, Renewable Energy, Sustainability and the Environment, Multidisciplinary, Health (social science)
3
Scopus Publications
292
Scholar Citations
12
Scholar h-index
12
Scholar i10-index
Scopus Publications
Interactive Technologies of Brand Formation of Territories for their Promotion in the Market of Tourist and Hotel Services Serhii, Shevchuk Economic Affairs New Delhi, 2023 In the context of the intensification of digital technology development and the increasing impact of modern challenges, the problem of attracting innovations in the field of tourism and hotel services is becoming more urgent. Growing trends in competitiveness in the market of tourism and hotel services necessitate increasing the parameters of brand formation of territories to promote them, and interactive technologies become an effective tool for this. The purpose of the article is theoretical and applied aspects of the study of interactive technologies for the formation of brand territories to promote them in the market of tourism and hotel services. The methodological basis of the study consists of such methods of economic analysis and scientific cognition as system analysis, synthesis, scientific ion, statistical analysis, analogy, comparison, functional analysis, cluster analysis (based on the k-means method), grouping, tabular, graphical, generalization and systematization. The results of the study have revealed that the use of interactive technologies in the formation of the brand of territories for their promotion in the market of tourist and hotel services is a necessity of our time and is due to the latest challenges and global dangers. It has been established that the formation of the brand of territories for their promotion in the market of tourist and hotel services is a complex and multi-stage process that requires the definition of tactical features and strategic priorities for its development. The results of empirical research have proven a significant dependence of the formation of the brand of territories for their successful promotion in the market of tourism and hotel services on the influence of factors and challenges of our time. It has been established that the COVID-19 pandemic did not contribute to a decrease in the share of tourists to highly developed countries in Europe, in particular, in 2020, 86.9 million people went to France, 81.8 million people to Spain, 58.3 million people to Italy, 37.7 million people to the UK, 37.5 million people to Germany, 29.5 million people to Austria, 27.2 million people to Greece and 21.2 million people to Portugal. It was achieved owing to the well-known brands of the territories of these countries and the transition to modern innovative interactive technologies for attracting customers and providing tourism services. The necessity of strengthening the innovative component of tourism and hospitality development in transit countries is substantiated, which is due to the inefficiency of their use of the existing tourism potential.
A procedure for optimization of energy saving at higher educational institutions Ivan Gryshchenko, Valeriia Shcherbak, Oleg Shevchenko Eastern European Journal of Enterprise Technologies, 2017 A base of the methodology of optimization of an energy saving system in higher educational institutions of Ukraine is maintenance of a given level of thermal comfort. Its aim is the increase of HEI efficiency. The methodology of optimization of an energy saving system in higher educational establishments should be realized in two stages. At the first stage, we should carry out an energy audit of premises. The audit is a compilation of a balance of heat loss and heat supply of each HEI premise. At the second stage, we carry out optimization of energy saving and making managerial decision on loading of premises. We carry out optimization of energy saving by means of a model of optimal control of a thermal mode of premises with minimization of energy consumption for heating and energy loss. The given methodology is substantiated and correct for estimation of potential efficiency of HEI premises and making up an energy-efficient plan for use of an auditorium during a heating period. We carried out a pilot testing of the energy saving system optimization project at Kyiv National University of Technology and Design. The testing confirmed a high level of its energy efficiency.
