MARKETING/SUPPLY CHAIN FOR HERBAL SUPPLEMENTS: ATTRIBUTES AND CHALLENGES Vajiha Aafrin Basheer, Azhagu Saravana Babu Packirisamy, Vinod Kumar Maheswari, Mwalimu Raphael Jilani, Sai Nandhini Ravi, Geethika Manohar, Sugumari Vallinayagam Herbal Medicines and Nutritional Supplements for Health Benefits, 2025 Herbal products and supplements are getting global importance due to their benefits for health. Their demand will rise as a result of the domestic emergent interest of customers in natural products, which are frequently thought to be harmless and more reasonable than synthetic medications. One of the most profitable agricultural ventures for farmers in India is the commercial cultivation of herbal plants for herbal medicines. Although herbal remedies are regularly utilized for disease management, prevention, diagnosis, and treatment, their quality control and proper regulations remain the major challenges on a global scale. There is enormous demand for herbal products and the need for them to meet quality and legal requirements for marketing. Some adverse effects (such as the toxicity of herbal products due to prohibited pesticides, heavy metals, microbiological contamination, and chemical toxins created due to poor storage parameters, and unfavorable storage conditions) need to be standardized. The deficiency of large-scale organic cultivation, insufficient agricultural techniques, inadequate quality control procedures, and a lack of processing and R&D are challenges to the supply chain for herbal products and health supplements. Without a doubt, 194there is a greater demand for things made from herbal plants in general. With this in mind, the development of quality consciousness is highly essential for the effectiveness and importance of herbal medications. In these perceptions, the main consideration is restricted to clinical research to define the efficacy and safety of traditional herbal medications. Nonetheless, the majority of people continue to use them despite the flaws in the absence of research.
UNDERSTANDING ATTITUDES OF CONSUMERS TOWARDS HERBAL PRODUCTS Azhagu Saravana Babu, Vajiha Aafrin Basheer, Mwalimu Raphael Jilani, Sai Nandhini Ravi, Vinod Kumar Maheswari, Geethika Manohar, Sugumari Vallinayagam, Sukumar Muthusamy Herbal Medicines and Nutritional Supplements for Health Benefits, 2025 The plant-based herbal remedies have expanded dramatically due to consumer knowledge of the long-term health advantages of natural components. Customers are increasingly turning to herbal medicines owing to the lack of adverse side effects. Nutraceuticals, herbal medicines made with natural and organic ingredients, are now well-liked and are expected to keep luring customers. As the World Health Organization acknowledges herbal medicines as a secure option, the demand for herbal products has risen from local to worldwide levels. Ayurvedic medicine employs a range of techniques and materials. They are known as Rasia shatra in Ayurvedic medicine and are either made solely with herbs or a combination of plants, metals, minerals, and other ingredients. The preferences of consumers are always shifting for a variety of reasons. Customers are drawn to products by distinctive features like form and color, which affect their decisions. Product information, price, location, advertising, and the product’s ingredients all have an impact on consumer purchasing decisions. Other factors that influence consumer decisions to purchase herbal products are product dependability, quantity of the product, simple packaging, nutritive quality, and taste. Many people 128find the cost of maintaining their health through biomedicine burdensome; as a result, they are turning back toward their native medical systems, and customers all across the world now embrace products and plant-based remedies. The absence of side effects ended up being the main driver for purchasing Ayurvedic products. The main justification is that chemicals can have harmful side effects, which raises questions about their potential impact on health. Herbal producers must promote their products frequently to attract customers and raise their understanding of the value and advantages of using herbal products.
Microbial Nanotechnology in Medicine and Healthcare Industries Mwalimu Raphael Jilani, Azhagu Saravana Babu Packirisamy, Maheswari Vinodkumar, Abinaya Krishnan Microbial Nanotechnology for Sustainable Future Industrial and Environmental Perspectives, 2025 Microbial nanotechnology represents a cutting-edge approach to overcoming the limitations of conventional methods in nanomaterial production. Through harnessing the capabilities of microorganisms such as bacteria, fungi, and microalgae, this field adopts an eco-friendly method for synthesizing metallic nanoparticles. Nanotechnology encompasses the development and utilization of nanoscale components, tools, and systems. In medicine, nanotechnology is pivotal in nanomedicine, where nanobiosensors play an important role in diagnosing diseases, delivering drugs, and enhancing overall healthcare. Nanoparticles enable precise medication release, driving progress in tissue engineering, vaccinations, gene therapies, and wearable medical devices. Furthermore, they hold a significant promise in combating cancer and drug-resistant pathogens. The contribution of nanotechnology to healthcare delivery, socio-economic aspects, and the progression of medicine is expected to be profound, particularly in serving the needs of an aging population. This chapter discusses the application of microbial-synthesized nanoparticles in medicine and healthcare sectors, highlighting their pivotal role in advancing medical science.
