Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs Rahma Wahdiniwaty, Sudadi Pranata, Nandang Komara Aptisi Transactions on Technopreneurship, 2025 In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.
EXPLORATION OF DESIGN THINKING METHODS FOR DIGITAL PLATFORMS Journal of Engineering Science and Technology, 2025
Impact of Green Marketing and Total Quality Management (Tqm) Dimensions on Improving the Financial Performance of Indonesian Sharia Banks: New Concept Sudadi Pranata, Umi Narimawati, M. Yani Syafei Journal of Ecohumanism, 2025 Green marketing is an advertising technique that focuses on promoting and selling products or services that have minimal or positive environmental effect. Given the growing awareness of environmental and sustainability concerns, this concept has gained increasing importance and attention in the fields of marketing and business management. Quality management is a strategy for continuously enhancing (continuous performance improvement) performance at all levels of an organization's operations and processes, as well as in all functional areas, by leveraging its people and financial resources. How to implement green marketing and total quality management to the financial performance of Bank Syariah Indonesia is the focus of this study. This study aims to investigate the effects of ecological marketing and total quality management on financial performance. This method of research employs multiple linear regression with a sample of 237 individuals, including financial administrators and employees. Consumer awareness has a positive effect on financial performance, consumer loyalty has a positive effect on financial performance, increased resource efficiency has a positive effect on financial performance, an obsession with quality has a positive effect on financial performance, teamwork has a positive effect on financial performance, and engagement and empowerment have a positive effect on financial performance, according to the findings of this study.
A Blockchain Based Framework for Improving Data Quality and Predictive Accuracy in Business Intelligence Systems Nurasiah, Istajib Kulla Himmy’az, Sudadi Pranata, Muhamad Yusup, Hendra Kusumah, Jihan Zanubiya, Elisa Ananda Natalia Proceeding 2025 4th International Conference on Creative Communication and Innovative Technology Empowering Transformative Mature Leadership Harnessing Technological Advancement for Global Sustainability Iccit 2025, 2025 The increasing dependence on predictive analytics within Business Intelligence (BI) systems has underscored critical issues concerning data quality, integrity, and security, which in turn affect the reliability of analytical outcomes. This research introduces a blockchain-based framework designed to enhance data quality and predictive accuracy in BI environments. The study examines the integration of blockchain’s core attributes transparency, immutability, and decentralized consensus as mechanisms for strengthening the validity and traceability of data used in predictive modeling. A conceptual model was developed and validated through Structural Equation Modeling (SEM) using SmartPLS, based on survey data collected from professionals with expertise in blockchain and data mining. Empirical findings demonstrate that blockchain integration significantly improves both data quality and the efficiency of data mining processes, ultimately leading to enhanced predictive accuracy in BI applications. Notably, the analysis confirms the mediating role of data quality, emphasizing its foundational importance in achieving reliable predictive outcomes. The study contributes to existing literature by offering a novel perspective on blockchain’s utility in data-centric systems and provides actionable insights for organizations aiming to optimize their BI infrastructure. The proposed framework underscores blockchain’s potential as a strategic enabler of trustworthy and high-performance predictive analytics, paving the way for broader implementation in enterprise intelligence solutions.
Innovative Economic Development in Developing Countries through AI and Tackling Globalization Meri Mayang Sari, Sudadi Pranata, Amroni, Raihan, Valens Dwi Sulaiman 2024 3rd International Conference on Creative Communication and Innovative Technology Iccit 2024, 2024 This document explores the significant impact of advances in artificial intelligence (AI) and automation technologies on the global economy, particularly on developing countries and emerging markets. By focusing on the economic paradigm shift caused by AI, this analysis reveals how this technology can reverse the economic gains these countries have achieved over the past half century. AI and automation technologies tend to save labor and resources, creating a dynamic in which developed countries reap greater benefits, while developing countries face the risk of increasing poverty and inequality. Highlighting how AI can make the comparative advantages that developing countries rely on, such as abundant labor and natural resources, less relevant. This could worsen global economic imbalances and deepen the gap between developed and developing countries. To address these challenges, this document proposes a series of economic policies designed to mitigate the negative impacts of technological progress, while exploiting the potential benefits it offers. This includes domestic policies and development strategies, as well as international cooperation and reforms in global economic governance. Taking into account the widespread uncertainty regarding the impact of AI and rapid changes in the global economy, this document offers a comprehensive view of how developing countries can navigate and leverage this new era of technology to achieve greater shared prosperity.
