Dr. Dhanashri Havale

@iimspune.edu.in

Associate Professor
International Institute of Management Studies, Pune

Dr. Dhanashri Havale


                           Download Compact PDF  
https://researchid.co/sanskriti
Mrs. Dhanashri Havale is an Associate Professor, HoD Agribusiness Management in the areas of marketing management, agribusiness, and biotechnology management at the International Institute of Management Studies, SaiBalaji Education Society Pune, India. She has more than 16 years of experience in industry, research, and academia. She completed her PhD at Dr. D. Y. Patil Vidyapeeth, Pune, in agritourism marketing. She has in her credit 4 IPR, more than 30 papers.

EDUCATION

MSc, MBS, PhD

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Tourism, Leisure and Hospitality Management, Multidisciplinary
11

Scopus Publications

59

Scholar Citations

5

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Establishing a Global Framework for Sustainability in Higher Education
    Dhanashri S. Havale, Umesh Patwardhan, Nilambari Moholkar, Jaya Saxena, P. Selvakumar
    Interdisciplinary Perspectives on Transnational Education for Sustainable Development, 2026
    Sustainability in higher education has emerged as a critical and transformative imperative in the 21st century, reflecting the urgency of global environmental, social, and economic challenges. With increasing concerns about climate change, biodiversity loss, social inequality, and resource depletion, universities and colleges around the world are being called upon to play a pivotal role in fostering sustainable development. This role extends beyond education and research to encompass institutional operations, community engagement, and global collaboration. Through partnerships with local governments, businesses, NGOs, and indigenous communities, universities contribute to sustainable development at regional and global levels. Service learning, community-based research, and sustainability-focused extension programs empower students and faculty to apply their knowledge in real-world settings, addressing pressing societal needs while building collaborative relationships.
  • Myth, Memory, and Market: Exploring Cultural Mythology in Consumer Brand Perceptions
    Dr. Nilesh Anute, Dr. Mayank Tripathi, Dr. Namita Chawla, Dr. Dhanashri S. Havale, Dr. Prashant Kalshetti, Dr. Ganesh Pathak, Dr. Shailesh Tripathi
    International Journal of Accounting and Economics Studies, 2025
    In a competitive marketplace, consumer perceptions of brands encompass not only ‎functionality and quality but also important cultural narratives and mythologies. ‎This research examines the relationship among cultural mythology, collective ‎memory, and branding, highlighting the impact of traditional myths and symbolic ‎associations on consumer choices, loyalty, and perceptions of brand authenticity. ‎This study analyzes the utilization of mythological characteristics, including ‎archetypes, heroes, rituals, and nostalgia, by brands to shape consumer perceptions ‎and enhance market resonance, based on cultural semiotics and consumer ‎psychology.‎ A standardized questionnaire was distributed to a sample of 180 respondents from ‎urban and semi-urban areas, encompassing various age groups, genders, and ‎educational backgrounds. A quantitative analysis was performed on demographic ‎data and responses to 21 closed-ended questions to identify trends and correlations ‎associated with mythology-infused branding. The findings indicate that consumers ‎unconsciously associate brand narratives with cultural myths, and brands that align ‎with established mythic frameworks generally improve emotional attachment and ‎brand recall.‎ Generational memory and regional culture significantly influence brand ‎perceptions, indicating that effective branding strategies must incorporate cultural ‎context. This study contributes to marketing literature by clarifying the role of ‎symbolic communication and cultural storytelling in promoting consumer ‎engagement and preference‎.
  • Digital Tools and Resources for Teaching Sustainability
    Dhanashri S. Havale, Jayashree Patole, Nilesh Anute, Dattatraya Pandurang Rane, Aditee Huparikar Shah, P. Selvakumar
    Harnessing E Learning to Create A Sustainable Future, 2025