Rice Residue as a Feedstock for Biofuel and Chemicals Azhagu Saravana Babu Packirisamy, Vithyasree Srikanth, Vajiha Aafrin Basheer, Sai Nandhini Ravi Valorization of Solid Wastes to Biofuels and Chemical Products for Sustainable World, 2025
Case Studies on Herbal Extracts and Their Pharmaceutically Active Molecules Mwalimu Raphael Jilani, Azhagu Saravana Babu Packirisamy, Rajalakshmi Manimozhi, Aisha Halliru Duwan Pharmacology of Plants and Plant Derived Biologically Active Molecules, 2025 For millennia, people have been using herbs to manage different diseases without prior knowledge of their components and side effects. The intricate relationship between traditional herbal medicine and modern pharmacology has risen in the realm of herbal extracts and their bioactive compounds. Many people consider that herbs are naturally safe, and their products have drawn attention from many users. This has spurred scientists to delve into the extraction, isolation, identification, and investigation of both crude and bioactive components of plant origin due to the advanced technologies in biotechnology and related disciplines. Studies in vitro, in vivo, and in silico have gained more importance and are now being extrapolated into human models and eventually into clinical trials in humans because the experimental efficacy of humanized models does not guarantee the efficacy and safety of the components. This chapter will provide several case studies of herbal extracts and their pharmaceutically active components, emphasizing the pharmacological characteristics, modes of action, and therapeutic uses.
Nanobiomaterials in Nanomedicines and Drug Delivery Sugumari Vallinayagam, Tanisha Kishan, Azhagu Saravana Babu Packirisamy, Sai Nandhini Ravi, Sasireka Rajendran Handbook of Material Engineering in Nanobiomedicine and Diagnostics, 2025
Fish-based waste as a source of future foods Sai Nandhini Ravi, Vasanth Elangovan, Lokesh Veeraragavan, Azhagu Saravana Babu Packirisamy, Mugesh Sankaranarayanan, S. Vaishnavi Health Nutrition and Sustainability Exploring Unconventional Food Sources Volume 1, 2025
Role of anthocyanins in neurological disorders Vajiha Aafrin Basheer, Phalguni Maity, Prejesh Samuel Sofalas, Sugumari Vallinayagam, Sai Nandhini Ravi, Azhagu Saravana Babu Packirisamy Anthocyanins Pharmacology and Nutraceutical Importance, 2024
Role of anthocyanins in cancer Sugumari Vallinayagam, Vajiha Aafrin Basheer, Sai Nandhini Ravi, Shantanu Bhar, Yannam Jai Sai Pranav, Jeyanthi Planivelu, Azhagu Saravana Babu Packirisamy Anthocyanins Pharmacology and Nutraceutical Importance, 2024
Assessment of antioxidant and in vitro inhibitory potential against key enzymes catalyse for hyperglycemia and prostate inflammation Research Journal of Biotechnology, 2016
Enhanced pesiticide residue removal in grapes by Sapindus mukorossi using response surface methodology process optimization A Krishnan, ASB Packirisamy, K Pal The European Physical Journal Special Topics, 1-18 , 2026 2026
Testing of Packaging Materials BV Aafrin, PAS Babu, MPD Raj, M Sukumar Food Packaging Technology, 159-187 , 2026 2026
Fundamentals and mechanism of emerging contaminants degradation SN Ravi, M Moovendhan, ASB Packirisamy Advances in Treatment Methods Towards Emerging Contaminants, 335-348 , 2026 2026
Fish-based waste as a source of future foods SN Ravi, V Elangovan, L Veeraragavan, ASB Packirisamy, ... Health, Nutrition and Sustainability, 547-562 , 2026 2026
Survey and Statistical Analysis for the Consumption Scenario of Nutritional Supplements P Arora, N Arora, S Mehta Herbal Medicines and Nutritional Supplements for Health Benefits, 77-102 , 2026 2026 Citations: 2
