamics and Trends
    RESHMA KV
    Ucjc Business and Society Review, 2024
    In the contemporary landscape of consumer decision-making, the advent and proliferation of social media have significantly transformed the traditional paradigms. The accessibility of social platforms has empowered consumers with unprecedented levels of information, connectivity, and influence. This study explored the evolving dynamics of consumer decision-making within the social media era, delving into the intricate interplay of factors such as online reviews, peer recommendations, influencers, and brand engagement. The massive information on social media has empowered consumers to make more informed choices, while simultaneously presenting challenges for businesses to navigate the complexities of online reputation management. As consumers increasingly rely on social networks for product discovery and validation, the role of trust, authenticity, and social proof emerges as pivotal in shaping purchasing behaviours. The present study is conducted to analyse the factors influencing consumer decision making in social media era and found that factors such as obtaining up-to-date information, convenient communication, sharing experiences, and trust significantly contribute to increased engagement in a brand's social media community. Additionally, the impact of social media on product discovery, evaluation, and choice is evident, with users highly influenced by friends' purchases, actively seeking information, and relying on social media for post-purchase experiences.
  • Textile Transformations: Assessing the Impact of GST on MSMEs in Peenya Industrial Area
    Jayanthi G,, and V. Selvam
    Journal of the Textile Association, 2024
    Background: The Goods and Services Tax (GST), implemented in India in July 2017, aimed to simplify the tax structure and enhance compliance for businesses. This study evaluates the impact of GST on Micro, Small, and Medium Enterprises (MSMEs) in the textile sector, focusing on those located in the Peenya Industrial Area, which is recognized as a key hub for textile manufacturing and innovation. Methods: A mixed-methods approach was adopted, integrating quantitative surveys and qualitative interviews with MSME owners. The quantitative surveys focused on measuring changes in compliance costs, operational efficiency, and overall business growth following the implementation of GST. In-depth qualitative interviews were conducted to gather insights into the personal experiences of MSME owners regarding the GST framework. Results: The findings suggest that while GST has facilitated streamlined tax processes and enhanced compliance among MSMEs, several challenges remain. Notably, increased compliance costs and a widespread lack of awareness regarding GST regulations significantly hinder the ability of MSMEs to fully adapt to the new tax structure. Additionally, many MSMEs reported difficulties in understanding the compliance requirements, which has impacted their operational efficiency. Conclusion: To maximize the benefits of GST for MSMEs, it is essential to develop targeted support and training programs tailored to the unique challenges faced by these enterprises. Such initiatives will assist businesses in effectively navigating the GST framework, ultimately promoting sustainable growth and resilience within the textile sector.
  • A study on women empowerment through Self- help groups with special reference to villupuram district in Tamil Nadu
    Dr. N. Nagaraja, H. S. Kongalappa
    Journal of Critical Reviews, 2020
    Since women comprise the majority of the population below the poverty line and are very often in situations of extreme poverty, given the harsh realities of intra-household and social discrimination, macroeconomic policies and poverty eradication programmes will specifically address the needs and problems of such women. There will be improved implementation of programmes which are already women oriented with special targets for women. Out of these programmes SHGs is one of the prominent programme to achieve women empowerment. In this background the present study is chosen to know progress women empowerment through SHGs in India. To achieve the above said objective data gathered from secondary Source, i.e. from status of Micro-finance NABARD. From the present study it is found that the progress and performance of SHGs for women empowerment in India really credible and commendable because the economic activities of SHGs are quite successively progressing. Thus, emphasizing SHGs are very successful to develop women-empowerment in both rural and urban areas. Keywords---Women Empowerment, SHGs,

