Kamel Mouloudj

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College of Economic,University of Medea
University of Medea, Algeria

Kamel Mouloudj


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https://researchid.co/mouloudj2025
Prof. Dr. Kamel Mouloudj is a Professor at the College of Economics at the University of Medea in Algeria, specializing in research areas such as individual behavior prediction (including customers, employees, and students), marketing, waste management, sustainability, and green start-ups. He holds a Doctorate in Marketing from the University of Algiers 3 and has over 20 years of teaching experience. With more than 60 published works, Professor Mouloudj is also serving as the Chair of the Doctoral Training Committee in the Department of Commercial Sciences from 2019 to 2026. Additionally, he has actively participated in over 20 local and international conferences, contributing his expertise to a wide range of academic discussions.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Tourism, Leisure and Hospitality Management, Business, Management and Accounting, Organizational Behavior and Human Resource Management
49

Scopus Publications

731

Scholar Citations

16

Scholar h-index

19

Scholar i10-index

Scopus Publications

  • Social Marketing for Health Equity: Promoting Preventive Health Behavior Among Women in Rural Communities
    Kamel Mouloudj, Sarah Ali Saeed Alameri, Marian A. Evans, Alaa Abdulkareem Ghaleb Almado, Basheer Ismail Mahmoud, Dachel Martínez Asanza
    International Journal of Environmental Research and Public Health, 2026
    Preventive health behaviors play a critical role in reducing disease risks and improving public health outcomes, particularly among vulnerable populations such as women in rural communities. However, limited research has explored the determinants of intentions to adopt preventive health behaviors in developing contexts among women in rural communities. This study applies and extends the Theory of Planned Behavior (TPB) to examine these determinants in Algeria. A cross-sectional study was conducted using convenience sampling among 205 women in rural communities aged 20–60 years across five Algerian cities. Data were collected through a self-administered questionnaire and analyzed using hierarchical multiple regression. The results indicate that attitude, subjective norms, and perceived behavioral control have significant positive effects on behavioral intention. The inclusion of health literacy significantly enhances the model’s explanatory power, with higher literacy associated with stronger intentions. In contrast, perceived healthcare discrimination does not have a statistically significant effect. The extended model explains 57.5% of the variance in behavioral intention. These findings underscore the importance of psychosocial and informational factors in shaping preventive health intentions and support the extension of TPB in this context. They also provide practical implications for policymakers and healthcare practitioners to design targeted social marketing interventions aimed at improving preventive health behaviors and reducing health disparities among women in rural communities.
  • Understanding Retailers’ Intentions to Use AI for Product Waste Reduction in Grocery Supply Chains: Extending the Technology Acceptance Model
    Kamel Mouloudj, Tiziana Amoriello, Eeman Almokdad, Rafid Abduljalil Majeed Al-Hassan, Ahmed Chemseddine Bouarar, Smail Mouloudj
    Sustainability Switzerland, 2026
    Product waste in grocery supply chains remains a major concern for multiple stakeholders, particularly retailers, due to the direct financial losses it generates and the potential risks it poses to customer health and safety. In this context, digital technologies—especially artificial intelligence (AI)—offer promising opportunities to improve retail performance and reduce waste. Accordingly, this study aims to investigate the factors influencing retailers’ intentions to adopt AI-based solutions for product waste reduction. To achieve this objective, the Technology Acceptance Model (TAM) was extended by incorporating three additional constructs (i.e., perceived ethical responsibility, product waste reduction-related knowledge, and perceived economic utility of AI for product waste reduction). Data were collected from a purposive sample of 214 grocery retailers operating in major cities in northern Algeria. Structural Equation Modeling (SEM) was employed to test the proposed research model and hypotheses. The results indicate that retailers’ behavioral intentions to use AI for product waste reduction are significantly influenced by perceived economic utility of AI, AI for product waste reduction-related knowledge, perceived usefulness, and perceived ease of use. In contrast, perceived ethical responsibility for product waste reduction did not exhibit a statistically significant effect, although its relationship with behavioral intention was positive. This study contributes to the growing literature on AI adoption for waste reduction in the retail sector, particularly within developing country contexts, and offers practical insights for policymakers and industry stakeholders seeking to promote the adoption of digital technologies for sustainable supply chain management.
