Marketing, Business and International Management, Management Information Systems
149
Scholar Citations
7
Scholar h-index
5
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Environmental Maintenance and Ecotourism: An Analysis into The Observation Of Tourists And Maintenance Agencies in India RGR Sree Lakshmi Moorthygari, Suresh Reddy Jakka, Jayanthi Rajendram ... Architecture Image Studies 6 (3), 816-829 , 2025 2025 Citations: 3
Grassroots Innovation and Rural Entrepreneurship in INDIA: A Pathway TO inclusive and sustainable growth DSR Jakka International Journal of Advances in Business and Management Research … , 2025 2025 Citations: 1
Loan Repayment Challenges Among Handloom Weavers: A Study In The Pochampally Region GP Dr Suresh Reddy Jakka IOSR Journal of Business and Management (IOSR-JBM) 27 (5/3), 13-21 , 2025 2025
An Analytical Study of India’s Tourism Growth: Insights From the India Tourism Data Compendium 2025 MNJ Dr Suresh Reddy Jakka, Dr Venkataramana Reddy Maram , Mr. Vivek, Economic Sciences 21 (2), 441 - 449 , 2025 2025
Opportunities and Challenges in Digital Marketing : A study on consumer purchasing behaviour M Dr Suresh Reddy Jakka, Dr Venkat Ramana Reddy, Dr Radha vyas, Pratik k desai Migration Letters 21 (s6), 970-976 , 2024 2024
An Analysis of the significance of Travel insurance from the perspective of Tourists DGS Dr Suresh Reddy Jakka, Dr Venkat Ramana Reddy , Dr Pravallika.A Korea Review of International Studies 17 (54) , 2024 2024
Impact of Brand Image on consumer buying behavior of FMCG brands in Hyderabad, Telangana BRG Dr Suresh Reddy Jakka International Journal of Research and Analytical Reviews (IJRAR) 10 (4), 464-472 , 2023 2023
Digital recruitment technology implementation: a study of select companies in Yadadri Bhuvanagiri dist. of Telangana state, India D Venkatesh, SR Jakka Asian Journal of Economics, Business and Accounting. https://doi. org/10 … , 2023 2023 Citations: 3
INDIAN MANAGEMENT EDUCATION - PROSPECTIVE AND CHALLENGES UNDER THE NATIONAL EDUCATION POLICY DSR Jakka GLOBAL EDUCATION 2050: Enhancing Global Citizenship & Online Partnerships … , 2021 2021
Smart Phone Brand Preferences among University Students – A Study DSR Jakka Studies in Indian Place Names (UGC Care Journal) 40 (60), 07 (3139 - 3145) , 2020 2020
CALCULATION OF EFFICIENCY AND VARIABILITY OF DEPOSITS DTNR Dr.Suresh Reddy Jakka, M.Venkata subba reddy Journal of Emerging Technologies and Innovative Research (JETIR) 6 (06), 05 … , 2019 2019
A STUDY ON DEPOSIT MOBILISATION STRATEGY OF ANDHRA BANK DTNR Dr.Suresh Reddy Jakka, M.Venkata subba reddy INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS (IJRAR) 5 (4), 05 … , 2018 2018
Personality Development BR Dr.Suresh Reddy Jakka Good Beginning for a Great Success , 2018 2018
An effectual and pragmatic assessment and suggestive points on customer loyalty and retention for multiple domains MCSJ Prasad, SR Jakka International Journal of Research in IT and Management 7 (4), 83-97 , 2017 2017 Citations: 2
Multidimensional Evaluation on Assorted Factors of Customer Retention and Loyalty CSJP Dr.Suresh Reddy Jakka Research Revolution ( International journal of Social Science & Management … , 2017 2017
Initiatives and Effective Analytics on City Branding Ventures MMM Dr Suresh reddy Jakka Research Revolution ( International journal of Social Science & Management … , 2017 2017
A pragmatic analysis on the assorted dimensions of customer retention CSJ Prasad, SR Jakka International Journal of Research in Management & Social Science 23 , 2017 2017 Citations: 1
THE GROWTH AND TRANSFORM IN CITY BRANDING: A CONTENT ANALYSIS OF THE PROSE MMMDJS REDDY INTERCONTINENTAL JOURNAL OF MARKETING RESEARCH REVIEW 5 (6), 4 (106 - 109) , 2017 2017