RECENT SCHOLAR PUBLICATIONS

  • Exploring the Role of Digitalisation on Performance of Msmes: A Focus on Coimbatore's Industrial Sector
    KV Reshma, V Selvam
    UCJC Business and Society Review (formerly known as Universia Business … , 2025
    2025
    Citations: 2
  • Explorando el Papel de la Digitalización en el Rendimiento de Las Mipymes: Un Enfoque en el Sector Industrial de Coimbatore
    KV Reshma, V Selvam
    UCJC Business and Society Review, 142-169 , 2025
    2025
  • Exploring the Factors Influencing Consumer Decision-making in the social media Era: A Study of the Dynamics and Trends
    R KV
    UCJC Business and Society Review (formerly known as Universia Business … , 2024
    2024
    Citations: 6
  • Explorando los Factores que Influyen en la Toma de Decisiones de los Consumidores en la Era de las Redes Sociales: un Estudio de la Dinámica y las Tendencias.
    R KV, V Selvam
    UCJC Business & Society Review 21 (83) , 2024
    2024
  • A Study on Impact of Digital Marketing on Customer Buying Behaviour towards Electronic Goods – A Case Study
    AKDV Selvam
    Journal of Textile Association 81 (1), 110 , 2024
    2024
  • Sustainable Development of MSMEs through a well-structured Tax Plan a Special Reference Goods and Service Tax
    Jayanthi.G & Dr V Selvam
    International Management Review 20 (1), 11 - 21 , 2024
    2024
    Citations: 7
  • A Study on Impact of Business Development Practices In MSMEs Performance
    G Dr.V.Selvam Jayanthi
    Journal of Namibian Studies 41 (1), 342 - 354 , 2024
    2024
  • Digital Transformation of Indian Economy; Milestones and Challenges
    RKV Dr. V. Selvam
    Tuijin Jishu/Journal of Propulsion Technology 44 (6), 773 - 780 , 2023
    2023
  • STUDY ON THE MARKETING AND OPERATIONAL PROBLEMS OF SMES IN THE POST- GST PERIOD
    MJGDV Selvam
    journal of Research Administration 5 (2), 5054 - 5068 , 2023
    2023
  • A STUDY ON THE PROBLEMS AND CHALLENGES FACED BY MSMEs IN COIMBATORE DISTRICT
    RKV Dr V Selvam
    Mukt Shabd Journal 12 (9), 627-641 , 2023
    2023
  • Healthcare Analytics Using Big Data for Evaluation and Extreme Machine Learning Based on MapReduce
    R Ramesh, V Selvam
    Indian Journal of Computer Science, 28-36 , 2023
    2023
  • Disinfectant Toilet Cleaner Enriched with Lemon Peel Extract
    DV Selvam
    IN Patent 03/2,022 , 2022
    2022
  • Lemon based Disinfectant Floor Cleaner
    DV Selvam
    IN Patent 03/2,022 , 2022
    2022
  • A STUDY ON WOMEN EMPOWERMENT THROUGH SELF-HELP GROUPS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT IN TAMIL NADU
    S E.Kandeepan, C. B. Senthilkumar, Arumugam Dharmaraj, C. Indhumathi
    Journal of critical reviews 7 (6), 355-359 , 2020
    2020
    Citations: 16
  • A STUDY ON WOMEN EMPOWERMENT THROUGH SELF- HELP GROUPS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT IN TAMIL NADU
    S E.kandeepan, C. B. Senthilkumar Arumugam Dharmaraj, C. Indhumathi
    Journal of critical reviews 7 (6), 355-359 , 2020
    2020
  •  GST - Sway On Small Scale Industries
    DVS Jayanti.G
    Restaurant Business 118 (10), 365-372 , 2019
    2019
  • Consumer attitude towards packaged drinking water
    DV Selvam
    International Journal of Humanities and Social Science Research 3 (5), 70-74 , 2017
    2017
  • Impact of information technology in phone banking sector
    DV Selvam
    International Journal of Commerce and Management Research 3 (5), 101-105 , 2017
    2017
  • Customers' Perception Towards Internet Banking Services
    V Selvam
    Indian Journal of Computer science 2 (3), 32-37 , 2017
    2017
    Citations: 1
  • customers perception on e-banking services ( Study with special reference to commercial banks in Tamil Nadu)
    V Selvam
    Periyar University, Salem , 2015
    2015

