I am a researcher with a background of working in the Industries as well as higher education. I chose this career to pinpoint the prevailing setbacks in International Business and render possible solutions for the same. My publication can help academicians, researchers, industrialists, and Governments to set the path forward for further research and policy framework. The area of interest is International Business, Macroeconomic Research, World Trade Organization Issues, Bilateral and Multilateral Trade Agreements, Supply Chain and Logistics and Business Intelligence. Currently, I am an active member of the Academy of International Business.
EDUCATION
Ph.D. (International Business), Alagappa University
M.Com. (International Business), Bharathiar University
B.B.A. (Management), Himachal Pradesh University
Diploma in Export Management, IIEM Bangalore
RESEARCH, TEACHING, or OTHER INTERESTS
Business and International Management
4
Scopus Publications
97
Scholar Citations
4
Scholar h-index
1
Scholar i10-index
Scopus Publications
Mapping the Foreign Investments (OFDI) From Emerging Economies Toward Developed Nations: A Consequential Convergence of Investment Outflows and the OLI Paradigm Abuzar Nomani, S. R. Rithi, Raghuveer Negi Thunderbird International Business Review, 2025 A fascinating insight we present in this research is what instigated the flow of outward FDI from emerging economies (EE) to developed nations by employing the O‐L‐I framework. Here, we offer the novelty of our research through earlier studies that only used the O‐L‐I framework to understand the genesis of FDI outflow from developed nations (DN) to developing/emerging economies. The mapping of investment patterns from EE materialized in 3‐D (EE to DN, EE to EE, and DN to EE) by incorporating country‐specific ownership, location, and internalization advantages. Twenty years of panel data have been used from nine countries. We used pooled OLS, random‐effects, and fixed‐effect models to understand the cause–effect relationship. Our findings exhibit that technological advancement, infrastructure, and economic stability are the major drivers for outward investment flow from one nation to another. In addition, patents and infrastructure can initiate the outward flow of FDI from emerging countries to developed countries.
Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation-moderation analysis Raghuveer Negi, Amit Kumar Gupta, Vidhu Gaur Business Strategy and the Environment, 2023 Abstract The study aims to explore the effect of dimensions of green marketing orientation (GMO) on green innovation and organizational performance utilizing the fundamental concepts of GMO theory, institutional theory, and resource‐based theory, or natural resource‐based view. In this research, we mainly explore the unplumbed effect of internal ( IGMO ), strategic ( SGMO ), and tactical green marketing orientation ( TGMO ) of the firm using the GMO theory. Although few scientific attempts tried to measure the effect of IGMO, SGMO, and TGMO, a majority of them disdained the idea of its integrated effect and adopted a futile approach while positioning these constructs in their model. In addition, we investigated stakeholders' role (moderating) in green innovation practices and organizational performance. The proposed model is tested using survey data collected from 201 top and middle‐level working professionals from manufacturing to service industries in India. We used a structured questionnaire and covariance‐based structure equation modeling for the path estimation. All three dimensions showed a direct positive significant effect on green innovation. Only tactical TGMO showed a direct effect on organizational performance, while the other two showed an indirect effect only on organizational performance mediated through green innovation. The study also established the moderating effect of stakeholders' view on the relationships between green innovation and organizational performance. Conclusively, we contribute to GMO theory by extending the scope for further academic/market validation and concurrently advancing managerial inferences for business strategists and market practitioners on sustainable organizational development.
Debunking the Production Predicaments among the Motor and Pump Exporters in the Coimbatore Region: Upside-down Approach of O-L-I Framework Raghuveer Negi, A. Muthusamy, Abuzar Nomani, Shetty Deepa Thangam Geeta Global Business Review, 2023 We explore the unplumbed dimension of the O-L-I specific advantage of the firm in this research by shifting the focus from the entry mode of MNEs to problems faced by home-based manufacturer exporters, which is unique from its original concept. The proposed approach transposes the idea and implication of the eclectic paradigm in an international trade setting. To test the upside-down approach of the O-L-I framework, various challenges were identified through EFA and CFA, and in the final phase, the impact of ownership, location and internalization has been measured (using path analysis) on production problems faced by these manufacturer exporters. We used a structured questionnaire to collect the data from 220 motors and pump manufacturer exporters from January to September 2021. Moreover, the Coimbatore city wears the crown of ‘Pump City of Asia’, which makes the spot an ideal place for generalization of research and optimization of desired results. The research outcome illustrates the significant impact of location and internalization on the production problems encountered by the manufacturer exporters. The novelty of the study is substantiated by extending the application of O-L-I specific advantage for FDI to home-based exports, which we labelled as the ‘up-side-down approach’ of the O-L-I framework.
