JOSE LOAIZA-TORRES

Jose Santos Loaiza Torres, a Bolivian national, studied a Bachelor's degree in Business Administration and a Master's degree in Virtual Teaching at the Juan Misael Saracho Autonomous University and a Master's degree in Marketing at the San Pablo Bolivian Catholic University. He has experience teaching undergraduate and graduate programs at various universities in Bolivia and Argentina since 1997, specializing in marketing, market research, consumer behavior, statistics, educational projects, strategy, data analysis techniques, project preparation and evaluation, and corporate finance. He has held various positions: General Manager of M-Group Consultants, Regional Administrative and Financial Director, Regional Academic Director, and Director of Master's programs at the San Pablo Bolivian Catholic University - Tarija Academic Unit. He is an independent professional consultant, researcher, lecturer, and author of the book "Statistical Sampling Techniques," first and second editions. He w

EDUCATION

Bachelor's Degree in Business Administration.
Postgraduate: Master's Degree in Virtual Education
Postgraduate: Master's Degree in Marketing
Postgraduate: Specialization in Pedagogy in the Context of ICT. Postgraduate: Diploma in Higher Education
Postgraduate: Diploma in Marketing
Postgraduate: Diploma in Pedagogy and Technologies Applied to Education
Postgraduate: University Diploma in the Application of Technological Resources for Virtual Education (UCASAL)
Postgraduate: Doctoral Candidate in Business Management and Innovation.

RESEARCH, TEACHING, or OTHER INTERESTS

General Business, Management and Accounting, Strategy and Management, Marketing, Education

Scopus Publications

Sources of Knowledge and Innovation in Bolivian Companies
Orly Carvache-Franco, Wilmer Carvache-Franco, Mauricio Carvache-Franco, Jose S. Loaiza-Torres, Carolina Soto-Montenegro, et al.
Proceedings of the Laccei International Multi Conference for Engineering Education and Technology, 2025
The patronage of religious tourism seen from its motivations that predict satisfaction and loyalty: The Virgin of Chaguaya in Bolivia
Mauricio Carvache-Franco, Jose Loaiza-Torres, Orly Carvache-Franco, José Eduardo Fernández-Cruz, Wilmer Carvache-Franco
Plos One, 2024
This study focused on pilgrimages as part of religious tourism and aimed to achieve the following objectives: identify the main motivational factors of religious tourism focused on pilgrimages; analyze the motivational dimensions that predict satisfaction in religious tourism focused on pilgrimages; analyze the motivational dimensions that predict loyalty in religious tourism focused on pilgrimages. The study was conducted during the pilgrimage to the Virgin of Chaguaya in Bolivia. The sample consisted of 384 tourists who were surveyed on-site. The statistical techniques used included factor analysis and multiple regression. The results revealed four motivational dimensions: Tourism and Escape, Religious Experience, Belief Experience, and Shopping. Additionally, specific motivations that influence the satisfaction and loyalty of attendees at religious events such as pilgrimages have been identified, among them the "Religious Experience" and the "Belief Experience" motivational dimensions. The findings will contribute to planning and management guidelines for religious event administrators and provide information to academic literature.
University entrepreneurship ecosystems and lines of research
Risti Revista Iberica De Sistemas E Tecnologias De Informacao, 2024
The Impact of Persuasion, Usefulness, and Credibility on User Intent in E-commerce Applications
Mariana Aires de Alencar Lucas da Silva, Ari Melo Mariano, Maíra Rocha Santos, Cristian Calderon Collazos, Patricia Daza Murillo, et al.
Procedia Computer Science, 2024
Entrepreneurial Intention towards F Commerce in Southern Bolivia: A Study Via Structural Equations
Proceedings of the Laccei International Multi Conference for Engineering Education and Technology, 2023
The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
Orly Carvache-Franco, Jose Loaiza-Torres, Carolina Soto-Montenegro, Mauricio Carvache-Franco, Wilmer Carvache-Franco
Plos One, 2022
The risks perceived by consumers in online shopping can negatively affect the acceptance of electronic commerce, however, the perceived risks are a cultural aspect that can affect consumers differently in different countries. This research examines what dimensions of perceived risk affect the acceptance of electronic commerce in Bolivia, a developing country. The design is quantitative, the TAM model is used with the variables: risk of misuse of information, risk of not obtaining the benefits of the product and risk of inefficiency of the functionality. The results show that the three risks examined do not affect the acceptance of electronic commerce, and that the variables perceived usefulness and ease of use have a positive effect on the acceptance of electronic commerce. The theoretical implications of this study provide empirical evidence from Bolivia, which shows strong variables of perceived usefulness and ease of use, which mitigates the effect of risk´s perception by the consumer, the results are explained in the context of the COVID-19 pandemic that accelerated the rapid acceptance of electronic commerce, increasing the perception of usefulness and ease of use of online shopping. As practical implications, this research provides managers and administrators of online businesses with knowledge about the effect of risk variables perceived by consumers.
Profile of the entrepreneur by opportunity in times of pandemic: An exploratory study
Risti Revista Iberica De Sistemas E Tecnologias De Informacao, 2021

