Geetha

@gacbe.ac.in

Assistant Professor & Business Administration
Government Arts College(Autonomous), Coimbatore

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting

RECENT SCHOLAR PUBLICATIONS

  • Impact of Employee Engagement on positive megaphoning and extra role performing in IT sector
    DRG Dr. D. Jayanthi
    National Journal IPE Journal of Management 14, 62-67 , 2024
    2024.0
  • A STUDY ON FACTORS INFLUENCING THE RETIREMENT PORTFOLIO ALLOCATION
    DRG Dr. D. Jayanthi
    International Journal of Cultural Studies and Social Sciences 20 (Issue-1 … , 2024
    2024.0
  • A STUDY ON CONSUMER PERCEPTIONS OF FOOD DELIVERY APPS IN A DIGITAL LANDSCAPE
    DRG Mrs. A.Bushthana Sherin, Dr.D.Jayanthi
    Rabindra Bharati University Journal of Economics 27, 107-114 , 2023
    2023.0
  • PEOPLE ANALYTICS: MAKING SENSE OF PEOPLE DATA TO DRIVE BUSINESS SUCCESS
    DRG Mrs. G. Geetha
    Humanities and Social Science Studies 12 (1), 172-176 , 2023
    2023.0
  • A STUDY ON PUBLIC SPEAKING ANXIETY AMONG UNDERGRADUATE STUDENTS
    DRG Mrs. G. Geetha,Mrs. R. Jayashree
    Journal of the Oriental Institute 71 (01), 143-147 , 2022
    2022.0
  • A STUDY ON THE FACTORS CONTRIBUTING TO MOONLIGHTING AMONG EMPLOYEES AND ITS IMPACT ON PRODUCTIVITY OF THE ORGANIZATION
    DRG Dr.S.Manju,Dr.D.Jayanthi
    SOUTH INDIA JOURNAL OF SOCIAL SCIENCES 20 (No.5), 282-287 , 2022
    2022.0
  • FACTORS AFFECTING THE GROWTH OF SMALL MANUFACTURING FIRMS IN CBE CITY
    DRG Dr.R.Ganapathy
    CMRD, JOURNAL OF MANAGEMENT RESEARCH 7, 8-12 , 2008
    2008.0
  • A STUDY ON ASCERTAINING THE INFLUENCE OF PROMOTIONAL ACTIVITIES ON CONSUMER BEHAVIOUR IN CASE OF CONSUMER PRODUCTS IN URBAN KERALA
    PD Dr.R.GeethaRamani MBA., M.Phil., PGDCA.,Ph.D, Dr.D.Jayanthi MBA.,M.Phil ...
    Indian journal of research , 0

MOST CITED SCHOLAR PUBLICATIONS

  • Impact of Employee Engagement on positive megaphoning and extra role performing in IT sector
    DRG Dr. D. Jayanthi
    National Journal IPE Journal of Management 14, 62-67 , 2024
    2024.0
  • A STUDY ON FACTORS INFLUENCING THE RETIREMENT PORTFOLIO ALLOCATION
    DRG Dr. D. Jayanthi
    International Journal of Cultural Studies and Social Sciences 20 (Issue-1 … , 2024
    2024.0
  • A STUDY ON CONSUMER PERCEPTIONS OF FOOD DELIVERY APPS IN A DIGITAL LANDSCAPE
    DRG Mrs. A.Bushthana Sherin, Dr.D.Jayanthi
    Rabindra Bharati University Journal of Economics 27, 107-114 , 2023
    2023.0
  • PEOPLE ANALYTICS: MAKING SENSE OF PEOPLE DATA TO DRIVE BUSINESS SUCCESS
    DRG Mrs. G. Geetha
    Humanities and Social Science Studies 12 (1), 172-176 , 2023
    2023.0
  • A STUDY ON PUBLIC SPEAKING ANXIETY AMONG UNDERGRADUATE STUDENTS
    DRG Mrs. G. Geetha,Mrs. R. Jayashree
    Journal of the Oriental Institute 71 (01), 143-147 , 2022
    2022.0
  • A STUDY ON THE FACTORS CONTRIBUTING TO MOONLIGHTING AMONG EMPLOYEES AND ITS IMPACT ON PRODUCTIVITY OF THE ORGANIZATION
    DRG Dr.S.Manju,Dr.D.Jayanthi
    SOUTH INDIA JOURNAL OF SOCIAL SCIENCES 20 (No.5), 282-287 , 2022
    2022.0
  • FACTORS AFFECTING THE GROWTH OF SMALL MANUFACTURING FIRMS IN CBE CITY
    DRG Dr.R.Ganapathy
    CMRD, JOURNAL OF MANAGEMENT RESEARCH 7, 8-12 , 2008
    2008.0
  • A STUDY ON ASCERTAINING THE INFLUENCE OF PROMOTIONAL ACTIVITIES ON CONSUMER BEHAVIOUR IN CASE OF CONSUMER PRODUCTS IN URBAN KERALA
    PD Dr.R.GeethaRamani MBA., M.Phil., PGDCA.,Ph.D, Dr.D.Jayanthi MBA.,M.Phil ...
    Indian journal of research , 0