RECENT SCHOLAR PUBLICATIONS
Методичні рекомендації з використання інструменту ВООЗ для дослідження сприйняття ризиків, поведінки та дезінформації (WHO EUROPE’S BEHAVIOURAL INSIGHTS TOOL) ВАП Краснов В. В., Гульчій О. П., Шевченко О. О., Юрковська Л. Г ... Київ: НУОЗ України імені П. Л. Шупика , 2025 2025
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TRANSFORMATION PROCESSES OF THE ECONOMIC SYSTEM IN THE CONTEXT OF MODERN CHALLENGES S Arkhypenko, O Tsvirko, A Bazyliuk, V Gubenko, T Biriukov, L Bukharina, ... Publishing House “Baltija Publishing” , 2024 2024
THE ROLE OF SOCIAL INTERACTION AND INTERCULTURAL COMMUNICATION IN TOURISM O Morhulets, O Nyshenko, O Shevchenko Publishing House “Baltija Publishing” , 2024 2024
CONTROL ALGORITHM FOR IMPLEMENTING THE MATHEMATICAL MODEL OF SCENARIO MANAGEMENT AS A TOOL FOR ENSURING SECURITY OF A STRATEGIC FACILITY O AZARENKO, YU HONCHARENKO, M DIVIZINIUK, R SHEVCHENKO, ... MUNICIPAL ECONOMY OF CITIES Учредители: Харьковский национальный университет … , 2024 2024
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CONTROL ALGORITHM FOR IMPLEMENTING A MATHEMATICAL MODEL FOR ASSESSING THE EFFECTIVENESS OF SCENARIO MANAGEMENT AS A TOOL FOR ENSURING THE SECURITY OF A STRATEGIC FACILITY O AZARENKO, YU HONCHARENKO, M DIVIZINIUK, R SHEVCHENKO, ... MUNICIPAL ECONOMY OF CITIES Учредители: Харьковский национальный университет … , 2024 2024
Роль соціальної взаємодії та міжкультурних комунікацій в туризмі O Morhulets, O Nyshenko, O Shevchenko Transformation processes of the economic system in the context of modern … , 2024 2024
Методи оцінки терористичних загроз стосовно стратегічних об’єктів держави O Azarenko, Y Honcharenko, M Diviziniuk, R Shevchenko, O Shevchenko Municipal economy of cities. Series:«Economy science» 6 (180), 187–195-187–195 , 2023 2023 Citations: 1
Hope through ‘HOTS’: Providing international support to a Ukraine university using the Hotel Operations Tactics and Strategy (HOTS) simulation platform D Graham, I Elsmore, O Shevchenko EuroCHRIE Vienna 2023-Changing Realities, New Opportunities, 111-118 , 2023 2023 Citations: 1
Marketing and logistics in the adaptive management of enterprises in the conditions of digitalization S Arefiev, V Lagodiienko, V Tkachev, S Stavroiani, O Shevchenko Journal of theoretical and Applied Information technology 101 (8), 3121-3132 , 2023 2023 Citations: 23
Identification Process Features During Radar Observation Around Nuclear Objects OSDL Mykhailo Diviziniuk, Volodymyr Mirnenko, Oleksandr Farrakhov Systems, Decision and Control in Energy, 125–139 , 2023 2023 Citations: 9
Interactive technologies of brand formation of territories for their promotion in the market of tourist and hotel services S Shevchuk, N Buntova, O Shevchenko, Y Biriukova, A Timeychuk Economic Affairs 68 (1s), 123-132 , 2023 2023 Citations: 5
Innovative development as a factor of the post-war economy of Ukraine. Scientific Papers NaUKMA I Bila, V Posna, O Shevchenko Economics 8 (1), 10-16 , 2023 2023 Citations: 15
ІНТЕГРАЦІЙНИЙ РОЗВИТОК ПІДПРИЄМНИЦТВА ДЛЯ РОЗВИТКУ СТАЛОГО ТУРИЗМУ В УКРАЇНІ IV Kostynets, O Shevchenko, IS Zhukov Aktual'ni Problemy Ekonomiky= Actual Problems in Economics, 28-34 , 2023 2023
Integrative approach and clusterization as elements of effective tourism industry management in the conditions of sustainable development O Olshanska, P Puzyrova, O Shevchenko Management 38 (2), 48-60 , 2023 2023 Citations: 14
The tourist industry of Ukraine in the post-war period: Key directions of recovery and factors of influence in the European vector of development O Olshanska, P Puzyrova, O Shevchenko Журнал стратегічних економічних досліджень , 2023 2023 Citations: 18
Optimizing hotel management proficiency through a strategic learning approach with business gamification using hots D Graham, I Elsmore, O Shevchenko Мехатронні системи: інновації та інжиніринг , 2023 2023
MOST CITED SCHOLAR PUBLICATIONS
Application of budget allocation models in the management of investment processes in the context of the digital economy development. V Chobitok, O Shevchenko, O Lomonosova, V Kochetkov, ... Cuestiones Políticas 39 (71) , 2021 2021 Citations: 67
