Dr. Serena Aktar is an Assistant Professor of Management and HRM in the Department of Business Administration, Uttara University from 2022. She worked at Northern University Bangladesh since 2008. Dr. Serena earned her BBA and MBA from the University of Rajshahi in 2004 and 2005 respectively. In 2018, she completed her Ph.D. in Training and Development at the University of Rajshahi. Dr. Aktar has research experience on different topics i.e. Small business Management, Organizational Behavior, Entrepreneurship Development, and Human Resource Management. A total of 27 articles were published in various national and international journals. She was awarded a “Gold Medal” for her excellent results in MBA from the Tapashi Rabeya Hall and received a “Scholarship” from the Department of Management Studies, University of Rajshahi during the period of BBA for her excellent results in SSC and HSC.
Dr. Aktar taught 22 numbers of different courses in Management, HRM, and some other basic courses in
RESEARCH, TEACHING, or OTHER INTERESTS
Organizational Behavior and Human Resource Management, General Economics, Econometrics and Finance, Multidisciplinary, Religious studies
3
Scopus Publications
817
Scholar Citations
8
Scholar h-index
7
Scholar i10-index
Scopus Publications
Factors influencing work motivation to sustainable goals of the service oriented small and medium enterprises: A comparative analysis between socio-demographic factors and the tools of human resource policies and strategies Serena Aktar, A S M Shahabuddin European Journal of Sustainable Development Research, 2026 <b>Objectives:</b> This study aimed to identify the most influential factor in increasing employees' work motivation for the sustainable growth of Small and Medium Enterprises (SMEs) in Bangladesh, which helps to achieve Sustainable Development Goals (SDGs).<br /> <b>Methodology:</b> The investigation requires both primary and secondary data sources. The primary data was collected using a basic random sampling procedure. The survey used a structured questionnaire to collect primary data from employees at various levels. SPSS was used for descriptive statistics, correlation, and regression analysis, as well as AMOS for path analysis.<br /> <b>Results:</b> The study revealed that HR policies and strategies are more influential factors compared to socio-demographic factors. Among the five tools of human resource policies and strategies, participation in decision-making is the most influential factor for boosting employees' work motivation to achieve the sustainable goals of the service-oriented small firms. Job experience is the most influential factor in increasing work motivation among the five socio-demographic factors.
A comprehensive study on sustainable entrepreneurship for cottage, micro, small, and medium enterprises in Bangladesh Serena Aktar, A. N. M. Jahangir Kabir European Journal of Sustainable Development Research, 2024 The present study aims at identifying dominant factors for sustainable entrepreneurship for cottage, micro, small, and medium enterprises (CMSMEs) in Bangladesh. For the convenience of study EFA and CFA models were developed for analyzing, identifying, and confirming the factors harbouring sustainable CMSMEs. Four factors were considered and analyzed such as sources of funds and loans, the opportunity to sell the products, the background of entrepreneurs, and governmental support to examine the extent to which they contribute to entrepreneurial sustainability. The study reports that three factors (sources of funds and loans, the opportunity to sell the products, and governmental support) have a significant and positive effect on the sustainability of CMSMEs entrepreneurship, and these could be considered as an indicative to achieving sustainable entrepreneurship for CMSMEs in a market environment.
