Rizki currently works in Universitas Mercu Buana Jakarta. Rizki is an alumnus from School of Communication, Universiti Sains Malaysia, where he acquired his Master and Doctoral Degree. Rizki’s best interests are about Film, Television Studies and New Media. Thus he explores the topics by accomplished several researches and publication.
EDUCATION
- Doctor of Philosophy, School of Communication, Universiti Sains Malaysia
- Master of Communication, School of Communication, Universiti Sains Malaysia
- Sarjana Sosial, Fakultas Ilmu Komunikasi, Universitas Mercu Buana
RESEARCH INTERESTS
Communication, Film & Television Studies, New Media & Technology
Social media impact on sustainable intention and behaviour: a comparative study between university students in Malaysia and Indonesia Mohamad Saifudin Mohamad Saleh, Ali Mehellou, Miao Huang, Rizki Briandana Journal of Applied Research in Higher Education, 2025 PurposeThe use of social media for sustainable information is important since it has the potential to influence people’s intentions and behaviour towards sustainability. As previous studies on social media and sustainable development have primarily focussed on Western viewpoints, this study presents a comprehensive Asian perspective by investigating the impact of social media on sustainable intention and behaviour amongst Malaysian and Indonesian undergraduate university students.Design/methodology/approachA campus-wide online survey was conducted with 953 students from Malaysia and Indonesia. The researchers collected data through an online questionnaire and a two-week quantitative survey of undergraduate students in Malaysia and Indonesia. Quantitative data were analysed by SmartPLS software and comparative studies were conducted.FindingsThe result of the survey indicated that Facebook and Instagram were mainly used by Malaysian students to obtain and communicate about sustainability information, whilst Instagram was mainly used by Indonesian students. The findings also discovered that social media usage and social media effectiveness and usefulness are statistically significant predictors of sustainable intention amongst the students in Malaysia and Indonesia. Sustainable intention is also a statistically significant predictor of sustainable behaviour amongst the students. Additionally, this study also found that Malaysian students appeared to have a high level of the effect of sustainable intention on sustainable behaviour and the effect of the effectiveness and usefulness of social media to sustainable intention compared to Indonesian students. On the contrary, their use of social media related to sustainable behaviour was relatively low compared to Indonesian students.Originality/valueOverall, the findings can contribute to the presently scant empirical works that focus on social media’s influence on sustainability and sustainable development. Furthermore, the findings contribute to the growing body of knowledge related to sustainability communication and sustainable education, particularly in terms of the use of social media in the learning and teaching process. Future research could focus on studying postgraduate students and university students from other Asian countries. Moreover, using qualitative methods like in-depth interviews or focus group discussion and applying other theories might unveil further results.
The influence of sustainability knowledge and attitude on sustainable intention and behaviour of Malaysian and Indonesian undergraduate students Mohamad Saifudin Mohamad Saleh, Ali Mehellou, Miao Huang, Rizki Briandana Research in Comparative and International Education, 2022 The study aims to examine Malaysian and Indonesian undergraduate students’ sustainability knowledge and sustainable attitudes and the impact on their sustainability intention and sustainable behaviour. An online survey was conducted using 953 respondents. The SmartPLS (Partial Least Squares) analysis demonstrated that sustainability knowledge and sustainable attitude significantly impact the students’ sustainability intention. Nevertheless, the effect of sustainability knowledge was less than the sustainable attitude. The results confirmed that sustainability intention is important to influence sustainable behaviour among university students. Interestingly, Malaysian undergraduate students recorded higher effect levels of sustainability knowledge and attitude on sustainable intention and sustainability intention on sustainable behaviour compared to Indonesian students.
An Inside-Out Model of Brand Orientation for SME Branding Rohana Mijan, Shuhaida Md Noor, Mastura Jaafar @ Mustapha, Rizki Briandana, and Jurnal Komunikasi Malaysian Journal of Communication, 2022 The study aims to develop a branding strategy model for small and medium-sized enterprises (SMEs) as the industrial revolution 4.0 necessitates the alignment of branding for sustainability. An inside-out model of brand orientation is a comprehensive approach that focuses on strategic brand resources internally, offering an effective branding strategy for SMEs to attain sustainability. This model is essential for SMEs due to the fragmented market segmentation nowadays, and SMEs need to cope by using their internal resources. Thus, it is crucial to ensure they can exploit market opportunities and not lose out in the cloud of digitalisation. This qualitative study relied on data from in-depth interviews with informants from 10 brand-oriented SMEs in Malaysia. The resource-based view (RBV) was applied as the managerial framework, and thematic analysis was used to reveal themes. It was found that the internal strengths and weaknesses of strategic brand resources indicate the creation of a competitive branding strategy. Interestingly, the companies explored not only tangible resources but also intangible resources in creating their branding strategies and communicating those strategies to employees and customers. The model contributes by guiding SMEs in formulating their branding strategies based on their resources. These findings elucidate an option for SMEs to develop their brands based on their existing resources in order to sustain in the market. Keywords: Branding, brand orientation, strategic brand resources, small-medium enterprises.