LARGE RETAIL OUTLETS IMPACT ON TRADITIONAL RETAIL SHOPS–A STUDY OF SELECT KIRANA STORES SR Jakka Osmania Journal of Management 13 (Number -3), 91 - 103 , 2017 2017
MOST CITED SCHOLAR PUBLICATIONS
Entrepreneurship: Concept & Development S Reddy J Third Concept (An International Journal of Ideas) 17 (203) , 2004 2004 Citations: 40
Impact of E-Commerce on marketing JS Reddy Indian Journal of Marketing 33 (5) , 2003 2003 Citations: 35
Buying Behavior in organized retailing: a study of demographic factors DKRB Dr Suresh Reddy Jakka Mustang Journal of Business & Ethics 1 , 2010 2010 Citations: 18
Gaining Competitive Advantage through Supply Chain Management S Reddy J Indian Journal of Marketing 35 (6) , 2005 2005 Citations: 16
Case study method of teaching in management education SR Jakka, SR Mantha Journal of Business Management & Social Sciences Research 1 (3), 13-16 , 2012 2012 Citations: 15
Customer relationship Management DSR Jakka International Journal of Management Research and Review 1 (3) , 2011 2011 Citations: 8
Atmospherics: A silent sales person in organized retailing B Krishna Reddy, J Suresh Reddy International Journal of Sales, Retailing and Marketing 1 (1), 23-29 , 2012 2012 Citations: 7
Environmental Maintenance and Ecotourism: An Analysis into The Observation Of Tourists And Maintenance Agencies in India RGR Sree Lakshmi Moorthygari, Suresh Reddy Jakka, Jayanthi Rajendram ... Architecture Image Studies 6 (3), 816-829 , 2025 2025 Citations: 3
Digital recruitment technology implementation: a study of select companies in Yadadri Bhuvanagiri dist. of Telangana state, India D Venkatesh, SR Jakka Asian Journal of Economics, Business and Accounting. https://doi. org/10 … , 2023 2023 Citations: 3
An effectual and pragmatic assessment and suggestive points on customer loyalty and retention for multiple domains MCSJ Prasad, SR Jakka International Journal of Research in IT and Management 7 (4), 83-97 , 2017 2017 Citations: 2
Grassroots Innovation and Rural Entrepreneurship in INDIA: A Pathway TO inclusive and sustainable growth DSR Jakka International Journal of Advances in Business and Management Research … , 2025 2025 Citations: 1
A pragmatic analysis on the assorted dimensions of customer retention CSJ Prasad, SR Jakka International Journal of Research in Management & Social Science 23 , 2017 2017 Citations: 1
Loan Repayment Challenges Among Handloom Weavers: A Study In The Pochampally Region GP Dr Suresh Reddy Jakka IOSR Journal of Business and Management (IOSR-JBM) 27 (5/3), 13-21 , 2025 2025
An Analytical Study of India’s Tourism Growth: Insights From the India Tourism Data Compendium 2025 MNJ Dr Suresh Reddy Jakka, Dr Venkataramana Reddy Maram , Mr. Vivek, Economic Sciences 21 (2), 441 - 449 , 2025 2025
Opportunities and Challenges in Digital Marketing : A study on consumer purchasing behaviour M Dr Suresh Reddy Jakka, Dr Venkat Ramana Reddy, Dr Radha vyas, Pratik k desai Migration Letters 21 (s6), 970-976 , 2024 2024
An Analysis of the significance of Travel insurance from the perspective of Tourists DGS Dr Suresh Reddy Jakka, Dr Venkat Ramana Reddy , Dr Pravallika.A Korea Review of International Studies 17 (54) , 2024 2024
Impact of Brand Image on consumer buying behavior of FMCG brands in Hyderabad, Telangana BRG Dr Suresh Reddy Jakka International Journal of Research and Analytical Reviews (IJRAR) 10 (4), 464-472 , 2023 2023
INDIAN MANAGEMENT EDUCATION - PROSPECTIVE AND CHALLENGES UNDER THE NATIONAL EDUCATION POLICY DSR Jakka GLOBAL EDUCATION 2050: Enhancing Global Citizenship & Online Partnerships … , 2021 2021
Smart Phone Brand Preferences among University Students – A Study DSR Jakka Studies in Indian Place Names (UGC Care Journal) 40 (60), 07 (3139 - 3145) , 2020 2020
