Dr P B Narenda Kiran

@christuniversity.in

Assistant professor in School of Business and Management
Christ University

Dr P B Narenda Kiran


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https://researchid.co/kiranmba51
P. B. Narendra Kiran is currently working as an assistant professor in School of Business and Management, Christ University, Bengaluru, Karnataka (India). He has done his M.B.A. from JNTU Kakinada and M.Phil., Ph.D. from Andhra University, Visakhapatnam. He has 14 years of experience in academics, research and teaching diverse student groups. More than 500+ students were guided with their capstone projects in their academic and professional life. His area of interest in teaching is Entrepreneurship, HR Analytics, Talent Acquisition, Design Thinking, and Organisational Behaviour. He has published 10 patents and authored two Textbooks on the Fundamentals of HRM and HR Analytics. He has more than 50+ FDP/Seminars/workshops attended, conducted, and organized on his expertise and presented his research at reputed National and International conferences in different parts of the country. He has authored seventeen research papers in Scopus/Wos/UGC. He has three professional memberships from re

EDUCATION

Degree Year of Completion Class Obtained University
Ph.D. (Management) May, 2023 First Andhra University, Visakhapatnam
M.Phil. (Management) June, 2019 First Andhra University, Visakhapatnam
M.B.A. (HRM & MKT) April, 2009 First JNTU, Kakinada, Andhra Pradesh, India
B.A. (Eng. Lit) April, 2007 First Andhra University, Visakhapatnam

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Organizational Behavior and Human Resource Management, Industrial relations
30

