Leveraging AI in Regulating Insurance Fraud Shikha Awasthi, Harsh Purohit, Ved Prakash Mishra 2025 International Conference on Computational Intelligence and Knowledge Economy Iccike 2025, 2025
Carbon trading and financial sustainability: Intersections, implications, and strategies Nidhi Solanki, Priyanka Mathur, Harsh Purohit Exploring Pillars of Sustainability for Modern Age Improvements, 2024 In recent years the world has been focusing more on combating climate change and carbon trading has become a vital tool with an aim to lower the carbon emissions. The studies have shown that the financial market is essential for the success of carbon trading as they provide carbon related assets with liquidity, price discovery, and risk management. This chapter examines how carbon trading mechanisms affect the financial health of businesses and economies. It explores how emissions trading systems affect financial performance and its implications on company's profitability, liquidity and competitiveness. This study reflects how environmental regulations influence business operations, considering opportunities and challenges for achieving financial sustainability. By integrating theoretical frameworks with implication and strategies from different studies and reports, this chapter aims to inform policy makers, businesses, and investors on the role of carbon trading in promoting sustainable finance and building long-term economic resilience in the face of climate change challenges.
Understanding adoption of digital banking services in rural India using integrated method Abhilasha Gupta, Govind Nath Srivastava, Harsh Purohit Business Transformation in the Era of Digital Disruption, 2024 This study aims to analyze the attitude and behaviour of rural customers of India towards digital banking services. In the present study, quantitative and structural indicator of bibliometric analysis was used to analyze the intellectual structure of the domain and to examine the relationship between research constituents. PRISMA framework-2009 was used to map existing literature from 2000 to 2020 for the systematic and structured review of existing literature. The result of the study brought six important thematic clusters. Sentiment analysis found that the majority of the rural customers hold neutral and mixed opinions about digital banking services so efforts must be made to reduce the perceived risk among rural customers. The present study is believed to be the first study which used integrated methods such as systematic literature review, bibliometric analysis, and qualitative analysis for a holistic understanding of the domain. This study is distinct as the authors did not find significant studies that shed the light on adoption of digital banking by rural customers.
Social Networking Intent of the Zoomers: Evidence from Saudi Arabia Mohammed Ashar Khan, Sapna Popli, Harsh Purohit, Asif Ali Syed Global Business Review, 2024 With a young population and high internet penetration levels, Saudi Arabian users are more active than ever on social media. Close to 44% of Saudi Arabia’s users of online social networking sites are between the age of 18 and 24 years, also known as ‘zoomers’ or ‘Gen Z’. From this age group, students at the college level are one of the most prolific users of online social networks ( Alaslani & Alandejani, 2020 ). Since this study was conducted on Saudi undergraduate students, we will refer to them as zoomers in this article as they are from the same age group. The Unified Theory of Acceptance and Use of Technology was adapted for the study to understand factors that influence the perception, acceptance and usage of online social networks by zoomers in Saudi Arabia. Data collected from 623 undergraduate students across the country reflect that while variables like task-oriented usage, trust and pleasure influenced the attitude of users, privacy was not a concern for students in choosing to use online social networks. Perceived behavioural control directly impacts the intention to use such networks; however, subjective norms or influence of peers and family did not impact the behavioural intention of the students to choose online social networking sites. A better understanding of the factors influencing the attitude of these zoomers (Gen Z) provides a massive opportunity for brands as well as social networking platforms to be able to not only reach this population effectively but also plan efficient approaches for revenue generation. This can also help academicians and government entities understand the behaviour of college-going students by exploring the constructs related to their behavioural intention to choose and use online social networks.
A Theoretical Assessment of Problems Faced by Women Entrepreneurs (in micro industry): A Study of Indian Scenario Fatima Bilgrami, Harsh Purohit, Vimlesh Tanwar International Journal for Global Academic and Scientific Research, 2022 Even though women make up over half of the population, female involvement in and promotion of activities connected to entrepreneurship is very limited in India. women play a vital role in the growth of society, their dreams to start their own businesses have not been effectively tapped owing to the carelessness of many parts of society, government institutions, and non-government organisations. Prior to, during, and after the process of starting their business, female entrepreneurs confront problems connected to gender prejudice as well as financial obstacles. The current study that is being conducted will try to evaluate and identify the various available opportunities and challenges that are being faced by women entrepreneurs while managing their enterprise. This evaluation and identification will take place as part of the current study that is being conducted. The primary objective of this research is to determine the status of female business owners in India, more especially in the garment industry, with a concentration on the state of Telangana. It is essential to do an analysis of the policies that are now being made accessible to female business owners by both the national government and the individual Indian states. The researcher intends to investigate whether the current policies are sufficient, and whether or not they even help to the growth and extension of the current position of women entrepreneurs in India. The anticipated result of the investigation that is now being carried out is going to be contributing to the growth of the modern entrepreneurial ecosystem in India.