  • Exploring healthcare workers’ intentions to volunteer in digital healthcare services for underserved communities: An extended TAM-based study
    Eeman Almokdad, Kamel Mouloudj, Anuli Njoku, Ahmed Chemseddine Bouarar, Marian A Evans, Dachel Martínez Asanza, Smail Mouloudj
    Electronic Journal of General Medicine, 2026
    Underserved communities face persistent challenges due to limited access to healthcare services. Digital volunteering offers opportunities for healthcare professionals to support these populations remotely. This study examined factors associated with healthcare workers’ intentions to participate in digital healthcare volunteering in Algeria. An extended technology acceptance model was used, incorporating perceived organizational support (OS), altruism, and social responsibility. A convenience sample of 142 healthcare workers completed a survey, and hierarchical regression analysis was conducted. Results indicated that perceived ease of use, social responsibility, altruism, perceived OS, and perceived usefulness were each significantly associated with intentions to engage in digital volunteering. The extended model explained 75.6% of the variance in intention, highlighting the relevance of psychological, organizational, and ethical factors. These findings provide insights for policymakers, healthcare organizations, and developers seeking to support digital volunteering initiatives. Limitations include the cross-sectional design and the use of convenience sampling, which may affect generalizability. Future research should consider longitudinal designs, larger and more diverse samples, and cross-cultural comparisons to validate and extend these findings.
  • Preface
    Ethical Consumption and Responsible Innovation in Fashion Through AI, 2026
  • Ethical Consumption and Responsible Innovation in Fashion Through AI
    Ethical Consumption and Responsible Innovation in Fashion Through AI, 2026
  • AI, Fashion Expression, and the Reconfiguration of Human Relationships
    Luzia Arantes, Kamel Mouloudj, Abderrahim Laachach
    Ethical Consumption and Responsible Innovation in Fashion Through AI, 2026
    Artificial Intelligence is fundamentally reconfiguring fashion as a mode of human expression and relational practice. Drawing on conceptual analysis grounded in fashion theory, communication studies, and critical AI scholarship, this chapter examines three interconnected dimensions of this transformation. First, it establishes fashion as a relational language dependent on dialogical exchange between wearer, observer, and cultural context. Second, it investigates how algorithmic personalization, generative design tools, and AI-mediated curation reconfigure identity expression, social signaling, and interpretive multiplicity. Third, it critically interrogates conceptual tensions emerging at the intersection of AI and fashion: authorship, expressive autonomy, authenticity, and social reciprocity. The analysis demonstrates that algorithmic personalization, despite ostensibly enhancing choice through tailoring, paradoxically constrains autonomy by narrowing aesthetic possibility spaces whilst masking this constraint as personalized curation.
  • Designing the right fit: socially cued versus functional AI interfaces in hospitality self-service technologies
    Eeman Almokdad, Kamel Mouloudj, Kiattipoom Kiatkawsin, Chung Hun Lee
    Journal of Hospitality and Tourism Insights, 2026
    Purpose This study examines how alignment between self-service technology (SST) interface characteristics and service task demands shapes user evaluations in hospitality contexts. Drawing on Task-Technology Fit (TTF) and Social-Technology Fit (STF), it investigates how Functional SSTs (F-SSTs) and socially cued SSTs (SC-SSTs) interact with cognitively oriented tasks (CT) and socially oriented tasks (ST) to influence user outcomes. Design/methodology/approach A 2 × 2 between-subjects experiment was conducted with 410 U.S. participants recruited via MTurk. Structural equation modeling tested fit-based mechanisms linking task-interface alignment to cognitive load, social presence, perceived ease of use (PEOU), reduced service dehumanization (RSD), and intention to use, including the moderating role of sensory appeal. Findings F-SSTs enhance TTF and reduces cognitive load in CT, improving PEOU and intention to use. SC-SSTs strengthen STF and increase social presence in ST. However, social presence does not reduce RSD, and RSD does not directly influence intention. Sensory appeal amplifies fit-based effects. Practical implications SST effectiveness depends on task-interface alignment. Low-level social cueing enhances interaction experience but does not shift broader impersonality judgments, while adoption is driven primarily by usability. Managers should align interface design with task objectives and targeted outcomes. Originality/value The study demonstrates that SST evaluations are driven by task-interface fit rather than interface features alone. By distinguishing interaction-level experience from higher-order dehumanization judgments, it refines TTF and STF and clarifies the limits of socially cued interfaces in service contexts.
