- A Study on The Impact Of Social Media In Online ShoppingP Pirakatheeswari, A DeepikaJournal of the Oriental Institute 71, 100-110 2022
- A Study on Customers’ Perception towards Digital Payment System with Special Reference to Coimbatore CityPV Rajeswari, P Pirakatheeswari, M VadivelAnnals of the Romanian Society for Cell Biology, 3542-3551 2021
- Factors Affecting Brand Recognition of Ayurvedic Food Products during Pandemic Period: Descriptive StudyP Pon Meenakshi, P Pirakatheeswari, S RajagopalanEuropean Journal of Molecular and Clinical Medicine, 5674-5685 2020
- Problems and Prospects of Women Entrepreneurs in India in the Era of GlobalizationP PirakatheeswariPacific Business Review International 8 (2), 128-134 2015
- A study on Consumer Behaviour and Factors Influencing the Purchase Decision of Durable Goods with reference to Salem districtR Rajeswari, P PirakatheeswariInternational Research Journal of Business and Management 7 (2), 10-18 2014
- A study on the Impact of Television Advertisements on Purchase Decision of Consumers in Salem District in respect of Durable GoodsP PirakatheeswariSalem 2013
- Green Marketing-Opportunities and ChallengesP PirakatheeswariSri Sarada College for Women (Autonomous), Salem–16 1 2009
- Introduction of Electronic RetailingP Pirakatheeswari 2009
- Emerging Issues in Human Resources ManagementP PirakatheeswariKuwait: IT Company Ltd 2009
- Management of Consumer CooperativesB TamilmaniSerials Publications 2008
- IMPACT OF JOB STRESS AMONG WOMEN POLICEP Pirakatheeswari, D Sharon
- A STUDY ON THE ROLE OF MICROFINANCE IN ENHANCING THE WOMEN ENTREPRENEURSHIP IN SALEM SOUTHP PIRAKATHEESWARI, GVIIIB Com
- IMPACT OF CSR ON CONSUMER ENGAGEMENTMR Greeshma, P Pirakatheeswari
- A STUDY ON THE FINANCIAL PERFORMANCE OF BHARAT PETROLEUM CORPORATION LIMITEDP PIRAKATHEESWARI
- A STUDY ON CONSUMER SATISFACTION TOWARDS OLXP PIRAKATHEESWARI
- IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOR OF RURAL DEWELLERSP PIRAKATHEESWARI, BG SHANKAR
- A STUDY ON UNDERSTANDING THE AWARENESS LEVEL OF HIGHER EDUCATION AMONG THE STUDENTS OF RURAL AREA WITH SPECIAL REFERENCE TO SELECTED VILLAGES IN POLLACHI TALUKP Pirakatheeswari, S Rajagopalan, C Poornima, R Greeshma
- WORKERS ETIQUETTE IN THE PRESENCE OF CONTRACTORS WITH REFERENCE TO CONSTRUCTION INDUSTRIES IN COIMBATORE CITYP PIRAKATHEESWARI, R KOKILA, N CHITRA, MR KALAIVANI
- WOMEN ENTREPRENEURSHIP IN SMALL BUSINESS AND MICRO ENTERPRISESP PirakatheeswariPrimax International Journal of Commerce And Management Research
