Dr. Jasinta Msamula is an employee at Mzumbe University, Tanzania for at least 15 years. Currently, she is a lecturer in the Department of Business Studies responsible for teaching, conducting research and carrying-out consultancy assignments. She has expertise in Business Models, Value Chain, Customer Value, SMEs and PPP Model. Dr. Jasinta holds a doctorate degree in Business Economics attained at Hasselt University, Belgium; and Master of Science in Business Administration attained at University of Agder, Norway. Dr. Jasinta Msamula is a CP3P PPP professional.
EDUCATION
PhD in Business Economics from Hasselt University, Hasselt, Belgium. MSc. Business Administration from University of Agder, Kristiansand, Norway and Bachelor of Business Administration (Marketing Management) from Mzumbe University, Morogoro, Tanzania.
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Strategy and Management, Business and International Management, Management Information Systems