Innovative Approaches in Smart Hydrological Monitoring for Urban Water Resource Sustainability Henderi Henderi, Wahyu Sejati, Sudadi Pranata, Muhamad Yusup, Marviola Hardini, Natasya Aprila Yusuf 2024 3rd International Conference on Creative Communication and Innovative Technology Iccit 2024, 2024 This research addresses urgent challenges in urban water resource management due to escalating urbanization and climate change. The study aims to optimize water management, mitigate flood risks, and enhance distribution efficiency by employing smart technology in hydrological monitoring. The methodology involves a survey distributed to 150 respondents in five Indonesian cities, evaluating Smart Technology, Predictive Models, Water Resource Management, and Water Principles. Analysis with SmartPLS confirms measurement model reliability and validity. The findings highlight the significance of Smart Technology in influencing urban water resource management, supported by high T-Statistics and low P-values. In conclusion, integrating Smart Technology and Predictive Models enhances hydrological monitoring and optimizes water resource management in urban areas. This research contributes to sustainable development and urban water resilience, providing real-time information essential for achieving global water-related goals. Future research should focus on deeper integration between Smart Technology and Predictive Models and the effective incorporation of Water Principles into hydrological monitoring and water resource management.
Transformation of Entrepreneurship and Digital Technology Students in the Era of Revolution 4.0 Chandra Lukita, Marviola Hardini, Sudadi Pranata, Dwi Julianingsih, Nuke Puji Lestari Santoso Aptisi Transactions on Technopreneurship, 2023 In the Industrial Revolution 4.0 era, especially with advances in information technology such as the internet of things, the global economy is experiencing a significant transformation, including the Indonesian region. Universities as agents of change have a strategic role in preparing students to face these changes. This article aims to provide an overview of entrepreneurship education in higher education, focusing on preparing students as reliable, tough and competent 4.0 entrepreneurs through the use of digital technology. The background to this research underlies the need for entrepreneurship education that is responsive to the demands of the times, where the integration of digital technology is the key to success. This writing uses a descriptive method by detailing the findings from the literature study, providing a conceptual picture of the urgency of entrepreneurship education through a digital technology approach in higher education. It is hoped that the results of this research will be able to shape the character of students as entrepreneurs 4.0, who are intelligent, trustworthy and creative. Improving the 5C aspects (creative, cognitive, collaborative, competent and unified) is the focus, while emphasizing the digitalpreneur generation is the main goal. The implications of these findings include updating higher education curricula to reflect the needs of industry 4.0 and preparing students to become future leaders. Thus, this article offers valuable insights for education stakeholders, policy makers, and practitioners in the field of entrepreneurship and digital technology.
Integrated Academic Service Digitalization at Universities Utilizing Blockchain Technology Chandra Lukita, Marsani Asfi, Sudadi Pranata, Amroni, Taufan Huneman, Chairun Nas 2023 8th International Conference on Informatics and Computing Icic 2023, 2023 Facing the challenges of digitization, universities are required to transition from traditional academic processes to digital academic processes. One common issue that frequently arises is the university’s inability to manage data, ensure security, and validate every academic process digitally. This incapacity stems from the limitations of the technology used and the lack of integration among the implemented systems. Therefore, the adoption of blockchain technology is crucial to enhance the efficiency, security, and integrity of the systems used by universities. The objective of this research is to implement blockchain technology in the development of a digital university to maintain resilience to change and transparency in academic processes. The research method involves the analysis of academic service needs, the design of an integration system using blockchain technology, and implementation in a university environment. The use of blockchain concepts is directed at improving security, transparency, and efficiency in academic data management. The applied blockchain technology involves the automation of administrative processes, both academic and financial, recording and reporting teaching and learning processes, providing digital facilities, as well as analyzing challenges and obstacles that need to be overcome in implementing blockchain technology in universities. The results of implementing blockchain technology can enhance the potential quality of educational services, improve data security and validation, and stimulate innovation in the education sector. Therefore, blockchain technology can make a positive contribution to transforming the digitized landscape of higher education.