RECENT SCHOLAR PUBLICATIONS
Impact of components of compensation on labours job satisfaction in the garments industry of Bangladesh S Aktar Labour and Industry 34 (3), 360-379 , 2024 2024 Citations: 8
The effect of training and development methods on employee satisfaction and performance in commercial banks S Aktar Management Dynamics in the Knowledge Economy 11 (1), 30-47 , 2023 2023 Citations: 41
The impact of components of organizational commitment on job satisfaction: A comparative analysis between financial institutions and non-financial institutions of Bangladesh S Aktar Journal of Management and Training for Industries 9 (1), 1-20 , 2022 2022 Citations: 3
Impact of Training Methods on Employee Satisfaction in Commercial Banks of Bangladesh N Islam, S Aktar Available at SSRN 4938349 , 2021 2021
The Effect of Training and Development Methods on Employees’ Satisfaction in the Commercial Banks S Aktar, N Islam Available at SSRN 4926873 , 2021 2021
Workers’ satisfaction with grievance-handling procedure: A study on the selected garment factories in Bangladesh S Aktar, MMU Alam Management Dynamics in the Knowledge Economy 9 (3), 345-362 , 2021 2021 Citations: 12
The Impact of Work-Related Factors on Satisfaction and Commitment of the Employee in the Insurance Companies in Bangladesh. S Aktar Journal of Entrepreneurship & Management 9 (3) , 2020 2020 Citations: 1
Factors influencing business success in the garments industry: A comparative analysis between demographic factors and HRM related factors in Bangladesh S Aktar, MAR Khan Journal of Strategic Human Resource Management 5 (3) , 2016 2016 Citations: 3
The influence of Human resource management practices on business performance in the garment Industries of Bnagladesh: an empirical analysisi MA Md. Emran Ali, Serena Aktar Journal of Business Research 1 (1) , 2016 2016
Effect of HRM Practices on Job Satisfaction: A Comparative Analysis between State-owned and Private Commercial Banks of Bangladesh. S Aktar ASA University Review 10 (1) , 2016 2016
Factors Influencing Employees' Work Performance in Insurance Company: A Case Study on MetLife Alico in Bangladesh. S Aktar ASA University Review 9 (2) , 2015 2015 Citations: 3
The influence of performance appraisal acts as a tool of creating job satisfaction and employees' performance in the Garments Industries: an empirical analysis MAAK Serena Aktar, Murshid alam Islamic university Studies(part -C) 11 (2) , 2015 2015
Human resource management practices and firms performance in Bangladesh: An empirical study on pharmaceutical industry S Aktar, M Islam, S Hossen Asian Business Review 1 (2), 121-125 , 2015 2015 Citations: 11
Factors influencing entrepreneurs business performance in small and medium businesses: comparative analysis between demographic and environmental factors in Bangladesh S Aktar Journal of Business and Technology (Dhaka) 10 (2), 1-17 , 2015 2015 Citations: 13
An Assessment of Entrepreneurial Affinity in Bangladesh: A Comparative Analysis between Small Live Entrepreneurs and Potential Entrepreneurs of University Level Students S Aktar Journal of Business and Technology (Dhaka) 10 (1), 1-20 , 2015 2015 Citations: 6
Reasons to create intention of entrepreneurship among university students: A study on Bangladesh S Aktar, M Masukujjaman Journal of Entrepreneurship and Management 3 (2), 15-25 , 2014 2014 Citations: 3
Performace appraisal as a mechanism for business successes in the Garment Industries of Bangladesh: an empirical study SA Md. Mahabubul Kabir Journal of Business Studies 7 , 2014 2014
The impact of Training and Development practices on employees performance and job satisfaction in the Garments industries of bangladesh SS Serena Aktar, Murshid alam Islamic University Studies(part -C) 10 (1) , 2013 2013
Green banking in Bangladesh: A commitment towards the global initiatives MD Masukujjaman, S Aktar Journal of Business and Technology (Dhaka) 8 (1-2), 17-40 , 2013 2013 Citations: 166
The impact of rewards on job satisfaction and employees’ performance in Bangladesh: A comparative analysis between pharmaceutical and insurance industries S Aktar, MZ Uddin, MK Sachu International Journal of Business and Management Invention 2 (8), 1-8 , 2013 2013 Citations: 41