  • Driving innovation in digital tourism through product management and customer- centric design
    Bovsh A. Liudmyla, Kamel Mouloudj, Nataliia Roskladka, Andrii Roskladka, Iryna Minich
    Organizational Change Innovation and Consumer Behavior in the Digital Economy, 2026
    In today's competitive tourism industry, success increasingly relies on creating superior customer value. This study examines the strategic role of product managers in shaping digital tourism experiences, emphasizing the integration of design thinking, personalization, and innovative technologies. Drawing on case studies of international operators and semi-structured interviews with managers from leading Ukrainian travel companies, the research applies thematic analysis to identify key practices in digital product management. The findings highlight the importance of digital platforms, CRM systems, artificial intelligence, customer journey mapping, and agile communication in driving value creation. At the same time, the study underscores both challenges and opportunities related to digital transformation and innovation adoption in tourism. Overall, results position the product manager not merely as an operational coordinator but as a strategic driver of innovation, offering practical insights for professionals seeking to enhance tourism products through customer-centered design.
  • Oral Hygiene Care of Older Adults and Caregiver Education: A Systematic Review
    Dachel Martínez Asanza, Anuli Njoku, Snehal Baviskar, Marian A. Evans, Kamel Mouloudj
    Hygiene, 2025
    Background: There is a need to develop comprehensive guidelines to encourage the promotion of oral hygiene care among older adults and to assist caregivers in this endeavor, taking into consideration the specific challenges that arise from aging, comorbidities and caregiving. Methods: This review was conducted by searching across relevant literature from meta-databases including Academic Google, PubMed, Scielo and Scopus for studies published from 2020 to 2024. PRISMA guidelines were followed. We included articles that described oral hygiene methods, caregiver education and mechanization status of older adults. Common themes, best practices, and gaps in current guidelines were tracked using extracted and analyzed data. Results: The review revealed multiple factors affecting the oral hygiene of older adults, with themes relating to physical impairment, cognitive dysfunction, and caregiver involvement. Highlighted between the approaches are individualized therapy for oral hygiene, caregiver education, and the use of technology to improve adherence to oral hygiene. Barriers like dental care access, underlying medical conditions complicating dental treatments, and cost considerations were identified. Conclusions: The findings emphasize the necessity of clear recommendations that can help caregivers and advance dental care for older adults.
  • Exploring the Effect of Minimalism on Ethical Consumer Behavior: A Value–Identity–Personal Norm Theory Approach
    Müzeyyen Gelibolu, Kamel Mouloudj
    Administrative Sciences, 2025
    This study investigates the impact of minimalism on ethical consumption within the framework of the Value–Identity–Personal Norms (VIP) model. Data were collected from 340 Turkish consumers using a convenience sampling method and an online survey. Analyses were conducted with SmartPLS, employing the structural equation modeling (SEM) approach to examine the relationships among the constructs. The results reveal that minimalism, conceptualized as a value, significantly shapes environmentally responsible behavior by strengthening environmental identity and personal norms, which in turn drive ethical consumption choices. By extending the VIP model, the research positions minimalism not only as a lifestyle but also as a value-based orientation that aligns with biospheric values in encouraging pro-environmental actions. Furthermore, the study underscores the importance of sustainability communication as a crucial mechanism for reinforcing the connection between minimalistic values and ethical consumer behavior. It also highlights the mediating role of environmental identity between values (both biospheric and minimalistic) and personal norms, supporting the view that values influence behavior indirectly through psychological constructs. Overall, the findings demonstrate that minimalism positively affects environmental identity and personal norms, thereby fostering ethical consumption in line with the theoretical perspectives of the Value–Belief–Norm (VBN) and pro-environmental behavior models. This research provides valuable insights into how minimalism can be integrated into sustainability communication strategies to promote sustainable consumption, particularly in emerging economies.
