DR MAULIK SHAH

@nbs.edu.in

ASSOCIATE PROFESSOR & MARKETING DEPARTMENT/MANAGEMENT
NARAYANA BUSINESS SCHOOL

DR MAULIK SHAH

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Management of Technology and Innovation, Tourism, Leisure and Hospitality Management
5

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • FROM COMPLIANCE TO COMPETITIVENESS ESG PRACTICES AND PROFITABILITY
    DSV Maulik Shah
    2025.0
  • Unveiling the World of Fantasy Sports: User Perceptions and Motivations
    AK Wadia, N Rawal, S Vakil, M Shah
    Journal of Informatics Education and Research 4 (2) , 2024
    2024.0
  • To Study the Effect of Ai Marketing Technologies on Consumers Purchasing Decisions
    PM Dr. Maulik Shah, Pearl Bokdawala
    Faculty of Management, GLS University 1, 176-190 , 2024
    2024.0
  • An Effect of Influencers on Gen Z In Terms of Skin Care Products
    AR Dr. Maulik Shah, Nilharsh Patoliya
    Marketing Renaissance: Strategies for Digital World 1, 164-175 , 2024
    2024.0
  • To Study the Factors Affecting Consumer Satisfaction Towards Raymond
    MNS Dr. Maulik Shah
    Marketing Renaissance: Strategies for Digital World 1, 216-227 , 2024
    2024.0
  • Influencer Marketing: Revolutionizing The Travel Industry
    ASNB Dr. Maulik Shah
    Marketing Renaissance: Strategies for Digital World 1, 11-23 , 2024
    2024.0
    Citations: 3
  • To Study the Effect of Influencer Marketing on Consumer’s Choices of Travel Destinations
    M Shah, A Shah, N Bhanusali
    BSSS J. Commer 16, 151-163 , 2024
    2024.0
    Citations: 1
  • TO STUDY THE EFFECT OF INFLUENCER MARKETING ON CONSUMERS'CHOICES OF TRAVEL DESTINATIONS
    M Mr, N Bhanusali
    2024.0
    Citations: 1
  • Marketing Renaissance: Strategies for Digital World
    J Padiya, J Shah, A Wadia
    2024.0
  • TO STUDY THE EFFECT OF INFLUENCER MARKETING ON CONSUMERS'CHOICES OF TRAVEL DESTINATIONS
    M Mr, N Bhanusali
    2024.0
  • Emerging Trends in Social and Allied Sciences
    B Vanpariya, M Shah, Y Vansiya
    2023.0
  • EMOTIONS ATTACHED TO SOCIAL MEDIA ADVERTISEMENTS: A STUDY OF AWARENESS, ATTITUDE AND RESPONSIVENESS OF YOUTHS OF AHMEDABAD
    DSA Maulik Shah
    2020.0
  • IMPACT OF E-COMMERCE SITES ON CONSUMER BUYING BEHAVIOR
    MR Shah
    Advance and Innovative Research, 274 , 2019
    2019.0
  • Determinants of hypertension in faculties of various colleges in Bhavnagar city.
    M Shah, D Patel, D Raval, D Amin, B Gajipara, MP Singh
    2012.0
  • BUILDING TRUST THROUGH FEEDBACK: HOW CUSTOMER REVIEWS SHAPE FOOD OUTLET CHOICES IN AHMEDABAD
    DRM SHAH, M MAKHIJA, A MANSURI
    Marketing Management 21 (1), 70-86 , 0
  • A STUDY ON CONSUMER BUYING BEHAVIOR ON STREET SHOPPING
    M Shah, S Vakil
  • STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO FMCG INDUSTRY
    M Shah, I Patel
  • The Effect of Business Listing Services: Exploring Pre and Post-Listing Experiences of Business Owners
    M Shah, MH Bhandari, MV Patel
  • An Effect of Influencers on Gen Z In Terms of Skin Care Products
    M Shah, MA Ranpura, MN Patoliya
  • To Study the Effect of Ai Marketing Technologies on Consumers Purchasing Decisions
    M Shah, MP Bokdawala, MP Mandavia