    In the face of escalating environmental crises, the imperative for education systems to embrace sustainability has never been more pressing. Teaching sustainability involves integrating ecological, social, and economic dimensions into the learning process, aiming to equip students with the knowledge, skills, and values needed to foster a sustainable future. This educational approach transcends traditional disciplinary boundaries, promoting an interdisciplinary perspective that emphasizes critical thinking, collaboration, and problem-solving. The principles of sustainability education focus on fostering a holistic understanding of interconnected systems, encouraging learners to recognize their role within these systems, and inspiring them to act responsibly and ethically in their communities. One of the core principles of teaching sustainability is the emphasis on systems thinking. This approach allows students to grasp the complexity of ecological and social interdependencies.
  • Ethical challenges and bias in AI marketing: Addressing bias, fairness, and inclusivity in AI-generated campaigns
    Dhanashri S. Havale, Neelam Raut, Nilesh Anute, Gaganpreet Kaur Ahluwalia, Prashant Kalshetti, P. Selvakumar
    Impacts of AI Generated Content on Brand Reputation, 2025
    Rapidly create personalized, effective customer growth marketing that spans from customer insights and data analysis to automated content creation, in real-time. With identified patterns, deliver at scale, marketers can now reach the right audience with more precision, tailoring their messaging to individual campaigns. Opportunities presented by marketing massive consumer Marketers can leverage tools customer behaviors, preferences, and purchasing patterns, enabling them to develop highly targeted campaigns. For example, AI-powered algorithms can analyze customers with brands, or even their online behavior, which allows for more personalized content delivery. Personalization is crucial in today's marketing world, as consumers increasingly demand tailored experiences that resonate with their specific needs and interests. AI tools can help create copy, design visuals, and even produce video content that aligns with brand messaging. This automation for content production also ensures consistency across marketing materials.
  • Leveraging social media for B2B IT companies: Strategies and challenges for hospitality
    Pushan Kumar Dutta, Dhanashri Sanadkumar Havale, Pravin Chavan
    Digital Disruption in Hospitality AI and Emerging Technologies A Roadmap to Personalized Experiences Enhanced Operations and Revenue Growth, 2025
    Abstract The chapter provides an in-depth analysis of how social media marketing (SMM) is utilized in the business-to-business (B2B) sector, particularly within the hospitality industry. It emphasizes the growing importance of social media as a tool for B2B companies to connect with clients, enhance brand visibility, and drive sales. It is a cheap way to get more people to know about the company, become customers, and visit the site. Customers can also talk to each other immediately, which is a great way to get good information and build trust in the brand. When setting up a SMM strategy, it is essential to have clear and doable goals. For SMM to work, it needs valuable and exciting material. Plan how it will develop ads, funny pieces, and how-to tips. Include some eye-catching images to draw in people and get them to share. The social media tool allows people to talk to each other. Fix the problem immediately and show that it cares about the customer’s issues to improve the worst situation. User-generated content gives social proof, which can help people believe and join in. The way social media works changes all the time. Always know what is happening in the field and change as things change.
  • Electric Vehicles: Paving the Way for Sustainable Green Transportation and Environmental Protection
    Dhanashri Sanadkumar Havale, Swati Manoj Yeole, Alex Khang
    Lecture Notes in Intelligent Transportation and Infrastructure, 2025