The Effectiveness of Green Marketing Strategy on Customer Loyalty through Consumer Satisfaction in Muslim Fashion C Lukita, S Pranata, RR Hasibuan, DL Purnamasari, OAD Wulandari Cirebon Annual Multidiciplinary International Conference (CAMIC) , 2026 2026
PENGARUH PENGALAMAN KONSUMEN TERHADAP MINAT BELI ULANG GEN Z KOPI KENANGAN CIREBON: The Influence of Customer Experience on Repurchase Intention among Generation Z at Kopi … A Febriani, S Pranata, F Fauzi Jurnal Investasi 12 (2), 105-117 , 2026 2026
The Job hopping among Generation Z is influenced by toxic workplaces and bullying, mediated by emotional exhaustion and moderated by openness to experience. M Ismail, RK Putra, S Pranata, NW Sari, AH Prasetyo International Journal of Economics and Management Research 5 (1), 588-607 , 2026 2026
MENGUKUR KEPUASAN PELANGGAN HOTEL GRAND SURABAYA DENGAN ANALISIS KINERJA DAN INDEKS KEPUASAN: An Assessment of Customer Satisfaction at Grand Surabaya Hotel Using Performance … ANA Sari, S Pranata, F Fauzi Jurnal Investasi 12 (1), 23-39 , 2026 2026
PENGARUH KEPERCAYAAN DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN PADA PROVIDER TELKOMSEL DI WILAYAH CIREBON D Nikmah, S Pranata Journal of Management and Innovation Entrepreneurship (JMIE) 3 (2), 368-377 , 2026 2026 Citations: 1
Digital Business Transformation through Shopee’s Integrated Strategy in Global E-Commerce D Andayani, RS Ubed, S Pranata, IN Hikam, AA Kamal ADI Bisnis Digital Interdisiplin Jurnal 6 (2), 167-178 , 2025 2025 Citations: 3
Strengthening Human Resources of Msmes And Cooperatives Through Counseling and Joint Dialogue In Cianjur Regency S Pranata, E Susilawati, A Amroni, A Febriansyah, N Komara, A Musrifah, ... International Journal Of Community Service 5 (4), 493-498 , 2025 2025
Entrepreneurial technology resilience mediates entrepreneurial marketing on business performance in batik msmes R Wahdiniwaty, S Pranata, N Komara Aptisi Transactions on Technopreneurship (ATT) 7 (3), 835− 847-835− 847 , 2025 2025 Citations: 4
Strengthening Creative Economic Human Resources Through Augmented Reality Application Innovation In Promoting Cirebon's Special Tahu Gejrot Umkm In Supporting Asta Cita I Iryanti, M Asfi, S Pranata, D Ismawarni Jurnal RISTIKA–Jurnal Riset Teknologi Informasi, Manajemen, dan Multimedia 1 … , 2025 2025
A Blockchain Based Framework for Improving Data Quality and Predictive Accuracy in Business Intelligence Systems IK Himmy’az, S Pranata, M Yusup, H Kusumah, J Zanubiya, EA Natalia 2025 4th International Conference on Creative Communication and Innovative … , 2025 2025 Citations: 1
Pelatihan Kepemimpinan dan Softskill bagi Gen Z di Lingkungan Sekolah Menengah Kejuruan S Suwandi, F Fauzi, S Pranata, T Turini, M Asfi, NWFA Lestari, S Akbari J-PKM: Jurnal Pengabdian Kepada Masyarakat 1 (3), 124-131 , 2025 2025 Citations: 2
Digital Literacy-Driven Growth: A Systematic Study of the Role of Digital Literacy in Driving Economic Growth and Social Innovation in the Era of Digital Transformation S Suwandi, M Asfi, A Amroni, S Pranata International Journal of Economics, Finance and Banking Issues (IJEFBI) 1 (1 … , 2025 2025 Citations: 2
