BUSHRA

@abs.edu.in

Associate Professor, Finance
Asian Business School



                    

https://researchid.co/bushra2021

I have a rich academic background and teaching experience spanning over 15 years. I am currently associated with Asian Business School as an Assistant Professor in Finance. I have completed my doctorate in Behavioural Finance. My areas of interest include Behavioural Finance and Financial Psychology. I have published my research work in Scopus and ABDC Indexed journals and presented research papers in National and International Conferences. I have attended various Faculty Development Programs (FDPs) and workshops on Research Methodology and Behavioral Finance. I will continue to explore the intricate relationship between human behavior and finance, while also nurturing the growth of future finance professionals through education. I want to secure a position as an Assistant Professor to utilize my teaching skills and competencies and to grow my academic and research capabilities.

EDUCATION

I am a doctorate in Behavioural Finance

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, General Business, Management and Accounting, Business and International Management, Accounting

3

Scopus Publications

8

Scholar Citations

2

Scholar h-index

Scopus Publications

  • Digital financial literacy and financial well-being
    Bushra and Maroof Ahmed Mir
    IGI Global
    Digital financial literacy prioritizes the knowledge and abilities required to conduct financial transactions on digital platforms. A person who possesses digital financial literacy is capable of utilizing digital devices to enhance their financial decision-making process. The ubiquitous nature of financial technology (fintech) generates opportunities for digital literacy education and training. In the digital age, digital financial literacy is likely to assume a greater significance as an educational component. Individuals assume greater accountability for their financial planning as a result of the emergence of the ‘gig' economy. The objective of this chapter is to provide guidance to educators and others regarding the manner in which fundamental understanding of digital technologies and financial literacy education can equip individuals to utilize fintech. This study focuses to investigate the relationship between digital financial literacy and the financial well-being in the contemporary digital economy.

  • Demography of Investors and Behavioral Biases - An Empirical Study


  • Evaluation of Investor’s Financial Attitude towards Trading Activity during Pandemic
    Bushra ., Shalini Srivastav, and Asheesh Pandey
    School of Management Sciences, Varanas
    Investors’trading activities are influenced by their financial attitudes. Even though existing research has recognized and investigated their relationship, behavioral assessments and financial attitude still poses questions. Furthermore, there is a lack of evidence about the trading activity of retail investors in the instance of a health crisis, like COVID-19 pandemic. The aim of study is to fill in the gaps in the existing literature by studying the relative impact of five dimensions of financial attitude on trading activity of retail investors’during the pandemic. We have used five dimensions to measure financial attitude such as financial anxiety, optimism of investors, financial security, self-control, and the need for precautionary savings. We collected 512 responses from retail investors with the help of a structured questionnaire. We analyzed financial attitude and trading activity using SEM to establish the structural relationship. The observed findings disclosed that self-control is the dominant variable followed by financial security, need for precautionary savings, financial anxiety, and optimism.

RECENT SCHOLAR PUBLICATIONS

  • Impact of gender, age, and education on investors’ behavior: an empirical study of Delhi-NCR
    B Bushra, S Srivastav, S Kapoor
    International Journal of System Assurance Engineering and Management, 1-15 2024

  • Digital Financial Literacy and Financial Well-Being
    MA Mir
    Emerging Perspectives on Financial Well-Being, 57-73 2024

  • Evaluation of Investor's Financial Attitude towards Trading Activity during Pandemic
    B Bushra, S Srivastav, A Pandey
    Available at SSRN 5038707 2023

  • Demography of Investors and Behavioral Biases-An Empirical Study.
    S Srivastav, A Pandey
    SCMS Journal of Indian Management 20 (1) 2023

  • Evaluation of Investor’s Financial Attitude towards Trading Activity during Pandemic
    S Srivastav, A Pandey
    PURUSHARTHA-A journal of Management, Ethics and Spirituality 15 (2), 52-65 2022

MOST CITED SCHOLAR PUBLICATIONS

  • Digital Financial Literacy and Financial Well-Being
    MA Mir
    Emerging Perspectives on Financial Well-Being, 57-73 2024
    Citations: 4

  • Impact of gender, age, and education on investors’ behavior: an empirical study of Delhi-NCR
    B Bushra, S Srivastav, S Kapoor
    International Journal of System Assurance Engineering and Management, 1-15 2024
    Citations: 3

  • Demography of Investors and Behavioral Biases-An Empirical Study.
    S Srivastav, A Pandey
    SCMS Journal of Indian Management 20 (1) 2023
    Citations: 1