AMIT KUNDU

Dr. Amit Kundu is presently Associate Professor, Department of Management, North Eastern Hill University (NEHU), Shillong, Meghalaya. From May, 2018 to October 10 2023, he served as Professor & Dean- Schools of Management, Techno India Group. He was also shouldered as Dean -School of Business, Sister Nivedita University (Under Techno India Group), from August 01, 2022 to October 10, 2023. He was appointed as convenor of the Ph.D programme of Sister Nivedita University from its inception ( 2019) and he has discharged the duties of the Ph.D convenor till the end of his tenure at Techno India Group. He served as HoD , School of Management, Techno Main, Salt Lake from 2006 to 2018. He worked at Consulting Engineering Services (India) Private Limited in New Delhi, in the capacity of Business Development Executive from 2001 to 2006 and also associated with them from 2007 to 2012 as Consultant - Market Analyst & Planner.

EDUCATION

Ph.D. - Business Management (University of Calcutta)
MBA (Marketing) [Indian Institute of Engineering Science and Technology (IIEST), Shibpur]
B. Tech [Jadavpur University]

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management

RECENT SCHOLAR PUBLICATIONS

Teaching Design Thinking in Engineering and Management Institutes – a Faculty Perspective
DS Asoke, K Amit
Oriental Studies [ISSN : 2619-0990] 26 (1), 64-84 , 2026
2026
In a Smart City in India: Exploring Age and Gender Dynamics
D Ganguly, A Kundu
Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol … , 2025
2025
Advancing Circular Economy and Industry 4.0 Practices in Indian Manufacturing: A Systematic Supply Chain Case Study
GSK Saha Ipsita , Kundu Amit
5th IconSWM-CE & IPLA Global Forum 2025: Proceedings of the Abstracts of … , 2025
2025
RURAL ENTREPRENEURS IN WEST GARO HILLS, MEGHALAYA: A STRATEGIC ANALYSIS
M Chakraborty, M Barman, A Kundu
International Journal of Business and Administration Research Review 12 (3 … , 2025
2025
Looming Hopes with Power: Interrogating the Question of Sustainability of the Weaving Sector in Shantipur, West Bengal
A Kundu, P Saha, R Roy
Leveraging Emerging Technologies and Analytics for Empowering Humanity [LEAD … , 2025
2025
Constructing a Multi-Item Scale for Measuring Citizens’ Perception Towards Success of e-Gov Services in a Smart City in India: Exploring Age and Gender Dynamics
D Ganguly, A Kundu
Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol … , 2025
2025
India’s Tea Trade in The Era of Look East Policy: An Analytical Overview
M Chakraborty, M Barman, A Kundu
EPRA International Journal of Economics, Business and Management Studies 12 … , 2025
2025
Examining the Effect of Learning Management System Performance and Effort Expectancy on Student s Satisfaction
P Chatterjee, A Kundu
IOSR Journal of Business and Management 27 (3), 67-73 , 2025
2025
The Eco-Buying Decision: Understanding Consumer Criteria for Green Purchases
K Dasgupta, Saha, A Kundu
International Journal of Applied Management Research 6 (1-4), 37-53 , 2025
2025
Determinants of the Social Media Influence on the Consumers’ Travel Decision Making Process
MN Hossain, A Kundu
International Journal of Engineering and Management Research 15 (1), 165-177 , 2025
2025
Citations: 1
Constructing a Multi-Item Scale for Measuring Citizens’ Perception Towards Success of e-Gov Services in a Smart City in India: Exploring Age and Gender Dynamics
D Ganguly, A Kundu
International Conference on Leveraging Emerging Technologies and Analytics … , 2024
2024
Shaping Intuitive E-Governance: Perspectives from a Smart City in a Developing Nation
D Ganguly, A Kundu, CK Bhattacharyya
Smart Cities: Innovations, Challenges and Future Perspectives, 343-363 , 2024
2024
Citations: 2
Empowering Smart City Governance: Role of Quality Variables in E-Governance
D Ganguly, A Kundu, CK Bhattacharya
The Management Accountant Journal 58 (6), 56-61 , 2023
2023
AI-based interpretive structural modeling analysis for risk management integration of ERP implementation
S Ipsita, K Amit, G S.K.
Second International Conference on Innovations in Software Architecture and … , 2023
2023
Study of ERP adoption in Indian firms and development of sustainable business model
I Saha
Jadavpur university, Kolkata, West Bengal , 2023
2023
Restructuring Organizations through Innovation: A Study in the context of the Indian Chemical sector
A Kundu, DN Sarkar, A Bhattacharya
Journal of the Knowledge Economy 14, 2767-2787 , 2023
2023
Citations: 1
Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation
AP Choudhury, A Kundu, DN Sarkar, A Bhattacharya
Journal of Financial Services Marketing 28 (2), 146-177 , 2023
2023
Citations: 2
An adoption of sustainable business model: An empirical study identifying the success factors of IT service sector organizations
I Saha, A Kundu, SK Ghosh
International Journal of Technology Management & Sustainable Development 22 … , 2023
2023
Citations: 1
A Decision Support System for Environment-Friendly Sustainable Model of IT Service Sector Industries
I Saha, A Kundu, SK Ghosh
Effective Waste Management and Circular Economy, 201-207 , 2022
2022
Waste Management Strategy of SME Sector towards Environmental Sustainability
I Saha, A Kundu, SK Ghosh
Effective Waste Management and Circular Economy, 83-88 , 2022
2022

