Alexandra O'Neill

A certified trainer, writer, and consultant, with 20-year experience as a Team and Project leader. With a track record of international assignments in economics, business, finance, audit, sales, production, and general management up to corporate General Head of Department responsibilities. Performing these functions in multinational Corporate Groups, enabled the acquisition of know how in complex, multidisciplinary Group and Project, integration, and leadership assignments, including strategic management, international business, corporate governance, cultural adaptation and development, corporate procedures and processes definition and implementation, team and project management, corporate budgeting, planning and control.

EDUCATION

Alexandra O’Neill holds a Ph.D. in Business Administration, Management and Strategy from Instituto Superior de Ciências do Trabalho e da Empresa, a M.Sc. in Business Administration and Management, from Instituto Superior de Ciências do Trabalho e da Empresa, Executive M.Sc. in Business Administration from INDEG-IUL ISCTE Executive Education, a Specialization in Engineering from Instituto Superior Técnico | Universidade Nova de Lisboa | LNEC, a B.Sc. (5 year licenciatura) in Engineering from Instituto Superior Técnico and an ATPL(A) Certified Pilot License.

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management

Scopus Publications

What Factors Influence the Purchase Intent of Maritime Cruise Tourists Regarding Portuguese Souvenirs?
Pedro Alves, Alexandra O’Neill, and Mariana Marques
Springer Nature Switzerland



Do Air Transport Passengers Value Sustainability?
Lúcia Piedade, Alexandra O’Neill, Mariana Marques, Vasco Valente, and Duarte Gordinho
Springer Nature Switzerland



Breaking the habit: The impact of tobacco taxation on smoking behavior
Alexandra O’Neill and Mariana Marques
EnPress Publisher
Objective: This study investigates the influence of tobacco prices on consumption habits among 200 smokers in Lisbon, Portugal, focusing on generational preferences and perceptions of tobacco taxes. Methods: A cross-sectional survey was conducted using a quantitative approach. Participants were categorized by generational cohort, and data on tobacco consumption types, awareness of tobacco taxes, and opinions on tax increases were collected. Statistical analyses were used to explore relationships and predictors. Results: Findings reveal that 46.5% of participants favored heated tobacco, 37.0% smoked cigarettes, and 16.5% consumed other types like roll-your-own tobacco and electronic cigarettes. Significant generational differences were observed, with older cohorts predominantly smoking cigarettes (51.5%), while Generation Z showed a preference for heated tobacco (55.2%). Most smokers (79.5%) were aware of tobacco taxes, with diverse opinions on their purpose: revenue generation (44.0%), consumption reduction (44.5%), and indifference (11.5%). Despite this awareness, 60.5% reported no change in consumption habits due to tax increases. Conclusion: The study underscores the complexity of tobacco consumption behaviors influenced by price and generational factors. While heated tobacco gains popularity among younger smokers, traditional cigarettes remain prevalent among older cohorts. The findings highlight challenges in tobacco control policies, suggesting a need for comprehensive strategies integrating price measures with targeted educational and cessation interventions to effectively reduce tobacco use across different generations.


Artificial Intelligence Making Decisions in the Cockpit, Now, or Not Yet?
Lúcia Piedade, Alexandra O’Neill, Mariana Marques, André Costa, and Martim Baptista
Springer Nature Switzerland



Proactivity, a Need, or a Trendy Word?
Alexandra O’Neill and Mariana Marques
Springer Nature Switzerland