Najwa Ashal
@meu.edu.jo
Business faculty
Middle East University
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, Strategy and Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management
Scopus Publications
Scopus Publications
Amer Morshed, Bassam Maali, Abdulhadi Ramadan, Najwa Ashal, Munif Zoubi, and Mahmoud Allahham
Growing Science
This research study investigates the feasibility of applying supply chain finance (SCF) in both small and medium enterprises (SMEs) in the Jordanian marketplace. It focuses on patterns of collaboration, factors of adoption, and challenges, tracing the significance of custom-tailored SCFs that specifically involve technological restrictions and governmental complications. Applying a mixed methodology of interviews and AMOS analysis that aims at collecting reliable data from financial and inventory managers in Jordan, this research indicates that the most considerable elements in developing supply chain finance in Jordan are credibility and sustainability. Guaranteeing fair access to funds and contentious innovation has proven to be a complete policy. Moreover, the results conclude that balancing regulatory support is related to simplicity, collaboration, and endorsement of worldwide access to technology. For further research within the same domain, this research recommends developing a customized SCF program and emerging inclusive policies that can pave the way for future research as a comparative analysis of diverse businesses and the study of its permanent effect, devising the integration of technology strategies and mentoring the effectiveness of financial policies.
Najwa Ashal and Amer Morshed
EnPress Publisher
Purpose: This research examines the intricate interplay between Business Intelligence (BI), Big Data Analytics (BDA), and Artificial Intelligence (AI) within the realm of Supply Chain Management (SCM). While the integration of these technologies has promised improved operational efficiency and decision-making capabilities, concerns about complexities and potential overreliance on technology persist. The study aims to provide insights into achieving a balance between data-driven insights and qualitative factors in SCM for sustained competitiveness. Design/methodology/approach: The research executed interviews with ten Arab Gulf-based consulting firms. These companies’ ability to successfully complete BI projects is well recognised. Findings: Through examining the interplay of human judgement and data-driven strategies, addressing integration challenges, and understanding the risks of excessive data reliance, the research enhances comprehension of the modern SCM landscape. It underscores BI’s foundational role, the necessity of balanced human input, and the significance of customer-centric strategies for lasting competitive advantage and relationships. Practical implications: The research provided information for organizations seeking to effectively navigate the complexities of integrating data-driven technologies in SCM. The research is a foundation for future studies to delve deeper into quantitative measurement methodologies and effective data security strategies in the SCM context. Originality: The research highlights the value of integrating BI, BDA, and AI in SCM for improved efficiency, cost reduction, and customer satisfaction, emphasising the need for a balanced approach that combines data-driven insights, human judgement, and customer-centric strategies to maintain competitiveness.
Ahmad Marei, Najwa Ashal, Azzam Abou-Moghli, Luay Daoud, and Abdalwali Lutfi
Virtus Interpress
In the context of the Jordanian telecommunications industry, the current study aims to investigate the mediating influence of sustainability on the link between strategic orientation and organizational performance. Based on the knowledge gap that the literature analysis revealed, a research model was created. A random sample of 321 managerial and non-managerial employees was taken. The findings of the hypothesis testing revealed that with operational sustainability as a moderating variable, the relationship becomes stronger between entrepreneurial orientation, technology orientation, market orientation, and organizational performance. Despite the importance of integration between strategic orientation and operational sustainability to achieve the required organizational performance, there is a literature gap and an inadequate number of studies linking organisational performance and strategic orientation via operational sustainability (Ed-Dafali et al., 2023; Sahoo et al., 2023). This research is intended to bridge the identified gap by attempting to contribute knowledge to this field of study by examining strategic orientation’s impacts in terms of entrepreneurial orientation, technology orientation, and market orientation on organizational performance using the non-financial performance through the examination of the mediating role of operational sustainability using the context of the telecommunication sector in Jordan.
Najwa Ashal, Ra’ed Masa’deh, and Naseem Mohammad Twaissi
MDPI AG
Due to the competitive and uncertain environment nowadays, organizations could respond to these environmental factors effectively by being more learning-oriented, where individuals and teams are encouraged to constantly learn and grow and knowledge is shared and disseminated throughout the organization. This may allow the organization to better understand its environment and respond to changing circumstances in a more effective and efficient way. By improving the organization towards learning organization, the organization could continuously improve its ability to adapt and change through the acquisition and application of new knowledge and skills. Moreover, intrapreneurship could assist organizations in adapting to internal and external environmental changes, which in turn could help firms to innovate and revitalize their businesses. To actualize this study, data were gathered from 263 managers in Jordanian pharmaceutical companies. The collected data were coded against SPSS 25, then normality, validity, and reliability were tested and multiple regressions were used to examine the hypotheses. Thus, this research found an effect for learning organization dimensions (supportive learning environment, concrete learning processes and practices, leadership that reinforces learning, and creating learning structures) on intrapreneurship the context of Jordanian pharmaceutical companies.
Najwa Ashal, David Crowther, and Fayez Albadri
Springer Nature Singapore