Dr. P. Pirakatheeswari

@srcas.ac.in

Assistant Professor of Commerce
Sri Ramakrishna College of Arts and Science



        

https://researchid.co/pirakatheeswari
40

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore City
    PV Rajeswari, P Pirakatheeswari, M Vadivel
    Annals of the Romanian Society for Cell Biology, 3542-3551 2021

  • Human Robot-Interaction: Automated Transportation (Self-Driving Robot)
    P PIRAKATHEESWARI, MMS PRABU, M NANDHINI
    European Journal of Molecular & Clinical Medicine 7 (11), 4387-4393 2021

  • Factors affecting brand recognition of ayurvedic food products during pandemic period: Descriptive study
    P Pon Meenakshi, P Pirakatheeswari, S Rajagopalan
    European Journal of Molecular and Clinical Medicine, 5674-5685 2020

  • Problems and Prospects of Women Entrepreneurs in India in the era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 2015

  • A study on consumer behaviour and factors influencing the purchase decision of durable goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 2014

  • A study on the impact of television advertisements on purchase decision of consumers in Salem district in respect of durable goods
    P Pirakatheeswari
    Salem 2013

  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 2009

  • Introduction of electronic retailing
    P Pirakatheeswari
     2009

  • Emerging issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd 2009

  • Management Of Consumer Cooperatives
    B Tamilmani
    Serials Publications 2008

  • A STUDY ON UNDERSTANDING THE AWARENESS LEVEL OF HIGHER EDUCATION AMONG THE STUDENTS OF RURAL AREA WITH SPECIAL REFERENCE TO SELECTED VILLAGES IN POLLACHI TALUK
    P Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma

  • WORKERS ETIQUETTE IN THE PRESENCE OF CONTRACTORS WITH REFERENCE TO CONSTRUCTION INDUSTRIES IN COIMBATORE CITY
    P PIRAKATHEESWARI, R KOKILA, N CHITRA, MR KALAIVANI

  • WOMEN ENTREPRENEURSHIP IN SMALL BUSINESS AND MICRO ENTERPRISES
    P Pirakatheeswari
    Primax International Journal of Commerce And Management Research

MOST CITED SCHOLAR PUBLICATIONS

  • A study on consumer behaviour and factors influencing the purchase decision of durable goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 2014
    Citations: 17

  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 2009
    Citations: 9

  • Problems and Prospects of Women Entrepreneurs in India in the era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 2015
    Citations: 7

  • A study on the impact of television advertisements on purchase decision of consumers in Salem district in respect of durable goods
    P Pirakatheeswari
    Salem 2013
    Citations: 3

  • Introduction of electronic retailing
    P Pirakatheeswari
     2009
    Citations: 2

  • Emerging issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd 2009
    Citations: 2