Marketing/Supply Chain for Herbal Supplements: Attributes and Challenges VA Basheer, ASB Packirisamy, VK Maheswari, MR Jilani, SN Ravi, ... Herbal Medicines and Nutritional Supplements for Health Benefits, 193-208 , 2026 2026
Health, Nutrition, and Sustainability: Exploring Unconventional Food Sources Volume 1 T Sarkar, S Smaoui Academic Press , 2025 2025
Case Studies on Herbal Extracts and Their Pharmaceutically Active Molecules MR Jilani, ASB Packirisamy, R Manimozhi, AH Duwan Pharmacology of Plants and Plant Derived Biologically Active Molecules, 427-443 , 2025 2025
Pharmacology of plants and plant derived biologically active molecules PK Chaurasia, SL Bharati, S Singh, A Mani CRC Press , 2025 2025 Citations: 2
Rice Residue as a Feedstock for Biofuel and Chemicals ASB Packirisamy, V Srikanth, VA Basheer, SN Ravi Valorization of Solid Wastes to Biofuels and Chemical Products for … , 2025 2025
Valorization of Solid Wastes to Biofuels and Chemical Products for Sustainable World A Kumari, MP Rai, A Veeramuthu, A Mishra Springer Nature , 2025 2025 Citations: 3
Microbial Nanotechnology for Sustainable Future: Industrial and Environmental Perspectives YK Mohanta, B Mishra, T Bhuyan CRC Press , 2025 2025
Handbook of material engineering in nanobiomedicine and diagnostics UP Azad, P Chandra Springer Nature , 2025 2025 Citations: 43
Antibody-Targeted Nanobiomaterials in Cancer Diagnosis and Therapy S Vallinayagam, M Pooja, ASB Packirisamy, SN Ravi Handbook of Material Engineering in Nanobiomedicine and Diagnostics, 501-523 , 2025 2025
Herbal medicines and nutritional supplements for health benefits MR Goyal, A Chauhan (No Title) , 2025 2025 Citations: 2
Investigation of the Mechanical and Morphological Behavior of Hybrid PALF-Kenaf Composites Reinforced with Hydroxyapatite and Zinc Oxide Nanoparticles SB Sahare, P Satishkumar, S Ramamurthy, DS Vijayan, ASB Packirisamy, ... J. Environ. Nanotechnol 14 (3), 443-453 , 2025 2025 Citations: 3
Functionalized Nanomaterials for the Nanomedicine in Cancer Stem Cell Therapy SN Ravi, V Elangovan, MK TS, ASB Packirisamy, S Vallinayagam Handbook of Material Engineering in Nanobiomedicine and Diagnostics, 847-874 , 2024 2024
Nanobiomaterials in Nanomedicines and Drug Delivery S Vallinayagam, T Kishan, ASB Packirisamy, SN Ravi, S Rajendran Handbook of Material Engineering in Nanobiomedicine and Diagnostics, 603-619 , 2024 2024
Carbon nanomaterials: Pioneering innovations in bioimaging and biosensing technologies SN Ravi, S Rajendran, GS Madhumathi, ASB Packirisamy, ... Journal of Molecular Structure 1316, 138987 , 2024 2024 Citations: 20
MOST CITED SCHOLAR PUBLICATIONS
Antimicrobial and antioxidant effects of spice extracts on the shelf life extension of raw chicken meat S Babuskin, PAS Babu, M Sasikala, K Sabina, G Archana, M Sivarajan, ... International journal of food microbiology 171, 32-40 , 2014 2014 Citations: 462
Preparation and characterization of mucilage polysaccharide for biomedical applications G Archana, K Sabina, S Babuskin, K Radhakrishnan, MA Fayidh, ... Carbohydrate polymers 98 (1), 89-94 , 2013 2013 Citations: 213
Production and characterization of cellulose reinforced starch (CRT) films K Sudharsan, CC Mohan, PAS Babu, G Archana, K Sabina, M Sivarajan, ... International journal of biological macromolecules 83, 385-395 , 2016 2016 Citations: 83
Synthesis and characterization of chitosan ascorbate nanoparticles for therapeutic inhibition for cervical cancer and their in silico modeling V Sekar, K Rajendran, S Vallinayagam, V Deepak, S Mahadevan Journal of industrial and engineering chemistry 62, 239-249 , 2018 2018 Citations: 77