    Considering the rise in temperature, regardless of any nation or country, global warming is really becoming a threat to the earth. Many factors are responsible for this global warming, especially the environment, which plays a key role in protecting our mother Earth. Considering the environment and future sustainability, many countries are gradually shifting to zero-emission vehicles. One Hundred Eighty-nine countries agreed to work together on a low-carbon future. It is through lowering greenhouse gas emissions. Transportation is one of the major sectors to lower greenhouse gas emissions. Transportation accounts for 23% energy energy-related greenhouse gas emissions. EVs can be a competitive alternative in the transportation sector, from e-bikes to large trucks. Allowing for a sustainable future and environment, the alternative of electric vehicles (EVs) pops up as a first option. A major chunk of pollution is due to the use of vehicles. With the growing population and customer affordability, the usage of cars has highly increased over the last decade. The extensive use of fuel all over the world forced the automobile industry to develop alternative fuel options or renewable fuel technology. So Electric vehicles are globally promoted by the automobile industry as a sustainable and eco-friendly solution. When you shift to EVs, it brings decarburization and alleviates climate change. As per the projections estimated by the U.S. Energy Information Administration (EIA), the segment of Electric Vehicles is expected to blow up from 0.7 to 31% by the year 2050. According to research conducted by the European Energy Agency, electric cars emit approximately 17–30% less carbon than gasoline and diesel cars. Wide usage of EVs reduces the dependence on non-renewable sources. One of the MIT reports found that a fully electric vehicle emits about 25% less carbon than a comparable hybrid car. To priotarize the environment and sustainability, it is need of an hour to reduce carbon usage, whether it is in production or transportation. This chapter deals with green transportation through electric cars and its effect on the environment, and sustainability. It will be a systematic review of the electronic database of Scopus for the duration of 2020–2024 carried out on electronic vehicles the environment, sustainability, governance (ESG) and its impact on green transportation. It is predicted, that e-vehicles will change the automobile market and provide environmental sustainability.
  • Critical analysis of sustainable waste management practices in Maharashtra's religious tourism
    Dhanashri Sanadkumar Havale, Sachin Tryambak Bhandarkar, Hrishikesh Kokate
    Application of Waste to Energy Innovations in Tourism, 2024
    Religious tourism is an important element of the tourism industry of any country. In Maharashtra tourism also, religious tourism occupies a major share. In a year, lakhs of tourists visit various religious places in Maharashtra. They avail number facilities like darshan of the deity, food, accommodation, parking and many more. Providing these facilities in proper manner to the tourists is the prime responsibility of religious trusts. Well planned management in the areas of human resources, funds management, crowd management, waste management is necessary for the provision of these facilities. Sometimes it becomes very challenging for religious trusts to operate, especially during festivals when lakhs of tourists visit at a time. One of the major challenges for these trusts is the waste management. The research paper tries to analyze waste management strategies adopted by religious trusts in Maharashtra. It may also suggest sustainable strategies that can be adopted for waste management.
  • Integrating technology into farming: A path towards sustainable and precision agriculture
    Hrishikesh Kokate, Dhanashri Sanadkumar Havale, Pravin Chavan
    Revolutionizing Automated Waste Treatment Systems Iot and Bioelectronics, 2024
    Precision farming, often known as digital agriculture, minimizes production costs by identifying both temporal and geographical changes within fields to achieve the highest levels of productivity and profitability, sustainability, and land resource conservation. The need to alter agricultural management techniques to sustainably safeguard natural resources including water, air, and soil quality while retaining economic advantages is being driven by the general public's growing environmental consciousness. It involves applying inputs (such insecticides and fertilizers) in the proper amounts, at the appropriate times, and locations. “Site-specific