Disability and Society: Deconstructing Myths, Challenging Stereotypes, and Promoting Inclusion Anisha Arora Global Stigmas and Attitudes Towards Persons with Disabilities, 2025 This research explores the intersection of disability, stigma, and societal perceptions, focusing on how cultural and contextual factors influence attitudes toward individuals with disabilities. It highlights the impact of media, educational policies, and public discourse in shaping stereotypes and narratives around disability. By examining personal narratives and lived experiences, the study reveals the complexities of identity and the significant effects of societal attitudes on access to opportunities. Ultimately, this work advocates for a more inclusive understanding of disability, emphasizing the need for systemic changes to reduce stigma and enhance social integration. Such changes are crucial for creating environments that empower individuals with disabilities and promote their full participation in society.
Beyond the Shadows: Understanding Mental Health Disorders Anisha Arora Mental Health Disability and Combating Marginalization in Education, 2025 This paper examines innovative approaches in mental health treatment, emphasizing the effectiveness of digital health technologies and psychotherapeutic interventions. Recent research highlights how techniques such as cognitive-behavioural therapy (CBT) and pharmacogenomics can significantly improve outcomes for individuals suffering from disorders like depression and bipolar disorder. The integration of virtual reality therapies shows promise in enhancing patient engagement and therapeutic effectiveness. Moreover, understanding cultural contexts and addressing the stigma associated with mental health conditions are critical for developing effective care practices and policies. This research aims to provide a comprehensive overview of these advancements, underscoring the necessity for continuous innovation in mental health care to improve accessibility and outcomes for diverse populations.
Cultural and regional influences on women entrepreneurs: A study of work-life balance Anisha Arora Work Life Balance and Its Effect on Women Entrepreneurs, 2025 This research paper explores the impact of cultural norms and regional practices on work-life balance among women entrepreneurs, emphasizing how societal expectations influence their ability to manage professional and personal roles. A comparative analysis across different countries highlights the role of social support systems and government policies in shaping these experiences. The study further investigates emerging trends such as remote work, digital business tools, and evolving gender norms that are redefining work-life integration. Using a secondary qualitative analysis, thematic patterns are identified to reveal challenges and opportunities faced by women entrepreneurs globally. The findings offer insights into policy implications and innovative strategies that promote sustainable work-life balance for women in entrepreneurship. This research contributes to gender studies and entrepreneurship by advancing knowledge on cultural and contextual dimensions.
Wellness and work: The essential guide to balance for women entrepreneurs Anisha Arora, Prashant Kumar Siddhey Work Life Balance and Its Effect on Women Entrepreneurs, 2025 This study explores the intersection of gender, entrepreneurship, and work-life balance, particularly in the context of the COVID-19 pandemic. It highlights the unique challenges faced by women entrepreneurs, including work-family conflict and mental health issues. By synthesizing current literature and empirical findings, the research aims to understand how self-care practices can enhance work-life balance. The study provides insights into the importance of support systems and technological innovations for women entrepreneurs. Ultimately, it contributes to the growing discourse on gender dynamics in entrepreneurship and emphasizes the need for tailored interventions to promote well-being and business sustainability.
Social media's impact on sustainable tourism development in India's mountain regions Anisha Arora, Prashant Kumar Siddhey Balancing Mountain Tourism Cultural Heritage and Environmental Stability, 2025 This research paper examines visitor behavior on social media to evaluate how tourism in isolated mountain areas, specifically Kedar Valley in the Himalayas, contributes to sustainable development and economic growth. The study, based on interviews with 440 visitors and tourism company owners, explores whether tourism demand can drive sustainable rural development. Findings reveal that most tourists are willing to pay higher taxes to support these areas, and there is a slight positive impact on local employment. The paper highlights tourists' strong interest in participating in sustainable development programs and discusses potential policy implications.
Comparative analysis of emotional intelligence in public and private healthcare institutions Prashant Kumar Siddhey, Anisha Arora, V.K. Jain, Kamal Preet, Karuna Jain International Journal of Knowledge and Learning, 2025 This study delves into the realm of emotional intelligence, aiming to discern variations among employees in healthcare institutions. Embracing a comprehensive approach, the research administered in both public healthcare institutions and private healthcare institutions. The data, gleaned from 1,000 participants, unfolds insights gathered through a meticulously crafted questionnaire rooted in Daniel Goleman's acclaimed emotional intelligence model, employing a nuanced five-point Likert scale. Intriguingly, the exploration employs advanced statistical tools, blending frequency distribution analysis to unravel demographic nuances and T-test methodologies to meticulously scrutinise and compare the emotional intelligence scores' means across the spectrum of public and private healthcare institution employees. This research pioneers a nuanced understanding, shedding light on the intricate landscape of emotional intelligence within distinct healthcare settings, offering a valuable contribution to the broader discourse on workforce dynamics in the healthcare sector.
