Do Consumers Consider the Healthfulness of Wine in Republic of Korea? Jinkyung Choi, Jinlin Zhao, Jiin Yang Beverages, 2023 Purpose: Wine is an alcoholic beverage considered to have health benefits when consumed in moderation. Studies have investigated the healthfulness of wine via various approaches; however, given that wine consumption behavior is evolving, fresh data are needed. There is a paucity of evidence on the perceived mental health benefits of wine; hence, this study examined consumers’ perceptions of wine healthfulness separately for each physical and mental health benefit and compared them with wine consumption behaviors. Design/methodology/approach: A quantitative data collection method was used. The questionnaires were given to participants in South Korea who had consumed wine in the six months before the survey. A total of 304 responses were collected for further analysis. A paired t-test, ANOVA, and descriptive analysis were used to analyze the data. Findings: This study found that respondents perceived higher mental health benefits than physical health benefits from wine consumption. Demographic characteristics showed significant differences in the mental or physical health benefits of wine. Consumers who believed in the physical health benefits of wine preferred white wine over red wine; however, consumers who believed in the mental health benefits of wine had no preferences. Originality: This study suggests that segmented marketing tools are needed due to the various characteristics of wine consumers. In addition, to encourage a healthy drinking environment, marketing should focus on moderation for both the wine industry and consumers. Furthermore, consumers’ consideration of the mental health benefits of wine consumption cannot be underestimated compared to the physical health benefits of wine consumption; however, wine is also regarded as an alcoholic beverage that needs to be consumed with consideration of health concerns in various restrictions.
Customers’ purchasing intentions for enhanced cleaning services in hotels during COVID-19: establishing price strategies Lan Lu, Jinlin Zhao Consumer Behavior in Tourism and Hospitality, 2022 PurposeThis paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and disinfection services as a premium service in China, the authors conducted research to examine customers’ perceptions based on the information–motivation–behavioral skills (IMB) model and to explore potential marketing exits. Moreover, based on the price-sensitive measurement, this study reveals the price range and optimal price of the service, which could assess the feasibility of the service and balance the operation cost.Design/methodology/approachAn internet-based, self-reported survey was designed to collect the data during the outbreak of COVID-19 in April 2020. The yield was 874 usable and valid responses, which were purposefully analyzed using confirmatory factor analysis and structural equation modeling.FindingsThe results indicate a significant influence of dimensions (information, motivation, health behavior skills) on hotel customers’ preventive behavior regarding purchase intention of cleaning and disinfection service. The optimal price of this service is 20% of the average room rate, and the range of acceptable prices is 15% of the average room rate.Originality/valueThe present study represents academic attempts to contribute to the literature by applying the IMB model to consumer behavior in a hotel industry context, emphasizing the importance of each dimension in behavioral intention during the current ongoing global issue. Additionally, the results indicate that the hotel industry could consider satisfying the needs of this market based on the suggested price.
The impact of Central Asian tourists’ risk perception on their travel intentions during the COVID-19 pandemic Olimjon Saidmamatov, Elbek Khodjaniyazov, Umidjon Matyakubov, Ergash Ibadullaev, Dilmurad Bekjanov, Jonathon Day, Peter Marty, Jinlin Zhao Turyzm Tourism, 2021 Central Asian (CA) countries (Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, Uzbekistan) are assumed to be one of the most attractive tourist destinations since this particular geographical location holds immense potential in tourism products. Due to the COVID-19 pandemic, the flourishing tourism sector of these countries has been immensely affected. The aim of this study is to examine the impact of Central Asian tourists' risk attitudes toward traveling during the COVID-19 pandemic through consideration of sociodemographic characteristics. The research was conducted during January through April 2021 based on a sample of 966 respondents via an online questionnaire. In the survey, risks are divided into four main categories: health, psychological, financial and travel destination. Nominal regression was used to identify the way in which risk perception affected travel intentions during COVID-19 and the research findings indicate that Central Asian tourists’ risk perception has done so. Hygiene, disinfection and a reliable health system in destinations (21%) will be leading factors in future travel.
