Assistant Professor Dr. Fasehah Binti Abdullah is a senior lecturer and Fine Artist too. She was former Head of the Department of Visual Communication (Diploma in Multimedia Design, Diploma in Advertising Design, and Bachelor of Design (Honours) Computer Graphic Design), Faculty of Art & Design. She obtained a Diploma of Fine Art in 2009 from Universiti Teknologi Mara, Machang, Kelantan; a Bachelor of Arts and Design (Hons) (Graphic Design) (2013) from Universiti Teknologi Mara, Shah Alam;Master of Art and Design (2018) from the Universiti Teknologi Mara, Shah Alam; and a Doctor of Philosophy (Art and Design) (2024) from the same university. Her PhD thesis contains a selection of graphic user interface (GUI), game design elements, and an AR development tool for creating MAR games for Creative Multimedia (CMT) students. Currently, she is active with art exhibitions as fine artist, innovation competition, and international conferences and publications in a variety of fields.
EDUCATION
Doctor of Philosophy (Arts and Design) at Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia,
Master (Arts and Design) at Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia,
Bachelor of Art and Design (Hons) (Graphic Design) at Universiti Teknologi MARA (UiTM), Shah Alam, Malaysia,
Diploma in Fine Art (Art and Design) at Universiti Teknologi MARA (UiTM), Machang, Kelantan, Malaysia
RESEARCH, TEACHING, or OTHER INTERESTS
Education, Computer Graphics and Computer-Aided Design, Visual Arts and Performing Arts, Education
30
Scholar Citations
3
Scholar h-index
RECENT SCHOLAR PUBLICATIONS
Integrating Creativity and Technology with ZapWorks Workshop to Enrich TVET Approach F Abdullah Compilation of Extended Abstract, 11 , 2025 2025.0
The Application of Augmented Reality Positively Impacts the Advertising Design Subject Field TS Huey, F Abdullah, GW Liang 2025.0
Augmented Reality in Higher Education: Application in Industrial Design Course FA Tan Su Huey, Goh Wee Liang INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN PROGRESSIVE EDUCATION AND … , 2024 2024.0 Citations: 3
Marathe impact graphical user interface in game design elements of a mobile augmented reality (MAR) platform with a game-based approach zapworks tool to improve diploma … F Abdullah Universiti Teknologi MARA (UiTM) , 2024 2024.0 Citations: 1
Design Elements of Augmented Reality (ZapWorks Workshop) F Abdullah INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES … , 2023 2023.0 Citations: 2
UNESCO world heritage site recognition in Malaysia via an emerging technology platforms N Ling, F Abdullah, TS Huey International Journal of Academic Research in Business and Social Sciences … , 2023 2023.0 Citations: 2
DESIGN ELEMENTS FOR MOBILE APPLICATIONS (USER EXPERIENCE) NH Ling, F Abdullah BUSINESS, TECHNOLOGY AND HEALTH AGENDA TOWARDS INNOVATION AND PERFORMANCE, 48 , 2023 2023.0
Packaging as a brand builder SM Tan, F Abdullah International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 1
Acceptance of augmented reality on a worldwide level F Abdullah, AA Jamil, MRA Razak International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 5
Exploring the integration of visual elements on packaging design to enhance consumer impression in online shopping SM Tan, F Abdullah International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 6
DYNAMIC APPROACH FOR TEXTBOOK DESIGN F Abdullah, A Abd Jamil SOCIAL SCIENCE AND TECHNOLOGY TOWARD PERFORMANCE IMPROVEMENT: RESEARCH … , 2021 2021.0
Discussion of the ar design principles for mobile augmented reality games F Abdullah, AA Jamil, MRA Razak Sciences 11 (8), 375-380 , 2021 2021.0 Citations: 7
Reviewing Appropriate Game Design Elements for Mobile Augmented Reality Games F Abdullah, AA Jamil Sciences 11 (2), 882-891 , 2021 2021.0 Citations: 3
Comic layout analysis: adaptation dynamic approach layout for history subject in Malaysian secondary school F Abdullah Universiti Teknologi MARA (UiTM) , 2018 2018.0
ENHANCING ENGAGEMENT IN INDUSTRIAL DESIGN EDUCATION WITH MAR-SLS: A QUASI-EXPERIMENTAL STUDY USING MOBILE AR TS Huey, F Abdullah, GW Liang
MOST CITED SCHOLAR PUBLICATIONS
Discussion of the ar design principles for mobile augmented reality games F Abdullah, AA Jamil, MRA Razak Sciences 11 (8), 375-380 , 2021 2021.0 Citations: 7
Exploring the integration of visual elements on packaging design to enhance consumer impression in online shopping SM Tan, F Abdullah International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 6
Acceptance of augmented reality on a worldwide level F Abdullah, AA Jamil, MRA Razak International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 5
Augmented Reality in Higher Education: Application in Industrial Design Course FA Tan Su Huey, Goh Wee Liang INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN PROGRESSIVE EDUCATION AND … , 2024 2024.0 Citations: 3
Reviewing Appropriate Game Design Elements for Mobile Augmented Reality Games F Abdullah, AA Jamil Sciences 11 (2), 882-891 , 2021 2021.0 Citations: 3
Design Elements of Augmented Reality (ZapWorks Workshop) F Abdullah INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES … , 2023 2023.0 Citations: 2
UNESCO world heritage site recognition in Malaysia via an emerging technology platforms N Ling, F Abdullah, TS Huey International Journal of Academic Research in Business and Social Sciences … , 2023 2023.0 Citations: 2
Marathe impact graphical user interface in game design elements of a mobile augmented reality (MAR) platform with a game-based approach zapworks tool to improve diploma … F Abdullah Universiti Teknologi MARA (UiTM) , 2024 2024.0 Citations: 1
Packaging as a brand builder SM Tan, F Abdullah International Journal of Academic Research in Business and Social Sciences … , 2022 2022.0 Citations: 1
Integrating Creativity and Technology with ZapWorks Workshop to Enrich TVET Approach F Abdullah Compilation of Extended Abstract, 11 , 2025 2025.0
The Application of Augmented Reality Positively Impacts the Advertising Design Subject Field TS Huey, F Abdullah, GW Liang 2025.0
DESIGN ELEMENTS FOR MOBILE APPLICATIONS (USER EXPERIENCE) NH Ling, F Abdullah BUSINESS, TECHNOLOGY AND HEALTH AGENDA TOWARDS INNOVATION AND PERFORMANCE, 48 , 2023 2023.0
DYNAMIC APPROACH FOR TEXTBOOK DESIGN F Abdullah, A Abd Jamil SOCIAL SCIENCE AND TECHNOLOGY TOWARD PERFORMANCE IMPROVEMENT: RESEARCH … , 2021 2021.0
Comic layout analysis: adaptation dynamic approach layout for history subject in Malaysian secondary school F Abdullah Universiti Teknologi MARA (UiTM) , 2018 2018.0
ENHANCING ENGAGEMENT IN INDUSTRIAL DESIGN EDUCATION WITH MAR-SLS: A QUASI-EXPERIMENTAL STUDY USING MOBILE AR TS Huey, F Abdullah, GW Liang
