Nithyalakshmi M

@drbccchinducollege.edu.in

Assistant Professor in PG and Research Department of Commerce
Dharmamurthi Rao Bahadur Calavala Cunnan Chetty's Hindu College

Nithyalakshmi M


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https://researchid.co/nithyalakshmi
WORKING AS ASSISSTANT PROFESSOR OVER 14 YEARS IN DRBCCC HINDU COLLEGE,
DOING PH.D IN COMMERCE

EDUCATION

M.

QUALIFIED UGC NTA NET IN COMMERCE

DOING PH.D IN AREA MARKETING

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Finance, Multidisciplinary, Education

RECENT SCHOLAR PUBLICATIONS

  • Digital Technologies For Sustainable Heritage Preservation Enhancing Operational Efficiency in Cultural Knowedge
    M Nithyalakshmi, K Murugan
    National Conference on Transforming Trade and Finance for Sustianable … , 2025
    2025.0
  • Exploring Factors Influencing the Adoption of online shopping; A Qualitative Approach
    S Prabakaran, G Padmavathy, E Saravanan, K Banulatha, ...
    IN Patent 36/2,025 , 2025
    2025.0
  • Artificial Intelligence and the Evolution of Marketing: A Theoretical FrameWork
    M Nithyalakshmi, K Murugan
    National Conference on Quantum Innovations using AI & IOT Business … , 2025
    2025.0
  • Information Systems For Business
    S Saravanakumar, A Saha, K Mohana, M Nithyalakshmi
    2025.0
  • Entrepreneurial Finance
    G Padmavathy, N Kulshrestha, P Rutu, M Nithyalakshmi
    2025.0
  • An Analysis of Consumer Behavior and Trust Factors in Online Shopping towards FlipKart
    M Nithyalakshmi, K Murugan
    Two Days International Conferance on " Viksit Bharat 2047: Digital … , 2024
    2024.0
  • AI-Driven Customer Segmentation: Unlocking Valuable Insights For Precision Marketing
    M Nithyalakshmi
    Futuristic Tends In Management 3, 124 , 2024
    2024.0
  • A REVIEW ON BLOGGING AS TOOL IN DIGITAL MARKETING
    N M
    IJRAR - International Journal of Research and Analytical Reviews , 2024
    2024.0
  • A Review on Blogging as Tool in Digital Marketing
    M Nithyalakshmi
    IJRAR - International Journal of Research and Analytical Reviews 11 (Issue 1 … , 2024
    2024.0
  • AI-DRIVEN CUSTOMER SEGMENTATION: UNLOCKING VALUABLE INSIGHTS FOR PRECISION MARKETING
    M Nithyalakshmi
    https://iipseries.org/searching.php?type=title&key=AI-Driven%20Customer … , 2023
    2023.0
  • A Study on Attitude of Amazon Customer Towards Digital Marketing
    M Nithyalakshmi
    Journal of Foundation Research 31 (2), 259 , 2022
    2022.0
  • Effectiveness of Facebook Campaign on Target Marketing
    M Nithyalakshmi
    Madhya Bharti 82 (12), 189 , 2022
    2022.0
  • Online shopping behavior and attitude among the college teachers towards digital marketing
    M Nithyalakshmi
    Shodhasmitha – journal of fundamental comparative research 8 (No. 2(III) J … , 2022
    2022.0
  • A Review on Factors Influencing Consumer Purchase Decision on Instagram
    M Nithyalakshmi, K Murugan

MOST CITED SCHOLAR PUBLICATIONS

  • Digital Technologies For Sustainable Heritage Preservation Enhancing Operational Efficiency in Cultural Knowedge
    M Nithyalakshmi, K Murugan
    National Conference on Transforming Trade and Finance for Sustianable … , 2025
    2025.0
  • Exploring Factors Influencing the Adoption of online shopping; A Qualitative Approach
    S Prabakaran, G Padmavathy, E Saravanan, K Banulatha, ...
    IN Patent 36/2,025 , 2025
    2025.0
  • Artificial Intelligence and the Evolution of Marketing: A Theoretical FrameWork
    M Nithyalakshmi, K Murugan
    National Conference on Quantum Innovations using AI & IOT Business … , 2025
    2025.0
  • Information Systems For Business
    S Saravanakumar, A Saha, K Mohana, M Nithyalakshmi
    2025.0
  • Entrepreneurial Finance
    G Padmavathy, N Kulshrestha, P Rutu, M Nithyalakshmi
    2025.0
  • An Analysis of Consumer Behavior and Trust Factors in Online Shopping towards FlipKart
    M Nithyalakshmi, K Murugan
    Two Days International Conferance on " Viksit Bharat 2047: Digital … , 2024
    2024.0
  • AI-Driven Customer Segmentation: Unlocking Valuable Insights For Precision Marketing
    M Nithyalakshmi
    Futuristic Tends In Management 3, 124 , 2024
    2024.0
  • A REVIEW ON BLOGGING AS TOOL IN DIGITAL MARKETING
    N M
    IJRAR - International Journal of Research and Analytical Reviews , 2024
    2024.0
  • A Review on Blogging as Tool in Digital Marketing
    M Nithyalakshmi
    IJRAR - International Journal of Research and Analytical Reviews 11 (Issue 1 … , 2024
    2024.0
  • AI-DRIVEN CUSTOMER SEGMENTATION: UNLOCKING VALUABLE INSIGHTS FOR PRECISION MARKETING
    M Nithyalakshmi
    https://iipseries.org/searching.php?type=title&key=AI-Driven%20Customer … , 2023
    2023.0
  • A Study on Attitude of Amazon Customer Towards Digital Marketing
    M Nithyalakshmi
    Journal of Foundation Research 31 (2), 259 , 2022
    2022.0
  • Effectiveness of Facebook Campaign on Target Marketing
    M Nithyalakshmi
    Madhya Bharti 82 (12), 189 , 2022
    2022.0
  • Online shopping behavior and attitude among the college teachers towards digital marketing
    M Nithyalakshmi
    Shodhasmitha – journal of fundamental comparative research 8 (No. 2(III) J … , 2022
    2022.0
  • A Review on Factors Influencing Consumer Purchase Decision on Instagram
    M Nithyalakshmi, K Murugan

Publications

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RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)

1. ANALYSIS OF HR OPERATION AND ORGANIZATIONAL PERFORMANCE IN INDIA
APPLICATON NUMBER-20251069089 DATED19/72025
2. EXPLORING FACTORS INFLUENCING THE ADOPITON OF ONLINE SHOPPING; A QUALITY APPORACH
APPLICATION NUMBER-20254107535 DATED 07/08/2025