  • Motivators and Demotivators of Consumers’ Smart Voice Assistant Usage for Online Shopping
    Müzeyyen Gelibolu, Kamel Mouloudj
    Journal of Theoretical and Applied Electronic Commerce Research, 2025
  • Rehumanizing AI-Driven Service: How Employee Presence Shapes Consumer Perceptions in Digital Hospitality Settings
    Eeman Almokdad, Kamel Mouloudj, Chung Hun Lee
    Journal of Theoretical and Applied Electronic Commerce Research, 2025
  • Insights on Consumer Psychology in the Digital Landscape
    Insights on Consumer Psychology in the Digital Landscape, 2025
  • Exploring Actual Sustainable Behavior of Tourists: Qualitative Analysis
    Eeman Almokdad, Kamel Mouloudj
    Insights on Consumer Psychology in the Digital Landscape, 2025
  • Investigating Online Food Ordering Intentions in Times of Crisis: An Empirical Study
    Liudmyla Bovsh, Ahmed Chemseddine Bouarar, Larysa Hopkalo, Kamel Mouloudj
    Insights on Consumer Psychology in the Digital Landscape, 2025
  • Understanding Gen Z's Adoption of AI Technologies in Green Product Purchases: An Extension of the Technology Acceptance Model
    Arafat Naser Jasim Alyousuf, Afrah Oudah Sabeeh, Najat Dakhil Oufi Alnaemat, Kamel Mouloudj, Saaduldeen Ail Hussein
    Insights on Consumer Psychology in the Digital Landscape, 2025
  • Integration of design thinking in the green hotel business
    Luidmyla Bovsh, Kamel Mouloudj, Larysa Hopkalo, Alla Rasulova
    Sustainable Approaches in Spatial Design, 2025
  • Opportunities and challenges of AI-driven transformation in medical education
    Flaka Hoti, Kamel Mouloudj, Doruntina Kabashi, Hasime Arif Bacaj Terziqi, Antigona Ukëhaxhaj
    Teaching in the Age of Medical Technology, 2025
  • Investigating Antecedents of Intention to Use Green Agri-Food Delivery Apps: Merging TPB with Trust and Electronic Word of Mouth
    Kamel Mouloudj, Maria Carmela Aprile, Ahmed Chemseddine Bouarar, Anuli Njoku, Marian A. Evans, Le Vu Lan Oanh, Dachel Martínez Asanza, Smail Mouloudj
    Sustainability Switzerland, 2025
  • Exploring the impact of employee experience on employee retention: An empirical study
    Smail Mouloudj, Le Vu Lan Oanh, Ahmed Chemseddine Bouarar, Samia Ayed Aljaeed, Kamel Mouloudj
    Approaching Employee Experience Management with Data Science, 2025
  • INVESTIGATING INTENTIONS TO VISIT SARAJEVO CITY: EXPANDING THE THEORY OF PLANNED BEHAVIOR
    Ahmed Chemseddine Bouarar, Kamel Mouloudj, Amra Čaušević, Smail Mouloudj
    Tourism and Hospitality Management, 2025
  • Understanding customers' intentions to use digital dental health services: An expanded technology acceptance model
    Kamel Mouloudj, Ahmed Chemseddine Bouarar, Dachel A. Martínez Asanza, Mariya Dimitrova
    Transforming Dental Health in Rural Communities Digital Dentistry, 2024
  • Intention to adopt islamic financing in Algeria: Extending TPB
    Ahmed Chemseddine Bouarar, Kamel Mouloudj, Siti Intan Nurdiana Wong Abdullah, Nassima Abdelouahad, Amina Atamnia, Manel Kebab, Smail Mouloudj
    Innovative Ventures and Strategies in Islamic Business, 2024
  • Digitalization and innovation in the transformation of green entrepreneurship: A bibliometric analysis
    Elif Habip, Kamel Mouloudj
    Digitizing Green Entrepreneurship, 2024
  • Preface
    Digitizing Green Entrepreneurship, 2024
  • Digitizing green entrepreneurship
    Mouloudj, Kamel 1980-, Bouarar, Ahmed Chemseddine 1984-
    Digitizing Green Entrepreneurship, 2024
  • Investigating digital entrepreneurial intentions: An extended technology acceptance model
    Kamel Mouloudj, Elif Habip, Hadda Rebbouh
    Digitizing Green Entrepreneurship, 2024