Scopus Publications

307

Scholar Citations

11

Scholar h-index

12

Scholar i10-index

Scopus Publications

  • Metaverse marketing: a review and future research agenda
    Rajeev Kumar, Preeti Aneja, Ranjana Jadaun, P. B. Narendra Kiran, Neha Saxena, et al.
    Information Discovery and Delivery, 2026
    Purpose The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, and it offers unique opportunities and challenges for businesses and marketers. The purpose of this study is to provide a comprehensive review of metaverse marketing research. The present study reviews the literature on metaverse to identify theories, contexts, gaps and methodologies using TCCM framework (Theories, Contexts, Characteristics and Methodology) to set a future research agenda. Design/methodology/approach A review was conducted of 179 English papers related to metaverse marketing from 2010 to 2023 from the Scopus and Web of Science core collection after applying relevant filters using the TCCM framework. Findings The findings suggest that the studies have inadequately distinguished metaverse as something that only builds interactive experiences that combine the virtual environment and the real world, whereas the theoretical domain of metaverse is dominated by studies in various domains. The applicability of metaverse marketing research is pertinent in various domains of the management field. The study explores various facets of metaverse marketing to capture its dynamic nature. Research limitations/implications By presenting a comprehensive review, themes and knowledge gaps of the research on metaverse marketing, this study will enhance research output and provide valuable tools for future research on metaverse. Practical implications By analyzing metaverse in marketing, the companies will be able to use this concept effectively to formulate innovative marketing strategies and personalized consumer experiences and understand consumer behavior. Furthermore, research into metaverse marketing will be helpful in offering predictions about future trends in consumer behavior, technology adoption and virtual world development. Originality/value This study provides a thorough analysis of the current state of research on metaverse in marketing and provides a road map for further research in this area.
  • The role of employee competencies in shaping organisational efficiency: perceptions from five-star hotels
    Himani Arora, P.B. Narendra Kiran, Sunil Kumar
    International Journal of Industrial and Systems Engineering, 2026
  • Enhancing adaptive competencies of frontline employees through digital transformation in rapidly changing work environments
    Himani Arora, P. B. Narendra Kiran, Sunil Kumar
    International Journal of System Assurance Engineering and Management, 2026
  • Does Political Marketing Require Customer Value? Conceptualization, Dimensions, and Research Agenda
    Pinnika Syam Yadav, P. B. Narendra Kiran, Arpit Tiwari, Abhishek Sharma, Rajesh Vemuala, et al.
    Modern Political Marketing and Relational Capital Navigating the Digital Frontier, 2026
    The Purpose of the Study is to examine the Political Marketing (PM) with regard to its Different Conceptualizations and Dimensions toward the Customer Value. Through an extensive literature review, the study has drawn meaning and dimensions of PM, and based on the literature, the study was able to conceptualize the meaning of Customer Value in the realm of PM. The study was able to address that PM in developing economies, as suggested in this paper, may be constrained by secrecy, lack of secondary data, and the relevance of this study depended on the leader’s appearance and constant presence in social forums. Conceptualization and dimensions of the study are dependent on the executive social presence-based studies that have been incorporated for the study. Future studies can move forward and use an empirical design in which a leader serves as a stimulator to drive engagement. In conclusion, the study offers practical recommendations for researchers and practitioners, underlining the need for empirical validation and the creation of frameworks sensitive to contextual differences. Future inquiries, including longitudinal and cross-cultural studies, are recommended to further clarify the role of customer value in the evolving landscape of PM.
  • Determinants of Adoption of Green Technology in a Corporate Sustainability Setting: A Quantitative Analysis