Foreign direct investment and economic growth in member countries of Asia Pacific trade agreement Bounlert Anittaphommahaxay, Vanhnalat, N Balamurali, C Bogahawatte, Francis Cai, et al. International Journal of Recent Technology and Engineering, 2019 The economic growth depicts prosperity and self sustainability of nation. Foreign Direct Investment considered as handful tool for growth of host nation is a general perception all over the globe. Now due to global webbed market, countries worldwide are anxious to exploit Asia-Pacific’s huge market and rich culture. The empirical evidence and fact-based case study poses FDI and economic growth on fringe due to variation in during the different span of time. This study attempted to analyze the relationship between FDI and economic growth into Bangladesh, China, India, Lao PDR, Mongolia, Korea Republic and Sri Lanka. It is assumed that blend of developed, emerging and developing economies taking as base for comparison will derive the more satisfactory result. Also, it consists of large market driven economies in the world due to strong market base. To attain the result of GDP growth, Inflation rate and Unemployment rate has taken as economic growth indicator. The Ordinary Least Squares, Augmented Dicky-Fuller and Granger Causality test is used to estimate the effect of FDI on economic growth. The result shows that in spite of consistent pattern in FDI inflow not all the countries have experienced the significant effect of FDI on economic growth of nation. The implications in nation’s policies are discussed in the study
RECENT SCHOLAR PUBLICATIONS
Mapping the Foreign Investments (OFDI) from emerging economies toward developed nations: a consequential convergence of investment outflows and the oli paradigm A Nomani, SR Rithi, R Negi Thunderbird International Business Review 67 (4), 431-448 , 2025 2025 Citations: 6
Debunking the Production Predicaments among the Motor and Pump Exporters in the Coimbatore Region: Upside-down Approach of OLI Framework R Negi, A Muthusamy, A Nomani, SDT Geeta Global Business Review, 09721509231195172 , 2023 2023
Global investment scenario of artificial intelligence (AI): A study with reference to China, India and United States A Muthusamy, R Negi International Journal of Advance and Innovative Research 5 (4), 71-76 , 2023 2023 Citations: 5
Export Impediments and its Impact on the Performance of Motor and Pump Exports from the Coimbatore Region R Negi, A Muthusamy, A Nomani, SDT Geeta IIMS Journal of Management Science 14 (2), 180–208 , 2023 2023 Citations: 1
Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis R Negi, AK Gupta, V Gaur Business Strategy and the Environment 32 (8), 5435-5458 , 2023 2023 Citations: 65
Impact of GST on motor and pump exports in India R Negi, A Muthusamy, A Nomani, SDT Geeta Business Analyst Journal 43 (2), 13-25 , 2022 2022 Citations: 4
Engineering Export of India–Bliss or Blasé R Negi, A Muthusamy, A Nomani, P Gupta Indian Journal of Economics and Business 20 (2), 167-194 , 2021 2021 Citations: 1
Does Foreign Direct Investment Induces Societal Development in India? A Muthusamy, R Negi GATR Journal of Finance and Banking Review, 32-38 , 2020 2020 Citations: 2
Search Engine Advertisement: Revamping Marketing World in 21st Century (A Race Between Bing, Baidu and Google) R Negi, A Muthusamy Facets of Digital Marketing Spree, 175-187 , 2019 2019
Performance Scruitinization of Companies on Corporate Social Responsibility (CSR) Culture in Tamil Nadu A Muthusamy, R Negi International Journal of Advance and Innovative Research 6 (2(XXXV)), 178-183 , 2019 2019 Citations: 2
