Yashmin Sofat

@asckhn.com

ASSISTANT PROFESSOR, PG Department of Commerce
A.S. College, Khanna



           

https://researchid.co/yashmin

Dr. Yashmin Sofat has more than 15 years of experience in teaching. She has published more than 55 research papers at national and international level. She has published more than 15 text books at national level and published 5 reference books at international level. She has attended and participated in more than 75 seminars and conferences at national and international level. she has also contributed in more than 15 books as chapter and articles in books. she has also act as resource person. Presently, she is guiding two research scholars for Ph.D. She is also a life time member of PCMA and INSC. She is also act as member of editorial board in two international journals. or more details:

EDUCATION

Ph.D, M. Phil, M.Com, PGDBA, B.Ed, B.B.A, UGC- NET Cleared

RESEARCH INTERESTS

MARKETING AND HUMAN RESOURCE MANAGEMENT.

2

Scopus Publications

5

Scholar Citations

1

Scholar h-index

Scopus Publications

  • Strategy of advertising agencies in india for evaluating advertising effectiveness across experience


  • Changing conditions in personnel department of advertising agencies in India


RECENT SCHOLAR PUBLICATIONS

  • AGE AND GENDER EQUALITY IN AUTOMOBILES
    KK Sharma, Y Sofat
    PIMT, 49 2019

  • Determination of effectiveness among employees regarding recruitment procedure
    Y Sofat
    Gian Jyoti E-Journal 7 (No.1) 2017

  • Performance Appraisal of Employees of Verka Milk Plant, Chandigarh* Dr. Yashmin Sofat
    M Bhalla
    IJEMR 6 (2), 1-6 2016

  • Analysis of Working Capital: A Case Study of Godrej Agrovet Limited
    Y Sofat, D Kapoorb
    International Journal of Trade and Commerce-IIARTC 2016

  • Effect of brand likability on consumer decision making regarding bonn biscuits
    Y Sofat, K Sharma
    ACADEMICIA: An International Multidisciplinary Research Journal 6 (2), 32-41 2016

  • A Study on Consumer Buying Behaviour Towards Biscuits
    Y Sofat, S Kumar
    International Journal in Management & Social Science 4 (6), 556-561 2016

  • Reasons for Client Turnover* Dr. Yashmin Sofat Vinayak
    YS Vinayak
    IJEMR 5 (4), 1-14 2015

  • Is agency's need to have account planning?
    Y Sofat
    International Journal in Management & Social Science 3 (3), 22-37 2015

  • Strategies and status of research in the Indian advertising agencies
    Y Sofat
    ACADEMICIA: An International Multidisciplinary Research Journal 5 (4), 129-151 2015

  • Changing Conditions in Personnel Department of Advertising Agencies in India
    Y Sofat
    Prabandhan: Indian Journal of Management 4 (12), 34-44 2011

  • Strategy of advertising agencies in India for evaluating advertising effectiveness across experience
    Y Sofat
    Indian Journal of Marketing 2011

  • Satisfaction of Employees: A Case Study of Verka Company, Chandigarh.
    Y Sofat, S Singla

  • Basis for Strategy Formulation and Implementation of Advertising Agencies in India
    Y Sofat
    Trade & Commerce

MOST CITED SCHOLAR PUBLICATIONS

  • A Study on Consumer Buying Behaviour Towards Biscuits
    Y Sofat, S Kumar
    International Journal in Management & Social Science 4 (6), 556-561 2016
    Citations: 2

  • Analysis of Working Capital: A Case Study of Godrej Agrovet Limited
    Y Sofat, D Kapoorb
    International Journal of Trade and Commerce-IIARTC 2016
    Citations: 1

  • Effect of brand likability on consumer decision making regarding bonn biscuits
    Y Sofat, K Sharma
    ACADEMICIA: An International Multidisciplinary Research Journal 6 (2), 32-41 2016
    Citations: 1

  • Strategy of advertising agencies in India for evaluating advertising effectiveness across experience
    Y Sofat
    Indian Journal of Marketing 2011
    Citations: 1

Publications

1.IMPACT OF BEHAVIORAL PATTERN OF CONSUMERS TOWARDS DIGITAL PAYMENT SYSTEM, The International journal of analytical and experimental modal analysis Volume 13, Year 2021, Pages 17-26,
2. IMPACT OF SALES PROMOTION TECHNIQUES ON CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO READYMADE GARMENTS: AN EMPIRICAL STUDY IN LUDHIANA DISTRICT OF PUNJAB, International Journal of Emerging Technologies and Innovative Research (, ISSN:2349-5162, Vol.8, Issue 9, page , September-2021, Available :
3. Study of Employees Welfare with Special Reference to Star Light Hosiery Mills, Ludhiana, International Journal of Research in Management, Economics and Commerce Volume 7, Year 2017, Pages 71-75,
4.CHANGING CONDITIONS OF WORKERS AND PROCESSES OF WORK IN ADVERTISING AGENCIES IN INDIA, International Journal of Research in Commerce and Management Volume 2, Year 2015, Pages 115-122,
5. Fast Food Habits of People Living In Ludhiana, IJEMR Volume 5, Year 2015, Pages 1-12,
6.EFFECT OF BRAND LIKABILITY ON CONSUMER DECISION MAKING REGARDING BONN BISCUITS,