Ayansola Olatunji AYANDIBU

@unizulu.ac.za

Senior Lecturer, Business Management, Faculty of Commerce, Administration and Law
University of Zululand, South Africa.

Ayansola Olatunji AYANDIBU


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Ayansola Ayandibu holds a B.Sc Hons in Accounting, Masters of Business Administration and also a Ph.D in Leadership Studies (Strategy, Innovation and Entrepreneurship). He has worked in the corporate environment for 8 years in Nigeria before relocating to South Africa. worked for Lieutenant Consulting, Midrand, Johannesburg in 2012 as an Accountant / Economist. He lectured at University of KwaZulu Natal from February, 2013 to January, 2021 in the Discipline of Management and Entrepreneurship. Ayansola has lectured Accounting, Management and Entrepreneurship modules in the University of KwaZulu Natal. He has also published articles in accredited journals, published books chapters and also edited a book. Dr. Ayandibu has attended international conferences in the University of London, UK, Harvard University (USA), Ryerson University, Totonto Canada and Mauritius. He is currently a Senior Lecturer in Business Management at the University of Zululand, South Africa.

EDUCATION

PhD Leadership Studies (Strategy, Innovation and SMEs)
MBA
B.Sc (Hons) Accounting

RESEARCH INTERESTS

Strategy, Innovation, SMEs, Entrepreneurship, Higher Education and General Business Management