  • Antecedents of sustainable agriculture entrepreneurial intentions: Extending the TPB with social media influencers
    Ahmed Chemseddine Bouarar, Smail Mouloudj, Hadda Rebbouh, Luidmyla Andriivna Bovsh, Kamel Mouloudj, Larysa Hopkalo, Alla Rasulova
    Digitizing Green Entrepreneurship, 2024
  • Strategic management of hospitality security under the influence of macro trends
    Lyudmila Bovsh, Tetiana Tkachuk, Nataliіa Zikii, Kamel Mouloudj, Ahmed Chemseddine Bouarar
    Cases on Security Safety and Risk Management, 2024
  • How Ethical Behavior Is Considered in Different Contexts: A Bibliometric Analysis of Global Research Trends
    Le Vu Lan Oanh, Patrizia Tettamanzi, Dinh Tien Minh, Maurizio Comoli, Kamel Mouloudj, Michael Murgolo, Mai Dang Thu Hien
    Administrative Sciences, 2024
  • Viral content in event management of hospitality and socio-cultural activities
    Bovsh A. Liudmyla, Kamel Mouloudj, Alla M. Rasulova, Tеtiana Mykhaylivna Tkachuk
    New Technologies in Virtual and Hybrid Events, 2024
  • Sustainable competitive edge in rehabilitation hospitality: Insights from Ukraine
    Compelling Storytelling Narratives for Sustainable Branding, 2024
  • Investigating Farmers’ Intentions to Reduce Water Waste through Water-Smart Farming Technologies
    Vasilii Erokhin, Kamel Mouloudj, Ahmed Chemseddine Bouarar, Smail Mouloudj, Tianming Gao
    Sustainability Switzerland, 2024
  • Intentions to Create Green Start-Ups for Collection of Unwanted Drugs: An Empirical Study
    Anuli Njoku, Kamel Mouloudj, Ahmed Chemseddine Bouarar, Marian A. Evans, Dachel Martínez Asanza, Smail Mouloudj, Achouak Bouarar
    Sustainability Switzerland, 2024
  • Reputational compliance in the communicative online environment of a hotel entity
    Lyudmila Bovsh, Kamel Mouloudj, Myroslava Bosovska, Rasulova Alla, Margaryta Boiko
    Business Continuity Management and Resilience Theories Models and Processes, 2024
  • Nurses’ Intentions to Implement Sustainable Practices in Public Hospitals: An Empirical Investigation
    Kamel Mouloudj, Ahmed Chemseddine Bouarar, Flaka Hoti, Dachel Martínez Asanza, Doruntina Kabashi
    Global Economic Challenges and Opportunities for the Workplace, 2024
  • Elderly's intention to use teledentistry services: Antecedents and challenges
    Geriatric Dentistry in the Age of Digital Technology, 2023
  • Antecedents of physicians' intentions to engage in digital volunteering work: an extended technology acceptance model (TAM) approach
    Ahmed Chemseddine Bouarar, Smail Mouloudj, Tungki Pratama Umar, Kamel Mouloudj
    Journal of Integrated Care, 2023
  • Adopting artificial intelligence in healthcare: A narrative review
    Kamel Mouloudj, Vu Lan Oanh LE, Achouak Bouarar, Ahmed Chemseddine Bouarar, Dachel Martínez Asanza, Mayuri Srivastava
    Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics, 2023
  • Investigating the antecedents of eco-friendly vehicle purchase intentions: An extension of the theory of planned behavior
    Kamel Mouloudj, Ahmed Chemseddine Bouarar, Luydmila Andriivna Bovsh, Nataliya Zikii, Manel Kebab
    Sustainable Marketing Branding and Reputation Management Strategies for A Greener Future, 2023
  • An analytical study on digital transformation in the poland hospitality industry
    Ahmed Chemseddine Bouarar, Karolina Stojczew, Kamel Mouloudj
    Handbook of Research on Innovation Differentiation and New Technologies in Tourism Hotels and Food Service, 2023
  • Modeling Predictors of Medication Waste Reduction Intention in Algeria: Extending the Theory of Planned Behavior
    Kamel Mouloudj, Anuli Njoku, Dachel Martínez Asanza, Ahmed Chemseddine Bouarar, Marian A. Evans, Smail Mouloudj, Achouak Bouarar
