SHEELA B

@hicas.ac.in

Associate Professor, Commerce PA & AF
HINDUSTHAN COLLEGE OF ARTS & SCIENCE, COIMBATORE

EDUCATION

M.Com., M.Phil., UGC NET
Doing Ph.D (COMMERCE)

RESEARCH INTERESTS

MARKETING, CONSUMER BEHAVIOUR
2

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • An Observational study on sustainable urban development and Smart cities with special reference to Coimbatore City
    DB Sheela
    AICTE sponsored Two Day National Conference on "Climate Action & Green … , 2026
    2026
  • An Empirical Study of Empathy and cultural diversity in early childhood Curriculum Development
    DBS Dr. M.P.Prathiba
    Families in Transition: The Socilogue of Indian households in comtemporary … , 2026
    2026
  • Ethical Issues and Consumer Perception of AI in Marketing
    DB Sheela
    AI and Innovation for Smart India Transforming Finance and Marketing Shanlax … , 2026
    2026
  • Fintech Innovations : Altruist AI Reshaping the Indian Financial Services
    DB Sheela
    The Future of Global Business AI-Driven sustainability and Multi … , 2026
    2026
  • Artificial Intelligence in the Modern Era of Trading: Revolutioninzing Financial Markets
    DB Sheela
    Sustainability in Supply Chain Management: A Study of Best Practices 4, 158-162 , 2025
    2025
  • A Comprehensive Study on the Role of AI in the Health care Service Inustry
    DB Sheela
    International Journal of Recent Development in Engineering and Technology … , 2025
    2025
  • FINANCIAL ACCOUNTING
    MGK Dr. Ramadugula Sita Kumari, Dr. G.Henry James, Dr. B.Sheela
    Pencil Bitz 1, 231 , 2025
    2025
  • Recent Trends in Accounting
    DB Sheela
    REST Journal on Banking, Accounting and Business 4 (3), 42-45 , 2025
    2025
  • Impact of AI on Society and Industry
    DB Sheela
    Second International Conference on Recent Trends in Multi-Disciplinary … , 2025
    2025
  • An Objective Study on the Revolutionary Innovations Brought in by the Indian Food Packaging Market
    DB Sheela
    International Journal of Research and Scientific Innovations (IJRSI) 12 (VII … , 2025
    2025
  • An Empirical Study on the Impact of Innovative Packaging on Consumer Behaviour in the Instant Food Industry
    DB Sheela
    International Journal of Creative Research Thoughts 13 (5), 613-617 , 2025
    2025
  • Cybercrime and Cybersecurity in the Retail Sector
    DBS Dr.Jayanthi Sobhana
    Proceedings of the CRYSTAL 2025 Cyber Attack Readiness: Fear to Confidence … , 2025
    2025
  • Pollution Control and Reduction
    DBS Dr.Jayanthi Sobhana
    Proceedings of the SNR ICSSR sponsored One Day International Seminar on … , 2025
    2025
  • CHALLENGES AND OPPURTUNITIES FOR THE WOMEN ENTREPRENEURS POST COVID
    DB Sheela
    Conference Proceedings of the BAC ICSSR Sponsored ONE DAY NATIONAL LEVEL … , 2024
    2024
  • An Exploration of the AI - Driven Smart Commerce
    DMR Dr.B. Sheela
    8th International Conference on "SustainableCommerce through AI: Uncover the … , 2024
    2024
  • An Empirical Study to measure the profitability and to analyse the effect of variousfactors on the profitability of the Selected private sector Steel Industries in India
    DAM Mrs. B. Sheela
    SAMDARSHI 16 (5), 536 to 543 , 2023
    2023
  • A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN COIMBATORE CITY”
    MB Sheela
    Hindusthan College of Arts & Science (Autonomous), Coimbatore , 2023
    2023
  • Consumer Behaviour Towards Purchase of Select Instant Packed Food Products In Coimbatore City
    DMR Mrs. Sheela . B
    Journal of Emerging Technologies and Innovative Research (JETIR) 9 (11), 565-570 , 2022
    2022
  • The Power of Packing in Food Industry 5.0
    DMR Mrs. Sheela . B
    Stochastic Modeling & Applications 26 (3), 723-726 , 2022
    2022
  • An Empirical Study On The Impact Of Product Packaging On Purchasing Behaviour Of Consumers Of Instant Food Products With Special Reference To Coimbatore City