FUTURE PROJECTS

Rural and Township Entrepreneurship


Applications Invited

Social Entrepreneurship


Applications Invited

Entrepreneurship Education


Applications Invited
24

Scopus Publications

894

Scholar Citations

12

Scholar h-index

15

Scholar i10-index

Scopus Publications

  • The role of innovation in sustainable entrepreneurship
    Ayansola Olatunji Ayandibu, Elizabeth Oluwakemi Ayandibu
    Sustainable Development in Industry and Society 5 0 Governance Management and Financial Implications, 2024
    In sustainable entrepreneurship, innovation emerges as a fundamental driver of transformative change, shaping businesses' efforts to prioritize societal well-being and environmental stewardship. This chapter explores the multifaceted impact of innovation on sustainable entrepreneurship, emphasizing its pivotal role in shaping business models, driving technological advancements, fostering collaboration, and embracing adaptive strategies. Through collaborative initiatives, open innovation platforms, and adaptive approaches, entrepreneurs navigate challenges such as financial constraints, market reluctance to change, and regulatory obstacles. By embracing innovation, businesses can unlock growth opportunities, driving progress toward a future where economic prosperity aligns harmoniously with social equity and environmental preservation. This chapter advocates for companies to embrace innovative approaches in navigating the sustainability landscape, calling for a culture of cooperation, experimentation, and resilience.
  • Advancing women entrepreneurship in a developmental state: an agenda for higher education institutions
    Cogent Education, 2024
  • The Dynamic Interplay of Societal Values, Entrepreneurial Abilities and Skill Sets in Shaping and Propelling Entrepreneurial Activity Among South African Higher Learning Students
    Chux Gervase Iwu, Eugine Tafadzwa Maziriri, Derek Yu, Ayansola Ayandibu
    International Review of Management and Marketing, 2024
    The primary aim of this study is to investigate how entrepreneurial abilities and societal values impact the entrepreneurial activity of students. By delving into these dynamics, valuable insights into the factors that drive entrepreneurial activity are provided. This research is specifically focused on a South African institution of higher learning, with the intention of providing insights that can be applied to similar educational settings and contribute to the broader discourse on entrepreneurship. The study employed a quantitative approach and was carried out at the University of the Western Cape in South Africa. Data was gathered from UWC students through a structured questionnaire. Structural equation modeling (SEM) analysis was used to test the hypothesized model using the Smart PLS software. The results of the structural equation modeling demonstrate a strong and significant positive influence of entrepreneurial abilities/skill sets on entrepreneurial activity. Additionally, societal values on entrepreneurship show a positive but weak significant influence on entrepreneurial activity. Importantly, the results also indicate that societal values on entrepreneurship positively and significantly impact entrepreneurial abilities and skill sets. This research addresses a critical gap by providing detailed insights into the relationships between societal values, entrepreneurial abilities, and entrepreneurial activity in a higher learning context. The practical implications suggest a need for targeted educational interventions, while the theoretical contributions enhance our understanding of the complex dynamics that shape entrepreneurship. This study aligns with the focus and scope of the journal by advancing knowledge in the field of entrepreneurship within educational settings.
  • Entrepreneurship education and its mode of delivery
    Delivering Entrepreneurship Education in Africa New Perspectives, 2023
  • Succession and survival plan for family business: Lessons Learnt from Houshi Ryokan's family business
    Ayansola Olatunji Ayandibu
    Cases on the Interplay Between Family Society and Entrepreneurship, 2023
    This chapter explores the crucial aspect of succession planning and survival strategies for family businesses, drawing inspiration from the remarkable story of Houshi Ryokan, a traditional Japanese inn with a history spanning over a millennium. The chapter delves into the challenges faced by family-owned enterprises when transitioning leadership to the next generation and offers valuable insights into effective succession planning models. Finally, the chapter draws insightful lessons from Houshi Ryokan's family business journey, distilling key success factors and actionable strategies that can be applied by other family businesses seeking longevity and prosperity. By examining the exemplary case of Houshi Ryokan, this chapter provides invaluable insights for family business owners, managers, and advisors, offering practical guidance on navigating the complexities of succession planning and developing robust survival strategies to safeguard the legacy and prosperity of their enterprises.
