Business, Management and Accounting, Marketing, Organizational Behavior and Human Resource Management, Management Information Systems
1
Scopus Publications
10
Scholar Citations
2
Scholar h-index
Scopus Publications
A study on the customer satisfaction among the users of online banking services International Journal of Advanced Science and Technology, 2020
RECENT SCHOLAR PUBLICATIONS
Extending AI Acceptance Theory: Trust and Psychological Enablers in Faculty Adoption of ChatGPT. GS Choudhary, G Yamuna IUP Journal of Information Technology 22 (1), 7 , 2026 2026.0
Behavioral Biases and Investment Choices: Understanding the Mediating Role of Risk Perception among Indian Retail Investors GSCG Yamuna South Asian Journal of Management 32 (2), 187-210 , 2025 2025.0 Citations: 1
EXPLAINING THE AI ADVANTAGE: HOW RECOMMENDATION SYSTEMS INFLUENCE CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS IN ONLINE FASHION DGYDR Santhiya Lex Localis - Journal of Local Self Government 23 (11), 1699-1708 , 2025 2025.0
THE SOCIAL MEDIA FACTOR: ASSESSING INFLUENCER IMPACT ON INVESTMENT RISK PERCEPTION AND DECISION-MAKING. GS Choudhary, G Yamuna Review of Finance & Banking 17 (1) , 2025 2025.0 Citations: 5
AN ANALYSIS ON THE CONSTRAINTS OF WOMEN ENTREPRENEUR IN SMEs WITH REFERENCE TO CHENNAI CITY G YAMUNA The Online Journal of Distance Education and e-Learning 11 (2) , 2023 2023.0
An Analysis on the Security factors of Online Banking Services with reference to Chennai City DG Yamuna TEST Engineering & Management 83, 13529-13534 , 2020 2020.0
A study on the customer satisfaction among the users of online banking services DG Yamuna International Journal of Advanced Science and Technology 29 (4), 647-653 , 2020 2020.0 Citations: 2
An Assessment on the customer satisfaction towards online banking - with reference to chennai city DG Yamuna International Journal of Management, Technology and Engineering 9 (2), 865 … , 2019 2019.0
A study on the effectiveness of HRD strategies in Multinational companies - with reference to chennai city DG Yamuna IMPACT - International Journal of research in Humanities, Arts and … , 2018 2018.0
A study on the consumer awareness towards online banking - with reference to chennai city DG Yamuna International Journal of Research and Analytical Reviews 5 (3), 213-217 , 2018 2018.0
A study on the consumer attitude towards online shopping - with reference to chennai city DG Yamuna Journal of Management 4 (2), 389-393 , 2017 2017.0
A study on consumer purchase decision towards online shopping - with reference to chennai city DG Yamuna Journal of Management and Science 1, 148-158 , 2017 2017.0
An assessment on buyer Preference and satisfaction in online shopping with special reference to chennai city DG Yamuna Emperor International Journal of Finance and Management Research 2 (9), 35-45 , 2016 2016.0
Consumer behaviour in online shopping with the special reference to chennai city DG Yamuna Emperor International Journal of Finance and Management Research 2 (7), 30-42 , 2016 2016.0
Consumer Behaviour in Online Shopping with the Special Referance of Chennai City P MARIADOSS, G YAMUNA Emperor International Journal of Finance and Management Research 2 (7) , 0
INVESTOR’S APPROACH ON CRYPTO TRADING–A COMPREHENSIVE STUDY G Yamuna
AN ANALYSIS ON THE PERFORMANCE OF HUMAN RESOURCES OUTSOURCING IN MULTINATIONAL COMPANIES G Yamuna
BUILDING TRUST AND ENSURING PRIVACY IN AI-DRIVEN FINTECH: A STUDY OF USER PERCEPTIONS G Yamuna Citations: 1
THE GROWTH OF SELF HELP GROUPS AND ITS IMPACT IN WOMEN EMPOWERMENT IN RURAL AREAS OF TAMIL NADU G Yamuna
