Doctor in Media & Cultural Studies from Gadjah Mada University
RESEARCH, TEACHING, or OTHER INTERESTS
Communication, Sociology and Political Science, Cultural Studies
3
Scopus Publications
Scopus Publications
Implementation of a Health Communication Strategy in the Success of the COVID-19 Vaccine Program in West Jakarta Afdal Makkuraga Putra, Awaliyah Rizka Safitri, and Jurnal Komunikasi Malaysian Journal of Communication, 2024 The research will focus on the West Jakarta Health Service's Communication Strategy for Disseminating the COVID-19 Vaccine. This research is inspired by the concern that the Jakarta COVID-19 vaccination achievement remains below target, particularly for the elderly, at 64.85 percent for the first dose and 58.44 percent for the second dose in October 2021. There are many obstacles such as hoax news and low public knowledge about vaccines. This research focuses on how to examine the Jakarta Health Office's communication strategy in inviting people to implement COVID-19 immunization. This research will expand on health communication concepts and theories by employing Push, Pull, and Pass communication tactics. A variety of doctors, and health professionals were interviewed for this study. The study results show that the push approach is implemented by opening direct vaccine centres, pulling through persuasively, door prizes, basic food packages, cooperation cross-sectors, and passes with public figure testimonials. The job of Dasawisma cadres is critical because they are the ones who directly persuade the people in simple languages like Javanese and Sundanese. The community also trusts the Dasawisma cadres because they are previously acquainted. The City of West Jakarta achieved 98% of the first dosage of the vaccination, and 65% dosage 2nd in December 2022. Keywords: Health communication, vaccine, communication strategies, COVID-19, Dasawisma.
FROM CONVENTIONAL TO DIGITAL MEDIA: DIGITAL TRANSFORMATION STRATEGIES ON METRO TV IN INDONESIA Journal of Theoretical and Applied Information Technology, 2023
The Political Economy of Media in Reporting the Individual Candidate Bagyo Wahyono-FX Suparjo in the 2020 Surakarta City Election Heri Budianto, Afdal Makkuraga Putra, St. Arief Setiadji, and Jurnal Komunikasi Malaysian Journal of Communication, 2023 The 2020 Surakarta City Regional Head Election was in the spotlight of Indonesian newspapers Solopos and Radar Solo ashe attraction of election is the presence of independent candidates, Bagyo Wahyono-FX Suparjo, who are competitors to the Gibran Rakabuming Raka-Teguh Prakosa pairing who were promoted to become a political party. With the difference in political caste between the two candidates, this study aims to dissect the practice of messages presented by two local newspapers in Surakarta, Solopos and Radar Solo towards the independent candidates. This study deployed Norman Fairclough's critical analysis method with approaches and paradigms of Vincent Mosco's political economy media theory. The results concluded Radar Solo tended to favor Gibran Rakabuming Raka in terms of choices and sentences presented to the audience. Meanwhile, Solopos chose a more neutral stance for both candidates. Messages presented by Solopos and Radar Solo need to provide a balanced space for the Bagyo Wahyono-FX Suparjo pairing. Various factors, such as the lack of optimal use of the Bagyo Wahyono-FX Suparjo pairing of media as a means of campaigning and the lack of a personal campaign agenda, influence this balance. Another significant finding is that there is a design and a more significant political interest behind one's appearance, which makes the dynamics of the Surakarta City Election run in vain. Keywords: Election, political communication, newspapers, candidate, discourse analysis.