  • Government social protection and households’ welfare during the Covid-19 pandemic in South Africa
    Sheunesu Zhou, Ayansola O. Ayandibu, Tendai Chimucheka, Mandla M. Masuku
    Journal of Business and Socio Economic Development, 2023
    PurposeThis study evaluates the impact of government social protection interventions on households’ welfare in South Africa.Design/methodology/approachThe study uses survey data comprising 393 observations and the multinomial logistic regression technique to analyse the effect of government interventions on households’ welfare. For robustness purposes, a negative binomial regression model is also estimated whose results corroborate the main results from the multinomial regression model.FindingsThe study’s findings show that government economic interventions through social protection significantly reduce the likelihood of a decrease in household income or consumption. COVID-19 grant/social relief of distress grant, unemployment insurance, tax relief and job protection and creation are all significant in sustaining household income and consumption.Practical implicationsThe findings have policy implications for social development. Specifically, the findings support the use of government social protection as a safety net for low-income groups in South Africa.Originality/valueThe study presents preliminary evidence on the effectiveness of several measures used to ameliorate the COVID-19-induced recession within the South African context.
  • Entrepreneurship (Enterprise) financial stability
    Ayansola Olatunji Ayandibu, Samuel Olutuase
    Entrepreneurship Ecosystems and their Opportunities and Challenges, 2023
    The pursuit of financial stability as a goal for entrepreneurs/enterprises is no more underscored than the shocks created by the COVID-19 pandemic. Up till the end of 2019, more attention to measuring and strategizing for financial stability has been largely limited to the national economy and the financial sector. However, the COVID-19 impacts which include forcing a large number of enterprises out of the market necessitates a focus on enterprise financial stability. This chapter adopts the CAMELS framework to explain the concept of enterprise financial stability. It further expatiated the concept from the perspectives of shocks arising from global, regional, national or industry disruptions. The chapter concludes with cornerstones for strategising and maintaining an enterprise's financial stability in the event of disruptions.
  • Government Interventions to Ameliorate COVID-19 Recession: The Case of Small, Micro, and Medium Firm's Survival in South Africa
    S. Zhou, T. Chimucheka, A. O. Ayandibu, M. Masuku
    Journal of International Commerce Economics and Policy, 2023
    This paper analyzes the impact of government economic interventions to ameliorate the COVID-19 pandemic on the survival of small, micro, and medium enterprises (SMMEs) in South Africa. We use the Cox Proportional Hazards approach and cross-sectional data from King Cetshwayo District Municipality covering 641 SMMEs. The study finds that tax relief was the most important intervention used to sustain SMMEs during the pandemic. Other interventions, such as cash grants and cheap credit, were also used during the period but had a small impact. Our findings support the interventions used by the South African government in mitigating the negative consequences of the pandemic-induced lockdown on small businesses. However, we also note that the magnitude at which the interventions were made could have been lower than what is optimal. The paper recommends the need to increase and have sustainable targeted expenditure during the difficult times to enhance the resilience of SMMEs to accelerate economic development and growth.
  • Successes and Challenges in Higher Education Teaching and Learning
    Ayansola Olatunji Ayandibu, Makhosazana Faith Vezi-Magigaba
    International Conference on Multidisciplinary Research, 2023
    Higher education globally has been affected with Covid-19 pandemic which majorly affected the academic year in 2020. Although some institutions still delivered their lectures online in 2021 and 2022. This paper dealt with successes and challenges of higher education teaching and learning before Covid-19, during Covid-19 and the way forward after the pandemic. This paper is a desktop review paper that has put into consideration the authors experiences before, during and after the pandemic. The paper also looked at the global objective while it put into consideration the Sustainable Development Goa (SDG)l 4 which dealt with the education sector. The next thing that was dealt with in this paper is the massification which helped to address the South African challenges and how they were tackled. The role of technology was also written about and the challenges were dealt with. The latter part of this paper also looked at cheating during online assessments and also recommending that all contact lectures must be recorded so that students can have access to the lecture clip at any point in time. This can enhance their performance and increase the success of teaching and learning / pass rate. These are some of the future recommendation that can be considered. This paper also provided some recommendation that can be utilized in future so that both lectures and students are well equipped and prepared for the unknown.