The Mediating Role of Innovation Capability on the Relationship Between Digital Transformation and Economic Competitiveness S Wahdiniwaty, R., Soegoto, E.S., Syafei, M.Y., Firmansyah, D., Omar, A.A ... African Journal of Hospitality, Tourism and Leisure 14 (2), 526-536 , 2025 2025 Citations: 8
EXPLORATION OF DESIGN THINKING METHODS FOR DIGITAL PLATFORMS R FAHRUDIN, M ASFI, S PRANATA, C LUKITA, ES SOEGOTO, ... Journal of Engineering Science and Technology 20 (3), 765-779 , 2025 2025
Pandopo Catering as a Medium for Student Community Service and Community Empowerment: Pandopo Catering sebagai Media Pengabdian Mahasiswa dan Pemberdayaan Masyarakat B Djatmiko, A Marantika, MR Syauqy, S Pranata, L Meria, CS Bangun 2025 Citations: 1
Increasing Financial Inclusion for Coffee Farmers through Fintech Education and Implementation in Lembang MY Syafei, R Wahdiniwaty, S Pranata International Journal Of Community Service 5 (2), 122-131 , 2025 2025 Citations: 2
Pendampingan Manajemen Operasional dalam Pelaksanaan Event Kejuaraan Nasional Taekwondo Cirebon Open III C Lukita, A Amroni, S Christina, M Asfi, S Pranata BERNAS: Jurnal Pengabdian Kepada Masyarakat 6 (2), 1298-1304 , 2025 2025
Peningkatan Kapasitas Manajemen UMKM melalui Pelatihan Business Model Canvas M Fariza, SN Hajijah, S Pranata, WE Septian, MU Fakhrudin, S Akbari Pengabdian Kepada Masyarakat Politeknik Baubau 1 (2), 62-72 , 2025 2025 Citations: 1
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN PUSAT KESEJAHTERAAN SOSIAL (PUSKESOS) TERHADAP KEPUASAN MASYARAKAT DESA GROGOL KECAMATAN GUNUNG JATI KABUPATEN CIREBON S Pranata, D Lubis Jurnal Witana 3 (1), 42-49 , 2025 2025
PENGARUH KUALITAS PRODUK DAN CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOKSHOP DI KOTA CIREBON DN Fauziah, S Nurhajijah, S Pranata Jurnal Witana 3 (1), 25-36 , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Transformation of entrepreneurship and digital technology students in the era of revolution 4.0 C Lukita, M Hardini, S Pranata, D Julianingsih, NPL Santoso Aptisi Transactions on Technopreneurship (ATT) 5 (3), 291-304 , 2023 2023 Citations: 83
METODE SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS UNTUK ANALISA KUALITAS LAYANAN JASA PENDIDIKAN TINGGI PADA MAHASISWA DI CIREBON C Lukita, S Pranata, K Agustin Jurnal Digit 9 (2), 167-177 , 2020 2020 Citations: 64
Pengaruh persepsi nilai dan kepercayaan terhadap keputusan pembelian yang di mediasi oleh minat beli S Putri Technomedia Journal , 2023 2023 Citations: 51
Business relationship in business process management and management with the literature review method S Pranata, K Hadi, MHR Chakim, Y Shino, IN Hikam ADI Journal on Recent Innovation 5 (1Sp), 45-53 , 2023 2023 Citations: 35
Pengabdian masyarakat bakti sosial berbagi paket “nasi pahlawan” peduli covid-19 di Graha Yatim dan dhuafa kota Cirebon A Amroni, M Asfi, S Suwandi, K Kusnadi, DL Purnamasari, S Pranata Selaparang 5 (1), 296-300 , 2021 2021 Citations: 24
Pengaruh kualitas produk dan citra merek terhadap keputusan pembelian (Batik Trusmi) S Sundana, S Pranata, C Lukita Jurnal Witana 1 (1) , 2023 2023 Citations: 23