Exploring the motivations and repeat behavioral intentions of generation X and Y Chinese cruise tourists Tianyu Pan, Eric Beckman, Miranda Kitterlin-Lynch, Jinlin Zhao, Michael Cheng Journal of China Tourism Research, 2021 This research aims to use an integrated theoretical model to explore the reasons why Chinese generation X and Y travelers cruise, and the resultant repeat behavioral intentions. As more cruise companies acknowledge the potential cruise market that China has to offer, there is great potential value in understanding the motivations for generation X and Y to cruise, and their future intent to cruise again. A mixed methodology was used based on data collected from past cruise travelers from China. The results indicated that motivation and behavioral differences exist within generation groups. Perceived behavioral control significantly affects generation X’s behavioral intention, but generation Y is more controlled by their attitude.
Influence of price and brand image on restaurant customers’ restaurant selection attribute Sungpo Yi, Jinlin Zhao, Hyun-Woo (DAVID) Joung Journal of Foodservice Business Research, 2018 The study examines the influence of price and brand image on three major restaurant quality attributes (ambiance, food quality, and service quality). A total number of 363 cases from the survey were used to assess the proposed model for structural equation modeling. The results of this study indicated that brand image significantly affected customers’ restaurant attribute preference. Living status (residents vs. tourists) partially affected customers’ restaurant attribute preference. This study provides valuable information about restaurant customers’ preferences. The results also demonstrate how restaurant operators attract new customers and retain existing customers by improving their ambiance, food, and service quality.
Hotel crimes: An unexplored victimization in the hospitality industry oa Taiping Ho, Jinlin Zhao, Brendan Dooley Security Journal, 2017 The nature of hotel crimes can be generally regarded as opportunistic and convenient. The hospitality industry is particularly sensitive to criminal activities in tourist destinations. The present researchers have reviewed all reports of hotel/motel incidents in the Miami-Dade County and reported to Miami-Dade Police Department (MDPD) during the period of 1 January 2006–31 December 2010. A review of MDPD hotel-related incident reports (N=997) revealed patterns of hotel crimes and the effects of hotel guests’ characteristics on a variety of hotel-related victimizations. This study results indicated that a vast majority of hotel crimes were property-related; only 5 hotel-related incidents were reported to the police, which were classified as crime against person such as armed robbery or physical assault. This study also found that there were three major criminal activities carried out against hotel guests at the hotel settings – theft, burglary and car break-in. Nonetheless, the suspect’s characteristics were virtually unknown on MDPD hotel-related incident reports.
Exploring urban tourism crowding in Shanghai via crowdsourcing geospatial data Beiqi Shi, Jinlin Zhao, Po-Ju Chen Current Issues in Tourism, 2017 Urban tourism is booming and, as a result, crowding is now recognized as a social constraint in many tourist cities. When related to sustainability, tourism crowding must be considered. However, the way tourists experience crowding is still a neglected topic in urban tourism research. In this study, we proposed a new approach to exploit tourism crowding from crowdsourcing geospatial data which goes beyond the scale, timeliness, and cost of traditional on-site questionnaire surveys. The new approach is based on analysis of 446,273 ‘check-in’ geotagged data from Weibo in Shanghai. The data provided a hotspot distribution of popular urban tourist attractions and a range of factors related to tourism crowding. These data provided deep insights into the relationship between crowdedness and popularity of tourist attractions. This empirical work can be extended to urban tourism crowding management environments for sustainable development of tourist attractions.
Winery tourism in China Strategic Winery Tourism and Management Building Competitive Winery Tourism and Winery Management Strategy, 2016
The restaurant revolution growth, change and strategy in the International Foodservice Industry Quick Service Restaurants Franchising and Multi Unit Chain Management, 2014
The Restaurant industry in China: Assessment of the current status and future opportunities Quick Service Restaurants Franchising and Multi Unit Chain Management, 2014