administration” is the term used to describe this kind of management. With almost a third of the world's food requiring irrigation for production, the productivity of the global food supply has increased in recent decades, mostly due to the expansion of irrigation systems. Global market rivalry for agricultural commodities, in general, puts traditional agricultural systems' economic sustainability in jeopardy and necessitates the creation of innovative, flexible production systems. With a focus on the methodical operationalization process, the goal of this chapter is to suggest a technology driven farming. The chapter intends to highlight how precision agriculture (PA) can facilitate farmers to use new technologies to make their farms more productive without hurting the quality of their crops or land. The chapter discusses the current status and opportunities for digitalizing agriculture sector.
  • Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps
    Pravin Chavan, Dhanashri Sanadkumar Havale, Alex Khang
    Revolutionizing the AI Digital Landscape A Guide to Sustainable Emerging Technologies for Marketing Professionals, 2024
    Artificial Intelligence (AI) is rapidly transforming the tourism industry by enhancing efficiency, personalization, sustainability, and innovation across all aspects of travel and hospitality. This chapter reviews the current research on AI applications in tourism through a bibliometric analysis of 534 articles from the Scopus database. This chapter provides a comprehensive review of the current research on AI adoption within the tourism and hospitality sector. Key findings show that AI is transforming the tourism industry in multiple ways. The key AI applications identified through the analysis include sentiment analysis of social media data, Chatbots and virtual assistants for customer service, augmented/virtual reality for destination previews, AI for administrative tasks like bookings and personalized recommendations, and robotics for sustainability. The co-word analysis highlights five main topics – AI and tourism digital transformation, big data analytics, blockchain, robotics, and using AI for positive tourist behavior change. The chapter summarizes the opportunities presented by these AI applications, such as improving efficiency and sustainability, enhancing personalization, and gleaning insights from big data. It concludes that while adoption is still early, AI is accelerating innovation across all aspects of tourism. This review provides valuable insights for tourism stakeholders on harnessing AI strategically.
  • AI Transformation of the Insurance Industry: A Systematic Review of Progress and Possibilities
    Pravin Chavan, Dhanashri Sanadkumar Havale, Hrishikesh G. Kokate, Subrata Chowdhury, Wing-Keung Wong
    Artificial Intelligence and Actuarial Science Applications and Case Studies from Finance and Insurance, 2024
    This chapter has conducted a comprehensive systematic review of the progress made in the application of AI in the insurance sector. To conduct the systematic review, the bibliometric data from research on AI application in the insurance sector was extracted using scientific PRISMA approach. The objective of the systematic review is to examine the current state of AI implementation in the insurance sector. Additionally, the review intents to unfold the technological advancements driving this transformation, which has implications for insurers, policyholders, and the industry as a whole. By adopting a scientific approach, this chapter provides an understanding of current research and applications of Artificial Intelligence in the insurance industry. The finding presented in the chapter offers the valuable insights to insurance practitioners, policymakers, and the researchers about the current status, emerging trends, and upcoming areas for research in the insurance industry. Thus, the chapter provides insights and a forward-looking perspective on the AI-driven evolution of the insurance sector.
  • Predicting E-commerce Sales Forecasting and Inventory Management Based on Fuzzy LIM-CNN Technique
    Sphurti Birajdar, Amol Gajdhane, Kuldeep Agnihotri, Dhanashri Sanadkumar Havale, Vijaya Sagvekar, Thulasimani T
    2024 International Conference on Integration of Emerging Technologies for the Digital World Icietdw 2024, 2024