MOST CITED SCHOLAR PUBLICATIONS

  • A STUDY ON WOMEN EMPOWERMENT THROUGH SELF-HELP GROUPS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT IN TAMIL NADU
    S E.Kandeepan, C. B. Senthilkumar, Arumugam Dharmaraj, C. Indhumathi
    Journal of critical reviews 7 (6), 355-359 , 2020
    2020
    Citations: 16
  • Sustainable Development of MSMEs through a well-structured Tax Plan a Special Reference Goods and Service Tax
    Jayanthi.G & Dr V Selvam
    International Management Review 20 (1), 11 - 21 , 2024
    2024
    Citations: 7
  • Exploring the Factors Influencing Consumer Decision-making in the social media Era: A Study of the Dynamics and Trends
    R KV
    UCJC Business and Society Review (formerly known as Universia Business … , 2024
    2024
    Citations: 6
  • An Empirical Study on Factors Influencing E-banking Services: With Special Reference to ICICI Bank in Gobichettiplayam Town
    DK Krishnakumar, V Selvam
    Zenith International Journal of Multidisciplinary Research 1 (6), 131-146 , 2011
    2011
    Citations: 3
  • Exploring the Role of Digitalisation on Performance of Msmes: A Focus on Coimbatore's Industrial Sector
    KV Reshma, V Selvam
    UCJC Business and Society Review (formerly known as Universia Business … , 2025
    2025
    Citations: 2
  • Customers' Perception Towards Internet Banking Services
    V Selvam
    Indian Journal of Computer science 2 (3), 32-37 , 2017
    2017
    Citations: 1
  • Explorando el Papel de la Digitalización en el Rendimiento de Las Mipymes: Un Enfoque en el Sector Industrial de Coimbatore
    KV Reshma, V Selvam
    UCJC Business and Society Review, 142-169 , 2025
    2025
  • Explorando los Factores que Influyen en la Toma de Decisiones de los Consumidores en la Era de las Redes Sociales: un Estudio de la Dinámica y las Tendencias.
    R KV, V Selvam
    UCJC Business & Society Review 21 (83) , 2024
    2024
  • A Study on Impact of Digital Marketing on Customer Buying Behaviour towards Electronic Goods – A Case Study
    AKDV Selvam
    Journal of Textile Association 81 (1), 110 , 2024
    2024
  • A Study on Impact of Business Development Practices In MSMEs Performance
    G Dr.V.Selvam Jayanthi
    Journal of Namibian Studies 41 (1), 342 - 354 , 2024
    2024
  • Digital Transformation of Indian Economy; Milestones and Challenges
    RKV Dr. V. Selvam
    Tuijin Jishu/Journal of Propulsion Technology 44 (6), 773 - 780 , 2023
    2023
  • STUDY ON THE MARKETING AND OPERATIONAL PROBLEMS OF SMES IN THE POST- GST PERIOD
    MJGDV Selvam
    journal of Research Administration 5 (2), 5054 - 5068 , 2023
    2023
  • A STUDY ON THE PROBLEMS AND CHALLENGES FACED BY MSMEs IN COIMBATORE DISTRICT
    RKV Dr V Selvam
    Mukt Shabd Journal 12 (9), 627-641 , 2023
    2023
  • Healthcare Analytics Using Big Data for Evaluation and Extreme Machine Learning Based on MapReduce
    R Ramesh, V Selvam
    Indian Journal of Computer Science, 28-36 , 2023
    2023
  • Disinfectant Toilet Cleaner Enriched with Lemon Peel Extract
    DV Selvam
    IN Patent 03/2,022 , 2022
    2022
  • Lemon based Disinfectant Floor Cleaner
    DV Selvam
    IN Patent 03/2,022 , 2022
    2022
  • A STUDY ON WOMEN EMPOWERMENT THROUGH SELF- HELP GROUPS WITH SPECIAL REFERENCE TO VILLUPURAM DISTRICT IN TAMIL NADU
    S E.kandeepan, C. B. Senthilkumar Arumugam Dharmaraj, C. Indhumathi
    Journal of critical reviews 7 (6), 355-359 , 2020
    2020
  •  GST - Sway On Small Scale Industries
    DVS Jayanti.G
    Restaurant Business 118 (10), 365-372 , 2019
    2019
  • Consumer attitude towards packaged drinking water
    DV Selvam
    International Journal of Humanities and Social Science Research 3 (5), 70-74 , 2017
    2017
  • Impact of information technology in phone banking sector
    DV Selvam
    International Journal of Commerce and Management Research 3 (5), 101-105 , 2017
    2017

GRANT DETAILS

Indian Council of World Affairs, Ministry of External Affairs, New Delhi. India’s Foreign Policy with Neighboring Countries April, 2019 2,00,000/-
Indian Council of Social Science Research Southern Regional Centre, Hyderabad. Advance d Research Methodology in Social science for Ph.D Scholars August 2018 60,000/-
Department of Science and Technology, Ministry of Science and Technology, New Delhi Entrepreneur Awareness Camp for Rural Graduates September, 2018 60,000/-
Indian Council of World Affairs, Ministry of External Affairs, New Delhi. India – Pakistan: Futuristic Trade and Economic Relations March, 2019 2,00,000/-
IMPRESS- ICSSR, Ministry of Human Resource Development, New Delhi. Advanced Research Methodology and Statistical Analysis (SPSS & AMOS) April, 2019 2,00,000/-
Indian Council of Social Science Research Southern Regional Centre, Hyderabad. Research Methodology & Data Analysis for Social science , December 2019 60,000/-
Indian Council of World Affairs, Ministry of External Affairs, New Delhi. India- SAARC: Trade, Cultural & Economic Development December, 2019, 1,00,000/-
Department of Science and Technology, Ministry of Science and Technology, New Delhi Entrepreneur Awareness Camp for Rural Graduates January , 2020 60,000/-