Trends and patterns in passenger traffic in aviation sector: A comparative study of BRICS countries International Journal of Advanced Science and Technology, 2019
Financial literacy and planning: A study of indian households of punjab state International Journal of Engineering and Advanced Technology, 2019
Need of digital literacy and E-content crisis management in India: A study from the Bharatiya perspectives International Journal of Innovative Technology and Exploring Engineering, 2019
THE IMPACT OF BRAND LOYALTY ON UAE WOMEN'S COSMETICS PURCHASE BEHAVIOUR A Anand, A Mer, H Purohit Ianna Journal of Interdisciplinary Studies, ISSN (O): 2735-9891, ISSN (P … , 2026 2026
Nanoengineered DNA origami immunoscaffolds for programmable vaccine development against infectious diseases and cancer H Purohit, V Pandya, M Chauhan Discover Chemistry 3 (1), 116 , 2026 2026
Exploring infant gut–derived probiotics through 16S rRNA identification and in vitro functional characterization I Modasiya, R Nasit, H Purohit, AK Sarkar, V Kumar Plos one 21 (2), e0343741 , 2026 2026 Citations: 1
SANKHYA YOG’S TRIGUNA THEORY AS AN INTERVENTION FOR EFFECTIVE TRAINING A Pareek, A Nigam, H Purohit, B Singh, M Singh Phoenix: International Multidisciplinary Research Journal (Peer reviewed … , 2025 2025
Effect of Antenatal Breastfeeding Counseling on Early Initiation and Exclusive Breastfeeding Among Primigravida Women: A Hospital-based Quasi-experimental Study N Patel, Q Nagadia, S Prajapati, N Patel, H Purohit, D Thakkar, N Bapat Journal of Neonatology, 09732179261419922 , 2025 2025
Transforming Business Education-A Roadmap for UAE Students M Mohasses, H Purohit 2025 11th International Conference on Education and Training Technologies … , 2025 2025
A Comprehensive Analysis of Behavioural Finance Research and its Influence on Retail Investors. R Dhanda, H Purohit PRERANA: Journal of Management Thought & Practice 17 (1) , 2025 2025
Impact of family structures on retirement planning: A study of joint vs. nuclear families in India MS Singhal, H Purohit IJLRP-International Journal of Leading Research Publication 6 (4) , 2025 2025 Citations: 2
Carbon Trading and Financial Sustainability: Intersections, Implications, and Strategies N Solanki, P Mathur, H Purohit Exploring Pillars of Sustainability for Modern Age Improvements, 243-270 , 2025 2025
Understanding adoption of digital banking services in rural India using integrated method A Gupta, GN Srivastava, H Purohit Business Transformation in the Era of Digital Disruption, 59-88 , 2025 2025 Citations: 1
Empowering Tomorrow: The UAE’s Transition from Oil to Talent M Mohasses, H Purohit Innovative and Intelligent Digital Technologies; Towards an Increased … , 2024 2024
Carbon Trading and Financial Sustainability P Mathur, H Purohit Exploring Pillars of Sustainability for Modern Age Improvements, 243 , 2024 2024
Carbon Trading and Financial Sustainability: Intersections, Implications, and Strategies H Purohit 2024
Significance of Digital Banking Adoption in Rajasthan: A Systematic Literature Review DA Gupta, H Purohit International Journal of Science, Engineering and Technology 12 (4) , 2024 2024
Perception of Rural customers towards digital banking services in Rajasthan DA Gupta, H Purohit International Journal of Research Publication and Reviews 5 (7) , 2024 2024
Microplastic to accumulate microbial pathogens in the terrestrial environment H Kanojia, H Purohit, M Joshi, JH Kamdar, J Chakraborty Microplastic Pollution, 351-362 , 2024 2024 Citations: 3
A THEORETICAL PERSPECTIVE OF RELATIONSHIP BETWEEN STUDENT BEHAVIOR AND ACADEMIC ACHIEVEMENT K SUNITHA, P HARSH JOURNAL OF ADVANCES AND SCHOLARLY RESEARCHES IN ALLIED EDUCATION Учредители … , 2024 2024 Citations: 1
EXPLORING THE RELATIONSHIP BETWEEN STUDENT BEHAVIOR AND ACADEMIC ACHIEVEMENT: A COMPARATIVE STUDY BETWEEN ASIAN AND ARAB PARENTS K SUNITHA, P HARSH JOURNAL OF ADVANCES AND SCHOLARLY RESEARCHES IN ALLIED EDUCATION Учредители … , 2024 2024
HONOUR KILLING: AN ANALYSIS WITH REFERENCE TO THE STATE OF HARYANA M DEEPAK, P HARSH JOURNAL OF ADVANCES AND SCHOLARLY RESEARCHES IN ALLIED EDUCATION Учредители … , 2024 2024
