ASRAAR AHMED KA

@vitap.ac.in

ASSISTANT PROFESSOR SENIOR GRADE-2 AND VIT-AP SCHOOL OF BUSINESS
VIT AP UNIVERSITY

ASRAAR AHMED KA


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https://researchid.co/asraarvit

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Management of Technology and Innovation, Marketing, Management of Technology and Innovation
21

Scopus Publications

288

Scholar Citations

9

Scholar h-index

8

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • Understanding ChatGPT adoption in higher education: the role of self-efficacy, subjective norms and religiosity with personality traits as moderators
    KAAABKP Mohd Abdul Muqeet Maaz, Arif Abad
    International Journal of Management in Education 20 (2), 125-152 , 2026
    2026
  • Exploring the AI-Powered Mobile Augmented Reality Acceptance Among Emirati Shoppers
    KAA Ahmed, VS Damodharan, J Mareddy, S Pachigolla, S Pamulapati
    2025 International Conference on Computational Intelligence and Knowledge … , 2025
    2025
  • Investigating recognition of green marketing communication using QR code acceptance among Emirati students: systematic study based on technology acceptance model
    BKP K.A. Asraar Ahmed, Damodharan VS, Glenn W. Muschert
    International Journal of Applied Systemic Studies 12 (2), 165-185 , 2025
    2025
    Citations: 1
  • Entrepreneurial Aspirations in the Gulf: The Impact of Family Business Experience on the UAE Students
    VS Damodharan, GW Muschert, KAA Ahmed, L Patterson
    Handbook of Families in the Arab Gulf States, 431-444 , 2025
    2025
  • Ai-Enhanced Smartwatches: Bridging Technology, Behavior, and Continuous Usage
    VS Damodharan, KAA Ahmed, B Paikaray, TS Prasanth, KP Kumar, ...
    2025 International Conference on Advancements in Smart, Secure and … , 2025
    2025
  • Investigating Factors That Influence Behavior Towards Adopting Smartwatches: An Empirical Analysis in the Context of the UAE Marketplace
    VS Damodharan, KAA Ahmed, B Paikaray, P Lakshminarasimhan
    International Conference on Machine Learning, IoT and Big Data, 222-232 , 2025
    2025
  • Exploring the impact of artificial intelligence and virtual reality on vocational training: A study on ADVETI diploma students
    VS Damodharan, L Priya, KAA Ahmed, C Mealor
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 2
  • Customer's Adoption of Artificial Intelligencebased Robo-Advisor Application for Wealth Management-an Extended TAM and TTF Approach
    VSD Varadarajan, KAA Ahmed
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1
  • Exploring Trust, Perceived Usefulness, and Risks in AI-Based Mobile Payment Continuance: An Empirical Study
    VS Damodharan, KAA Ahmed, M Mohanty, B Ilavajhalla, S Raj
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1
  • Examining technology acceptance in AI-driven financial investments: A study of robo-advisor adoption among UAE investors
    KAA Ahmed, VSD Varadarajan, MAM Maaz, BK Paikaray
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1
  • Factors affecting mobile coupon acceptance through smartphone app
    KAA Ahmed, VS Damodharan, S Kumaraperumal
    International Journal of Business Information Systems 46 (1), 140-164 , 2024
    2024
    Citations: 8
  • The security environment in Indian commercial banks: an employee's information security behaviour perspective
    S Prasanna, V Mariappan, KAA Ahmed, VS Damodharan
    International Journal of Business Innovation and Research 34 (2), 277-298 , 2024
    2024
    Citations: 1
  • Quantify the Behaviour Intention of Individuals to Control SC Performance by Exploring Cloud Storage Services: An Extended UTAUT2 Approach
    K. A. Asraar Ahmed, Anoop Kumar Sahu, Atul Kumar Sahu, Nitin Kumar Sahu
    International Journal of Technology and Human Interaction (IJTHI) 18 (7), 1-28 , 2022
    2022
    Citations: 16
  • Antecedents of QR code acceptance during Covid-19: Towards sustainability
    VS Damodharan, KAA Ahmed
    Transnational Marketing Journal 10 (1), 171-199 , 2022
    2022
    Citations: 16
  • Exploring the Emirati female student entrepreneurs in the UAE through the theoryof planned behaviour
    VS Damodharan, KAA Ahmed
    Transnational Marketing Journal 10 (1), 139-153 , 2022
    2022
    Citations: 4
  • Impact of e-leadership competencies on employee behaviour
    KAA Ahmed, VS Damodharan, K Subha, S Prasanna, M Rajesh
    International Journal of Work Organisation and Emotion 13 (3), 187-211 , 2022
    2022
    Citations: 6
  • Antecedents of travel intention in rental taxi services post coronavirus-19 lockdown
    KAA Ahmed, D V.S.
    International Journal of Management and Enterprise Development 20 (4), 363-379 , 2021
    2021
    Citations: 1
  • Examining the factors influencing consumers' choice for electric vehicles in India
    S Prasanna, V Rangarajan, M Khan, KAA Ahmed
    International Journal of Electric and Hybrid Vehicles 13 (3-4), 302-320 , 2021
    2021
    Citations: 6
  • Effect of transformational leadership on organizational citizenship behavior: Mediating role of organizational learning culture
    A Rekhapriyadharshini, PD Jawahar, KAA Ahmed
    LBS Journal of Management & Research 18 (2), 84-95 , 2020
    2020
    Citations: 2
  • Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city-an extended UTAUT2 approach
    KAA Ahmed, AK Kranthi
    International Journal of Business Innovation and Research 19 (1), 57-79 , 2019
    2019
    Citations: 21