FROM HEADLINES TO PORTFOLIOS: THE ROLE OF NEWS FRAMING IN INVESTOR SENTIMENT G Yamuna, GS Choudhary
MOST CITED SCHOLAR PUBLICATIONS
THE SOCIAL MEDIA FACTOR: ASSESSING INFLUENCER IMPACT ON INVESTMENT RISK PERCEPTION AND DECISION-MAKING. GS Choudhary, G Yamuna Review of Finance & Banking 17 (1) , 2025 2025.0 Citations: 5
A study on the customer satisfaction among the users of online banking services DG Yamuna International Journal of Advanced Science and Technology 29 (4), 647-653 , 2020 2020.0 Citations: 2
Behavioral Biases and Investment Choices: Understanding the Mediating Role of Risk Perception among Indian Retail Investors GSCG Yamuna South Asian Journal of Management 32 (2), 187-210 , 2025 2025.0 Citations: 1
BUILDING TRUST AND ENSURING PRIVACY IN AI-DRIVEN FINTECH: A STUDY OF USER PERCEPTIONS G Yamuna Citations: 1
A STUDY ON THE IMPLEMENTATION OF ESG PRACTICES IN INDIAN BANKS G Yamuna, MD Priyadharshini International Journal of Cultural Studies and Social Sciences 20 (2) , 0 Citations: 1
Extending AI Acceptance Theory: Trust and Psychological Enablers in Faculty Adoption of ChatGPT. GS Choudhary, G Yamuna IUP Journal of Information Technology 22 (1), 7 , 2026 2026.0
EXPLAINING THE AI ADVANTAGE: HOW RECOMMENDATION SYSTEMS INFLUENCE CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS IN ONLINE FASHION DGYDR Santhiya Lex Localis - Journal of Local Self Government 23 (11), 1699-1708 , 2025 2025.0
AN ANALYSIS ON THE CONSTRAINTS OF WOMEN ENTREPRENEUR IN SMEs WITH REFERENCE TO CHENNAI CITY G YAMUNA The Online Journal of Distance Education and e-Learning 11 (2) , 2023 2023.0
An Analysis on the Security factors of Online Banking Services with reference to Chennai City DG Yamuna TEST Engineering & Management 83, 13529-13534 , 2020 2020.0
An Assessment on the customer satisfaction towards online banking - with reference to chennai city DG Yamuna International Journal of Management, Technology and Engineering 9 (2), 865 … , 2019 2019.0
A study on the effectiveness of HRD strategies in Multinational companies - with reference to chennai city DG Yamuna IMPACT - International Journal of research in Humanities, Arts and … , 2018 2018.0
A study on the consumer awareness towards online banking - with reference to chennai city DG Yamuna International Journal of Research and Analytical Reviews 5 (3), 213-217 , 2018 2018.0
A study on the consumer attitude towards online shopping - with reference to chennai city DG Yamuna Journal of Management 4 (2), 389-393 , 2017 2017.0
A study on consumer purchase decision towards online shopping - with reference to chennai city DG Yamuna Journal of Management and Science 1, 148-158 , 2017 2017.0
An assessment on buyer Preference and satisfaction in online shopping with special reference to chennai city DG Yamuna Emperor International Journal of Finance and Management Research 2 (9), 35-45 , 2016 2016.0
Consumer behaviour in online shopping with the special reference to chennai city DG Yamuna Emperor International Journal of Finance and Management Research 2 (7), 30-42 , 2016 2016.0
Consumer Behaviour in Online Shopping with the Special Referance of Chennai City P MARIADOSS, G YAMUNA Emperor International Journal of Finance and Management Research 2 (7) , 0
INVESTOR’S APPROACH ON CRYPTO TRADING–A COMPREHENSIVE STUDY G Yamuna
AN ANALYSIS ON THE PERFORMANCE OF HUMAN RESOURCES OUTSOURCING IN MULTINATIONAL COMPANIES G Yamuna
THE GROWTH OF SELF HELP GROUPS AND ITS IMPACT IN WOMEN EMPOWERMENT IN RURAL AREAS OF TAMIL NADU G Yamuna
Publications
The Social Media Factor: Assessing Influencer Impact on Investment Risk Perception and Decision-Making
