Aprajita Srivastava
@wdfindia.in
Director
World Development Foundation, India
@wdfindia.in
Director
World Development Foundation, India
Broadcasting has informed, educated and entertained the world population during last 120 years of its inception. There has been lot of technical evolution during this period namely coming of digital and compression technologies, emergence of satellite, internet and fiber optics adding to the earlier terrestrial mode of transmission and providing simplex to duplex mode and interactivity. This has also led to any person becoming a broadcaster using her/his smart phone and the social media like YouTube, Instagram, Facebook etc. apart from tens of thousands of DTH channel operators. In this scenario, the content called king, has suffered most, losing its appeal, integrity, reliability and ethics. Authors feel that by 2030, this will lead to the closure of most of the Public Broadcasting services, News Channel and unethical content broadcasters. Only A few bigger global delivery companies will survive who harness the potential of interactive and enhanced TV (ITV and ETV).
Data-driven Knowledge agriculture using mechanized intelligent computer-based monitoring and control systems and complex Software for machine learning and visualization for predicting a variety of parameters such as future food requirements, resource planning for higher yield, and supply chain is the future of farming. This needs to be urgently adopted by the world farming community to provide food to the growing world population, remove hunger, and at the same time sustain planet resources by judicious uses of input such as water, fertilizer, pesticide etc., as envisioned by Sustainable Development Goals 2030. This paper discusses data-driven technology for identifying trends and other insights for making informed decisions for enhanced productivity and profitability, through market research and evaluating customer needs and sentiments.
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