Exploring digital inequalities and their social media solutions Anisha Arora, Uttam Kaur, Prashant Kumar Siddhey Multifaceted Uses of Cutting Edge Technologies and Social Concerns, 2024 The relationship between digital inequality and other socioeconomic disparities is still underestimated, even though the field is always changing. This paper challenges social scientists to explore the topic of digital inequality from both a methodological and substantive standpoint, both within and outside of the field of digital media studies. The researcher outlines current studies addressing access, usage, skills, and self-perceptions about digital inequality. They also suggest directions for further research. Every submission promotes the recognition of digital inequality in the present period alongside more conventional types of social inequality. It claims that social scientists who study a range of life outcomes should include digital inequality in their work rather than leaving it to the experts. According to the authors, the effects of digital inequality are felt at both the individual and societal levels, affecting things like life paths, politics, healthcare, healthcare, gender, race, and class as well as social connectivity and economic engagement.
Unveiling the web: A comprehensive bibliometric exploration of investigating social network sites Anisha Arora, Prashant Kumar Siddhey Building Power Safety and Trust in Virtual Communities, 2024 Using Scopus as the main database, this chapter provides a thorough bibliometric study of research articles on “Exploring Social Network Sites” from 2007 to 2024. We use sophisticated analysis tools like VoSviewer, R Studio, and Biblioshiny to look at author contributions, source impacts, co-occurrences of keywords, and citation patterns. Our results demonstrate a noteworthy rise in research output over time, indicating an increase in scholarly interest. The analysis provides strategic insights for future research by highlighting prominent gaps in the subject, important contributors, and recurrent themes. This work contributes to a better understanding of the field and encourages more scholarly investigation by offering a unique mapping of the trajectory of SNS research.The findings highlight the value of ongoing investigation in SNS studies, with the goal of directing future paths and advancing the advancement of knowledge in this dynamic and ever-evolving field.
Virtual reality and tourism marketing: Embracing the power of social media for historical reconstructions Anisha Arora, Prashant Kumar Siddhey AI Innovations in Service and Tourism Marketing, 2024 Marketing for historical tourism is being revolutionized by social media and virtual reality, which provide immersive experiences that go beyond conventional boundaries. This study investigates how they interact to affect behavioral intent, emotional reaction, and audience engagement. Researchers examine user behavior and pleasure through the use of netnography, narrative reporting, and theories such as uses and gratifications and UTAUT. The results highlight the importance of VRM for sustainable tourism and economic growth, but they also highlight the need for more study on industry acceptability and regulatory frameworks. Opportunities to improve visitor experiences and encourage cultural preservation are provided by VRM. Future research should concentrate on cross-location comparisons and the integration of VR with cutting-edge technologies like AR and MR. In the end, VRM has the power to revolutionize historical tourism by offering enthralling experiences that encourage inquiry and discovery.
Transforming Cities for Inclusive Development A Arora Tech-Enabled Urbanism and Entrepreneurship for Inclusive Cities, 121-137 , 2026 2026
Beyond the Shadows: Understanding Mental Health Disorders A Arora Mental Health, Disability, and Combating Marginalization in Education, 273-298 , 2026 2026
Disability and Society: Deconstructing Myths, Challenging Stereotypes, and Promoting Inclusion A Arora Global Stigmas and Attitudes Towards Persons With Disabilities, 1-32 , 2026 2026
Exploring Digital Inequalities and Their Social Media Solutions A Arora, U Kaur, PK Siddhey Multifaceted Uses of Cutting-Edge Technologies and Social Concerns, 275-300 , 2025 2025 Citations: 1
Comparative analysis of emotional intelligence in public and private healthcare institutions PK Siddhey, A Arora, VK Jain, K Preet, K Jain International Journal of Knowledge and Learning 18 (6), 621-639 , 2025 2025
Comparative analysis of emotional intelligence in public and private healthcare institutions VKJ Anisha Arora, Prashant Kumar Siddhey,Karuna jain,kamalpreet International Journal of Knowledge and Learning , 2025 2025
Bridging Tech and Transformation: Evaluating Social Sustainability through the UTAUT PKS Anisha Arora International Journal of Business Information Systems , 2025 2025
Cultural and Regional Influences on Women Entrepreneurs: A Study of Work-Life Balance A Arora In book: Work-Life Balance and Its Effect on Women Entrepreneurs, 367-384 , 2025 2025 Citations: 2
Wellness and Work: The Essential Guide to Balance for Women Entrepreneurs A Arora, PK Siddhey Work-Life Balance and Its Effect on Women Entrepreneurs, 229-248 , 2025 2025
