Jinlin Zhao

@fiu.edu

Florida International University



           

https://researchid.co/zhaoj
28

Scopus Publications

Scopus Publications


  • Do Consumers Consider the Healthfulness of Wine in Republic of Korea?
    Jinkyung Choi, Jinlin Zhao, and Jiin Yang

    MDPI AG
    Purpose: Wine is an alcoholic beverage considered to have health benefits when consumed in moderation. Studies have investigated the healthfulness of wine via various approaches; however, given that wine consumption behavior is evolving, fresh data are needed. There is a paucity of evidence on the perceived mental health benefits of wine; hence, this study examined consumers’ perceptions of wine healthfulness separately for each physical and mental health benefit and compared them with wine consumption behaviors. Design/methodology/approach: A quantitative data collection method was used. The questionnaires were given to participants in South Korea who had consumed wine in the six months before the survey. A total of 304 responses were collected for further analysis. A paired t-test, ANOVA, and descriptive analysis were used to analyze the data. Findings: This study found that respondents perceived higher mental health benefits than physical health benefits from wine consumption. Demographic characteristics showed significant differences in the mental or physical health benefits of wine. Consumers who believed in the physical health benefits of wine preferred white wine over red wine; however, consumers who believed in the mental health benefits of wine had no preferences. Originality: This study suggests that segmented marketing tools are needed due to the various characteristics of wine consumers. In addition, to encourage a healthy drinking environment, marketing should focus on moderation for both the wine industry and consumers. Furthermore, consumers’ consideration of the mental health benefits of wine consumption cannot be underestimated compared to the physical health benefits of wine consumption; however, wine is also regarded as an alcoholic beverage that needs to be consumed with consideration of health concerns in various restrictions.

  • A comparative study between the US and China to explore users’ intention to continue using mobile payments based on valence theory
    Haoran Chen, Jinlin Zhao, Lan Lu, and Chen Kuo Pai

    Springer Science and Business Media LLC

  • Customers’ purchasing intentions for enhanced cleaning services in hotels during COVID-19: establishing price strategies
    Lan Lu and Jinlin Zhao

    Emerald
    PurposeThis paper aims to contribute to the literature investigating hotel customers’ preventive behavior during the COVID-19. Because there is no timely research discussing cleaning and disinfection services as a premium service in China, the authors conducted research to examine customers’ perceptions based on the information–motivation–behavioral skills (IMB) model and to explore potential marketing exits. Moreover, based on the price-sensitive measurement, this study reveals the price range and optimal price of the service, which could assess the feasibility of the service and balance the operation cost.Design/methodology/approachAn internet-based, self-reported survey was designed to collect the data during the outbreak of COVID-19 in April 2020. The yield was 874 usable and valid responses, which were purposefully analyzed using confirmatory factor analysis and structural equation modeling.FindingsThe results indicate a significant influence of dimensions (information, motivation, health behavior skills) on hotel customers’ preventive behavior regarding purchase intention of cleaning and disinfection service. The optimal price of this service is 20% of the average room rate, and the range of acceptable prices is 15% of the average room rate.Originality/valueThe present study represents academic attempts to contribute to the literature by applying the IMB model to consumer behavior in a hotel industry context, emphasizing the importance of each dimension in behavioral intention during the current ongoing global issue. Additionally, the results indicate that the hotel industry could consider satisfying the needs of this market based on the suggested price.

  • The impact of Central Asian tourists’ risk perception on their travel intentions during the COVID-19 pandemic
    Olimjon Saidmamatov, Elbek Khodjaniyazov, Umidjon Matyakubov, Ergash Ibadullaev, Dilmurad Bekjanov, Jonathon Day, Peter Marty, and Jinlin Zhao

    Uniwersytet Lodzki (University of Lodz)
    Central Asian (CA) countries (Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, Uzbekistan) are assumed to be one of the most attractive tourist destinations since this particular geographical location holds immense potential in tourism products. Due to the COVID-19 pandemic, the flourishing tourism sector of these countries has been immensely affected. The aim of this study is to examine the impact of Central Asian tourists' risk attitudes toward traveling during the COVID-19 pandemic through consideration of sociodemographic characteristics. The research was conducted during January through April 2021 based on a sample of 966 respondents via an online questionnaire. In the survey, risks are divided into four main categories: health, psychological, financial and travel destination. Nominal regression was used to identify the way in which risk perception affected travel intentions during COVID-19 and the research findings indicate that Central Asian tourists’ risk perception has done so. Hygiene, disinfection and a reliable health system in destinations (21%) will be leading factors in future travel.