RECENT SCHOLAR PUBLICATIONS

Motivations and segmentation of religious tourism: the pilgrimage of the Virgin of Chaguaya in Bolivia
M Carvache-Franco, J Loaiza-Torres, O Carvache-Franco, ...
International Journal of Tourism Cities, 1-15 , 2026
2026
Sources of Knowledge and Innovation in Bolivian Companies
O Carvache-Franco, W Carvache-Franco, M Carvache-Franco, ...
LACCEI 1 (12) , 2025
2025
Sources of Knowledge and Innovation in Bolivian Companies[Las Fuentes de Conocimiento y la Innovación en las Empresas de Bolivia]
O Carvache-Franco, W Carvache-Franco, M Carvache-Franco, ...
Proceedings of the LACCEI international Multi-conference for Engineering … , 2025
2025
Ecosistema universitario de emprendimiento y compromiso docente
JL Torres, JS Vargas, OC Franco, JB López, RR Chacon
Investigación & Negocios 17 (30), 69-75 , 2024
2024
University entrepreneurship ecosystem and faculty commitment
J Loaiza Torres, J Salas Vargas, O Carvache Franco, JE Bleichner López, ...
Revista Investigación y Negocios 17 (30), 69-75 , 2024
2024
The patronage of religious tourism seen from its motivations that predict satisfaction and loyalty: The Virgin of Chaguaya in Bolivia
M Carvache-Franco, J Loaiza-Torres, O Carvache-Franco, ...
Plos one 19 (8), e0307664 , 2024
2024
Citations: 5
Ecosistemas universitarios de emprendimiento y líneas de investigación
J Loaiza-Torres, AM Mariano
RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação, 292-304 , 2024
2024
Citations: 1
University entrepreneurship ecosystems and lines of research
J Loaiza-Torres, AM Mariano
Universidad Católica Boliviana" San Pablo"-CReA-VLIR-UOS. , 2024
2024
The Impact of Persuasion, Usefulness, and Credibility on User Intent in E-commerce Applications.
AM Mariano, MR Santos, CC Collazos, PD Murillo, TRD Sandoval, ...
Procedia Computer Science 242, 123-129 , 2024
2024
Citations: 9
Liderazgo organizacional en tiempo de pandemia y post pandemia: Un análisis exploratorio
JL Torres
Revista Perspectivas, 9-26 , 2023
2023
Citations: 13
Organizational Leadership in Times of Pandemic and Post Pandemic: An Exploratory Analysis
J Loaiza-Torres
Revista Perspectivas, 9-26 , 2023
2023
Entrepreneurial Intention Towards F Commerce in Southern Bolivia: A Study Via Structural Equations
J Loaiza-Torres, OF Apaza-Coro, O Carvache-Franco, ...
21st LACCEI International Multi-Conference for Engineering, Education, and … , 2023
2023
Citations: 5
The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
O Carvache-Franco, J Loaiza-Torres, C Soto-Montenegro, ...
PloS one 17 (11), e0276853 , 2022
2022
Citations: 22
Perfil del emprendedor por oportunidad en tiempos de pandemia: Un estudio exploratorio
AMM Franz Ariel Miranda Azurduy, Jose Santos Loaiza Torres, Henry Mauricio ...
Revista Ibérica de Sistemas e Tecnologias de Informação 2021 (E46), 647-659 , 2021
2021
Citations: 2
Análisis del compromiso y la satisfacción del cliente interno de la UCB Tarija mediante el modelo de ecuaciones estructurales (SEM)
LF Mendoza Gutierrez, JS Loaiza Torres
Revista Investigación y Negocios 14 (23), 77-87 , 2021
2021
Citations: 5
Analysis of the commitment and satisfaction of the internal client of UCB Tarija through the structural equations model (SEM)
LF Mendoza Gutierrez, JS Loaiza Torres
Revista Investigación y Negocios 14, 77-87 , 2021
2021
ESTIMACION DEL IMPACTO ECONOMICO Y AMBIENTAL DE LA LEY N° 188/2019 DE BOLSAS PLASTICAS EN LA CIUDAD DE TARIJA
José Santos Loaiza Torres, Carlos Eduardo Jijena Michel, Oscar Javier Oller ...
https://tja.ucb.edu.bo/wp-content/uploads/2021/04/ESTIMACION-DEL-IMPACTO … , 2021
2021
Profile of the entrepreneur by opportunity in times of pandemic: An exploratory study [Perfil del emprendedor por oportunidad en tiempos de pandemia: Un estudio exploratorio]
FA Miranda Azurduy, HM Mendoza Osuna, OF Apaza Coro, ...
RISTI-Revista Iberica de Sistemas e Tecnologias de Informacao, 647-659 , 2021
2021
From the life cycle of the product to the client's life cycle:: An approach to a theoretical construction of the customer's life cycle
JS Loaiza Torres
Revista Investigación y Negocios 11, 100-110 , 2018
2018
Citations: 3
DEL CICLO DE VIDA DEL PRODUCTO AL CICLO DE VIDA DEL CLIENTE: Una aproximación hacia una construcción teórica del ciclo de vida del cliente
JSL Torres
Investigación & Negocios 11 (18), 100-110 , 2018
2018
Citations: 66