  • Impact of performance incentives on employees’ performance in a university in KwaZulu-Natal
    Vincent L. Mbukwana, Ayansola O. Ayandibu
    SA Journal of Human Resource Management, 2023
    Orientation: Rewarding employees for meeting the organisation’s targets is crucial in order to motivate staff members to improve their performance.Research purpose: The aim of the study was to investigate if the incentive plans given to the employees at a comprehensive university in KwaZulu-Natal province have a positive impact on employee performance.Motivation for the study: Studies linking the role of performance incentives in driving performance in higher education, specifically academics, are limited, and this study aims to fill this gap of knowledge in the literature.Research approach/design and method: The study followed a qualitative approach where data were collected through interviews. An investigation was conducted with academics in the Faculty of Commerce, Law and Administration on the role of performance incentives in driving performance at a faculty from a comprehensive university in KwaZulu-Natal. The collected data were analysed using NVIVO.Main findings: The overall findings of the study showed a strong link between performance incentives and employees’ performance. It was found that financial incentives in the form of performance bonuses influenced the employees to work harder to meet the performance targets.Practical/managerial implications: The results of this study will assist human resource managers in higher education institutions to identify financial and non-financial incentives that seek to drive performance.Contribution/value-add: The results of the study revealed a strong link between performance incentives and employee performance. For this reason, it will add value to the reward strategies employed by universities in improving performance.
  • Economic Policy Responses to the COVID- 19 Pandemic: A Review of Literature
    Social and Economic Studies within the Framework of Emerging Global Developments Volume 4, 2023
  • Green marketing, green management, and sustainability
    Ayansola Olatunji Ayandibu, Khalida Akbar
    Handbook of Research on Climate Change and the Sustainable Financial Sector, 2021
  • Climate change and entrepreneurial financing
    Ayansola Olatunji Ayandibu, Makhosazana Faith Vezi-Magigaba
    Handbook of Research on Climate Change and the Sustainable Financial Sector, 2021
  • The Future of Workforce Planning
    Ayansola Olatunji Ayandibu, Irrshad Kaseeram
    Research Anthology on Human Resource Practices for the Modern Workforce, 2021
  • Developing global relevant skills in the Fourth Industrial Revolution
    Ayansola Olatunji Ayandibu, Irrshad Kaseeram, Makhosazana Faith Vezi-Magigaba, Olufemi Michael Oladejo
    Future of Work Work Family Satisfaction and Employee Well Being in the Fourth Industrial Revolution, 2020
  • Future of Work, Globalisation, Technology, and Work-Family Satisfaction in the Fourth Industrial Revolution (4IR)
    Ayansola Olatunji Ayandibu, Bhasela Bhaso Yalezo, Irrshad Kaseeram, Makhosazana Faith Vezi-Magigaba
    Future of Work Work Family Satisfaction and Employee Well Being in the Fourth Industrial Revolution, 2020
  • Preface
    Reshaping Entrepreneurship Education with Strategy and Innovation, 2020
  • Reshaping entrepreneurship education with strategy and innovation
    Reshaping Entrepreneurship Education with Strategy and Innovation, 2020
  • Innovation as an improvement tool for SMMEs
    Ayansola Olatunji Ayandibu, Makhosazana Faith Vezi-Magigaba, Irrshad Kaseeram
    Reshaping Entrepreneurship Education with Strategy and Innovation, 2020
  • A conceptual model on the challenges affecting the growth, sustainability, and survival of small, medium, and micro enterprise
    Ayansola Olatunji Ayandibu, Irrshad Kaseeram, Elizabeth Oluwakemi Ayandibu
    Reshaping Entrepreneurship Education with Strategy and Innovation, 2020
  • The role of Small and Medium Scale Enterprise in local economic development (LED)
    Banach Journal of Mathematical Analysis, 2017
  • External forces affecting Small businesses in South Africa: A case study
    Journal of Business and Retail Management Research, 2017
  • External forces affecting Small businesses in South Africa: A case study
    Banach Journal of Mathematical Analysis, 2017
  • The role of Small and Medium Scale Enterprise in Local Economic Development (LED)
    Journal of Business and Retail Management Research, 2017

