Maryam Lasisi Mustapha

@unilorin.edu.ng

Lecturer, Department of Mass Communication, Faculty of Communication and Information Sciences
University of Ilorin

https://researchid.co/maryamlasisimustapha

Scopus Publications

Scholar Citations

Scholar h-index

Scholar i10-index

Scopus Publications

Personal value, employee impact and service quality delivery: the mediating role of organizational citizenship behavior
Muhammad Shaheer Nuhu, Kaltume Mohammed Kamselem, Maryam Mustapha, and Mohammed Sani Abdullahi
Emerald
Purpose This study aims to examine how employee empowerment (personal value and impact) influences the delivery of services quality (SQD). The study focused in particular on the mediating effects of organizational citizenship behavior (OCB) on the link between employee empowerment (EE), personal value, employee impact and SQD. Design/methodology/approach A total of 310 survey questionnaires were completed by the nursing employees working in the public hospitals in Nigeria. SEM-PLS was used to carry out the statistical analysis. Findings The findings of the study revealed that EE (personal value and employee impact) and OCB significantly affect SQD. The findings also indicate that OCB mediates the link between SQD and personal value, employee impact and SQD. Practical implications The results of this study shed light on the influence of employee personal value and impact and its influence on SQD. Public hospitals should therefore concentrate on recognizing, comprehending and implementing employee empowerment to improve employee nurses’ capacity to achieve higher SQD. Along with how the accepted hypotheses are confirmed, the implications of these findings for theory and practice are also discussed. Originality/value Even though SQD has become a well-developed theoretical concept, previous research has rarely addressed the framework suggested for the present study, particularly when it comes to health care. In the context of public health sector settings, this study may be the first to examine the mediating role of OCB between personal values, employee impact and SQD.

Social Media Content Preferences and Political Participation among Nigerian Youths
Mande Ande Mande, Lambe Kayode Mustapha, Bahiyah Omar, Maryam Lasisi Mustapha, and Ismail Sheikh Yusuf Ahmed
College of Communication and Public Relations
This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.

Media and youths' political engagement during the 2015 nigerian general election
Lambe Kayode Mustapha, , Maryam Lasisi Mustapha, and
Universidade da Beira Interior
The centrality of media to political and civic engagement has received tremendous exploration in many climes across the globe. Similarly, the dynamism that characterised media landscape has oftentimes called for continuing interrogation of the role of media in democratic and civic movements, discourses and participations. While the advent of new/social media led to the comparative exploration of the potency of legacy and novel media, mixed findings have characterised these research endeavours. Besides, most of the findings originated from advanced democratic hemisphere. In view of this gap in the literature, this study sampled 350 Nigerian university students in Kwara state during the 2015 Nigerian General Election to examine the differential contributions of legacy and novel media to the youths’ political engagement. Premised on media displacement theory, the study anticipates differences in the contribution of mainstream and new media to youths’ political engagement, with new media precipitating more civic engagement than the mains- tream media. Findings offer important contributions on the role of media to youths’ political engagement in general and the continuing importance of the mainstream media to civic and political participation among the youths.

RECENT SCHOLAR PUBLICATIONS

Social media and changing political behaviors among the youth in Kwara state of Nigeria
LK Mustapha, OH Olufadi, AL Azeez, P Udende, ML Mustapha
Democratic Communiqu 31 (2) 2023

Social Media Content Preferences and Political Participation among Nigerian Youths
MA Mande, LK Mustapha, B Omar, ML Mustapha, ISY Ahmed
2022

The Practice of political Communication
LK Mustapha, LM Mustapha
University of Ilorin Press 2022

Mainstreaming African communication scholarship through paradigmatic and programmatic research
LK Mustapha, ML Mustapha, IY Abubakar
University of Lagos Press 2021

Social Media Exposure and Perception of Product Advertisements among University of Ilorin Students
IY Mustapha, M. L., Arikewuyo, A. O. & Abubakar
International Journal of Information Processing & Communication 10 (1 & 2 2020

Influence of Romantic Films on Unrealistic Marriage Expectations among Undergraduates in Selected Universities in Kwara State
JE Abubakar, I. Y., Kareem, R. A., Arikewuyo, A. O., Mustapha, M. L. & Adekeye
Social and Digital Media Discourse (SDMD) 1 (1), 54-64 2020

Perceived Influence of Credibility on Use of and Dependency on Social Networking Sites for News among UNILORIN Students
AAS M. L. Mustapha, L. K. Mustapha
Social and Digital Media Discourse (SDMD) 1 (1), 65-80 2020

Framing of President Muhammadu Buhari’s Administration in selected Nigerian Mainstream Newspapers
HMS A.M. Adeyanju, I. Jimoh
Mass media in Nigeria: Research, theories and practice, 591-607 2019

Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria
ML Mustapha, LK Mustapha, AB Anafi
International Journal of Information Processing and Communication 6 (1), 202-212 2018

Media and Youths’ Political Engagement during the 2015 Nigerian General Election
LK Mustapha, ML Mustapha
Estudos em Comunicao 2017

Motives for the use of social media for consumption of mainstream media content among students of the University of Ilorin.
ML Mustapha, RO Adegoke, OZ Usman
Crutech Journal of Communication 1 (1), 102-115 2017

Generic Framing of Boko Haram Insurgency in the Nigerian Print media
ML Mustapha, IA Ibraheem, P Mustapha Lambe Kayode, Udende
Journal of Multimedia Technology and Communication Studies 3 (1), 154-176 2017

Deceptive advertising and powerlessness of the consumers: Analysis of Omo and Ariel detergent advertisements
LK Mustapha, AS Owolabi, ML Mustapha
Faculty of Social Sciences, University of lagos 2016

Going Beyond Mass Media Use for Social Mobilisation in Meeting Targets of Poverty Alleviation Programmes in Nigeria
P Udende, ML Mustapha
Mkar Journal of Media and Culture 1 (3), 48-69 2016

Social media use, social capital, and political participation among Nigerian university students
LK Mustapha, VO Gbonegun, ML Mustapha
Trpodos. Facultat de Comunicaci i Relacions Internacionals Blanquerna 2016

An Evaluation of Sahara Reporters as a Platform of Participatory Journalism
P Udende, JA Ashiekpe, ML Mustapha

MOST CITED SCHOLAR PUBLICATIONS

Media and Youths’ Political Engagement during the 2015 Nigerian General Election
LK Mustapha, ML Mustapha
Estudos em Comunicao 2017
Citations: 14

Social media and changing political behaviors among the youth in Kwara state of Nigeria
LK Mustapha, OH Olufadi, AL Azeez, P Udende, ML Mustapha
Democratic Communiqu 31 (2) 2023
Citations: 6

Social Media Content Preferences and Political Participation among Nigerian Youths
MA Mande, LK Mustapha, B Omar, ML Mustapha, ISY Ahmed
2022
Citations: 4