I am an Associate Professor and faculty member at Arak University, specializing in Sports Management with a focus on sports entrepreneurship, innovation, and development. My research interests include women's sports, sports startups, and the intersection of sports and business. Over the years, I have authored numerous academic papers and led research initiatives that contribute to advancing knowledge in these fields.
RESEARCH, TEACHING, or OTHER INTERESTS
Social Sciences, Marketing, General Business, Management and Accounting, Multidisciplinary
3
Scopus Publications
171
Scholar Citations
7
Scholar h-index
5
Scholar i10-index
Scopus Publications
The role of personal brand of professional athletes in startup success through corporate social responsibility (CSR) Neda Farokhi, Farnaz Fakhri, Zeinab Mondalizadeh Sport Business and Management an International Journal, 2026 Purpose To our knowledge, few studies have so far explored the impact of personal branding and Corporate Social Responsibility (CSR) on startup success. This paper examines the role of professional athletes’ personal brands in startup success through CSR. Design/methodology/approach One research-based questionnaire and two structured questionnaires were distributed among business-owner, professional athletes, and faculty members involved in sports marketing and startups. Structural Equation Modeling was applied to validate the obtained results. Findings The findings suggest that the personal brands of professional athletes can positively influence startup success through CSR initiatives (t: 9.13, β: 0.76). Originality/value Embracing individual responsibilities toward society is an indication of integrity and intellectual maturity. Additionally, fulfillment of these responsibilities helps famous startup-owner athletes to increase their social image and popularity. Thus, implementing CSR through the influential brands of professional athletes is a powerful driver of startup success. Moreover, combining personal branding with CSR can create valuable opportunities for startups.
The role of personal brand of professional athletes in startup success through corporate social responsibility (CSR) N Farokhi, F Fakhri, Z Mondalizadeh Sport, Business and Management: An International Journal, 1-20 , 2026 2026
Corporate Social Responsibility and the Startups Success: The Moderating Role of Professional Athletes’ demographics N Farokhi, F Fakhri, Z Mondalizadeh Sport Management Journal , 2025 2025
The Effect of Purposeful Organizational Forgetting on Knowledge Absorption Capacity with the Mediating Role of Human Capital (Case Study: Ministry of Sports and Youth) Z Mondalizadeh Journal of Knowledge Retrieval and Semantic Systems 12 (43), 151-174 , 2025 2025
Identifying the obstacles and solutions for income generation of sports boards using a qualitative approach (Case study: Markazi Province) F Fakhri, Z Mondalizadeh Management and Entrepreneurship in Sport 3 (2), e212391 , 2024 2024
A Study of Educational Objectives of Undergraduate Sports Sciences in Iran and Other Universities: A Comparative Study Z Mondalizadeh, K Zohrevandian, F Fakhri Journal of Sport Management and Motor Behavior 20 (39), 195-238 , 2024 2024
The effects of an 8-week selective corrective exercises program on the worker's productivity with the upper crossed syndrome–a randomized controlled trial S Shahrjerdi, Z Mondalizadeh Journal of Bodywork and Movement Therapies 38, 299-305 , 2024 2024 Citations: 5
Startup opportunities in the sports industry based on developing a conceptual framework for the sports ecosystem in Iran Z Mondalizadeh Iranian Journal of Management Studies 17 (2), 491-506 , 2024 2024 Citations: 9
Identify barriers of the sports and health startups growth and provide solutions Z Mondalizadeh, K Zohrevandian, MR Azimi Strategic Studies on Youth and Sports 22 (62), 385-404 , 2024 2024 Citations: 4
The Experiences of Sport Science Graduates in Sport Clubs: A Phenomenological Approach Z Mondalizade, H Honari, E Shakeri Sport Management Journal 15 (3), 34-19 , 2023 2023
Identifying barriers to launching sports startups and providing solutions (Case study: Hamadan Province) MR Azimi, Z Mondalizadeh, K Zohrehvandian Journal of Sport Management and Development 12 (3), 144-169 , 2023 2023 Citations: 5
Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry Z Mondalizadeh, E Kavyani Sports Business Journal 3 (2), 115-133 , 2023 2023 Citations: 5
Designing a strategic innovation model in sports business based on grounded theory S Aghamohammadi, E Khosravizadeh, Z Mondalizadeh Sport Management Studies 14 (71), 85-116 , 2022 2022 Citations: 6
Identifying school happiness strategies based on physical education approaches (case study: secondary schools in Aran and Bidgol) T Mondalizadeh, Z Mondalizadeh, F Fakhri Journal of Sociology of Lifestyle (SLS) 7 (18), 260-277 , 2022 2022
Effect of strategic human resource management practices on employee’s organizational performance with mediating role of organizational learning (Case study: sport and youth … E Khosravizadeh, S Azizi, Z Mondalizadeh Human Resource Management in Sports 10 (1), 21-39 , 2022 2022 Citations: 3
The role of knowledge management and strategic orientation in prediction of organizational performance (Case study: Lorestan province sports organizations) S Mansoury, E Khosravizadeh, Z Mondalizadeh Sport Physiology & Management Investigations 13 (3), 105-118 , 2021 2021