    MBS Dr. M.Ramya
    International Journal of All Research Education and Scientific Methods … , 2022
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Social media as a marketing platform
    M SHEELA, DM RAMYA
    International Journal of Emerging Technologies and Innovative Research, ISSN … , 2018
    2018
    Citations: 2
  • An Observational study on sustainable urban development and Smart cities with special reference to Coimbatore City
    DB Sheela
    AICTE sponsored Two Day National Conference on "Climate Action & Green … , 2026
    2026
  • An Empirical Study of Empathy and cultural diversity in early childhood Curriculum Development
    DBS Dr. M.P.Prathiba
    Families in Transition: The Socilogue of Indian households in comtemporary … , 2026
    2026
  • Ethical Issues and Consumer Perception of AI in Marketing
    DB Sheela
    AI and Innovation for Smart India Transforming Finance and Marketing Shanlax … , 2026
    2026
  • Fintech Innovations : Altruist AI Reshaping the Indian Financial Services
    DB Sheela
    The Future of Global Business AI-Driven sustainability and Multi … , 2026
    2026
  • Artificial Intelligence in the Modern Era of Trading: Revolutioninzing Financial Markets
    DB Sheela
    Sustainability in Supply Chain Management: A Study of Best Practices 4, 158-162 , 2025
    2025
  • A Comprehensive Study on the Role of AI in the Health care Service Inustry
    DB Sheela
    International Journal of Recent Development in Engineering and Technology … , 2025
    2025
  • FINANCIAL ACCOUNTING
    MGK Dr. Ramadugula Sita Kumari, Dr. G.Henry James, Dr. B.Sheela
    Pencil Bitz 1, 231 , 2025
    2025
  • Recent Trends in Accounting
    DB Sheela
    REST Journal on Banking, Accounting and Business 4 (3), 42-45 , 2025
    2025
  • Impact of AI on Society and Industry
    DB Sheela
    Second International Conference on Recent Trends in Multi-Disciplinary … , 2025
    2025
  • An Objective Study on the Revolutionary Innovations Brought in by the Indian Food Packaging Market
    DB Sheela
    International Journal of Research and Scientific Innovations (IJRSI) 12 (VII … , 2025
    2025
  • An Empirical Study on the Impact of Innovative Packaging on Consumer Behaviour in the Instant Food Industry
    DB Sheela
    International Journal of Creative Research Thoughts 13 (5), 613-617 , 2025
    2025
  • Cybercrime and Cybersecurity in the Retail Sector
    DBS Dr.Jayanthi Sobhana
    Proceedings of the CRYSTAL 2025 Cyber Attack Readiness: Fear to Confidence … , 2025
    2025
  • Pollution Control and Reduction
    DBS Dr.Jayanthi Sobhana
    Proceedings of the SNR ICSSR sponsored One Day International Seminar on … , 2025
    2025
  • CHALLENGES AND OPPURTUNITIES FOR THE WOMEN ENTREPRENEURS POST COVID
    DB Sheela
    Conference Proceedings of the BAC ICSSR Sponsored ONE DAY NATIONAL LEVEL … , 2024
    2024
  • An Exploration of the AI - Driven Smart Commerce
    DMR Dr.B. Sheela
    8th International Conference on "SustainableCommerce through AI: Uncover the … , 2024
    2024
  • An Empirical Study to measure the profitability and to analyse the effect of variousfactors on the profitability of the Selected private sector Steel Industries in India
    DAM Mrs. B. Sheela
    SAMDARSHI 16 (5), 536 to 543 , 2023
    2023
  • A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN COIMBATORE CITY”
    MB Sheela
    Hindusthan College of Arts & Science (Autonomous), Coimbatore , 2023
    2023
  • Consumer Behaviour Towards Purchase of Select Instant Packed Food Products In Coimbatore City
    DMR Mrs. Sheela . B
    Journal of Emerging Technologies and Innovative Research (JETIR) 9 (11), 565-570 , 2022
    2022
  • The Power of Packing in Food Industry 5.0
    DMR Mrs. Sheela . B
    Stochastic Modeling & Applications 26 (3), 723-726 , 2022
    2022