    Business Strategy and the Environment, 2025
  • Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement
    Vikas Kumar, PB Narendra Kiran, Pinnika Syam Yadav, Ashok Malhi, Deepak Bisht
    Gamification Practices for Service Ecosystem Experiences, 2025
    This chapter explores gamification's potential to enhance service quality and maximize ecosystem engagement. By utilizing game mechanics like points, badges, and challenges, organizations can create immersive experiences that boost productivity, loyalty, and customer satisfaction. Through case studies, the chapter highlights successful gamification implementations and best practices. It also addresses psychological and behavioral aspects, emphasizing personalized experiences. Ethical considerations and potential pitfalls are discussed to provide a balanced view. Ultimately, the chapter offers a roadmap for leveraging gamification to drive meaningful engagement and improve service quality.
  • Leveraging AI and digital solutions to enhance sustainability in green and blue economies
    Pinnika Syam Yadav, P. B. Narendra Kiran, Rajesh Vemula, Vikas Kumar, Preeti Kumari, et al.
    AI and Digital Nomads Shaping Global Industrial Technology Transitions, 2025
    This research explores how digital solutions, including artificial intelligence (AI), drive sustainability in terrestrial (green) and aquatic (blue) economies. By examining case studies and technological implementations, it highlights the potential and challenges of digital innovations, particularly AI, in promoting environmental sustainability, economic growth, and social well-being. The study covers the current state of green and blue economies, digital interventions like smart agriculture, renewable energy, marine monitoring, and sustainable fisheries, and their impacts. The research uses both qualitative and quantitative methods, gathering data through interviews, surveys, and literature. Results will provide success stories, challenges, and best practices, offering recommendations for policymakers and stakeholders. The study aims to contribute to the theoretical and practical understanding of how digital technologies, especially AI, can advance sustainability in these economies, with future research directions identified.
  • Utilizing brain-computer interfaces for personalized marketing strategies
    Nishtha Dwivedi, P. B. Narendra Kiran, Rajesh Vemula, Monika Sharma, Hameed Hassan Khalaf, et al.
    Brain Computer Interfaces and Applications in Business, 2025
    Through the provision of direct insights into the preferences and emotional responses of consumers, the objective of this research paper is to evaluate the potential for Brain-Computer Interfaces (BCIs) to bring about a change in the approaches of personalized marketing. Brain-computer interfaces, also known as BCIs, are devices that allow for a link to be made between the brain and external equipment. This allows marketers to have access to real-time neurological data that is truly unequalled. In turn, this makes it possible for marketers to develop marketing strategies that are extremely focused on the population that they are trying to reach. The objective of this project is to examine how brain-computer interfaces (BCIs) can be leveraged to evaluate the responses of consumers to advertisements, product designs, and brand messages. To refine their plans, this would make it possible for marketers to make use of subconscious reactions rather than the conventional survey methods. Some significant challenges are also discussed, including the difficulty of decoding brain signals.
  • A study on digital intelligence and influencer marketing for sustainable diversification of India's retail economy: A qualitative study
    Monu Singh, Ruben Anto Michael, Shaiku Shahida Saheb, Pinnika Syam Yadav, P. B. Narendra Kiran, et al.
    Fostering Economic Diversification and Sustainable Business Through Digital Intelligence, 2025
    The purpose of the study is to investigate the role of Digital intelligence via influencer marketing to see its significance impact on India's retail economy. Throughout the decade digital technologies have been adopted into the social eco-system. Through mixed methodologies, the study has collected data from the Hyderabad region from multiple retail outlets to understand the influence of digital intelligence on consumers in interacting with retail outlets. The results of the study indicate that a significant presence of retail outlets online improved the performance of retail outlets. The customer's point of interaction and contact has been improved significantly. The findings of this study will provide valuable insights for the policymakers, retailers, and marketers to navigate in digital landscape and to be a part of sustainable economic growth in India's retail boom.