  • Exploring the motivations and repeat behavioral intentions of generation X and Y Chinese cruise tourists
    Tianyu Pan, Eric Beckman, Miranda Kitterlin-Lynch, Jinlin Zhao, and Michael Cheng

    Informa UK Limited

  • Influence of price and brand image on restaurant customers’ restaurant selection attribute
    Sungpo Yi, Jinlin Zhao, and Hyun-Woo (DAVID) Joung

    Informa UK Limited
    ABSTRACT The study examines the influence of price and brand image on three major restaurant quality attributes (ambiance, food quality, and service quality). A total number of 363 cases from the survey were used to assess the proposed model for structural equation modeling. The results of this study indicated that brand image significantly affected customers’ restaurant attribute preference. Living status (residents vs. tourists) partially affected customers’ restaurant attribute preference. This study provides valuable information about restaurant customers’ preferences. The results also demonstrate how restaurant operators attract new customers and retain existing customers by improving their ambiance, food, and service quality.

  • Hotel crimes: An unexplored victimization in the hospitality industry oa
    Taiping Ho, Jinlin Zhao, and Brendan Dooley

    Springer Science and Business Media LLC
    The nature of hotel crimes can be generally regarded as opportunistic and convenient. The hospitality industry is particularly sensitive to criminal activities in tourist destinations. The present researchers have reviewed all reports of hotel/motel incidents in the Miami-Dade County and reported to Miami-Dade Police Department (MDPD) during the period of 1 January 2006–31 December 2010. A review of MDPD hotel-related incident reports (N=997) revealed patterns of hotel crimes and the effects of hotel guests’ characteristics on a variety of hotel-related victimizations. This study results indicated that a vast majority of hotel crimes were property-related; only 5 hotel-related incidents were reported to the police, which were classified as crime against person such as armed robbery or physical assault. This study also found that there were three major criminal activities carried out against hotel guests at the hotel settings – theft, burglary and car break-in. Nonetheless, the suspect’s characteristics were virtually unknown on MDPD hotel-related incident reports.

  • Exploring urban tourism crowding in Shanghai via crowdsourcing geospatial data
    Beiqi Shi, Jinlin Zhao, and Po-Ju Chen

    Informa UK Limited
    Urban tourism is booming and, as a result, crowding is now recognized as a social constraint in many tourist cities. When related to sustainability, tourism crowding must be considered. However, the way tourists experience crowding is still a neglected topic in urban tourism research. In this study, we proposed a new approach to exploit tourism crowding from crowdsourcing geospatial data which goes beyond the scale, timeliness, and cost of traditional on-site questionnaire surveys. The new approach is based on analysis of 446,273 ‘check-in’ geotagged data from Weibo in Shanghai. The data provided a hotspot distribution of popular urban tourist attractions and a range of factors related to tourism crowding. These data provided deep insights into the relationship between crowdedness and popularity of tourist attractions. This empirical work can be extended to urban tourism crowding management environments for sustainable development of tourist attractions.

  • The reverse model of repositioning: A case study of the Howard Johnson hotel chain in China
    Lianping Ren, Po-Ju Chen, Jinlin Zhao, and Peilai Wang

    Informa UK Limited
    Abstract This study explores the repositioning of an international hotel brand, Howard Johnson China (HoJo China) and examines the decoding strategies and process the firm undertook to establish itself in that market. The study reports that HoJo China had gone through a reverse model of repositioning, starting with the repositioning decision, followed by customer response analysis, and competitor analysis. A persistent pursuit of service quality and effective management consolidated the repositioning of HoJo China. The study includes creating a causal map to analyze the success factors of the repositioning case of HoJo China. The discussion describes the influences of contextual factors.

  • The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination: The case of a food and wine festival
    Woojin Lee, HeeKyung Sung, Eunju Suh, and Jinlin Zhao

    Emerald
    Purpose The purpose of this study was first to examine how goal-oriented attendees and experiential-oriented attendees were related with their overall satisfaction and loyalty of the destination with respect to international food and wine festival. It also investigated how these relations are mediated by different dimension of experiential consumption values such as consumer return on investment (CROI, active value), escapism (active value) and service excellence (reactive value) and aesthetics (reactive value). Design/methodology/approach Self-administered questionnaires were distributed to and collected from attendees at the 2011 Food Network South Beach Wine and Food Festival in Miami, Florida. A total of 450 subjects were collected from attendees indicating a response rate of about 88 per cent. Total 13 hypotheses were tested using structural equation model (SEM) with AMOS, and the results were interpreted adapting Mathwick’s (2001) typology of experiential value. Findings The findings indicate that goal-oriented attendees had stronger relationship with reactive experiential values such as service excellence and aesthetics than active values, whereas experiential-oriented attendees had more significant relations with active experiential values such as CROI and escapism than reactive values. In addition, CROI, escapism and service excellence were found to have a positive influence on the overall satisfaction with the festival; in turn, the attendees’ satisfaction had a positive effect on their intention to revisit the destination. Further, the results demonstrated that all experiential values, including CROI and escapism (active values), and service excellence and aesthetics (reactive values), played a mediating role between goal-oriented/experientially oriented attendee and satisfaction with the festival. Practical implications The festival organizers and managers should understand what drives the attendees’ participation in the festival. Implementing experiential marketing through various dimensions of experiential value can attract more potential attendees, provide unique experiences and create favorable perception toward the destination. Originality/value The research is original in terms of conceptualizing and empirically testing the relation between experiential consumption values and behavior loyalty within the special events and festivals with a specific focus on international food and wine festival. A finding of particular importance here is verifying the unique characteristics of goal-/experiential-oriented attendees in festival settings and determining the linkages between these different attendees and active/reactive experiential values, not to mention the relation with the overall satisfaction and loyalty to the festival destination.