Social Media's Impact on Sustainable Tourism Development in India's Mountain Regions A Arora, PK Siddhey Balancing Mountain Tourism, Cultural Heritage, and Environmental Stability … , 2025 2025
Unveiling the web: a comprehensive bibliometric exploration of investigating social network sites A Arora, PK Siddhey Building power, safety, and trust in virtual communities, 93-118 , 2025 2025 Citations: 1
Exploring Digital Inequalities and Their Social Media Solutions PKS Anisha Arora, Uttam Kaur Multifaceted Uses of Cutting-Edge Technologies and Social Concerns, 10.4018 … , 2024 2024
The Pinnacle of Influence: Unveiling the Evolution, Global Dynamics, and Multidisciplinary Tapestry of Social Media Influencer Marketing (2016–2024) A Arora, PK Siddhey Advances in Data Analytics for Influencer Marketing: An Interdisciplinary … , 2024 2024
Navigating Social Impact: Assessing Sustainability through UTAUT Model in India's Social Good Landscape A Arora, P kumar Siddhey CC BY 4.0 , 2024 2024 Citations: 1
Efficacy of Supply Chain Flexibility in Manufacturing Sectors of India DVKJ Rubel,Prashant Kumar Siddhey, Anisha Arora,Uttam Kaur International Journal of Indian Culture and Business Management, 10.1504 … , 2024 2024
Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions A Arora, PK Siddhey AI Innovations in Service and Tourism Marketing, 429-452 , 2024 2024 Citations: 1
Retaining Sustainable Customers Through Online Marketing A Arora¹, U Kaur, PK Siddhey Industry 5.0 and Paradigm Shift—Emerging Challenges, 181 , 2023 2023 Citations: 1
Charting the evolution of green supply chain management: a bibliometric exploration PK Siddhey, U Kaur, A Arora, VK Jain International Journal of Green Economics 17 (3), 210-229 , 2023 2023 Citations: 1
MOST CITED SCHOLAR PUBLICATIONS
Cultural and Regional Influences on Women Entrepreneurs: A Study of Work-Life Balance A Arora In book: Work-Life Balance and Its Effect on Women Entrepreneurs, 367-384 , 2025 2025 Citations: 2
Exploring Digital Inequalities and Their Social Media Solutions A Arora, U Kaur, PK Siddhey Multifaceted Uses of Cutting-Edge Technologies and Social Concerns, 275-300 , 2025 2025 Citations: 1
Unveiling the web: a comprehensive bibliometric exploration of investigating social network sites A Arora, PK Siddhey Building power, safety, and trust in virtual communities, 93-118 , 2025 2025 Citations: 1
Navigating Social Impact: Assessing Sustainability through UTAUT Model in India's Social Good Landscape A Arora, P kumar Siddhey CC BY 4.0 , 2024 2024 Citations: 1
Virtual reality and tourism marketing: embracing the power of social media for historical reconstructions A Arora, PK Siddhey AI Innovations in Service and Tourism Marketing, 429-452 , 2024 2024 Citations: 1
Retaining Sustainable Customers Through Online Marketing A Arora¹, U Kaur, PK Siddhey Industry 5.0 and Paradigm Shift—Emerging Challenges, 181 , 2023 2023 Citations: 1
Charting the evolution of green supply chain management: a bibliometric exploration PK Siddhey, U Kaur, A Arora, VK Jain International Journal of Green Economics 17 (3), 210-229 , 2023 2023 Citations: 1
Transforming Cities for Inclusive Development A Arora Tech-Enabled Urbanism and Entrepreneurship for Inclusive Cities, 121-137 , 2026 2026
Beyond the Shadows: Understanding Mental Health Disorders A Arora Mental Health, Disability, and Combating Marginalization in Education, 273-298 , 2026 2026
Disability and Society: Deconstructing Myths, Challenging Stereotypes, and Promoting Inclusion A Arora Global Stigmas and Attitudes Towards Persons With Disabilities, 1-32 , 2026 2026
Comparative analysis of emotional intelligence in public and private healthcare institutions PK Siddhey, A Arora, VK Jain, K Preet, K Jain International Journal of Knowledge and Learning 18 (6), 621-639 , 2025 2025
Comparative analysis of emotional intelligence in public and private healthcare institutions VKJ Anisha Arora, Prashant Kumar Siddhey,Karuna jain,kamalpreet International Journal of Knowledge and Learning , 2025 2025
Bridging Tech and Transformation: Evaluating Social Sustainability through the UTAUT PKS Anisha Arora International Journal of Business Information Systems , 2025 2025
Wellness and Work: The Essential Guide to Balance for Women Entrepreneurs A Arora, PK Siddhey Work-Life Balance and Its Effect on Women Entrepreneurs, 229-248 , 2025 2025
Social Media's Impact on Sustainable Tourism Development in India's Mountain Regions A Arora, PK Siddhey Balancing Mountain Tourism, Cultural Heritage, and Environmental Stability … , 2025 2025
Exploring Digital Inequalities and Their Social Media Solutions PKS Anisha Arora, Uttam Kaur Multifaceted Uses of Cutting-Edge Technologies and Social Concerns, 10.4018 … , 2024 2024
The Pinnacle of Influence: Unveiling the Evolution, Global Dynamics, and Multidisciplinary Tapestry of Social Media Influencer Marketing (2016–2024) A Arora, PK Siddhey Advances in Data Analytics for Influencer Marketing: An Interdisciplinary … , 2024 2024
Efficacy of Supply Chain Flexibility in Manufacturing Sectors of India DVKJ Rubel,Prashant Kumar Siddhey, Anisha Arora,Uttam Kaur International Journal of Indian Culture and Business Management, 10.1504 … , 2024 2024