  • A deep understanding of virtual reality's role in human resource management, with a specific focus on recruitment
    Pinnika Syam Yadav, P.B. Narendra Kiran, Rajesh Vemula, Preeti Kumari, Raghvi Wazir, et al.
    Future of Hrm in A World of Persistent Virtual Reality, 2025
  • Financial services and green investment on ESG investing for a sustainable future
    Shaiku Shahida Saheb, P. B. Narendra Kiran, B. N. Adhithya, P. William, Pradeep Verma, et al.
    Advancing Social Equity Through Accessible Green Innovation, 2025
  • Mushroom Farming and Rural Youth: Analyzing a Sustainable Livelihoods Framework
    Himanshu Malhotra, Rajeev Kumar, P.B Narendra Kiran
    Human Ecology, 2025
  • Customer Acceptance of Sustainable Fintech Innovation: A Study from an Indian Customer Perspective
    Pinnika Syam Yadav, P.B. Narendra Kiran, Abhishek Sharma, Rajesh Vemula, Ankitha Shrama
    Financial Innovation for Global Sustainability, 2025
  • Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study
    Monu Singh, Shaik Mahaboob Syed, Shaiku Shahida Saheb, Pinnika Syam Yadav, P. B. Narendra Kiran
    Innovative Trends Shaping Food Marketing and Consumption, 2025
  • Skilful Leadership and Management: The Importance of Emotional Intelligence
    Ankita Saxena, Sphurti Birajdar, M. Vanisree, P. B. Narendra Kiran, Prashant Kalshetti, et al.
    Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development, 2025
  • Recalibrating Frontline Service Capabilities for Five-Star Hospitality in a Post-Pandemic Era
    Journal of Logistics Informatics and Service Science, 2024
  • An Innovative Method for Enterprise Resource Planning (ERP) for Business and knowledge Management Based on Tree MLP Model
    Jagbir Ahlawat, K. Sundaresh, R. Thiru Murugan, Sushma Sawadatkar, Amruta Kundalik Mule, et al.
    International Conference on Intelligent Algorithms for Computational Intelligence Systems Iacis 2024, 2024
  • Machine Learning for Diversity and Inclusion: Addressing Biases in HR Practices
    D. Anitha Kumari, Irfan Abdul Karim Shaikh, S. Gangadharan, P B Narendra Kiran, S. R. Ramya, et al.
    5th International Conference on Recent Trends in Computer Science and Technology Icrtcst 2024 Proceedings, 2024
  • AI-powered Performance Management: Driving Employee Success and Organizational Growth
    G Madhumita, P. Dolly Diana, Neena PC, P B Narendra Kiran, Swati Aggarwal, et al.
    5th International Conference on Recent Trends in Computer Science and Technology Icrtcst 2024 Proceedings, 2024
  • The Effect of Prediction on Employee Engagement Organizational Commitment and Employee Performance Using Denoised Auto Encoder and SVM Based Model
    Manthan S. Manavadaria, Ravi Kumar, S. Padma Devi, P B Narendra Kiran, K. V. Priyadharshini, et al.
    International Conference on Intelligent Algorithms for Computational Intelligence Systems Iacis 2024, 2024
  • Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets
    Virender Kumar Dahiya, Ruby Dahiya, Reshabh Dev, Ankitha Sharma, Abhishek Sharma, et al.
    2024 International Conference on Computing Sciences and Communications Iccsc 2024, 2024
  • Operational Performance of Mudra Under PMMY: A Critical Analysis With Reference to Southern States of India
    P. B. Narendra Kiran, B. Mohan Venkata Ram
    Aip Conference Proceedings, 2023
  • MULTI-INDUSTRIAL APPLICATIONS OF CLOUD AND INTELLIGENT EDGE COMPUTING IN SMART CITIES
    P. B. N. Kiran, P. William, K. A. Ogudo, O. I. Khalaf
    Iet Conference Proceedings, 2023
  • An Attitude and Psychological Perception of Employee on Human Capital Management in Indian Banking Industry: A Structural Treatise on Select Banks
    Journal for Reattach Therapy and Developmental Diversities, 2023
  • Artificial Neural Networks Based Risk Management Analysis of Modern Commercial Banks Using Behavioral Finance Theory
    Shaiku Shahida Saheb, P.B. Narendra Kiran, B. Udaya Bhaskara Ganesh, N Roopalatha, Shaik Mahaboob Syed, et al.
    2023 4th International Conference on Computation Automation and Knowledge Management Iccakm 2023, 2023