Functional foods enriched with marine microalga Nannochloropsis oculata as a source of ω-3 fatty acids S Babuskin, KR Krishnan, PA Saravana Babu, M Sivarajan, M Sukumar Food Technology and Biotechnology 52 (3), 292-299 , 2014 2014 Citations: 77
Potential application of corn starch edible films with spice essential oils for the shelf life extension of red meat K Radha Krishnan, S Babuskin, KR Rakhavan, R Tharavin, ... Journal of Applied Microbiology 119 (6), 1613-1623 , 2015 2015 Citations: 76
Biodegradation and bioelectricity generation by microbial desalination cell S Kalleary, FM Abbas, A Ganesan, S Meenatchisundaram, B Srinivasan, ... International Biodeterioration & Biodegradation 92, 20-25 , 2014 2014 Citations: 58
Kinetic modeling of spice extraction from S. aromaticum and C. cassia M Sivarajan, S Babuskin, G Archana, PAS Babu, M Sukumar Journal of Food Engineering 117 (3), 326-332 , 2013 2013 Citations: 55
Design and characterization of spice fused tamarind starch edible packaging films KR Rakhavan, K Sudharsan, S Babuskin, M Sukumar LWT-Food Science and Technology 68, 642-652 , 2016 2016 Citations: 53
Bio protection and preservation of raw beef meat using pungent aromatic plant substances K Radha krishnan, S Babuskin, PAS Babu, MA Fayidh, K Sabina, ... Journal of the Science of Food and Agriculture 94 (12), 2456-2463 , 2014 2014 Citations: 49
Handbook of material engineering in nanobiomedicine and diagnostics UP Azad, P Chandra Springer Nature , 2025 2025 Citations: 43
Assessing the effect of chitosan on pesticide removal in grape juice during clarification by gas chromatography with tandem mass spectrometry MS Author links open overlay panelRenukaVenkatachalapathy, Azhagu ... Process Biochemistry , 2020 2020 Citations: 43
Evaluation of fat uptake of polysaccharide coatings on deep-fat fried potato chips by confocal laser scanning microscopy G Archana, P Azhagu Saravana Babu, K Sudharsan, K Sabina, ... International Journal of Food Properties 19 (7), 1583-1592 , 2016 2016 Citations: 40
Microbial desalination cell for enhanced biodegradation of waste engine oil using a novel bacterial strain Bacillus subtilis moh3 K Sabina, MA Fayidh, G Archana, M Sivarajan, S Babuskin, PAS Babu, ... Environmental technology 35 (17), 2194-2203 , 2014 2014 Citations: 38
Effect of photoperiod, light intensity and carbon sources on biomass and lipid productivities of Isochrysis galbana S Babuskin, K Radhakrishnan, PAS Babu, M Sivarajan, M Sukumar Biotechnology letters 36 (8), 1653-1660 , 2014 2014 Citations: 36
Preparation of poly (lactic acid) from Prosopis juliflora and incorporation of chitosan for packaging applications S Kasirajan, D Umapathy, C Chandrasekar, V Aafrin, M Jenitapeter, ... Journal of bioscience and bioengineering 128 (3), 323-331 , 2019 2019 Citations: 35
Evaluation and predictive modeling the effects of spice extracts on raw chicken meat stored at different temperatures S Babuskin, PAS Babu, M Sivarajan, M Sukumar Journal of Food Engineering 166, 29-37 , 2015 2015 Citations: 32
Phlorotannin and its derivatives, a potential antiviral molecule from brown seaweeds, an overview V Maheswari, PAS Babu Russian Journal of Marine Biology 48 (5), 309-324 , 2022 2022 Citations: 29
Recent development and future aspects: nano-based drug delivery system in cancer therapy S Rajendran, SN Ravi, VM Nair, RP Sree, ASB Packirisamy, J Palanivelu Topics in Catalysis 67 (1), 203-217 , 2024 2024 Citations: 28
Modeling the Kinetics of Antioxidant Extraction from Origanum vulgare and Brassica nigra K Radha Krishnan, P Azhagu Saravana Babu, S Babuskin, M Sivarajan, ... Chemical Engineering Communications 202 (12), 1577-1585 , 2015 2015 Citations: 26