General Arts and Humanities, Business, Management and Accounting, Multidisciplinary, Organizational Behavior and Human Resource Management
1
Scopus Publications
130
Scholar Citations
6
Scholar h-index
3
Scholar i10-index
Scopus Publications
Customer shift from E-Banking to M-Banking in state bank of India: A study to identify influencing factors causing the change in behaviour Deepa Damodaran, N Sambandam Indian Journal of Public Health Research and Development, 2018 The basic purpose behind writing this paper is to identify those variables that causes shift of customers from e-banking to m-banking of State Bank of India. A quantitative approach was used. The study was conducted on 450 people customers, out of which 384 respondents were finally shortlisted. Simple random sampling method was used to select them. It was identified that perceived benefits of using the banking services over mobile phones, influence of peer groups, service provider facilitating conditions and technology are the major influencing factors. It was suggested that banking institution must extend their services offering through the m-banking and more and more customers must be encouraged and convinced to use m-banking services. Emphasis must be laid on ease of use of technology in the hands of customers. Employees must be trained enough to promote m-banking services not only in-house (within the branch), but also by becoming brand ambassadors in promoting m-banking services at other places as well. Bank must make use of different medium of communication to connect with customers to increase level of awareness and to build positive perception of customers towards m-banking services.
RECENT SCHOLAR PUBLICATIONS
Optimization Techniques In Financial Portfolio Management: A Mathematical Perspective DD Damodaran, DV Sharma, DVV Tatake, DR Pal, DSK Srivastava The Journal of Theoretical Accounting Research, 22 (1), 214-220 , 2026 2026
A STUDY ON INCOME TAX RETURN (ITR) FILING PROCESSES AND ORGANIZATIONAL EFFICIENCY AT KEYUR BHAYANI & ASSOCIATES D Damodaran ShodhPrabandhan: Journal of Management Studies 2 (2), 59-65 , 2025 2025
The Rise of Buy Now Pay Later (BNPL) Schemes and their Impact on Youth Debt Perception D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
A Study on the Role of Financial Operations in Business Decision-Making at Andromeda Sales & Distribution AK Singh, D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
HR in Action-Exploring Recruitment Techniques and Candidate Review Systems K Saxena, D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
ACCOUNTING PRACTICES AND SMALL BUSINESS SUSTAINABILITY: A COMPARATIVE STUDY OF INDIA AND OMAN NA Modha, D Damodaran ShodhPrabandhan: Journal of Management Studies 2 (1), 116-124 , 2025 2025
The Interplay between Leadership Behaviours and Employee Well-Being in Evolving Human Resources Practices; DRC MEERA, DN Chaudhary, DV Sarada, DGJ Hareesh, DDDDTK Hong LEX LOCALIS-JOURNAL OF LOCAL SELF-GOVERNMENT 23 (s6), 593-603 , 2025 2025
REVOLUTIONIZING LOGISTICS WITH AI: OPPORTUNITIES, CHALLENGES, AND FUTURE DIRECTION SECTOR: LOGISTICS DDD Raj Varma ShodhAI: Journal of Artificial Intelligence 2 (1), 86-91 , 2025 2025
THE RISE AND REGULATORY OVERSIGHT OF INSURANCE AGGREGATOR PLATFORMS: IMPACT ON POLICYHOLDER CHOICE AND LITERACY IN INDIA DDD Yogindra Wavikar ShodhSamajik: Journal of Social Studies 2 (2), 97-112 , 2025 2025
A STUDY ON INTERNAL CONTROLS AND AUDIT TRAIL IN TALLY ERP DDD Raj Porwal International Journal of Research -GRANTHAALAYAH 13 (6), 299-306 , 2025 2025
HR in Action- Exploring Recruitment Techniques and Candidate Review Systems PDDD Kuhu Saxena Advanced International Journal for Research (AIJFR) 6 (6), 1-4 , 2025 2025
ACCOUNTING PRACTICES AND SMALL BUSINESS SUSTAINABILITY: A COMPARATIVE STUDY OF INDIA AND OMAN DDD Nandini Ashokkumar Modha International Journal of Research -GRANTHAALAYAH 13 (1), 200-208 , 2025 2025
THE RISE OF PREDICTIVE ANALYTICS IN MANAGEMENT ACCOUNTING: FROM DESCRIPTIVE TO PRESCRIPTIVE DDD Ronit Ravindra Gaikwad1 ShodhAI: Journal of Artificial Intelligence 1 (1), 159-167 , 2025 2025
Impact of Digital Transformation on Recruitment Efficiency DDD Bhoomi Viral Shah Integrated Journal for Research in Arts and Humanities 5 (6), 85-90 , 2025 2025
A PRACTICAL INSIGHT INTO TALENT SOURCING I Randhawa, DD Damodaran International Journal of Research -GRANTHAALAYAH 13 (10), 176-183 , 2025 2025
ICICI PRUDENTIAL MUTUAL FUND: HOW TO INCREASE BUSINESS FROM ICICI BANK DDD Akhil Ravishankar International Journal of Research -GRANTHAALAYAH 13 (8), 187-194 , 2025 2025