  • Winery tourism in China


  • The restaurant revolution growth, change and strategy in the International Foodservice Industry


  • The Restaurant industry in China: Assessment of the current status and future opportunities


  • Consumers' behaviors when eating out: Does eating out change consumers' intention to eat healthily?
    Jinkyung Choi and Jinlin Zhao

    Emerald
    Purpose – The present study aimed to discover whether there are any differences among people in healthy eating and nutrition consciousness when they eat out at restaurants. Also, the study aimed to determine what relationship exists between consumers' lifestyle and their behavioral intention to eat healthily when dining out. In addition, the study investigated the relationships between restaurant attributes and consumers' intention to eat healthily when dining out. Design/methodology/approach – This study posits that restaurant attributes have an impact on consumers' intention to order healthy meals at a restaurant. Questionnaires were distributed and collected over a two-month period in south Florida. Respondents were asked to indicate on a five-point scale their considerations when selecting a restaurant and particular ingredients in the food when dining out. The study analyzed the data using one-way ANOVA and Games-Howell test in order to find that considerations about nutritional components when choos...

  • Factors influencing restaurant selection in south florida: Is health issue one of the factors influencing consumers' behavior when selecting a restaurant?
    Jinkyung Choi and Jinlin Zhao

    Informa UK Limited
    The purpose of the present study was to find factors influencing consumers when selecting a restaurant in South Florida. Respondents were asked to rate provided attributes in a 5-point Likert scale according to their preferences in selecting a restaurant when dining out. Respondents were also asked to indicate on a 5-point scale the importance of healthy food for choosing a restaurant when dining out. Based on the results of one-way ANOVA and factor analysis, the study found that reasons for choosing a restaurant with concerning health issues differed according to consumers' knowledge of health issues, annual income level, budget for dining out, and weight concern.

  • Factors influencing customer satisfaction or dissatisfaction in the restaurant business using answertree methodology
    Jinsoo Hwang and Jinlin Zhao

    Informa UK Limited
    In the restaurant business, customer satisfaction can be linked directly to restaurant sales; thus, it is important to identify which perceived quality factors more strongly affect customer satisfaction or dissatisfaction. The purpose of this study was to find differences between satisfied and dissatisfied customers using AnswerTree methodology. As AnswerTree method allows the researcher to more effectively target exact groups of people, it is a suitable analysis method to find differences between satisfied and dissatisfied customer groups. Study results indicated three perceived quality factors (good value, tasty food, and restaurant cleanness) most affected satisfied customers. On the other hand, three perceived quality factors (good value, tasty food, and employees' knowledge of menu) most affected dissatisfied customers. Study results provide some meaningful information for restaurateurs in creating a marketing strategy.

  • An exploratory study of US lodging properties' organizational practices on employee turnover and retention
    Elisa Moncarz, Jinlin Zhao, and Christine Kay

    Emerald
    Purpose – The purpose of this paper is to investigate US lodging properties’ organizational employee‐retention initiatives and practices, and to examine the impact of those initiatives on employee turnover and retention.Design/methodology/approach – Using the Directory of Hotel & Lodging Companies, a convenient sample group of 24 management companies are selected. A self‐administered mail survey instrument is developed to measure and test organizational initiatives and practices on employee turnover and retention. Using SPSS 16.0, two statistical tests are employed to test study hypotheses. Correlation analysis is used to identify the relationships between predictor and response variables. Likewise, regression analysis is used to examine the relationships between predictor and response variables hypothesizing that the effectiveness of practicing the human resource management organizational initiatives on management and non‐management retention and turnover will differ.Findings – The findings reveal that C...