Marketing and logistics in the adaptive management of enterprises in the conditions of digitalization S Arefiev, V Lagodiienko, V Tkachev, S Stavroiani, O Shevchenko Journal of theoretical and Applied Information technology 101 (8), 3121-3132 , 2023 2023 Citations: 23
A procedure for optimization of energy saving at higher educational institutions I Gryshchenko, V Shcherbak, O Shevchenko Eastern-European Journal of Enterprise Technologies 6 (90), 65-75 , 2017 2017 Citations: 23
Розвиток туризму України в умовах війни ШОО Костинець Ю.В., Костинець В.В. Актуальні проблеми економіки, с. 51-60 , 2023 2023 Citations: 21
The tourist industry of Ukraine in the post-war period: Key directions of recovery and factors of influence in the European vector of development O Olshanska, P Puzyrova, O Shevchenko Журнал стратегічних економічних досліджень , 2023 2023 Citations: 18
Innovative development as a factor of the post-war economy of Ukraine. Scientific Papers NaUKMA I Bila, V Posna, O Shevchenko Economics 8 (1), 10-16 , 2023 2023 Citations: 15
Environmental and food security as components of ensuring the economic security of Ukraine in a strategic format O Shevchenko Uzhhorod Natl. Univ. Herald. Ser. Law 68, 110-117 , 2022 2022 Citations: 15
Integrative approach and clusterization as elements of effective tourism industry management in the conditions of sustainable development O Olshanska, P Puzyrova, O Shevchenko Management 38 (2), 48-60 , 2023 2023 Citations: 14
Effect of cryopreserved placental explants on female reproductive system under normal and pathological conditions (experimental study) VY Prokopyuk, OV Grischenko, OV Prokopyuk, NO Shevchenko, OV Falko, ... Problems of Cryobiology and Cryomedicine 27 (3), 250-265 , 2017 2017 Citations: 13
Evoljucija ghospodarsjkoji systemy: metodologhija analizu u svitovij ekonomichnij dumci (kinecj KhIKh–pochatok KhKhI st.)[Evolution of economic system: methodology of analysis … O Shevchenko Kyiv: Center for Educational Literature , 2017 2017 Citations: 13
Chemical military-technogenic load on the soils of military training grounds. Y Shaforost, O Pogrebniak, O Lut, V Litvin, O Shevchenko Plant & Soil Science 15 (2) , 2024 2024 Citations: 12
An introduction to knowledge computing V Terziyan, O Shevchenko, M Golovianko Eastern-European Journal of Enterprise Technologies , 2014 2014 Citations: 12
Identification Process Features During Radar Observation Around Nuclear Objects OSDL Mykhailo Diviziniuk, Volodymyr Mirnenko, Oleksandr Farrakhov Systems, Decision and Control in Energy, 125–139 , 2023 2023 Citations: 9
Нighly sensitive sensor for detection of vitamin B1 on the nanostructural surface of nickel O Shevchenko, O Lut, O Aksimentyeva Sensor Electronics and Microsystem Technologies 2 (8), 69-73 , 2011 2011 Citations: 7
Economic and legal analysis of the implementation of the “Strategy for the development of the sphere of innovative activity for the period until 2030” OM Dzyuba, OE Shevchenko Economy and society 23, 2524-0072 , 2021 2021 Citations: 6
Interactive technologies of brand formation of territories for their promotion in the market of tourist and hotel services S Shevchuk, N Buntova, O Shevchenko, Y Biriukova, A Timeychuk Economic Affairs 68 (1s), 123-132 , 2023 2023 Citations: 5
Social responsibility of the state and business as a condition for the development of the social economy I Bila, O Shevchenko Scientific notes of NaUKMA. Economic sciences 5 (1), 10-15 , 2020 2020 Citations: 5
COVID-19: проблеми та перспективи інтернаціоналізації ЗВО ІМ Грищенко, ОП Кизимчук, ОО Шевченко Bulletin of the Kyiv National University of Technologies and Design. Series … , 2020 2020 Citations: 3
The modernization approach to the regional processes monitoring of the social services provision in the context of the modern public policy K Koval, A Hrechko, M Butko, O Shevchenko, I Smyrnov, Y Olyfirenko IJCSNS International Journal of Computer Science and Network Security 21 (6 … , 2021 2021 Citations: 2
Ресурсозберігаючий підхід щодо управління розвитком підприємницького потенціалу інтегрованих структур бізнесу О Шевченко Вісник Київського національного університету технологій та дизайну 3 (111 … , 2017 2017 Citations: 2