    International Journal of Environmental Research and Public Health, 2023
  • Investigating predictors of medical students' intentions to engagement in volunteering during the health crisis
    Kamel Mouloudj, Ahmed Chemseddine Bouarar
    African Journal of Economic and Management Studies, 2023
  • Preface
    Integrating Digital Health Strategies for Effective Administration, 2023
  • Integrating Digital Health Strategies for Effective Administration
    Bouarar, Ahmed Chemseddine 1984-, Mouloudj, Kamel 1980-, Martinez Asanza, Dachel
    Integrating Digital Health Strategies for Effective Administration, 2023
  • Factors influencing the adoption of digital health apps: An extended Technology Acceptance Model (TAM)
    Kamel Mouloudj, Ahmed Chemseddine Bouarar, Dachel Martínez Asanza, Linda Saadaoui, Smail Mouloudj, Anuli U. Njoku, Marian A. Evans, Achouak Bouarar
    Integrating Digital Health Strategies for Effective Administration, 2023
  • Extension of the theory of planned behaviour (TPB) to predict farmers' intention to save energy
    Kamel Mouloudj, Ahmed Chemseddine Bouarar, Smail Mouloudj
    Aip Conference Proceedings, 2023
  • Exploring Intention to Purchase Energy-Efficient Home Appliances: An Extension of the Theory of Planned Behavior
    Ahmed Chemseddine Bouarar, Kamel Mouloudj, Asma Makhlouf, Smail Mouloudj
    Handbook of Research on Sustainable Consumption and Production for Greener Economies, 2023
  • Digital transformation: Opportunities and challenges
    Ahmed Chemseddine Bouarar, Smail Mouloudj, Kamel Mouloudj
    Covid 19 S Impact on the Cryptocurrency Market and the Digital Economy, 2022

RECENT SCHOLAR PUBLICATIONS

  • FROM LOCKDOWNS TO BATTLEFRONTS: REDEFINING SAFE TRAVEL IN THE AGE OF CRISIS
    A Čaušević, A Banda, K Mouloudj
    Veredas do Direito 23 (8), e236459-e236459 , 2026
    2026
  • Social Marketing for Health Equity: Promoting Preventive Health Behavior Among Women in Rural Communities
    K Mouloudj, SAS Alameri, MA Evans, AAG Almado, BI Mahmoud, ...
    International Journal of Environmental Research and Public Health 23 (5), 584 , 2026
    2026
  • Designing the right fit: socially cued versus functional AI interfaces in hospitality self-service technologies
    E Almokdad, K Mouloudj, K Kiatkawsin, CH Lee
    Journal of Hospitality and Tourism Insights, 1-20 , 2026
    2026
  • Understanding Retailers’ Intentions to Use AI for Product Waste Reduction in Grocery Supply Chains: Extending the Technology Acceptance Model
    K Mouloudj, T Amoriello, E Almokdad, R Abduljalil Majeed Al-Hassan, ...
    Sustainability 18 (6), 2768 , 2026
    2026
    Citations: 2
  • Waste Reduction in Public Hospitals: Integrating Digital Solutions and Sustainable Practices
    F Hoti, K Mouloudj, HAB Terziqi, AC Bouarar, BK Hasan, A Ukëhaxhaj
    Waste Management, Reduction, and Sustainable Practices in Modern Societies … , 2026
    2026
  • Driving Innovation in Digital Tourism Through Product Management and Customer-Centric Design
    BA Liudmyla, K Mouloudj, N Roskladka, A Roskladka, I Minich
    Organizational Change, Innovation, and Consumer Behavior in the Digital … , 2026
    2026
  • AI, Fashion Expression, and the Reconfiguration of Human Relationships
    L Arantes, K Mouloudj, A Laachach
    Ethical Consumption and Responsible Innovation in Fashion Through AI, 1-34 , 2026
    2026
  • Exploring healthcare workers’ intentions to volunteer in digital healthcare services for underserved communities: An extended TAM-based study. Electron J Gen Med. 2026; 23 (1 …
    E Almokdad, K Mouloudj, A Njoku, AC Bouarar, MA Evans, DM Asanza, ...