Content marketing, social media marketing and search engine optimization (seo) on successful business performance in msmes in cirebon city with digital literacy as an … S Pranata, U Narimawati, MY Syafei Jurnal Riset Ekonomi Manajemen (REKOMEN) 7 (1), 272-283 , 2024 2024 Citations: 22
Peningkatan kapasitas mahasiswa dalam menghadapi peluang dan tantangan di era transformasi digital society 5.0 C Lukita, S Christina, S Pranata, A Supriyadi Jurnal abdi insani 9 (3), 955-962 , 2022 2022 Citations: 22
Pengabdian Masyarakat Untuk Mengubah Tanggapan Tentang Tunawisma Sebagai Pengetahuan Mahasiswa L Chandra, S Pranata, I Panjaitan, DH Pardede, IK Gunawan 2021 Citations: 20
Design System pada Perancangan Antarmuka Perangkat Lunak Sistem Akses Digital AR Setiawan, M Asfi, A Sevtiana, S Pranata, WE Septian Jurnal Teknologi Terpadu 9 (1), 56-64 , 2023 2023 Citations: 18
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Bedasarkan Dimensi Terra (Tangible, Empathy, Reliability, Responsiveness, Dan Assurance) Pada Pd. Bpr Astanajapura Cabang … C Agustina, S Pranata, C Lukita Jurnal Digit: Digital of Information Technology 12 (1), 67-78 , 2022 2022 Citations: 17
Implementation of smart contracts in tiktok influencer marketing S Pranata, F Fanani, D Hidayati, R Lesmana, Z Ndlovu Blockchain Frontier Technology 4 (2), 84∼ 97-84∼ 97 , 2025 2025 Citations: 15
Pengaruh Computer Anxiety, Computer Attitude, Dan Computer Self Efficacy Terhadap Minat Mahasiswa Komputerisasi Akuntansi Menggunakan Software Akuntansi S Pranata, DL Purnamasari, M Handayani Jurnal EBI 1 (1), 54-63 , 2020 2020 Citations: 13
The Effect Of Brand Awareness And Electronic Service Quality On Loyalty Of E-Commerce Customers F Sudirjo, AY Rukmana, S Syarifuddin, S Pranata, M Tubagus Jurnal Scientia 12 (03), 3984-3989 , 2023 2023 Citations: 11
Literature Review: Siaran Langsung Tiktok Terhadap Kesadaran Merek, Kepercayaan Merek, Dan Keputusan Pembelian Y Yuningsih, C Lukita, S Pranata Jurnal EBI 6 (1), 53-62 , 2024 2024 Citations: 10
The Mediating Role of Innovation Capability on the Relationship Between Digital Transformation and Economic Competitiveness S Wahdiniwaty, R., Soegoto, E.S., Syafei, M.Y., Firmansyah, D., Omar, A.A ... African Journal of Hospitality, Tourism and Leisure 14 (2), 526-536 , 2025 2025 Citations: 8
I Learning Management System Using Shari'a Gamification Method for Qur'an hafizh S Pranata, H Suhada, Q Aini, U Rahardja, OG Amrikhasanah Jour of Adv Research in Dynamical & Control Systems 2 (12), 2532-2540 , 2020 2020 Citations: 8
Innovative economic development in developing countries through ai and tackling globalization MM Sari, S Pranata, VD Sulaiman 2024 3rd International Conference on Creative Communication and Innovative … , 2024 2024 Citations: 7
Sistem Aplikasi Pencatatan Transaksi Penyewaan Mesin Fotokopi Pada Pt. Radiance Cirebon Berbasis Web DM Rahadi, K Kusnadi, S Suwandi, S Pranata Jurnal Manajemen Sistem Informasi 1 (02), 46-49 , 2023 2023 Citations: 7
Analisis pengaruh kualitas produk dan harga dalam keputusan pembelian sepeda motor Honda Scoopy di Kabupaten Cirebon K Elsa, AK Chandra, S Pranata Jurnal Ebi 4 (1), 14-27 , 2022 2022 Citations: 7