RECENT SCHOLAR PUBLICATIONS

  • The Art of Dressing –Apparel Selections and Purchasing Trends of Women in Kolhapur
    DDSH Dr. Jadhav Pravin.S, Dr. Arati.S. Bhokare, Dr. Manisha V. Jagtap,Dr ...
    Pacific Business Review (International),A Refereed Monthly International … , 2026
    2026
  • Establishing a Global Framework for Sustainability in Higher Education
    DS Havale, U Patwardhan, N Moholkar, J Saxena, P Selvakumar
    Interdisciplinary Perspectives on Transnational Education for Sustainable … , 2026
    2026
  • Digital Tools and Resources for Teaching Sustainability
    DS Havale, J Patole, N Anute, DP Rane, AH Shah, P Selvakumar
    Harnessing E-Learning to Create a Sustainable Future, 45-74 , 2026
    2026
    Citations: 6
  • Leveraging Social Media for B2B IT Companies: Strategies and Challenges for Hospitality
    PK Dutta, DS Havale, P Chavan
    2025
  • Electric vehicles: Paving the way for sustainable green transportation and environmental protection
    DS Havale, SM Yeole, A Khang
    Driving Green Transportation System Through Artificial Intelligence and … , 2025
    2025
    Citations: 11
  • Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns
    DS Havale, N Raut, N Anute, GK Ahluwalia, P Kalshetti, P Selvakumar
    Impacts of AI-Generated Content on Brand Reputation, 27-54 , 2025
    2025
    Citations: 1
  • Critical Analysis of Sustainable Waste Management Practices in Maharashtra's Religious Tourism
    DS Havale, ST Bhandarkar, H Kokate
    Application of Waste-to-Energy Innovations in Tourism, 165-194 , 2025
    2025
  • AI Transformation of the Insurance Industry: A Systematic Review of Progress and Possibilities
    P Chavan, DS Havale, HG Kokate, S Chowdhury, WK Wong
    Artificial Intelligence and Actuarial Science, 73-85 , 2024
    2024
    Citations: 1
  • Shaping the future: Navigating new horizons in supply chain management
    DS Havale, P Chavan, H Kokate, PK Dutta
    Illustrating digital innovations towards intelligent fashion: Leveraging … , 2024
    2024
    Citations: 13
  • Predicting E-commerce Sales Forecasting and Inventory Management Based on Fuzzy LIM-CNN Technique
    S Birajdar, A Gajdhane, K Agnihotri, DS Havale, V Sagvekar
    2024 International Conference on Integration of Emerging Technologies for … , 2024
    2024
    Citations: 1
  • Role of Conservation Tillage Practices in Sustainable Agricultural Systems
    NK Bhim Singh, A. P. Singh, Dhanashri Havale,N K Singh,Rashmi M,S. Anbarasan ...
    Journal of Experimental Agriculture International 46 (8), 833-842 , 2024
    2024
    Citations: 2
  • Artificial intelligence and tourism: a bibliometric analysis of trends and gaps
    P Chavan, DS Havale, A Khang
    Revolutionizing the AI-Digital Landscape, 332-344 , 2024
    2024
    Citations: 8
  • Study of Prospects of Pre-and Post-Pandemic Transnational Mergers and Acquisitions in India
    B Jadhav, N Limbore, D Havale, A Kulkarni
    Advancements in Business for Integrating Diversity, and Sustainability, 328-333 , 2024
    2024
  • Agro Tourism: An Opportunity to Doubling Farmer's Income
    D Havale, B Jadhav, S Birajdar, H Kokate
    Advancements in Business for Integrating Diversity, and Sustainability, 340-347 , 2024
    2024
    Citations: 1
  • Study of Impact of Employer Branding on Employee Attraction and Retention in the Education Sector
    S Birajdar, D Havale, B Jadhav, K Singh
    Advancements in Business for Integrating Diversity, and Sustainability, 348-354 , 2024
    2024
  • Systematic Literature Review and Bibliometric Analysis on Leadership in Co-operatives
    MM Dhanashri Sanadkumar Havale, Sharvari Patil
    Journal of Harbin Engineering University 45 (08), 11-21 , 2024
    2024
  • Integrating Technology Into Farming: A Path Towards Sustainable and Precision Agriculture
    PC Hrishikesh Kokate, Dhanashri Sanadkumar Havale
    Revolutionizing Automated Waste Treatment Systems: IoT and Bioelectronics , 2024
    2024
  • Impact of Google Adwords on Consumer Buying Behaviour
    DS Havale, A Borde, N Ekbote, S Sane, AA Deshmukh
    2023
  • A systematic literature review of agri tourism and sustainability
    DS Havale, SS Birajdar, C Chaudhari
    The Online Journal of Distance Education and e-Learning 11 (1), 563-567 , 2023
    2023
    Citations: 5
  • Innovative agrotourism trends-maharashtra state as a model for cross-cultural tourism in India
    DS Havale, C Chaudhari, S Jadhav
    Current Agriculture Research Journal 10 (3) , 2022
    2022
    Citations: 4

