Dr. P. Pirakatheeswari

@srcas.ac.in

Assistant Professor of Commerce
Sri Ramakrishna College of Arts and Science

45

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore City
    PV Rajeswari, P Pirakatheeswari, M Vadivel
    Annals of the Romanian Society for Cell Biology, 3542-3551 2021

  • Factors Affecting Brand Recognition of Ayurvedic Food Products during Pandemic Period: Descriptive Study
    P Pon Meenakshi, P Pirakatheeswari, S Rajagopalan
    European Journal of Molecular and Clinical Medicine, 5674-5685 2020

  • Problems and Prospects of Women Entrepreneurs in India in the Era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 2015

  • A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 2014

  • A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable Goods
    P Pirakatheeswari
    Salem 2013

  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 2009

  • Introduction of Electronic Retailing
    P Pirakatheeswari
    2009

  • Emerging Issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd 2009

  • Management of Consumer Cooperatives
    B Tamilmani
    Serials Publications 2008

  • IMPACT OF JOB STRESS AMONG WOMEN POLICE
    P Pirakatheeswari, D Sharon


  • A STUDY ON THE ROLE OF MICROFINANCE IN ENHANCING THE WOMEN ENTREPRENEURSHIP IN SALEM SOUTH
    P PIRAKATHEESWARI, GVIIIB Com


  • IMPACT OF CSR ON CONSUMER ENGAGEMENT
    MR Greeshma, P Pirakatheeswari


  • A STUDY ON THE FINANCIAL PERFORMANCE OF BHARAT PETROLEUM CORPORATION LIMITED
    P PIRAKATHEESWARI


  • A STUDY ON CONSUMER SATISFACTION TOWARDS OLX
    P PIRAKATHEESWARI


  • A STUDY ON THE IMPACT OF SOCIAL MEDIA IN ONLINE SHOPPING
    P PIRAKATHEESWARI


  • IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOR OF RURAL DEWELLERS
    P PIRAKATHEESWARI, BG SHANKAR


  • A STUDY ON UNDERSTANDING THE AWARENESS LEVEL OF HIGHER EDUCATION AMONG THE STUDENTS OF RURAL AREA WITH SPECIAL REFERENCE TO SELECTED VILLAGES IN POLLACHI TALUK
    P Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma


  • WORKERS ETIQUETTE IN THE PRESENCE OF CONTRACTORS WITH REFERENCE TO CONSTRUCTION INDUSTRIES IN COIMBATORE CITY
    P PIRAKATHEESWARI, R KOKILA, N CHITRA, MR KALAIVANI


  • WOMEN ENTREPRENEURSHIP IN SMALL BUSINESS AND MICRO ENTERPRISES
    P Pirakatheeswari
    Primax International Journal of Commerce And Management Research

MOST CITED SCHOLAR PUBLICATIONS

  • A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem district
    R Rajeswari, P Pirakatheeswari
    International Research Journal of Business and Management 7 (2), 10-18 2014
    Citations: 19

  • Green Marketing-Opportunities and Challenges
    P Pirakatheeswari
    Sri Sarada College for Women (Autonomous), Salem–16 1 2009
    Citations: 9

  • Problems and Prospects of Women Entrepreneurs in India in the Era of Globalization
    P Pirakatheeswari
    Pacific Business Review International 8 (2), 128-134 2015
    Citations: 8

  • A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable Goods
    P Pirakatheeswari
    Salem 2013
    Citations: 3

  • A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore City
    PV Rajeswari, P Pirakatheeswari, M Vadivel
    Annals of the Romanian Society for Cell Biology, 3542-3551 2021
    Citations: 2

  • Introduction of Electronic Retailing
    P Pirakatheeswari
    2009
    Citations: 2

  • Emerging Issues in Human Resources Management
    P Pirakatheeswari
    Kuwait: IT Company Ltd 2009
    Citations: 2