The strategies of television broadcast during the covid-19 pandemic: A case study on indonesian television Gammara Lenggo Geni, Rizki Briandana, Farid Hamid Umarella, and Jurnal Komunikasi Malaysian Journal of Communication, 2021 This study aims to analyse the media management strategy of Indonesian television stations during the Covid-19 pandemic. In March 2020, an outbreak of the Covid-19 pandemic in Indonesia affected the operations of broadcasting offices, which forced people to work from home. This situation affects the operations, strategy, and content of the television industry. The object of research is Kompas TV, one of the largest media companies in Indonesia, which was the first to implement a digital concept for its customers. The concepts of planning, organising, actuating, and controlling are used to analyse the strategies media utilised. The methodology employed for the current research takes the form of a case study by adopting the qualitative approach through an in-depth interview and observation. The results showed that Kompas TV, through its digital platform in the form of websites, YouTube channels, and social media, achieved an increase in the number of viewers, users, and engagement during the pandemic. In particular, the digital aspect does not only appear in communication, but also in the implementation of the Kompas TV strategy. The results of the study also revealed that strategies carried out on Kompas TV can be used as a model for other television in Indonesia to emulate, in order to sustain its business in times of crisis. Keywords: Strategy, broadcast management, Indonesia television station, pandemic Covid-19, qualitative research.
Gaining public support: Framing of esports news content in the COVID-19 pandemic Search Journal of Media and Communication Research, 2021
ICT and social media as a marketing communication platform in facilitating social engagement in the digital era International Journal of Innovation Creativity and Change, 2020
Da'wah communication and social media: The interpretation of millennials in southeast Asia Rizki Briandana, Caturida, Shahir, Wan International Journal of Economics and Business Administration, 2020 Purpose: The purpose of this study is to analyse the perspectives of millennials interpreting da’wah communication through social media. The presence of new media in digital platforms has become an alternative medium for accessing information and entertainment. Design/Methodology/Approach: The study uses a case study methodology with in-depth interviews as the method of data collection. A total of nine audiences were informants from Indonesia, Malaysia, and Brunei. Findings: The results indicate that the flexible quality of the social media entrenched in YouTube enables its audiences – especially the millennials – to see and listen to preachers or study da’wah in any location at any time. Practical Implications: The study can contribute to promoting Islamic development in social media, e.g., YouTube channel. Originality/Value: This study contributes to compiles prior research and contributes among other digital media; YouTube has become a famous source of information. In light of the current media development, Da'i (a person engaging in da’wah) can use YouTube as a means of preaching (da’wah) and YouTube becomes an alternative media for millennials with a wide selection of proselytizing video content.