    Electronic Journal of General Medicine 23, 1 , 2026
    2026
    Citations: 2
  • Understanding Gen Z's Adoption of AI Technologies in Green Product Purchases: An Extension of the Technology Acceptance Model
    ANJ Alyousuf, AO Sabeeh, NDO Alnaemat, K Mouloudj, SA Hussein
    Insights on Consumer Psychology in the Digital Landscape, 369-392 , 2026
    2026
    Citations: 7
  • Exploring Actual Sustainable Behavior of Tourists: Qualitative Analysis
    E Almokdad, K Mouloudj
    Insights on Consumer Psychology in the Digital Landscape, 185-210 , 2026
    2026
    Citations: 2
  • Investigating Online Food Ordering Intentions in Times of Crisis: An Empirical Study
    L Bovsh, AC Bouarar, L Hopkalo, K Mouloudj
    Insights on Consumer Psychology in the Digital Landscape, 101-124 , 2026
    2026
  • Integration of Design Thinking in the Green Hotel Business
    L Bovsh, K Mouloudj, L Hopkalo, A Rasulova
    Sustainable Approaches in Spatial Design, 341-386 , 2026
    2026
    Citations: 2
  • Oral hygiene care of older adults and caregiver education: a systematic review.
    D Martínez Asanza, A Njoku, S Baviskar, MA Evans, K Mouloudj
    2025
  • Oral Hygiene Care of Older Adults and Caregiver Education: A Systematic Review
    DM Asanza, A Njoku, S Baviskar, MA Evans, K Mouloudj
    Hygiene 5 (4), 50 , 2025
    2025
    Citations: 3
  • Exploring the Effect of Minimalism on Ethical Consumer Behavior: A Value–Identity–Personal Norm Theory Approach
    M Gelibolu, K Mouloudj
    Administrative Sciences 15 (9), 330 , 2025
    2025
    Citations: 6
  • Investigating intentions to visit Sarajevo city: Expanding the theory of planned behavior
    AC Bouarar, K Mouloudj, A Čaušević
    Tourism and hospitality management 31 (3), I-XIII , 2025
    2025
    Citations: 7
  • Rehumanizing AI-Driven service: How employee presence shapes consumer perceptions in digital hospitality settings
    E Almokdad, K Mouloudj, CH Lee
    Journal of Theoretical and Applied Electronic Commerce Research 20 (3), 209 , 2025
    2025
    Citations: 15
  • Motivators and demotivators of consumers’ smart voice assistant usage for online shopping
    M Gelibolu, K Mouloudj
    Journal of Theoretical and Applied Electronic Commerce Research 20 (3), 152 , 2025
    2025
    Citations: 9
  • Investigating antecedents of intention to use green agri-food delivery apps: Merging TPB with trust and electronic word of mouth
    K Mouloudj, MC Aprile, AC Bouarar, A Njoku, MA Evans, LVL Oanh, ...
    Sustainability 17 (8), 3717 , 2025
    2025
    Citations: 16
  • Opportunities and Challenges of AI-Driven Transformation in Medical Education
    F Hoti, K Mouloudj, D Kabashi, HAB Terziqi, A Ukëhaxhaj
    Teaching in the Age of Medical Technology, 63-90 , 2025
    2025
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • The Impact Of Covid-19 Pandemic On Food Security
    K Mouloudj, AC Bouarar, H Fechit
    Les cahiers du CREAD 36 (3), 159-184 , 2020
    2020
    Citations: 108
  • Using the Theory of Planned Behavior to Explore Employees Intentions to Implement Green Practices
    AC Bouarar, K Mouloudj
    Dirassat Journal Economic Issue 12 (1), 641-659 , 2021
    2021
    Citations: 42
  • The Impact of Coronavirus on tourism sector- an analytical study
    AC Bouarar, K Mouloudj, S Mouloudj
    Journal of Economics and Management 20 (1), 323-335 , 2020
    2020
    Citations: 35
  • Factors influencing the adoption of digital health apps: an extended technology acceptance model (TAM)
    K Mouloudj, AC Bouarar, DM Asanza, L Saadaoui, S Mouloudj, AU Njoku, ...