RECENT SCHOLAR PUBLICATIONS

  • Inclusive Agri-Entrepreneurship and Supply Chain Development: A Systematic Literature Review of Smallholder Farmer Integration
    W Chasaya, C Tsikada, AO Ayandibu
    Research on World Agricultural Economy, 181-202 , 2026
    2026
  • Decolonising the entrepreneurship curriculum in South Africa
    AO Ayandibu, W Chasaya
    International Journal of Business Ecosystem & Strategy (2687-2293) 8 (1 … , 2026
    2026
  • Artificial Intelligence adoption in South African SMEs: Challenges, Opportunities and gaps in research.
    W Chasaya, A Ayandibu
    International Journal of Business Ecosystem & Strategy (2687-2293) 7 (5 … , 2025
    2025
    Citations: 1
  • Gamification in Entrepreneurship Education in South Africa
    A Ayandibu
    iRASD Journal of Management 7 (3), 01-19 , 2025
    2025
  • EXPLORING THE ROLE OF THE ENTREPRENEURIAL ECOSYSTEM IN FOSTERING INNOVATION IN YOUTH ENTREPRENEURSHIP IN SOUTH AFRICA: A LITERATURE REVIEW.
    W Chasaya, A Ayandibu
    Indonesian Journal of Business & Entrepreunership 11 (3) , 2025
    2025
    Citations: 2
  • The adoption of green supply chain management in entrepreneurship and its impact on business sustainability: Lessons for South African SMEs
    C Tsikada, W Chasaya, AO Ayandibu
    Future Business Journal 11 (1), 198 , 2025
    2025
    Citations: 7
  • Bridging the gap between theory and practice: Enhancing small businesses through student-led community engagement
    AO Ayandibu
    Indonesian Journal of Community Engagement 2 (1), 1-8 , 2025
    2025
    Citations: 3
  • Mitigating entrepreneurial fear of failure: a literature review.
    W Chasaya, AO Ayandibu
    International Journal of Research in Business & Social Science 14 (5) , 2025
    2025
  • Crisis management and business continuity: Strategies for South African SMEs post-COVID-19.
    W Chasaya, A Ayandibu
    International Journal of Research in Business & Social Science 14 (5) , 2025
    2025
  • Demographic Antecedents of Entrepreneurial Intentions Among South African University Students
    W Chasaya, AO Ayandibu
    iRASD Journal of Management 7 (2), 14-22 , 2025
    2025
  • Entrepreneurship literacy in South Africa: The Imperative for Higher Education Institutions
    AO Ayandibu
    International Journal of Research in Business and Social Science 14 (8), 472-485 , 2025
    2025
  • A comparative analysis of interactive tools in higher education's teaching and learning: The strengths and weaknesses of Mentimeter, Google forms, Socrative, and Kahoot for …
    AO Ayandibu
    International Journal of Research in Business and Social Science 14 (5), 411-419 , 2025
    2025
    Citations: 2
  • Advancing women entrepreneurship in a developmental state: an agenda for higher education institutions
    AO Omotosho, K Mathew, A Modise, A Ayandibu
    Cogent Education 11 (1), 2309743 , 2024
    2024
    Citations: 13
  • SUSTAINABLE DEVELOPMENT GOALS (SDGS) AND
    AO Ayandibu
    International Journal , 2024
    2024
  • Assessing the financial literacy strategy of small businesses utilizing information technology within Umhlathuze Municipality
    AO Ayandibu, EO Ayandibu
    The Business & Management Review 15 (1), 21-33 , 2024
    2024
    Citations: 10
  • Assessing the factors that influence consumer's purchase behaviour towards functional foods.
    OA Sekinat, AA Olatunji, H Shalen
    International Journal of Research in Business & Social Science 13 (2) , 2024
    2024
    Citations: 7
  • A literature review on sustainable innovation and entrepreneurship: encouraging positive change in a dynamic world
    AO Ayandibu
    International Journal of Research in Business and Social Science 13 (9), 33-42 , 2024
    2024
    Citations: 5
  • The role of innovation in sustainable entrepreneurship
    AO Ayandibu, EO Ayandibu
    Sustainable development in industry and society 5.0: Governance, management … , 2024
    2024
    Citations: 17
  • The dynamic interplay of societal values, entrepreneurial abilities and skill sets in shaping and propelling entrepreneurial activity among South African higher learning students
    CG Iwu, ET Maziriri, D Yu, A Ayandibu
    International Review of Management and Marketing 14 (4), 169 , 2024
    2024
    Citations: 3
  • Succession and Survival Plan for Family Business: Lessons Learnt From Houshi Ryokan's Family Business
    AO Ayandibu
    Cases on the Interplay Between Family, Society, and Entrepreneurship, 227-249 , 2024
    2024