The Impact of Information Technology Competency Dimensions on Organizational Innovation in Sport and Youth Departments Z Mondalizadeh, S Nagsh Javaheri Karafan Journal 18 (2), 153-164 , 2021 2021 Citations: 7
Designing an Entrepreneurial Education Program Model with Emphasis on the Relationship between Industry and University in the Sports Science Z Mondalizadeh, E Khosravizadeh New Approaches in Exercise Physiology 3 (5), 109-126 , 2021 2021
Identification of Strategies and Implications of Women's Presence in Football Stadiums as the Spectators A Farahani, E Shah Mansoori, Z Mondalizadeh Strategic Studies on Youth and Sports 20 (51), 169-184 , 2021 2021 Citations: 3
Explaining the Relationship of Organizational Health and Employee Depression with Productivity of Personnel) A case study: Sporting and Youth Organizations Personnel in Isfahan … Z MONDALIZADEH, E SHAKERI Occupational Hygiene and Health Promotion , 2021 2021 Citations: 1
Determining the Strategies of Innovation in the Sport clubs Based on the Blue Ocean Approach M Papi, Z Mondalizadeh, K Zohrevandian Sport Management Studies 13 (66), 207-234 , 2021 2021
MOST CITED SCHOLAR PUBLICATIONS
An investigation of the factors affecting entrepreneurship in Sport: As an interdisciplinary area Z Mandalizadeh, H Honari Interdisciplinary Studies in the Humanities 2 (2), 113-136 , 2011 2011 Citations: 33
Designing a conceptual framework for innovation capability development in Iranian football premier league Z Mandalizadeh, M Amiri SPORTS BUSINESS JOURNAL 1 (1), 101-117 , 2021 2021 Citations: 17
Entrepreneurship challenges in sport colleges Z Mondalizadeh Journal of Entrepreneurship, Business and Economics 6 (2), 12-28 , 2018 2018 Citations: 11
The effect of job stress and job insecurity on the intention of job leaving the lifeguards due to the job satisfaction Z Mondalizadeh, S Javaheri Organizational behavior management in sport studies 6 (2), 117-129 , 2019 2019 Citations: 10
Determining the Relationship of Market Orientation and Brand Orientation with Sports Clubs’ Performance Z Mondalizadeh sport managment studies 10 (52), 73-90 , 2018 2018 Citations: 10
Startup opportunities in the sports industry based on developing a conceptual framework for the sports ecosystem in Iran Z Mondalizadeh Iranian Journal of Management Studies 17 (2), 491-506 , 2024 2024 Citations: 9
The Impact of Information Technology Competency Dimensions on Organizational Innovation in Sport and Youth Departments Z Mondalizadeh, S Nagsh Javaheri Karafan Journal 18 (2), 153-164 , 2021 2021 Citations: 7
Designing a strategic innovation model in sports business based on grounded theory S Aghamohammadi, E Khosravizadeh, Z Mondalizadeh Sport Management Studies 14 (71), 85-116 , 2022 2022 Citations: 6
Identifying the dimensions of social entrepreneurship in sport M Ehsani, H Kozechian, H Honari, Z Mondalizadeh Sport Management Journal 9 (4), 599-616 , 2018 2018 Citations: 6
The effects of an 8-week selective corrective exercises program on the worker's productivity with the upper crossed syndrome–a randomized controlled trial S Shahrjerdi, Z Mondalizadeh Journal of Bodywork and Movement Therapies 38, 299-305 , 2024 2024 Citations: 5
Identifying barriers to launching sports startups and providing solutions (Case study: Hamadan Province) MR Azimi, Z Mondalizadeh, K Zohrehvandian Journal of Sport Management and Development 12 (3), 144-169 , 2023 2023 Citations: 5
Feasibility Study of Launching Sports Start-ups: A Case Study in the Sports Shoe Industry Z Mondalizadeh, E Kavyani Sports Business Journal 3 (2), 115-133 , 2023 2023 Citations: 5
Sport Sustainable Development; Concepts, Barriers, and Proposals Z Mondalizadeh, M Ehsani, H Kozechian, H Honari Sport management and development 10 (1), 1-10 , 2021 2021 Citations: 5
Entrepreneurial Educational Needs Assessment in the Curriculum of Sport Sciences (Case Study: Universities of Markazi Province) Z Mondalizadeh, E Khosravizadeh Research on Educational Sport 7 (17), 35-62 , 2019 2019 Citations: 5
Identifying indicators of sustainability entrepreneurship in sport Z Mondalizadeh, M Ehsani, H Kozechian, H Honari New Trends in Sport Management 2 (4), 21-35 , 2014 2014 Citations: 5
Identify barriers of the sports and health startups growth and provide solutions Z Mondalizadeh, K Zohrevandian, MR Azimi Strategic Studies on Youth and Sports 22 (62), 385-404 , 2024 2024 Citations: 4
The Effectiveness of teaching the Entrepreneurship Course on Entrepreneurial Personality Characteristics and the Entrepreneurial Intent of undergraduate Students of Sports Sciences Z Mondalizadeh, E Khosravizadeh Sports Marketing Studies 2 (1), 156-180 , 2021 2021 Citations: 4
Designing a model for institutionalization of ethics in sport Z Mondalizadeh Ethics in Science and Technology 15 (4), 147-154 , 2021 2021 Citations: 4
The effect of the institutional environment and strategic entrepreneurship on the performance of sport businesses P Kishani, Z Mondalizadeh, E Khosravizadeh JOURNAL OF BUSINESS ADMINISTRATION RESEARCH 12 (24), 291-317 , 2021 2021 Citations: 4
Framework of Developing and Explaining an Entrepreneurship Mission Statement in Sport of Iran from the View Point of Sport Experts H Honari, Z Mandalizadeh Applied Research of Sport Management 2 (1), 49-61 , 2013 2013 Citations: 4