    Integrating Digital Health Strategies for Effective Administration, 116-132 , 2023
    2023
    Citations: 33
  • Investigating farmers’ intentions to reduce water waste through water-smart farming technologies
    V Erokhin, K Mouloudj, AC Bouarar, S Mouloudj, T Gao
    Sustainability 16 (11), 4638 , 2024
    2024
    Citations: 32
  • Predicting students’ intentions to create green start-ups: A theory of planned behaviour approach
    AC Bouarar, S Mouloudj, A Makhlouf, K Mouloudj
    SHS web of conferences 135, 01002 , 2022
    2022
    Citations: 29
  • Extending the theory of planned behavior to explain intention to use online food delivery services in the context of COVID-19 pandemic
    AC Bouarar, S Mouloudj, K Mouloudj
    University of South Florida (USF) M3 Publishing 5 (2021), 47 , 2021
    2021
    Citations: 29
  • Analyzing the students' intention to use online learning system in the context of COVID-19 pandemic: A theory of planned behavior approach
    K Mouloudj, AC Bouarar, K Stojczew
    2021
    Citations: 28
  • Intentions to create green start-ups for collection of unwanted drugs: An empirical study
    A Njoku, K Mouloudj, AC Bouarar, MA Evans, DM Asanza, S Mouloudj, ...
    Sustainability 16 (7), 2797 , 2024
    2024
    Citations: 26
  • Digital transformation: Opportunities and challenges
    AC Bouarar, S Mouloudj, K Mouloudj
    COVID-19's Impact on the Cryptocurrency Market and the Digital Economy, 33-52 , 2022
    2022
    Citations: 26
  • Investigating predictors of medical students' intentions to engagement in volunteering during the health crisis
    K Mouloudj, AC Bouarar
    African Journal of Economic and Management Studies 14 (2), 205-222 , 2023
    2023
    Citations: 25
  • Using the theory of planned behavior to explore green food purchase intentions
    KA Auza, K Mouloudj
    University of South Florida (USF) M3 Publishing 5 (2021), 96 , 2021
    2021
    Citations: 25
  • The Impact of Word of Mouth on Intention to Purchase Green Products: An Empirical Study
    K Mouloudj, AC Bouarar
    Revue Algérienne d'Economie et Gestion 15 (1), 871-890 , 2021
    2021
    Citations: 24
  • Modeling predictors of medication waste reduction intention in Algeria: Extending the theory of planned behavior
    K Mouloudj, A Njoku, DM Asanza, AC Bouarar, MA Evans, S Mouloudj, ...
    International Journal of Environmental Research and Public Health 20 (16), 6584 , 2023
    2023
    Citations: 22
  • Antecedents of physicians' intentions to engage in digital volunteering work: an extended technology acceptance model (TAM) approach
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    Journal of Integrated Care 31 (4), 285-299 , 2023
    2023
    Citations: 20
  • Adopting artificial intelligence in healthcare: A narrative review
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    The use of artificial intelligence in digital marketing: Competitive … , 2024
    2024
    Citations: 19
  • Investigating antecedents of intention to use green agri-food delivery apps: Merging TPB with trust and electronic word of mouth
    K Mouloudj, MC Aprile, AC Bouarar, A Njoku, MA Evans, LVL Oanh, ...
    Sustainability 17 (8), 3717 , 2025
    2025
    Citations: 16
  • Rehumanizing AI-Driven service: How employee presence shapes consumer perceptions in digital hospitality settings
    E Almokdad, K Mouloudj, CH Lee
    Journal of Theoretical and Applied Electronic Commerce Research 20 (3), 209 , 2025
    2025
    Citations: 15
  • Factors Affecting Detection Of Manipulation In Financial Statements: An Empirical Study From Auditors’ Perspective
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    Journal of Business Administration and Economic Studies 6 (1), 11-24 , 2020
    2020
    Citations: 15
  • Motivators and demotivators of consumers’ smart voice assistant usage for online shopping
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    Journal of Theoretical and Applied Electronic Commerce Research 20 (3), 152 , 2025
    2025
    Citations: 9