Maryam Lasisi Mustapha

@unilorin.edu.ng

Lecturer, Department of Mass Communication, Faculty of Communication and Information Sciences
University of Ilorin



                 

https://researchid.co/maryamlasisimustapha
2

Scopus Publications

72

Scholar Citations

4

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Social Media Content Preferences and Political Participation among Nigerian Youths
    Mande Ande Mande, Lambe Kayode Mustapha, Bahiyah Omar, Maryam Lasisi Mustapha, and Ismail Sheikh Yusuf Ahmed
    College of Communication and Public Relations
    This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.

  • Media and youths' political engagement during the 2015 nigerian general election
    Lambe Kayode Mustapha, , Maryam Lasisi Mustapha, and
    Universidade da Beira Interior
    The centrality of media to political and civic engagement has received tremendous exploration in many climes across the globe. Similarly, the dynamism that characterised media landscape has oftentimes called for continuing interrogation of the role of media in democratic and civic movements, discourses and participations. While the advent of new/social media led to the comparative exploration of the potency of legacy and novel media, mixed findings have characterised these research endeavours. Besides, most of the findings originated from advanced democratic hemisphere. In view of this gap in the literature, this study sampled 350 Nigerian  university students in Kwara state during the 2015 Nigerian General Election to examine the differential contributions of legacy and novel media to the youths’ political engagement. Premised on media displacement theory, the study anticipates differences in the contribution of mainstream and new media to youths’ political engagement, with new media precipitating more civic engagement than the mains- tream media. Findings offer important contributions on the role of media to youths’ political engagement in general and the continuing importance of the mainstream media to civic and political participation among the youths.

RECENT SCHOLAR PUBLICATIONS

  • Social media and changing political behaviors among the youth in Kwara state of Nigeria
    LK Mustapha, OH Olufadi, AL Azeez, P Udende, ML Mustapha
    Democratic Communiqu 31 (2) 2023

  • Social Media Content Preferences and Political Participation among Nigerian Youths
    MA Mande, LK Mustapha, B Omar, ML Mustapha, ISY Ahmed
     2022

  • The Practice of political Communication
    LK Mustapha, LM Mustapha
    University of Ilorin Press 2022

  • Mainstreaming African communication scholarship through paradigmatic and programmatic research
    LK Mustapha, ML Mustapha, IY Abubakar
    University of Lagos Press 2021

  • Social Media Exposure and Perception of Product Advertisements among University of Ilorin Students
    IY Mustapha, M. L., Arikewuyo, A. O. & Abubakar
    International Journal of Information Processing & Communication 10 (1 & 2 2020

  • Influence of Romantic Films on Unrealistic Marriage Expectations among Undergraduates in Selected Universities in Kwara State
    JE Abubakar, I. Y., Kareem, R. A., Arikewuyo, A. O., Mustapha, M. L. & Adekeye
    Social and Digital Media Discourse (SDMD) 1 (1), 54-64 2020

  • Perceived Influence of Credibility on Use of and Dependency on Social Networking Sites for News among UNILORIN Students
    AAS M. L. Mustapha, L. K. Mustapha
    Social and Digital Media Discourse (SDMD) 1 (1), 65-80 2020

  • Framing of President Muhammadu Buhari’s Administration in selected Nigerian Mainstream Newspapers
    HMS A.M. Adeyanju, I. Jimoh
    Mass media in Nigeria: Research, theories and practice, 591-607 2019

  • Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria
    ML Mustapha, LK Mustapha, AB Anafi
    International Journal of Information Processing and Communication 6 (1), 202-212 2018

  • Media and Youths’ Political Engagement during the 2015 Nigerian General Election
    LK Mustapha, ML Mustapha
    Estudos em Comunicao 2017

  • Motives for the use of social media for consumption of mainstream media content among students of the University of Ilorin.
    ML Mustapha, RO Adegoke, OZ Usman
    Published by Cross River University of Technology, Calabar, Nigeria. 2017

  • Generic Framing of Boko Haram Insurgency in the Nigerian Print media
    ML Mustapha, IA Ibraheem, P Mustapha Lambe Kayode, Udende
    Journal of Multimedia Technology and Communication Studies 3 (1), 154-176 2017

  • Motives for the use of Social Media for Consumption of Mainstream Media Contents among University of Ilorin Students
    ML Mustapha, O Usman, O Adegoke, Rukayat
    Crutech Journal of Communication 1 (1), 102-115 2017

  • Deceptive advertising and powerlessness of the consumers: Analysis of Omo and Ariel detergent advertisements
    LK Mustapha, AS Owolabi, ML Mustapha
    Faculty of Social Sciences, University of lagos 2016

  • Going Beyond Mass Media Use for Social Mobilisation in Meeting Targets of Poverty Alleviation Programmes in Nigeria
    P Udende, ML Mustapha
    Mkar Journal of Media and Culture 1 (3), 48-69 2016

  • Social media use, social capital, and political participation among Nigerian university students
    LK Mustapha, VO Gbonegun, ML Mustapha
    Trpodos. Facultat de Comunicaci i Relacions Internacionals Blanquerna 2016

  • An Evaluation of Sahara Reporters as a Platform of Participatory Journalism
    P Udende, JA Ashiekpe, ML Mustapha

MOST CITED SCHOLAR PUBLICATIONS

  • Social media use, social capital, and political participation among Nigerian university students
    LK Mustapha, VO Gbonegun, ML Mustapha
    Trpodos. Facultat de Comunicaci i Relacions Internacionals Blanquerna 2016
    Citations: 42

  • Media and Youths’ Political Engagement during the 2015 Nigerian General Election
    LK Mustapha, ML Mustapha
    Estudos em Comunicao 2017
    Citations: 13

  • Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria
    ML Mustapha, LK Mustapha, AB Anafi
    International Journal of Information Processing and Communication 6 (1), 202-212 2018
    Citations: 7

  • Social media and changing political behaviors among the youth in Kwara state of Nigeria
    LK Mustapha, OH Olufadi, AL Azeez, P Udende, ML Mustapha
    Democratic Communiqu 31 (2) 2023
    Citations: 5

  • Social Media Content Preferences and Political Participation among Nigerian Youths
    MA Mande, LK Mustapha, B Omar, ML Mustapha, ISY Ahmed
     2022
    Citations: 3

  • Perceived Influence of Credibility on Use of and Dependency on Social Networking Sites for News among UNILORIN Students
    AAS M. L. Mustapha, L. K. Mustapha
    Social and Digital Media Discourse (SDMD) 1 (1), 65-80 2020
    Citations: 2