The role of social media hashtags in political promotions: Mediating role of supply ARain communication International Journal of Supply Chain Management, 2019
Green Footprints: Climate Messages in Indonesian Television Entertainment R Briandana, NA Dwityas Multidimensional Climate Change Communication in Asia: Culture, Community … , 2026 2026
Representation of Minangkabau Women in the Formation of Digital Culture (A Critical Ethnographic Study of the Entrepreneurship Sector) R Novia, R Briandana, H Budianto Social and Economic Bulletin 3 (1), 1-14 , 2026 2026
Ecofeminism in Indonesia: women’s empowerment and environmental activism on social media D Ananda, R Briandana Jurnal Studi Komunikasi 9 (3), 673-692 , 2025 2025
Peningkatan Daya Saing Industri Rumah Tangga dan Usaha Mikro Kuliner melalui Rebranding dan Tata Kelola E Setiany, R Briandana, J Andika, YM Putra, A Adriansyah, D Feriyanto, ... Indonesian Journal for Social Responsibility 7 (2), 135-146 , 2025 2025 Citations: 2
Disrupsi Media dan Budaya Digital: Perspektif Konvergensi, Kreativitas dan Identitas Baru R Briandana, A Jamil 2025
Reclaiming truth in the post-truth era: a philosophical perspective on Bakhtin’s dialogism and discourse production C Amin, A Jamil, R Briandana International Journal of Communication and Society 7 (2) , 2025 2025 Citations: 1
Fatwa sebagai Pesan Pembangunan: Studi Ekoteologi Fatwa MUI No. 86/2023 (Fatwa as a Development Communication: An Ecotheological Study of MUI Fatwa No. 86/2023) EJ Mihardja, R Briandana, MR Sofyan, A Mahalli Jurnal Pemuliaan Lingkungan Hidup dan Sumber Daya Alam 1 (01) , 2025 2025
Commodifying Renewable Energy Communication for Indonesia’a National Resilience D Nurdiansyah, R Briandana, MRM Sofian, T Relatani Jurnal Lemhannas RI 13 (2), 246-260 , 2025 2025
Social media impact on sustainable intention and behaviour: a comparative study between university students in Malaysia and Indonesia MS Mohamad Saleh, A Mehellou, M Huang, R Briandana Journal of Applied Research in Higher Education 17 (4), 1143-1161 , 2025 2025 Citations: 6
Transformasi Perpustakaan sebagai Pusat Literasi Keuangan Syariah: Mendorong Kemandirian Pemuda Desa Ciputri L Nugroho, YM Putra, ABP Kasmo, A Purnama, R Briandana, A Jamil, ... Dedikasi: Jurnal Pengabdian Kepada Masyarakat 4 (1), 44-52 , 2025 2025 Citations: 1
Developing Green Defence Financing for Indo-Pacific Maritime Security Resilience L Nugroho, T Gal, R Mayerni, R Briandana, A Jamil Jurnal Lemhannas RI 13 (1), 1-16 , 2025 2025 Citations: 1
Digital Marketing Communication to Improve Marketing of Candle Products from Waste Management in an Effort to Empower Communities in Kembangan, West Jakarta R Briandana, J Andika, A Z Hakim Jurnal Abdi Masyarakat 10 (2), 107-115 , 2025 2025
Analisis Komunitas Virtual Ibusibuk sebagai Upaya Pemberdayaan Perempuan D Rahmani, R Briandana Jurnal Interaksi: Jurnal Ilmu Komunikasi 9 (1), 210-224 , 2025 2025 Citations: 1
Pro-Palestinian netizen cyber activism through the Julid Fi Sabilillah movement on Instagram HF Amrullah, AP Bate, R Briandana Islamic Communication Journal 9 (2), 167-188 , 2024 2024
ONLINE MEDIA AND WOMEN'S EMPOWERMENT: ANALYZING THE IMPACT OF VIRTUAL COMMUNITIES IN INDONESIA R Briandana, MRM Sofian ASPIRATION Journal 5 (2), 133-151 , 2024 2024
Media Conglomeration and Worker Commodification: Analyzing the Political Economy of Media Spatialization in Indonesia A Sunandar, R Briandana Social and Economic Bulletin 1 (3), 208-222 , 2024 2024 Citations: 1
Social Media and Green Consumption Behaviour of Generation Z R Briandana, S Hesti, NA Dwityas Multi-Stakeholder Contribution in Asian Environmental Communication, 17 , 2024 2024 Citations: 6
The role of film in environmental communication: An audience interpretation in Indonesia and Malaysia R Briandana, M Saifudin, M Saleh, N Aisyah Islamic Communication Journal 9 (1), 1-16 , 2024 2024 Citations: 10
Pemanfaatan Informasi Polusi Plastik pada Media Sosial terhadap Perilaku Konsumsi Hijau Generasi Z R Briandana, NA Dwityas, RF Marta, S Hesti, K Nurhayati Warta Ikatan Sarjana Komunikasi Indonesia 7 (1), 106-120 , 2024 2024 Citations: 4
STEREOTIP DAN PRASANGKA KOMUNIKASI ANTAR PEMERAN FILM KOS-KOSAN DENGAN PESPEKTIF WACANA KRITIS MILLS SVM Borges, RF Marta, HRG Panggabean, R Briandana, M Chinmi EKSPRESI DAN PERSEPSI: JURNAL ILMU KOMUNIKASI 7 (2), 421-434 , 2024 2024 Citations: 1