MOST CITED SCHOLAR PUBLICATIONS

Technology Adaptation and Survival of SMEs: A Longitudinal Study of Developing Countries
S Das, A Kundu, A Bhattacharya
Technology Innovation Management Review 10 (6), 64-72 , 2020
2020
Citations: 144
Linkage between business sustainability and tacit knowledge management in MSMEs: a case-based study
P Upadhyay, A Kundu
VINE Journal of Information and Knowledge Management Systems 50 (3), 477-494 , 2020
2020
Citations: 30
Organization design and performance: Evidence from India
A Bhattacharya, A Kundu
International Journal of Management and Marketing Research 6 (2), 93-107 , 2013
2013
Citations: 19
On managing business, organisation climate and enterprise system implementation: Insights from Indian MSMEs
P Upadhyay, A Kundu, S Nair
Journal of Workplace Learning 28 (8), 472-483 , 2016
2016
Citations: 12
The effect of uncertainty on the formulation of strategies: a study of selected Indian organizations
A Kundu, DN Sarkar, A Bhattacharya
SN Business & Economics 1 (1), 7 , 2020
2020
Citations: 11
Sustainable agrarian subaltern development through technology intervention: an experimental study of the interventions by Indian Farmers Fertilizer Cooperative Limited
A Kundu, DN Sarkar, A Bhattacharya
Journal of Social & Economic Development 22 (1), 142–159 , 2020
2020
Citations: 7
Development of sustainable business model: A conceptual framework for the financial sector to obtain successful ERP
I Saha, A Kundu, SK Ghosh
International Journal of Sustainable Development and Planning 15 (8), 1313-1321 , 2020
2020
Citations: 7
Dynamism in the marketing strategy: Transition from transactional to relationship marketing
AP Choudhury, A Kundu, A Bhattacharya
International Journal of Management Studies 6 (1), 3 , 2019
2019
Citations: 6
Optimization of the design mechanisms for superior performance-A study of selected indian organizations
A Kundu
2014 2nd International Conference on Business and Information Management … , 2014
2014
Citations: 4
Benchmarking a country for efficiency improvement: A DEA-based approach
S Das, A Kundu
Journal of Global Entrepreneurship Research 9 (1), 49 , 2019
2019
Citations: 3
Individual and business environment: How effective interaction affects sme development
S Das, A Kundu
International Journal of Engineering and Management Research (IJEMR) 8 (4 … , 2018
2018
Citations: 3
Strategic uncertainty management in Indian organisations
A Kundu
International Journal of Manufacturing Technology and Management 31 (6), 537-553 , 2017
2017
Citations: 3
Shaping Intuitive E-Governance: Perspectives from a Smart City in a Developing Nation
D Ganguly, A Kundu, CK Bhattacharyya
Smart Cities: Innovations, Challenges and Future Perspectives, 343-363 , 2024
2024
Citations: 2
Practitioners’ perspectives on the marketing strategies in Indian banking sector: a framework for strategy formulation
AP Choudhury, A Kundu, DN Sarkar, A Bhattacharya
Journal of Financial Services Marketing 28 (2), 146-177 , 2023
2023
Citations: 2
Attitudinal dimension of Government towards MSME ecosystem
S Das, A Kundu, A Bhattacharya
Bookwell Delhi , 2017
2017
Citations: 2
Measuring uncertainty and its strategic implications
A Kundu, A Bhattacharya
Prabandhan: Indian Journal of Management, 26-40 , 2017
2017
Citations: 2
Dimensions of Uncertainty and its Impact on Performance
A Kundu, A Bhattacharya
Great Lakes Herald 11 (1), 60-76 , 2017
2017
Citations: 2
Organization design and performance: A study of selected Indian organizations in the liberalized economy
A Bhattacharya
ISSN 2168-0612 FLASH DRIVE ISSN 1941-9589 ONLINE, 201 , 2013
2013
Citations: 2
Determinants of the Social Media Influence on the Consumers’ Travel Decision Making Process
MN Hossain, A Kundu
International Journal of Engineering and Management Research 15 (1), 165-177 , 2025
2025
Citations: 1
Restructuring Organizations through Innovation: A Study in the context of the Indian Chemical sector
A Kundu, DN Sarkar, A Bhattacharya
Journal of the Knowledge Economy 14, 2767-2787 , 2023
2023
Citations: 1