Dr R Pugalendhi

Dr. R. Pugalendhi
I am an academic and industry professional with over 20 years of experience in both teaching and the field of visual communication. Currently, I serve as an Assistant Professor in the Department of Visual Communication at SATHYABAMA Institute of Science and Technology, Chennai. I hold a Ph.D. in Visual Communication from Sathyabama University -2024 along with a D.F.Tech & TVP in Sound Recording and Engineering from the Film & TV Institute of Tamil Nadu (FTIT-Chennai). Additionally, I have earned a B.Sc. in Visual Communication from Annamalai University and an M.Sc. in Visual Communication from Bharathiyar my career, I have contributed to the academic community by publishing 18 research articles, including book chapters, and presenting my research at both national and international conferences. My research interests are in the intersection of media, technology, and communication, with a focus on advancing both theoretical and practical knowledge.

EDUCATION

D.F.Tech ( Diploma in Film Technology) 2001-2004
B.Sc- Visual Communication 2008-2010
M.Sc - Visual Communication 2010-2012
Ph.D - Visual Communication 2018-2024

RESEARCH, TEACHING, or OTHER INTERESTS

Media Technology, Arts and Humanities, General Arts and Humanities, Media Technology

INDUSTRY EXPERIENCE

1 YEAR IN PONMANI VISION CHENNAI
3 YEARS IN JAYA TV NET WORKS, CHENNAI (MAVIS SATCOM PVT LTD)

STARTUP

Co-Founder in Bootup Media since 2024 (Not a Share holder)

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Social Benefits
Improved Media Literacy: Research on media consumption (television, YouTube, video games, social media) can help raise awareness about the impact of media on society. Understanding the influence of these platforms can lead to more responsible consumption and better media literacy, especially among students, youth, and urban women.

Enhanced Public Health Awareness: Studies on the role of social media in public health (e.g., COVID-19 vaccination campaigns, disaster communication) can lead to better strategies for health communication, improving public health outcomes, and encouraging more informed decisions within communities. Cultural Awareness and Social Change: Research on the representation of caste and social issues in Tamil cinema can promote greater cultural awareness, encourage social change, and reduce discrimination. It helps communities critically engage with cultural media representations.

Youth Behavior and Social Responsibility: Understanding how media, video games, and online platforms influence youth behavior can lead to more targeted social programs and policies aimed at reducing negative influences such as addiction or violence and promoting healthier, more productive activities for young people.
Support for Women Entrepreneurs: Studies on digital entrepreneurship, especially among women on platforms like YouTube and Instagram, can inspire more women to start their own businesses, leading to greater gender equality in entrepreneurship and e