MOST CITED SCHOLAR PUBLICATIONS
Social Media in Travel Decision Making Process NA Dwityas, R Briandana International Journal of Humanities and Social Science 7 (7), 193-201 , 2017 2017 Citations: 195
Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia R Briandana, CM Doktoralina, SA Hassan, WNW Hasan International Journal of Economics & Business Administration (IJEBA) 8 … , 2020 2020 Citations: 164
Promotion analysis of marine tourism in Indonesia: A case study R Briandana, CM Doktoralina, D Sukmajati University of Piraeus. International Strategic Management Association , 2018 2018 Citations: 87
ICT and Social Media as a Marketing Communication Platform in Facilitating Social Engagement in the Digital Era A Mulyana, R Briandana, E Rekarti International Journal of Innovation, Creativity and Change 13 (5), 1-16 , 2020 2020 Citations: 77
Digital Marketing Communication Strategies: The Case of Indonesian News‘ Portals NA Dwityas, A Mulyana, S Hesti, R Briandana, PM Kurniasari International Journal of Economics and Business Administration (IJEBA) 8 (3 … , 2020 2020 Citations: 58
Implementing environmental communication strategy towards climate change through social media in Indonesia R Briandana, MSM Saleh Online Journal of Communication and Media Technologies 12 (4), e202234 , 2022 2022 Citations: 56
Media Literacy: An Analysis of Social Media Usage among Millennials R Briandana, NA Dwityas International Journal of English Literature and Social Sciences 4 (2), 488-496 , 2019 2019 Citations: 55
New media audience and gender perspective: A reception analysis of millenials interpretation R Briandana, AA Azmawati International Journal of Humanities and Social Science Research 6 (Issue 1 … , 2020 2020 Citations: 47
The Strategies of Television Broadcast During the Covid-19 Pandemic: A Case Study on Indonesian Television GL Geni, R Briandana, FH Umarella Malaysian Journal of Communication 37 (2), 243-256 , 2021 2021 Citations: 42
Television and National Identity: An Ethnography of Television Audience in the Border of Indonesia-Malaysia R Briandana Jurnal Ilmu Sosial dan Ilmu Politik 23 (1), 72-85 , 2019 2019 Citations: 39
Exploring self identity: An analysis of audience reception of vlogs R Briandana, F Fasta, EJ Mihardja, A Qasem Jurnal Aspikom 6 (2), 303-314 , 2021 2021 Citations: 38
Broadcasting Management: The Strategy of Television Production Configuring for Sustainability in the Digital Era R Briandana, M Irfan International Journal of English Literature and Social Sciences 4 (6), 1879-1886 , 2019 2019 Citations: 35
Memetakan tautan budaya Lasem melalui dokumenter Net. biro Jawa Tengah dan MetroTVNews H Harry, RF Marta, R Briandana ProTVF 5 (2), 227-246 , 2021 2021 Citations: 31
Exploration of Marine Tourism in North Sumatra: An Analysis of Promoting Tourism A Sutono, R Briandana, CM Doktoralina, E Rekarti, NA Dwityas Journal of Social Studies Education Research 9 (4), 185-197 , 2018 2018 Citations: 31
Gaining public support: Framing of esports news content in the COVID-19 pandemic RF Marta, KL Syarnubi, C Wang, IP Cahyanto, R Briandana, M Isnaini SEARCH Journal of Media and Communication Research 13 (2), 71-86 , 2021 2021 Citations: 30
Comedy Films as Social Representation in the Society: An Analysis of Indonesian Comedy Films R Briandana, NA Dwityas International Journal of Humanities & Social Science Studies (IJHSSS) 4 (V … , 2018 2018 Citations: 29
Memetakan Tautan Budaya Lasem melalui Dokumenter Net. Biro Jawa Tengah dan MetroTVNews. ProTVF, 5 (2), 227–246 H Harry, RF Marta, R Briandana 2021 Citations: 28
The influence of sustainability knowledge and attitude on sustainable intention and behaviour of Malaysian and Indonesian undergraduate students MS Mohamad Saleh, A Mehellou, M Huang, R Briandana Research in Comparative and International Education 17 (4), 677-693 , 2022 2022 Citations: 27
The Role of Social Media Hashtags in Political Promotions: Mediating Role of Supply Chain Communication A Jamil, E Rekarti, R Briandana, S Audinna International Journal of Supply Chain Management 8 (6), 181-188 , 2019 2019 Citations: 26
Representation of Political Ideology in Advertising: Semiotics Analysis on Indonesia Television R Briandana International Journal of English Literature and Social Sciences 4 (3), 764-775 , 2019 2019 Citations: 24
