Ipsita Banerjee

@adamasuniversity.ac.in

Assistant Professor, Department of Journalism and Communication
Adamas University

Ipsita Banerjee


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https://researchid.co/ipsitabanerjee

RESEARCH INTERESTS

Health Communication, Mass Communication, Communication Research
3

Scopus Publications

4

Scholar Citations

2

Scholar h-index

Scopus Publications

  • CSR And Health Care Management: Conceptual Approach Towards a Sustainable and Socially Responsible Organisation
    Ipsita Banerjee
    Iop Conference Series Earth and Environmental Science, 2024
    “Good Health and Well-being” is one of the prime Sustainable Development goals which was declared by UNDP as a crucial factor to improve the world. There is no doubt regarding the fact that health is an asset to human beings. Considering the recent covid-19 pandemic scenario it has been observed that in case of economically emerging nations, such as India, it is exceedingly difficult for the governments to singlehandedly look after the health care facilities. Now, it is already known that since 2013 (CSR), that is, Corporate Social Responsibility is a mandate for corporates having a Net worth of more than Rs. 500 crores. In this regard the present research has tried to explore the ways in which CSR activities can be used to enhance health communication for providing better health care facilities in India. The results derived from of this research have further highlighted the contribution of CSR done by pharmaceutical industry in SDG 3. The research methodology has been based on post-positivism philosophy where both qualitative and quantitative secondary data will be collected from CSR reports and relevant case studies. Thereafter, based on the Theoretical Framework of Triple Bottomline theory (People, Planet and Profit), the research has suggested relevant CSR policies which can contribute towards “Good Health and Well-being”.
  • Scope of media advocacy during Covid-19: A selected case study in Kolkata
    Rajesh Das, Ipsita Banerjee
    Journal of Liberty and International Affairs, 2021
    The spread of the Covid-19 has presented an unparalleled challenge for media management as well as for the media content. The pattern of daily life changed due to the excessive use of media. India, as a nation has been in the third position worldwide, many deaths during a pandemic are concerned. Kolkata being one of the metro cities of the country has not been exempted. The regional media content perceived a knowledge gap with the highest circulated national daily of the country. The changed media content, and audience perception towards the change, and the need for media advocacy during any health crisis in general and Covid-19 in particular, is studied in this paper using a mixed approach of both quantitative and qualitative. The discourse analysis of the newspapers in a constructed week format, representing a six months study during the pandemic, and the primary data from the audience suggested the behavior change and attitude formation through media, in this unique study.
  • Digital technology and health advocacy on covid-19: A case study of twitter handles of the world health organization and ministry of health of india
    Rajesh Das, Ipsita Banerjee
    Journal of Liberty and International Affairs, 2021

RECENT SCHOLAR PUBLICATIONS

  • Vernacular Rhetoric to Local Culture: Challenging Narratives of Folk Songs in Social Media
    I Banerjee, R Das
    Global Media Journal, Indian Edition 16 (1), 1-28 , 2024
    2024.0
  • KADVI HAWA TO JAWAAN: HOW INDIAN CINEMA PORTRAYED THE FIGHT AGAINST CLIMATE CHANGE
    D Rajesh, B Ipsita
    Sodh Kosh 5 (6), 162–173 , 2024
    2024.0
  • Consumer Behaviour and Social Media Marketing of Tech-Gadgets: A Quantitative Study in Indian Market
    I Banerjee, R Das
    NuroQunatology 20 (22), 221-231 , 2022
    2022.0
  • Post Truth and Covid-19: Mapping of Fallacy on Health Advocacy
    R Das, I Banerjee
    Inclusive 2 (22) , 2022
    2022.0
  • Communication Plan for Sustainable Public Health Advocacy during Natural Calamities- A Case Study of ‘Amphan’ in West Bengal
    R Das, I Banerjee
    Global Media Journal- Indian Edition 14 (2) , 2022
    2022.0
  • ISSUES AND CULTURAL IDENTITY OF FOLK SONG IN DIGITAL PLATFORM: A CRITICAL ANALYSIS
    R Das, I Banerjee
    International Journal of Creative Research Thoughts 10 (10), c867-c879 , 2022
    2022.0
  • Digital technology and health advocacy on Covid-19: a case study of Twitter handles of the World Health Organization and Ministry of Health of India
    R Das, I Banerjee
    Journal of Liberty and International Affairs 7 (Special Issue), 97 , 2021
    2021.0
    Citations: 2
  • Scope of media advocacy during Covid-19: A selected case study in Kolkata
    R Das, I Banerjee
    Journal of Liberty and International Affairs 7 (3), 50 , 2021
    2021.0
    Citations: 2
  • Role of Slogans in Electoral Narrative: A Discourse Analysis of West Bengal Elections 2021
    R Das, I Banerjee
    Inclusive 2 (No. 19), 129-139 , 2021
    2021.0
  • Filloreta Kunoviku-Demiri, Qazim Tmava, and Esat A. Durguti
    V Bernardini, R Das, I Banerjee, M Vejseli, F Kamberi, L Gllogjani, D Balaj, ...

MOST CITED SCHOLAR PUBLICATIONS

  • Digital technology and health advocacy on Covid-19: a case study of Twitter handles of the World Health Organization and Ministry of Health of India
    R Das, I Banerjee
    Journal of Liberty and International Affairs 7 (Special Issue), 97 , 2021
    2021.0
    Citations: 2
  • Scope of media advocacy during Covid-19: A selected case study in Kolkata
    R Das, I Banerjee
    Journal of Liberty and International Affairs 7 (3), 50 , 2021
    2021.0
    Citations: 2
  • Vernacular Rhetoric to Local Culture: Challenging Narratives of Folk Songs in Social Media
    I Banerjee, R Das
    Global Media Journal, Indian Edition 16 (1), 1-28 , 2024
    2024.0
  • KADVI HAWA TO JAWAAN: HOW INDIAN CINEMA PORTRAYED THE FIGHT AGAINST CLIMATE CHANGE
    D Rajesh, B Ipsita
    Sodh Kosh 5 (6), 162–173 , 2024
    2024.0
  • Consumer Behaviour and Social Media Marketing of Tech-Gadgets: A Quantitative Study in Indian Market
    I Banerjee, R Das
    NuroQunatology 20 (22), 221-231 , 2022
    2022.0
  • Post Truth and Covid-19: Mapping of Fallacy on Health Advocacy
    R Das, I Banerjee
    Inclusive 2 (22) , 2022
    2022.0
  • Communication Plan for Sustainable Public Health Advocacy during Natural Calamities- A Case Study of ‘Amphan’ in West Bengal
    R Das, I Banerjee
    Global Media Journal- Indian Edition 14 (2) , 2022
    2022.0
  • ISSUES AND CULTURAL IDENTITY OF FOLK SONG IN DIGITAL PLATFORM: A CRITICAL ANALYSIS
    R Das, I Banerjee
    International Journal of Creative Research Thoughts 10 (10), c867-c879 , 2022
    2022.0
  • Role of Slogans in Electoral Narrative: A Discourse Analysis of West Bengal Elections 2021
    R Das, I Banerjee
    Inclusive 2 (No. 19), 129-139 , 2021
    2021.0
  • Filloreta Kunoviku-Demiri, Qazim Tmava, and Esat A. Durguti
    V Bernardini, R Das, I Banerjee, M Vejseli, F Kamberi, L Gllogjani, D Balaj, ...