MOST CITED SCHOLAR PUBLICATIONS

  • Shaping the future: Navigating new horizons in supply chain management
    DS Havale, P Chavan, H Kokate, PK Dutta
    Illustrating digital innovations towards intelligent fashion: Leveraging … , 2024
    2024.0
    Citations: 13
  • Electric vehicles: Paving the way for sustainable green transportation and environmental protection
    DS Havale, SM Yeole, A Khang
    Driving Green Transportation System Through Artificial Intelligence and … , 2025
    2025.0
    Citations: 11
  • Artificial intelligence and tourism: a bibliometric analysis of trends and gaps
    P Chavan, DS Havale, A Khang
    Revolutionizing the AI-Digital Landscape, 332-344 , 2024
    2024.0
    Citations: 8
  • Digital Tools and Resources for Teaching Sustainability
    DS Havale, J Patole, N Anute, DP Rane, AH Shah, P Selvakumar
    Harnessing E-Learning to Create a Sustainable Future, 45-74 , 2026
    2026.0
    Citations: 6
  • A systematic literature review of agri tourism and sustainability
    DS Havale, SS Birajdar, C Chaudhari
    The Online Journal of Distance Education and e-Learning 11 (1), 563-567 , 2023
    2023.0
    Citations: 5
  • Critical study of branding in films: Correlation of brand promotion, brand awareness, brand usage, and brand recall with consumer buying intensions
    MDS Havale, C Chaudhari
    Gedrag en Organisatie 33, 1281-1295 , 2020
    2020.0
    Citations: 5
  • Innovative agrotourism trends-maharashtra state as a model for cross-cultural tourism in India
    DS Havale, C Chaudhari, S Jadhav
    Current Agriculture Research Journal 10 (3) , 2022
    2022.0
    Citations: 4
  • Role of Conservation Tillage Practices in Sustainable Agricultural Systems
    NK Bhim Singh, A. P. Singh, Dhanashri Havale,N K Singh,Rashmi M,S. Anbarasan ...
    Journal of Experimental Agriculture International 46 (8), 833-842 , 2024
    2024.0
    Citations: 2
  • Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns
    DS Havale, N Raut, N Anute, GK Ahluwalia, P Kalshetti, P Selvakumar
    Impacts of AI-Generated Content on Brand Reputation, 27-54 , 2025
    2025.0
    Citations: 1
  • AI Transformation of the Insurance Industry: A Systematic Review of Progress and Possibilities
    P Chavan, DS Havale, HG Kokate, S Chowdhury, WK Wong
    Artificial Intelligence and Actuarial Science, 73-85 , 2024
    2024.0
    Citations: 1
  • Predicting E-commerce Sales Forecasting and Inventory Management Based on Fuzzy LIM-CNN Technique
    S Birajdar, A Gajdhane, K Agnihotri, DS Havale, V Sagvekar
    2024 International Conference on Integration of Emerging Technologies for … , 2024
    2024.0
    Citations: 1
  • Agro Tourism: An Opportunity to Doubling Farmer's Income
    D Havale, B Jadhav, S Birajdar, H Kokate
    Advancements in Business for Integrating Diversity, and Sustainability, 340-347 , 2024
    2024.0
    Citations: 1
  • Myth, Memory, and Market: Exploring Cultural Mythology in Consumer Brand Perceptions
    N Anute, M Tripathi, N Chawla, DS Havale, P Kalshetti, G Pathak, ...
    Citations: 1
  • The Art of Dressing –Apparel Selections and Purchasing Trends of Women in Kolhapur
    DDSH Dr. Jadhav Pravin.S, Dr. Arati.S. Bhokare, Dr. Manisha V. Jagtap,Dr ...
    Pacific Business Review (International),A Refereed Monthly International … , 2026
    2026.0
  • Establishing a Global Framework for Sustainability in Higher Education
    DS Havale, U Patwardhan, N Moholkar, J Saxena, P Selvakumar
    Interdisciplinary Perspectives on Transnational Education for Sustainable … , 2026
    2026.0
  • Leveraging Social Media for B2B IT Companies: Strategies and Challenges for Hospitality
    PK Dutta, DS Havale, P Chavan
    2025.0
  • Critical Analysis of Sustainable Waste Management Practices in Maharashtra's Religious Tourism
    DS Havale, ST Bhandarkar, H Kokate
    Application of Waste-to-Energy Innovations in Tourism, 165-194 , 2025
    2025.0
  • Study of Prospects of Pre-and Post-Pandemic Transnational Mergers and Acquisitions in India
    B Jadhav, N Limbore, D Havale, A Kulkarni
    Advancements in Business for Integrating Diversity, and Sustainability, 328-333 , 2024
    2024.0
  • Study of Impact of Employer Branding on Employee Attraction and Retention in the Education Sector
    S Birajdar, D Havale, B Jadhav, K Singh
    Advancements in Business for Integrating Diversity, and Sustainability, 348-354 , 2024
    2024.0
  • Systematic Literature Review and Bibliometric Analysis on Leadership in Co-operatives
    MM Dhanashri Sanadkumar Havale, Sharvari Patil
    Journal of Harbin Engineering University 45 (08), 11-21 , 2024
    2024.0