RECENT SCHOLAR PUBLICATIONS

  • Impact of dynamic capabilities and open innovation in emerging markets: challenges and opportunities
    TN Adari, SS Agrawal, O B, R P, NK PB
    Measuring Business Excellence, 1-18 , 2026
    2026
  • Does Political Marketing Require Customer Value? Conceptualization, Dimensions, and Research Agenda
    PS Yadav, PB Kiran, A Tiwari, A Sharma, R Vemuala, R Yadaganti
    2026
  • Unmasking Greenwashing and Building
    PS Yadava, PBN Kirana, MR Antoª
    Eco Illusions: Unmasking Greenwashing in the Shared Economy, 181 , 2026
    2026
  • Metaverse marketing: a review and future research agenda
    R Kumar, P Aneja, R Jadaun, PBN Kiran, N Saxena, S Saxena, PK Singh, ...
    Information Discovery and Delivery 54 (1), 35-49 , 2026
    2026
    Citations: 13
  • Cross-Cultural Narratives of AI in Entrepreneurship Education: Lessons From Emerging Economies
    PBN Kiran
    Enhancing Entrepreneurial Education and Training With AI, 239-268 , 2026
    2026
  • The role of employee competencies in shaping organisational efficiency: perceptions from five-star hotels
    H Arora, PBN Kiran, S Kumar
    International Journal of Industrial and Systems Engineering 52 (1), 138-156 , 2026
    2026
  • Use of Blockchain and AI in Real Estate: Transforming Trust, Transparency, and Transactions
    D Bisht, PS Yadav, PBN Kiran, A Sharma, AA Malhi
    Applied AI and Blockchain in Global Real Estate, 189-212 , 2026
    2026
  • Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement
    V Kumar, PBN Kiran, PS Yadav, A Malhi, D Bisht
    Gamification Practices for Service Ecosystem Experiences, 169-192 , 2026
    2026
  • Enhancing adaptive competencies of frontline employees through digital transformation in rapidly changing work environments
    H Arora, PBN Kiran, S Kumar
    International Journal of System Assurance Engineering and Management 17 (1 … , 2026
    2026
    Citations: 1
  • Mushroom Farming and Rural Youth: Analyzing a Sustainable Livelihoods Framework
    H Malhotra, R Kumar, PBN Kiran
    Human Ecology, 1-12 , 2025
    2025
  • Determinants of Adoption of Green Technology in a Corporate Sustainability Setting: A Quantitative Analysis
    SS Agrawal, O Boddeda, R Palisetty, NK Pb, K Jada, AT Naidu
    Business Strategy and the Environment 34 (7), 9397-9420 , 2025
    2025
    Citations: 3
  • Customer Acceptance of Sustainable Fintech Innovation: A Study from an Indian Customer Perspective
    PS Yadav, PBN Kiran, A Sharma, R Vemula, A Shrama
    Financial Innovation for Global Sustainability, 337-357 , 2025
    2025
    Citations: 8
  • A Deep Understanding of Virtual Reality's Role in Human Resource Management, With a Specific Focus on Recruitment
    PS Yadav, PB Kiran, R Vemula, P Kumari, R Wazir, A Sharma
    2025
    Citations: 6
  • Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets
    VK Dahiya, R Dahiya, R Dev, A Sharma, A Sharma, PBN Kiran, PS Yadav, ...
    2024 International Conference on Computing, Sciences and Communications … , 2025
    2025
    Citations: 16
  • Skilful Leadership and Management: The Importance of Emotional Intelligence
    A Saxena, S Birajdar, M Vanisree, PBN Kiran, P Kalshetti, R Vemula
    Recent Trends In Engineering and Science for Resource Optimization and … , 2025
    2025
  • Leveraging AI and Digital Solutions to Enhance Sustainability in Green and Blue Economies
    PS Yadav, PBN Kiran, R Vemula, V Kumar, P Kumari, RA Michael
    AI and Digital Nomads Shaping Global Industrial Technology Transitions, 53-84 , 2025
    2025
    Citations: 2
  • Utilizing Brain-Computer Interfaces for Personalized Marketing Strategies
    N Dwivedi, PBN Kiran, R Vemula, M Sharma, HH Khalaf, MM Abdulhasan
    Brain-Computer Interfaces and Applications in Business, 265-280 , 2025
    2025
  • A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India's Retail Economy: A Qualitative Study
    M Singh, RA Michael, SS Saheb, PS Yadav, PBN Kiran, A Malhi
    Fostering Economic Diversification and Sustainable Business Through Digital … , 2025
    2025
    Citations: 10
  • Financial Services and Green Investment on ESG Investing for a Sustainable Future
    SS Saheb, PBN Kiran, BN Adhithya, P William, P Verma, SN Padma
    Advancing Social Equity Through Accessible Green Innovation, 251-264 , 2025
    2025
    Citations: 3
  • Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study
    M Singh, SM Syed, SS Saheb, PS Yadav, PBN Kiran
    Innovative Trends Shaping Food Marketing and Consumption, 105-130 , 2025
    2025
    Citations: 7