MOST CITED SCHOLAR PUBLICATIONS
The impact of rewards on employee performance in commercial banks of Bangladesh: An empirical study S Aktar, MK Sachu, ME Ali IOSR Journal of business and Management 6 (2), 9-15 , 2012 2012 Citations: 506
Green banking in Bangladesh: A commitment towards the global initiatives MD Masukujjaman, S Aktar Journal of Business and Technology (Dhaka) 8 (1-2), 17-40 , 2013 2013 Citations: 166
The effect of training and development methods on employee satisfaction and performance in commercial banks S Aktar Management Dynamics in the Knowledge Economy 11 (1), 30-47 , 2023 2023 Citations: 41
The impact of rewards on job satisfaction and employees’ performance in Bangladesh: A comparative analysis between pharmaceutical and insurance industries S Aktar, MZ Uddin, MK Sachu International Journal of Business and Management Invention 2 (8), 1-8 , 2013 2013 Citations: 41
Factors influencing entrepreneurs business performance in small and medium businesses: comparative analysis between demographic and environmental factors in Bangladesh S Aktar Journal of Business and Technology (Dhaka) 10 (2), 1-17 , 2015 2015 Citations: 13
Workers’ satisfaction with grievance-handling procedure: A study on the selected garment factories in Bangladesh S Aktar, MMU Alam Management Dynamics in the Knowledge Economy 9 (3), 345-362 , 2021 2021 Citations: 12
Human resource management practices and firms performance in Bangladesh: An empirical study on pharmaceutical industry S Aktar, M Islam, S Hossen Asian Business Review 1 (2), 121-125 , 2015 2015 Citations: 11
Impact of components of compensation on labours job satisfaction in the garments industry of Bangladesh S Aktar Labour and Industry 34 (3), 360-379 , 2024 2024 Citations: 8
An Assessment of Entrepreneurial Affinity in Bangladesh: A Comparative Analysis between Small Live Entrepreneurs and Potential Entrepreneurs of University Level Students S Aktar Journal of Business and Technology (Dhaka) 10 (1), 1-20 , 2015 2015 Citations: 6
The impact of components of organizational commitment on job satisfaction: A comparative analysis between financial institutions and non-financial institutions of Bangladesh S Aktar Journal of Management and Training for Industries 9 (1), 1-20 , 2022 2022 Citations: 3
Factors influencing business success in the garments industry: A comparative analysis between demographic factors and HRM related factors in Bangladesh S Aktar, MAR Khan Journal of Strategic Human Resource Management 5 (3) , 2016 2016 Citations: 3
Factors Influencing Employees' Work Performance in Insurance Company: A Case Study on MetLife Alico in Bangladesh. S Aktar ASA University Review 9 (2) , 2015 2015 Citations: 3
Reasons to create intention of entrepreneurship among university students: A study on Bangladesh S Aktar, M Masukujjaman Journal of Entrepreneurship and Management 3 (2), 15-25 , 2014 2014 Citations: 3
The Impact of Work-Related Factors on Satisfaction and Commitment of the Employee in the Insurance Companies in Bangladesh. S Aktar Journal of Entrepreneurship & Management 9 (3) , 2020 2020 Citations: 1
Impact of Training Methods on Employee Satisfaction in Commercial Banks of Bangladesh N Islam, S Aktar Available at SSRN 4938349 , 2021 2021
The Effect of Training and Development Methods on Employees’ Satisfaction in the Commercial Banks S Aktar, N Islam Available at SSRN 4926873 , 2021 2021
The influence of Human resource management practices on business performance in the garment Industries of Bnagladesh: an empirical analysisi MA Md. Emran Ali, Serena Aktar Journal of Business Research 1 (1) , 2016 2016
Effect of HRM Practices on Job Satisfaction: A Comparative Analysis between State-owned and Private Commercial Banks of Bangladesh. S Aktar ASA University Review 10 (1) , 2016 2016
The influence of performance appraisal acts as a tool of creating job satisfaction and employees' performance in the Garments Industries: an empirical analysis MAAK Serena Aktar, Murshid alam Islamic university Studies(part -C) 11 (2) , 2015 2015
Performace appraisal as a mechanism for business successes in the Garment Industries of Bangladesh: an empirical study SA Md. Mahabubul Kabir Journal of Business Studies 7 , 2014 2014