MOST CITED SCHOLAR PUBLICATIONS

  • The role of Small and Medium Scale Enterprise in local economic development (LED)
    AO Ayandibu
    Journal of Business & Retail Management Research 11 (Issue-2), 133-139 , 2017
    2017
    Citations: 448
  • Impact of remittances on development in Nigeria: Challenges and prospects
    A Oluwafemi, AO Ayandibu
    Journal of Sociology and Social Anthropology 5 (3), 311-318 , 2014
    2014
    Citations: 73
  • External forces affecting Small businesses in South Africa: A case study
    AO Ayandibu
    Journal of Business & Retail Management Research. 11 (Issue-2), 49-64 , 2017
    2017
    Citations: 61
  • Constraints that Hinder the Sustainability of Small Businesses in Durban, South Africa
    ayandibu
    Journal of Reviews on Global Economics, 2019, 8, 1402-1408 8 (8), 1402-1408 , 2019
    2019
    Citations: 26
  • Impact of performance incentives on employees' performance in a university in KwaZulu-Natal
    VL Mbukwana, AO Ayandibu
    SA Journal of Human Resource Management 21, 1-11 , 2023
    2023
    Citations: 20
  • Green transformational leadership and organizational behavior effectiveness
    AO Ayandibu
    Contemporary multicultural orientations and practices for global leadership … , 2019
    2019
    Citations: 20
  • Contemporary multicultural orientations and practices for global leadership
    SO Atiku
    IGI Global , 2018
    2018
    Citations: 20
  • The role of innovation in sustainable entrepreneurship
    AO Ayandibu, EO Ayandibu
    Sustainable development in industry and society 5.0: Governance, management … , 2024
    2024
    Citations: 17
  • Government social protection and households’ welfare during the Covid-19 pandemic in South Africa
    S Zhou, AO Ayandibu, T Chimucheka, MM Masuku
    Journal of Business and Socio-Economic Development 3 (4), 308-321 , 2023
    2023
    Citations: 17
  • Advancing women entrepreneurship in a developmental state: an agenda for higher education institutions
    AO Omotosho, K Mathew, A Modise, A Ayandibu
    Cogent Education 11 (1), 2309743 , 2024
    2024
    Citations: 13
  • Government interventions to ameliorate COVID-19 recession: The case of small, micro, and medium firm’s survival in South Africa
    S Zhou, T Chimucheka, AO Ayandibu, M Masuku
    Journal of International Commerce, Economics and Policy 14 (01), 2350005 , 2023
    2023
    Citations: 13
  • Is South Africas Entrepreneurship Education Program Successful?: A Framework for Policy and Practice
    AO Omotosho, BT Gamede, MF Vezi-Magigaba, AO Ayandibu
    Journal of Entrepreneurship Education 25 (4), 1-17 , 2022
    2022
    Citations: 12
  • The future of workforce planning
    AO Ayandibu, I Kaseeram
    Human capital formation for the Fourth Industrial Revolution, 127-156 , 2020
    2020
    Citations: 12
  • Assessing the financial literacy strategy of small businesses utilizing information technology within Umhlathuze Municipality
    AO Ayandibu, EO Ayandibu
    The Business & Management Review 15 (1), 21-33 , 2024
    2024
    Citations: 10
  • Organizational transformation and managing innovation in the fourth industrial revolution
    A Guerra Guerra
    IGI Global , 2018
    2018
    Citations: 10
  • The impact of organisational culture on performance of SMEs: A case study of SMEs within uMhlathuze municipality
    AO Ayandibu, MF Vezi-Magigaba
    Multicultural Education 7 (8), 68-79 , 2021
    2021
    Citations: 9
  • A conceptual model on the challenges affecting the growth, sustainability, and survival of small, medium, and micro enterprise
    AO Ayandibu, I Kaseeram, EO Ayandibu
    Reshaping entrepreneurship education with strategy and innovation, 1-16 , 2021
    2021
    Citations: 9
  • The adoption of green supply chain management in entrepreneurship and its impact on business sustainability: Lessons for South African SMEs
    C Tsikada, W Chasaya, AO Ayandibu
    Future Business Journal 11 (1), 198 , 2025
    2025
    Citations: 7
  • Assessing the factors that influence consumer's purchase behaviour towards functional foods.
    OA Sekinat, AA Olatunji, H Shalen
    International Journal of Research in Business & Social Science 13 (2) , 2024
    2024
    Citations: 7
  • Developing global relevant skills in the fourth industrial revolution
    AO Ayandibu, I Kaseeram, MF Vezi-Magigaba, OM Oladejo
    Future of Work, Work-family Satisfaction, and Employee Well-being in the … , 2021
    2021
    Citations: 7

Publications

Zhou, S., Chimucheka, T., Ayandibu, A. O., & Masuku, M. (2022). Government Interventions to Ameliorate Covid-19 Recession: The Case of Small, Micro, and Medium Firm’s Survival in South Africa. Journal of International Commerce, Economics and Policy, 2350005.

Uleanya C,. Taiwo SO., AO Ayandibu (2022). Investigation of the awareness of rural students on M-Learning using Smartphones. ScienceRise: Pedagogical Education Journal,1 (46), 22–27

Ayandibu A.O (2022) “Teaching How to Work with People (In Person and Remotely) and Technology (Artificial Intelligence and Robots) Using Creativity and Innovation” in Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach. Editor Prof Ziska Fields – IGI Global Publisher DOI: 10.4018/978-1-7998-7963-3

Ayandibu A.O and Vezi-Magigaba M.F. (2022) “Entrepreneurship Innovation” in Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach. Editor Prof Ziska Fields – IGI Global Publisher DOI: 10.4018/978-1-7998-7963-3

Akbar K and Ayandibu A.O (2022) “Creativity and Innovation: The Need for Cognitive Skills and Abilities in Developing Entrepreneurs of the Future” in Achieving Sustainability Using Creativity, Innovation, and Education: A Multidisciplinary Approach. Editor Prof Ziska Fields – IGI Gloabal Publisher DOI: 10.4018/978-1-7998-7963-3

GRANT DETAILS

Post Doctoral grant for two years

CONSULTANCY

SMEs and Entrepreneurship

INDUSTRY EXPERIENCE

8 years industry experience

STARTUP

Business Plan Preparation for SMEs

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Rural and Township Entrepreneurial Projects