MOST CITED SCHOLAR PUBLICATIONS

  • AI-powered performance management: Driving employee success and organizational growth
    G Madhumita, PD Diana, PBN Kiran, S Aggarwal, AS Nargunde
    2024 5th international conference on recent trends in computer science and … , 2024
    2024
    Citations: 53
  • Artificial Neural Networks Based Risk Management Analysis of Modern Commercial Banks Using Behavioral Finance Theory
    SS Saheb, PBN Kiran, BUB Ganesh, N Roopalatha, SM Syed, P William
    2023 4th International Conference on Computation, Automation and Knowledge … , 2023
    2023
    Citations: 32
  • PROBLEMS AND PROSPECTS OF STREET VENDORS: A STUDY WITH REFERENCE TO VISAKHAPATNAM CITY
    PBN Kiran, B GNPV
    International Journal of Management, Technology and Engineering 9 (6), 2500 … , 2019
    2019
    Citations: 23
  • Exploring the Role of Artificial Intelligence in Predictive Analytics for Financial Markets
    VK Dahiya, R Dahiya, R Dev, A Sharma, A Sharma, PBN Kiran, PS Yadav, ...
    2024 International Conference on Computing, Sciences and Communications … , 2025
    2025
    Citations: 16
  • Artificial intelligence and machine learning in human resource management and market research for enhanced effectiveness and organizational benefits
    D Indoria, PBN Kiran, A Kumar, M Goel, NA Shelke, J Singh
    2023 International Conference on Computing, Communication, and Intelligent … , 2023
    2023
    Citations: 16
  • Machine learning for diversity and inclusion: addressing biases in HR practices
    DA Kumari, IAK Shaikh, S Gangadharan, PBN Kiran, SR Ramya, ...
    2024 5th International Conference on Recent Trends in Computer Science and … , 2024
    2024
    Citations: 15
  • Edge based web computing for traffic control management for distributed environment conditions
    P William, GS Chhabra, A Kondekar, VM Tidake, S Kulkarni, PBN Kiran
    2023 Second International Conference on Augmented Intelligence and … , 2023
    2023
    Citations: 15
  • Recalibrating frontline service capabilities for five-star hospitality in a post-pandemic Era
    H Arora, PN Kiran, S Kumar
    Journal of System and Management Sciences 14 (5), 31-51 , 2024
    2024
    Citations: 14
  • Metaverse marketing: a review and future research agenda
    R Kumar, P Aneja, R Jadaun, PBN Kiran, N Saxena, S Saxena, PK Singh, ...
    Information Discovery and Delivery 54 (1), 35-49 , 2026
    2026
    Citations: 13
  • Novel method for detection of stress in employees using hybrid deep learning models
    R Sugumar, S Sharma, PBN Kiran, SK Gupta, V Sindhu, RV Srinivas
    2023 8th International Conference on Communication and Electronics Systems … , 2023
    2023
    Citations: 13
  • Digital Strategies for Modern Workplaces and Business Through Artificial Intelligence Techniques
    AV Agrawal, M Bakkiyaraj, S Das, CMS Reddy, PBN Kiran, S Boopathi
    Multidisciplinary Applications of Extended Reality for Human Experience, 231-258 , 2024
    2024
    Citations: 11
  • A Study on Digital Intelligence and Influencer Marketing for Sustainable Diversification of India's Retail Economy: A Qualitative Study
    M Singh, RA Michael, SS Saheb, PS Yadav, PBN Kiran, A Malhi
    Fostering Economic Diversification and Sustainable Business Through Digital … , 2025
    2025
    Citations: 10
  • Customer Acceptance of Sustainable Fintech Innovation: A Study from an Indian Customer Perspective
    PS Yadav, PBN Kiran, A Sharma, R Vemula, A Shrama
    Financial Innovation for Global Sustainability, 337-357 , 2025
    2025
    Citations: 8
  • Role of Influencer Marketing in the Indian Retail Business Sector: A Qualitative Study
    M Singh, SM Syed, SS Saheb, PS Yadav, PBN Kiran
    Innovative Trends Shaping Food Marketing and Consumption, 105-130 , 2025
    2025
    Citations: 7
  • Operational performance of mudra under PMMY: A critical analysis with reference to Southern States of India
    PBN Kiran, BMV Ram
    AIP Conference Proceedings 2821 (1), 030004 , 2023
    2023
    Citations: 7
  • A Deep Understanding of Virtual Reality's Role in Human Resource Management, With a Specific Focus on Recruitment
    PS Yadav, PB Kiran, R Vemula, P Kumari, R Wazir, A Sharma
    2025
    Citations: 6
  • Prevalence of self-medication and Drug use behaviour among housewives in an urban slum area, Visakhapatnam
    AS Naidu, P Kiran, S Madhavi
    IOSR Journal of Dental and Medical Sciences (IOSR-JDMS) 14 (10), 55-59 , 2015
    2015
    Citations: 6
  • An Innovative Method for Enterprise Resource Planning (ERP) for Business and knowledge Management Based on Tree MLP Model
    J Ahlawat, K Sundaresh, RT Murugan, S Sawadatkar, AK Mule, ...
    2024 International Conference on Intelligent Algorithms for Computational … , 2024
    2024
    Citations: 5
  • Predicting employee turnover using decision tree models in rapidminer for a sustainable human resource management approach
    N Goyal, PBN Kiran, N Singhal, V Tyagi, J Singh, N Manikandan
    2023 International Conference on Computing, Communication, and Intelligent … , 2023
    2023
    Citations: 5
  • Investigating The Impact of Employee Diversity on Organizational Performance: A Human Resource Perspective
    SR P B Narendra Kiran, Dr. Kavitha K. R, Dr. Sania Khan Rao, Dr. Noora ...
    Journal of Survey in Fisheries Sciences 10 (1S), 5085-5095 , 2023
    2023
    Citations: 5

RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

 A Patent design titled “Portable device for Library Books Management” was published by the Indian Patent Office with Application on April 2023.
 A Patent titled “System and Method for Mediating Effect of Stress Management among Employees in Information Technology Sector” was published in the official journal of Indian Patent Office with Application No. “202341017592” on 31st March 2023.
 A Patent titled “An Entrepreneurial Mindset Assessment and Development Tool with AI-Based Feedback” was published in the official journal of Indian Patent Office with Application No. “202321031129” on 16 June 2023.
 A Patent titled “Deep learning-based budgeting and financial techniques used by Small and Medium-sized enterprises (SMEs) during a crisis” was published in the official journal of Indian Patent Office with Application No. “202311047400” on 11 August 2023.
 A Patent titled “The Role of Machine Learning in Assessing Potential and Identifying Talent in Organisation” was published in the official journal of Indian Patent Office with Application No. “202311048712” on 11 August 2023.
 A Patent titled “Implementation of Machine Learning Approaches for predicting Job Satisfaction and Employee Behaviour in an Organisation” was published in the official journal of Indian Patent Office with Application No. “202341049663” on 01 September 2023.