A Study on Financial Reporting Practices and the Role of Internal Controls in Modern Organizations S Varghese, D Damodaran Journal of Emerging Technologies and Innovative Research 12 (12), 138-140 , 2025 2025
A STUDY ON SUPPLY CHAIN FINANCE PRACTICES AT AXIS BANK S SUVARNA, D Damodaran Journal of Emerging Technologies and Innovative Research 12 (12), 448-453 , 2025 2025
DIGITAL TRANSFORMATION IN CO-OPERATIVE BANKS AND ITS IMPACT ON RURAL CUSTOMERS AA Jalgaonkar, DD Damodaran Journal of Emerging Technologies and Innovative Research 12 (12), 309-314 , 2025 2025
Financial Planning and Budgeting as a Tool for Corporate Growth: A Study on Arihant Superstructures Ltd DK Dubey, DD Damodaran International Journal for Multidisciplinary Research 7 (6), 1-3 , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Intrusion detection based on phishing detection with machine learning R Jayaraj, A Pushpalatha, K Sangeetha, T Kamaleshwar, SU Shree, ... Measurement: Sensors 31, 101003 , 2024 2024 Citations: 60
Adoption restraints in mobile banking with reference to India D Damodaran, R Regin, SS Rajest Repository Antis Publisher, 697284 , 2024 2024 Citations: 22
Customer Shift From E-Banking To M-Banking In State Bank Of India: A Study To Identify Influencing Factors Causing The Change In Behaviour D Damodaran Indian Journal of Public Health Research & Development, 9 (11), 134-139 , 2018 2018 Citations: 12
The Impact of the Colour of the Packaging Influencing the Buyer’s Purchase Intent’ D Damodaran International Journal of Recent Technology and Engineering 8 (4), 8822 -8826 , 2019 2019 Citations: 9
A Linkage Between Service Quality And Customer Satisfaction – By Indian Commercial Banks D Damodaran International Journal of Scientific & Engineering Research 8 (3), 1957-1962 , 2017 2017 Citations: 8
A Comparative Study Of Efficient Lending By Indian Commercial Banks. D Damodaran International journal of engineering and management research 4, 54-58 , 2014 2014 Citations: 8
Consumers’ Behaviour with Respect To adoption of M-Banking Services in Tamilnadu D Damodaran International Journal of Recent Technology and Engineering 7 (6), 339-344 , 2019 2019 Citations: 6
Analysis of Fixed Asset Management with Traditional Financial Statement D Damodaran, R Regin, SS Rajest Journal of Science on Integration and Human Development 2 (7), 1 -17 , 2024 2024 Citations: 2
Optimization Techniques In Financial Portfolio Management: A Mathematical Perspective DD Damodaran, DV Sharma, DVV Tatake, DR Pal, DSK Srivastava The Journal of Theoretical Accounting Research, 22 (1), 214-220 , 2026 2026
A STUDY ON INCOME TAX RETURN (ITR) FILING PROCESSES AND ORGANIZATIONAL EFFICIENCY AT KEYUR BHAYANI & ASSOCIATES D Damodaran ShodhPrabandhan: Journal of Management Studies 2 (2), 59-65 , 2025 2025
The Rise of Buy Now Pay Later (BNPL) Schemes and their Impact on Youth Debt Perception D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
A Study on the Role of Financial Operations in Business Decision-Making at Andromeda Sales & Distribution AK Singh, D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
HR in Action-Exploring Recruitment Techniques and Candidate Review Systems K Saxena, D Damodaran AIJFR-Advanced International Journal for Research 6 (6) , 2025 2025
ACCOUNTING PRACTICES AND SMALL BUSINESS SUSTAINABILITY: A COMPARATIVE STUDY OF INDIA AND OMAN NA Modha, D Damodaran ShodhPrabandhan: Journal of Management Studies 2 (1), 116-124 , 2025 2025
The Interplay between Leadership Behaviours and Employee Well-Being in Evolving Human Resources Practices; DRC MEERA, DN Chaudhary, DV Sarada, DGJ Hareesh, DDDDTK Hong LEX LOCALIS-JOURNAL OF LOCAL SELF-GOVERNMENT 23 (s6), 593-603 , 2025 2025
REVOLUTIONIZING LOGISTICS WITH AI: OPPORTUNITIES, CHALLENGES, AND FUTURE DIRECTION SECTOR: LOGISTICS DDD Raj Varma ShodhAI: Journal of Artificial Intelligence 2 (1), 86-91 , 2025 2025
THE RISE AND REGULATORY OVERSIGHT OF INSURANCE AGGREGATOR PLATFORMS: IMPACT ON POLICYHOLDER CHOICE AND LITERACY IN INDIA DDD Yogindra Wavikar ShodhSamajik: Journal of Social Studies 2 (2), 97-112 , 2025 2025
A STUDY ON INTERNAL CONTROLS AND AUDIT TRAIL IN TALLY ERP DDD Raj Porwal International Journal of Research -GRANTHAALAYAH 13 (6), 299-306 , 2025 2025
HR in Action- Exploring Recruitment Techniques and Candidate Review Systems PDDD Kuhu Saxena Advanced International Journal for Research (AIJFR) 6 (6), 1-4 , 2025 2025
Publications
Customer shift from E-Banking to M-Banking in state bank of India: A study to identify influencing factors causing the change in behaviour