MOST CITED SCHOLAR PUBLICATIONS

DEL CICLO DE VIDA DEL PRODUCTO AL CICLO DE VIDA DEL CLIENTE: Una aproximación hacia una construcción teórica del ciclo de vida del cliente
JSL Torres
Investigación & Negocios 11 (18), 100-110 , 2018
2018
Citations: 66
The risks perceived by the consumer in the acceptance of electronic commerce. A study of Bolivia
O Carvache-Franco, J Loaiza-Torres, C Soto-Montenegro, ...
PloS one 17 (11), e0276853 , 2022
2022
Citations: 22
Liderazgo organizacional en tiempo de pandemia y post pandemia: Un análisis exploratorio
JL Torres
Revista Perspectivas, 9-26 , 2023
2023
Citations: 13
The Impact of Persuasion, Usefulness, and Credibility on User Intent in E-commerce Applications.
AM Mariano, MR Santos, CC Collazos, PD Murillo, TRD Sandoval, ...
Procedia Computer Science 242, 123-129 , 2024
2024
Citations: 9
The patronage of religious tourism seen from its motivations that predict satisfaction and loyalty: The Virgin of Chaguaya in Bolivia
M Carvache-Franco, J Loaiza-Torres, O Carvache-Franco, ...
Plos one 19 (8), e0307664 , 2024
2024
Citations: 5
Entrepreneurial Intention Towards F Commerce in Southern Bolivia: A Study Via Structural Equations
J Loaiza-Torres, OF Apaza-Coro, O Carvache-Franco, ...
21st LACCEI International Multi-Conference for Engineering, Education, and … , 2023
2023
Citations: 5
Análisis del compromiso y la satisfacción del cliente interno de la UCB Tarija mediante el modelo de ecuaciones estructurales (SEM)
LF Mendoza Gutierrez, JS Loaiza Torres
Revista Investigación y Negocios 14 (23), 77-87 , 2021
2021
Citations: 5
From the life cycle of the product to the client's life cycle:: An approach to a theoretical construction of the customer's life cycle
JS Loaiza Torres
Revista Investigación y Negocios 11, 100-110 , 2018
2018
Citations: 3
Perfil del emprendedor por oportunidad en tiempos de pandemia: Un estudio exploratorio
AMM Franz Ariel Miranda Azurduy, Jose Santos Loaiza Torres, Henry Mauricio ...
Revista Ibérica de Sistemas e Tecnologias de Informação 2021 (E46), 647-659 , 2021
2021
Citations: 2
Inserción laboral de los titulados de la UCBSP-Tarija
MA Limarino, JL Torres
Perspectivas, 7-61 , 2013
2013
Citations: 2
Ecosistemas universitarios de emprendimiento y líneas de investigación
J Loaiza-Torres, AM Mariano
RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação, 292-304 , 2024
2024
Citations: 1
Motivations and segmentation of religious tourism: the pilgrimage of the Virgin of Chaguaya in Bolivia
M Carvache-Franco, J Loaiza-Torres, O Carvache-Franco, ...
International Journal of Tourism Cities, 1-15 , 2026
2026
Sources of Knowledge and Innovation in Bolivian Companies
O Carvache-Franco, W Carvache-Franco, M Carvache-Franco, ...
LACCEI 1 (12) , 2025
2025
Sources of Knowledge and Innovation in Bolivian Companies[Las Fuentes de Conocimiento y la Innovación en las Empresas de Bolivia]
O Carvache-Franco, W Carvache-Franco, M Carvache-Franco, ...
Proceedings of the LACCEI international Multi-conference for Engineering … , 2025
2025
Ecosistema universitario de emprendimiento y compromiso docente
JL Torres, JS Vargas, OC Franco, JB López, RR Chacon
Investigación & Negocios 17 (30), 69-75 , 2024
2024
University entrepreneurship ecosystem and faculty commitment
J Loaiza Torres, J Salas Vargas, O Carvache Franco, JE Bleichner López, ...
Revista Investigación y Negocios 17 (30), 69-75 , 2024
2024
University entrepreneurship ecosystems and lines of research
J Loaiza-Torres, AM Mariano
Universidad Católica Boliviana" San Pablo"-CReA-VLIR-UOS. , 2024
2024
Organizational Leadership in Times of Pandemic and Post Pandemic: An Exploratory Analysis
J Loaiza-Torres
Revista Perspectivas, 9-26 , 2023
2023
Analysis of the commitment and satisfaction of the internal client of UCB Tarija through the structural equations model (SEM)
LF Mendoza Gutierrez, JS Loaiza Torres
Revista Investigación y Negocios 14, 77-87 , 2021
2021
ESTIMACION DEL IMPACTO ECONOMICO Y AMBIENTAL DE LA LEY N° 188/2019 DE BOLSAS PLASTICAS EN LA CIUDAD DE TARIJA
José Santos Loaiza Torres, Carlos Eduardo Jijena Michel, Oscar Javier Oller ...
https://tja.ucb.edu.bo/wp-content/uploads/2021/04/ESTIMACION-DEL-IMPACTO … , 2021
2021