Battle of Business Primacy in Global Market between South Asian Countries R Negi, A Muthusamy Impact: International Journal of Research in Humanities, Arts and Literature … , 2019 2019
Foreign Direct Investment and Economic growth in Member Countries of Asia Pacific Trade Agreement A Muthusamy, R Negi International Journal of Recent Technology and Engineering (IJRTE) 8 (2S10 … , 2019 2019 Citations: 3
Global Investment Scenario of Artificial Intelligence (AI): A Study With reference to China, India and United States R Negi, A Muthusamy International Journal of Advance and Innovative Research 5 (4 (XVI)), 71-77 , 2018 2018 Citations: 8
MOST CITED SCHOLAR PUBLICATIONS
Effect of green marketing orientation dimensions on green innovation and organizational performance: A mediation‐moderation analysis R Negi, AK Gupta, V Gaur Business Strategy and the Environment 32 (8), 5435-5458 , 2023 2023 Citations: 65
Global Investment Scenario of Artificial Intelligence (AI): A Study With reference to China, India and United States R Negi, A Muthusamy International Journal of Advance and Innovative Research 5 (4 (XVI)), 71-77 , 2018 2018 Citations: 8
Mapping the Foreign Investments (OFDI) from emerging economies toward developed nations: a consequential convergence of investment outflows and the oli paradigm A Nomani, SR Rithi, R Negi Thunderbird International Business Review 67 (4), 431-448 , 2025 2025 Citations: 6
Global investment scenario of artificial intelligence (AI): A study with reference to China, India and United States A Muthusamy, R Negi International Journal of Advance and Innovative Research 5 (4), 71-76 , 2023 2023 Citations: 5
Impact of GST on motor and pump exports in India R Negi, A Muthusamy, A Nomani, SDT Geeta Business Analyst Journal 43 (2), 13-25 , 2022 2022 Citations: 4
Foreign Direct Investment and Economic growth in Member Countries of Asia Pacific Trade Agreement A Muthusamy, R Negi International Journal of Recent Technology and Engineering (IJRTE) 8 (2S10 … , 2019 2019 Citations: 3
Does Foreign Direct Investment Induces Societal Development in India? A Muthusamy, R Negi GATR Journal of Finance and Banking Review, 32-38 , 2020 2020 Citations: 2
Performance Scruitinization of Companies on Corporate Social Responsibility (CSR) Culture in Tamil Nadu A Muthusamy, R Negi International Journal of Advance and Innovative Research 6 (2(XXXV)), 178-183 , 2019 2019 Citations: 2
Export Impediments and its Impact on the Performance of Motor and Pump Exports from the Coimbatore Region R Negi, A Muthusamy, A Nomani, SDT Geeta IIMS Journal of Management Science 14 (2), 180–208 , 2023 2023 Citations: 1
Engineering Export of India–Bliss or Blasé R Negi, A Muthusamy, A Nomani, P Gupta Indian Journal of Economics and Business 20 (2), 167-194 , 2021 2021 Citations: 1
Debunking the Production Predicaments among the Motor and Pump Exporters in the Coimbatore Region: Upside-down Approach of OLI Framework R Negi, A Muthusamy, A Nomani, SDT Geeta Global Business Review, 09721509231195172 , 2023 2023
Search Engine Advertisement: Revamping Marketing World in 21st Century (A Race Between Bing, Baidu and Google) R Negi, A Muthusamy Facets of Digital Marketing Spree, 175-187 , 2019 2019
Battle of Business Primacy in Global Market between South Asian Countries R Negi, A Muthusamy Impact: International Journal of Research in Humanities, Arts and Literature … , 2019 2019
GRANT DETAILS
Doctoral Fellow - Indian Council of Social Sciences Research
INDUSTRY EXPERIENCE
MERCHANDISER (In Garment Knitted, Woven, Hosiery Export House).
Theme India, G-18, Sector – 11, Noida, Delhi (NCR)
May 2013 to April 2016.
Merchandiser