Social Networking Intent of the Zoomers: Evidence from Saudi Arabia MA Khan, S Popli, H Purohit, AA Syed Global Business Review, 09721509241250231 , 2024 2024 Citations: 1
MOST CITED SCHOLAR PUBLICATIONS
Analysis of factors affecting share prices: The case of Bahrain stock exchange T Sharif, H Purohit, R Pillai International Journal of Economics and Finance 7 (3), 207-216 , 2015 2015 Citations: 329
Influence of risk management on performance: An empirical study of international Islamic bank GK Nair, H Purohit, N Choudhary International Journal of Economics and Financial Issues 4 (3), 549-563 , 2014 2014 Citations: 59
Work Life Balance and Perception: a conceptual framework. J Dave, H Purohit Clarion: International Multidisciplinary Journal 5 (1) , 2016 2016 Citations: 51
The rise of artificial intelligence in banking sector K Kochhar, H Purohit, R Chutani The 5th international conference on educational research and practice (icerp … , 2019 2019 Citations: 50
Measuring intellectual capital and its impact on financial performance: Empirical evidence from CNX nifty companies K Tandon, H Purohit, D Tandon Global Business Review 17 (4), 980-997 , 2016 2016 Citations: 48
The relationship between gold prices and exchange value of US Dollar in India GK Nair, N Choudhary, H Purohit EMAJ: Emerging Markets Journal 5 (1), 17-25 , 2015 2015 Citations: 48
Emergence and growth of mobile money in modern India: A study on the effect of mobile money M Jakhiya, MM Bishnoi, H Purohit 2020 Advances in science and engineering technology international … , 2020 2020 Citations: 41
Intellectual Capital, Financial Performance and Market Valuation: A Study on IT and Pharmaceutical Companies in India. H Purohit, K Tandon IUP Journal of Knowledge Management 13 (2) , 2015 2015 Citations: 39
Improving financial literacy among women: The role of universities M Dwivedi, H Purohit, D Mehta Economic Challenger, October-December , 2015 2015 Citations: 36
Determinants of capital structure in Indian manufacturing sector H Purohit, S Khanna Asia-Pacific Journal of Management Research and Innovation 8 (3), 265-269 , 2012 2012 Citations: 31
Pricing efficiency & performance of exchange traded funds in India H Purohit, N Malhotra The IUP Journal of Applied Finance, Special Issue 21 (3) , 2015 2015 Citations: 30
Children’s attitude towards television advertisements and influence on the buying behavior of parents A Gulla, H Purohit International Journal of Marketing, Financial Services 2 (6), 103-117 , 2013 2013 Citations: 29
Tourist satisfaction: an analysis of push and pull factors-a case of Qatar tourism S Prasad, K Nair, H Purohit Journal of Management (JOM) 6 (2), 187-199 , 2019 2019 Citations: 23
The causal dynamics in Indian agriculture commodity prices and macro-economic variables in the presence of a structural break S Bodhanwala, H Purohit, N Choudhary Global Business Review 21 (1), 241-261 , 2020 2020 Citations: 22
Service quality measurement and consumer perception about the services of banking institutions HC Purohit, AD Pathardikar Indian Journal of Marketing , 2007 2007 Citations: 17
Partnering for Promotion of Digital Literacy Among Women in Rajasthan Through Bhartiya Model of Digital Literacy Purohit, Bharti, Joshi Available at SSRN , 2015 2015 Citations: 16
Validation of Minnesota Satisfaction Questionnaire: A study of front-line retail employees H Purohit, A Yadav, S Goyal Available at SSRN 2864211 , 2016 2016 Citations: 14
Retail Investors' Herding Behaviour: Determinant of. S Saxena, H Purohit, VD Satija SCMS Journal of Indian Management 13 (2) , 2016 2016 Citations: 12
A Study on Promotional Strategies Adopted by Apparel Street Vendors Influencing Customers shopping Decision M Rupolia, R Choudhary, H Purohit IOSR Journal of Business and Management, 20-27 , 2013 2013 Citations: 12
An evaluation of tracking error on world indices ETFs traded in India H Purohit, N Choudhary, P Tyagi IUP Journal of Applied Finance 20 (3), 41 , 2014 2014 Citations: 11