MOST CITED SCHOLAR PUBLICATIONS

  • Influencer Marketing: Revolutionizing The Travel Industry
    ASNB Dr. Maulik Shah
    Marketing Renaissance: Strategies for Digital World 1, 11-23 , 2024
    2024.0
    Citations: 3
  • To Study the Effect of Influencer Marketing on Consumer’s Choices of Travel Destinations
    M Shah, A Shah, N Bhanusali
    BSSS J. Commer 16, 151-163 , 2024
    2024.0
    Citations: 1
  • TO STUDY THE EFFECT OF INFLUENCER MARKETING ON CONSUMERS'CHOICES OF TRAVEL DESTINATIONS
    M Mr, N Bhanusali
    2024.0
    Citations: 1
  • FROM COMPLIANCE TO COMPETITIVENESS ESG PRACTICES AND PROFITABILITY
    DSV Maulik Shah
    2025.0
  • Unveiling the World of Fantasy Sports: User Perceptions and Motivations
    AK Wadia, N Rawal, S Vakil, M Shah
    Journal of Informatics Education and Research 4 (2) , 2024
    2024.0
  • To Study the Effect of Ai Marketing Technologies on Consumers Purchasing Decisions
    PM Dr. Maulik Shah, Pearl Bokdawala
    Faculty of Management, GLS University 1, 176-190 , 2024
    2024.0
  • An Effect of Influencers on Gen Z In Terms of Skin Care Products
    AR Dr. Maulik Shah, Nilharsh Patoliya
    Marketing Renaissance: Strategies for Digital World 1, 164-175 , 2024
    2024.0
  • To Study the Factors Affecting Consumer Satisfaction Towards Raymond
    MNS Dr. Maulik Shah
    Marketing Renaissance: Strategies for Digital World 1, 216-227 , 2024
    2024.0
  • Marketing Renaissance: Strategies for Digital World
    J Padiya, J Shah, A Wadia
    2024.0
  • TO STUDY THE EFFECT OF INFLUENCER MARKETING ON CONSUMERS'CHOICES OF TRAVEL DESTINATIONS
    M Mr, N Bhanusali
    2024.0
  • Emerging Trends in Social and Allied Sciences
    B Vanpariya, M Shah, Y Vansiya
    2023.0
  • EMOTIONS ATTACHED TO SOCIAL MEDIA ADVERTISEMENTS: A STUDY OF AWARENESS, ATTITUDE AND RESPONSIVENESS OF YOUTHS OF AHMEDABAD
    DSA Maulik Shah
    2020.0
  • IMPACT OF E-COMMERCE SITES ON CONSUMER BUYING BEHAVIOR
    MR Shah
    Advance and Innovative Research, 274 , 2019
    2019.0
  • Determinants of hypertension in faculties of various colleges in Bhavnagar city.
    M Shah, D Patel, D Raval, D Amin, B Gajipara, MP Singh
    2012.0
  • BUILDING TRUST THROUGH FEEDBACK: HOW CUSTOMER REVIEWS SHAPE FOOD OUTLET CHOICES IN AHMEDABAD
    DRM SHAH, M MAKHIJA, A MANSURI
    Marketing Management 21 (1), 70-86 , 0
  • A STUDY ON CONSUMER BUYING BEHAVIOR ON STREET SHOPPING
    M Shah, S Vakil
  • STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO FMCG INDUSTRY
    M Shah, I Patel
  • The Effect of Business Listing Services: Exploring Pre and Post-Listing Experiences of Business Owners
    M Shah, MH Bhandari, MV Patel
  • An Effect of Influencers on Gen Z In Terms of Skin Care Products
    M Shah, MA Ranpura, MN Patoliya
  • To Study the Effect of Ai Marketing Technologies on Consumers Purchasing Decisions
    M Shah, MP Bokdawala, MP Mandavia