MOST CITED SCHOLAR PUBLICATIONS

  • Determinants of smartwatch adoption among IT professionals-an extended UTAUT2 model for smartwatch enterprise
    AK Kranthi, KAA Ahmed
    International Journal of Enterprise Network Management 9 (3-4), 294-316 , 2018
    2018
    Citations: 77
  • Determinants of Online Shopping Adoption: Meta Analysis and Review
    KAA Ahmed
    European Journal of Social Sciences 49 (4), 483-510 , 2015
    2015
    Citations: 32
  • Determinants of Behavioral intention, Use BehavioUr anD aDDiction towarDs social network Games amonG inDian colleGe stUDents
    KAA Ahmed, AS Sathish
    Man In India 97 (4), 21-42 , 2017
    2017
    Citations: 31
  • UTILITARIAN AND HEDONIC MOTIVES OF UNIVERSITY STUDENTS IN THEIR ONLINE SHOPPING-A GENDER BASED EXAMINATION.
    KA Asraar Ahmed
    Global Management Review 9 (4) , 2015
    2015
    Citations: 26
  • Unleashing the utilitarian motivations of online shopping among Indian youth
    KA Ahmed, AS Sathish
    Mediterranean Journal of Social Sciences 6 (2), 391 , 2015
    2015
    Citations: 22
  • Determinants of m-ticketing adoption using smartphone app among IT employees of Bengaluru city-an extended UTAUT2 approach
    KAA Ahmed, AK Kranthi
    International Journal of Business Innovation and Research 19 (1), 57-79 , 2019
    2019
    Citations: 21
  • Quantify the Behaviour Intention of Individuals to Control SC Performance by Exploring Cloud Storage Services: An Extended UTAUT2 Approach
    K. A. Asraar Ahmed, Anoop Kumar Sahu, Atul Kumar Sahu, Nitin Kumar Sahu
    International Journal of Technology and Human Interaction (IJTHI) 18 (7), 1-28 , 2022
    2022
    Citations: 16
  • Antecedents of QR code acceptance during Covid-19: Towards sustainability
    VS Damodharan, KAA Ahmed
    Transnational Marketing Journal 10 (1), 171-199 , 2022
    2022
    Citations: 16
  • Examining the Factors that Affect 3G Mobile Data Service Continuance Intention among Young Indian (IT) Working Professionals.
    KA Ahmed, AS Sathish
    Global Management Review 10 (3) , 2016
    2016
    Citations: 9
  • Factors affecting mobile coupon acceptance through smartphone app
    KAA Ahmed, VS Damodharan, S Kumaraperumal
    International Journal of Business Information Systems 46 (1), 140-164 , 2024
    2024
    Citations: 8
  • Impact of e-leadership competencies on employee behaviour
    KAA Ahmed, VS Damodharan, K Subha, S Prasanna, M Rajesh
    International Journal of Work Organisation and Emotion 13 (3), 187-211 , 2022
    2022
    Citations: 6
  • Examining the factors influencing consumers' choice for electric vehicles in India
    S Prasanna, V Rangarajan, M Khan, KAA Ahmed
    International Journal of Electric and Hybrid Vehicles 13 (3-4), 302-320 , 2021
    2021
    Citations: 6
  • Exploring the Emirati female student entrepreneurs in the UAE through the theoryof planned behaviour
    VS Damodharan, KAA Ahmed
    Transnational Marketing Journal 10 (1), 139-153 , 2022
    2022
    Citations: 4
  • Exploring the Factors That Affect M-Banking Adoption Through Smartphone App Among Young Indian College Students-an Extended UTAUT2 Approach
    KAA Ahmed, AS Sathish
    Asian Journal of Information Technology 16 (2), 240 - 254 , 2017
    2017
    Citations: 4
  • Exploring the impact of artificial intelligence and virtual reality on vocational training: A study on ADVETI diploma students
    VS Damodharan, L Priya, KAA Ahmed, C Mealor
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 2
  • Effect of transformational leadership on organizational citizenship behavior: Mediating role of organizational learning culture
    A Rekhapriyadharshini, PD Jawahar, KAA Ahmed
    LBS Journal of Management & Research 18 (2), 84-95 , 2020
    2020
    Citations: 2
  • Investigating recognition of green marketing communication using QR code acceptance among Emirati students: systematic study based on technology acceptance model
    BKP K.A. Asraar Ahmed, Damodharan VS, Glenn W. Muschert
    International Journal of Applied Systemic Studies 12 (2), 165-185 , 2025
    2025
    Citations: 1
  • Customer's Adoption of Artificial Intelligencebased Robo-Advisor Application for Wealth Management-an Extended TAM and TTF Approach
    VSD Varadarajan, KAA Ahmed
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1
  • Exploring Trust, Perceived Usefulness, and Risks in AI-Based Mobile Payment Continuance: An Empirical Study
    VS Damodharan, KAA Ahmed, M Mohanty, B Ilavajhalla, S Raj
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1
  • Examining technology acceptance in AI-driven financial investments: A study of robo-advisor adoption among UAE investors
    KAA Ahmed, VSD Varadarajan, MAM Maaz, BK Paikaray
    2024 International Conference on Artificial Intelligence and Quantum … , 2024
    2024
    Citations: 1