  • Examining hotel crimes from police crime reports
    Taiping Ho, Jinlin Zhao, and Michael P Brown

    Springer Science and Business Media LLC
    The tourism industry has been rapidly expanding over the past few decades, and hotels and lodgings have become an integrated part of tourism-expansion in many tourist-oriented destinations. Many factors influence tourists' decisions on where to visit and in which hotel to stay, and the extent of criminal activity in and around hotels is of critical importance to tourists. The hotel industry is extremely sensitive to criminal activities against hotel guests. This study focuses on the nature and the patterns of criminal victimizations against hotel guests in the city of Miami Beach, Florida. By using the offense-incident reports of the Miami Beach Police Department, the present researchers analyzed the effects of hotel guests' characteristics and other contributing factors on criminal victimizations among hotel guests. Results showed that a majority of hotel crimes were property-related; burglary and theft were two major crimes committed against hotel guests. The results of this study indicated that such victimizations might be significantly minimized if hoteliers enhanced crime prevention measures such as increasing security in the parking lot or installing more surveillance cameras inside and outside the hotel.

  • Handbook of hospitality strategic management
    M. Olsen and Jinlin Zhao

    Routledge
    The environment - essential skills for the hospitality manager Industry critical success factors and their importance strategy The investment process and managing strategy for the multinational Hotel investment risk: What are the chances? Determining the cost of capital Real estate investments as a strategic choice Industry wide competitive methods - the key construct of strategy, industry practices Valuing Intangibles as competitive methods Pricing - strategic choices in creating value Strategic alliances - strategic choices Resource allocation decisions and organizational structure Human resource management - high performance work practice systems as core competencies The role of technology in organizational structure and as an important core competency Strategy execution and implementation - realizing strategy through operations The role of management information systems in executing strategy Leadership - the critical competency in executing strategy The organizational climate and its role in executing strategy Communication and its role in executing strategy The importance of alignment and how alignment is determined Innovation and strategy implementation - the key challenge in today's competitive atmosphere The role of change in executing strategy Translating strategic direction into executical plans Strategy models and their application to the developing world Strategy models and their application to small and medium sized enterprises Strategy models and their application to multinunit firms.

  • Competitive methods of multinational hotel companies in the new millennium (2000-2007)


  • An empirical study of the effect of customer participation on service quality
    Miao Wang, Jiaxin Wang, and Jinlin Zhao

    Informa UK Limited
    Abstract Using 185 completed surveys from hotel customers in Tianjin, China, the authors conducted a multiple regression analysis of the effects of information collection, participation in service design and standard build-up, interaction with employees, and “word of mouth” communication with hotel customers. It was found that these four dimensions of customer participation had a direct relationship with service quality.

  • The magic of price-ending choices in European restaurants: A comparative study
    Hsin‐Hui “Sunny” Hu, H.G. Parsa, and Jin Lin Zhao

    Emerald
    Purpose – The aim of this paper is to understand the price‐ending strategies in European restaurants and make practical suggestions to the managers.Design/methodology/approach – Data were collected from restaurant menus in three European countries. Results were compared with those of USA and Taiwan.Findings – The price‐ending strategies of European restaurants are distinctly different from those of the USA and, interestingly, have more in common with those of Taiwan.Research limitations/implications – The small sample size is a concern. Data were limited to three countries. Inclusion of more European restaurants is highly desired, especially with the Euro as a common currency.Practical implications – Restaurant companies could have better understanding of the impact of cultural differences, while implementing price‐ending strategies.Originality/value – This paper presents a case where cultural differences are of significant economic value in setting restaurant menu prices. In Europe, dining out is conside...

  • Exploring customers' motivation and satisfaction with international casual-dining restaurants in Korea
    Yun J. Jang and Jinlin Zhao

    Informa UK Limited
    ABSTRACT This explorative study examined motivation variables and customer satisfaction among different demographic groups who patronized international casual-dining restaurants in Korea. This study utilized a survey method with 483 eligible responses. Factor analysis, ANOVA and Tukey's HSD were conducted for statistical analysis. The results indicated there are significant differences between motivation factors and demographic groups.

  • Exploring the Korean Wine Market
    Kyuho Lee, Jinlin Zhao, and Jae-Youn Ko

    SAGE Publications
    This exploratory study identified specific preferences and characteristics of Korean wine consumers. Relevant literature was reviewed in an attempt to find the most suitable market strategy in the Korean wine market. This study employed samples from members of a Korean wine association (KISA) to identify Korean wine consumers' characteristics and preferences. The study found Korean wine consumers had interesting preferences and that there were some significant differences between these preferences and demographic characteristics among the Korean respondents. The paper offers wine marketers suggestions about what they need to understand in order to attract Korean wine consumers and what may be appropriate and effective wine-marketing strategies and practices in Korea.