started her career as a school teacher in Aditya Birla Group of Schools, Reddipalayam, Ariyalur since 1999. Later she moved on to Higher Education and served as a Lecturer in Bon Secours College for one year from 2006 to 2007. From 2007 onwards she is serving as an Assistant Professor of Commerce in Guru Nanak College, Chennai. She has 15 years of UG, 12 years of PG Teaching and research experience both at Masters and Doctorate Level. Her areas of expertise include Information Technology, Computerized Accounting (Tally), Marketing Management and Human Resource Management. Currently 7 candidates are pursuing their Ph.D. under her guidance and one has been submitted the thesis. She is a Doctoral Committee Member also. Her current research interests are in emerging issues on Knowledge Management, Performance Management and e-marketing.
EDUCATION
M.Com. Madurai Kamaraj University 1999 II
M.Phil Alagappa University 2006 II
MBA Alagappa University 2010 I
SET (Commerce) Bharathiar University 2008
SET (Management) Bharathiar University 2012
Ph.D. Bharathidasan University 2010 Highly Commended
RECENT SCHOLAR PUBLICATIONS
Role of marketing characteristics of social networking sites on usage and brand choice Jijnasa 38 (6), 55 - 62 , 2021 2021
An empirical study on youth viewing Behaviour and attitude towards digital advertising M KAVITHA Utkal-Historical Research 34 (IX), 197-202 , 2021 2021
Role of public private partnership( PPP) in eradicating non-performing assets (NPA) K M International journal of entrepreneurship and business environment … , 2020 2020
Study on social commerce M KAVITHA International journal of entrepreneurship and business environment … , 2020 2020
Impact of motivating factors on customers digital food delivery ordering preferences K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Influence of educational welfare measures with reference to government and aided school students,Chennai K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Performance management -An operative instrument for effective decision making K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Business transformation in banking sector through employee engagement in the competitive business environment- An investigation into influencing factors M KAVITHA International journal of accounting and financial management research … , 2020 2020
Employee retention strategy in food processing industry M KAVITHA International journal of human resource management and research (IJHRMR) 10 … , 2020 2020
Insights of e-users towards Digital Advertising M KAVTIHA International of sales and marketing management research development … , 2020 2020
Role of self-importance on social media usage attitude among youth M KAVITHA International of sales and marketing management research development … , 2020 2020
The rise of Consumerism towards the marketing of organic fast-moving consumer goods M KAVITHA International Journal of Economics, Commerce and Research (IJECR) 10 (1), 13–20 , 2020 2020
A study on the financial implications of the teachers’ attitude towards their ability M KAVITHA ShodhSarita 7 (26), 174-178 , 2020 2020
An empirical study on financial implications of Green Marketing Practices with reference to Chennai City M KAVITHA ShodhSarita 7 (26), 186-191 , 2020 2020
A study on influence of compensation on employee retention in software industries with reference to Chennai city M KAVITHA ShodhSarita 7 (26), 179-185 , 2020 2020
Monetary benefits as an employee retention strategy in Telecommunication industry Transforming through reinvention in the current emerging global order 2020 … , 2020 2020
Knowledge management - a fostering tool for parallel outlines among public and private sectors banks M Kavitha "International journal of recent techology and engineering (IJRTE)" 4 (4S3 … , 2019 2019
A study on knowledge management and its impact on corporate sectors M KAVITHA International journal of business intelligence and innovation, 90 , 2019 2019
A study on college teacher's teaching responsibility in their service at self-finance college in Chennai city K M International journal of business intelligence and innovation 4, 125 , 2019 2019
A study on customer satisfaction towards brand: Patanjali K M International association for engineering and management education 4 , 2019 2019
MOST CITED SCHOLAR PUBLICATIONS
Role of marketing characteristics of social networking sites on usage and brand choice Jijnasa 38 (6), 55 - 62 , 2021 2021
An empirical study on youth viewing Behaviour and attitude towards digital advertising M KAVITHA Utkal-Historical Research 34 (IX), 197-202 , 2021 2021
Role of public private partnership( PPP) in eradicating non-performing assets (NPA) K M International journal of entrepreneurship and business environment … , 2020 2020
Study on social commerce M KAVITHA International journal of entrepreneurship and business environment … , 2020 2020
Impact of motivating factors on customers digital food delivery ordering preferences K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Influence of educational welfare measures with reference to government and aided school students,Chennai K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Performance management -An operative instrument for effective decision making K M International journal of recent technology and engineering (IJRTE) 8 (453 … , 2020 2020
Business transformation in banking sector through employee engagement in the competitive business environment- An investigation into influencing factors M KAVITHA International journal of accounting and financial management research … , 2020 2020
Employee retention strategy in food processing industry M KAVITHA International journal of human resource management and research (IJHRMR) 10 … , 2020 2020
Insights of e-users towards Digital Advertising M KAVTIHA International of sales and marketing management research development … , 2020 2020
Role of self-importance on social media usage attitude among youth M KAVITHA International of sales and marketing management research development … , 2020 2020
The rise of Consumerism towards the marketing of organic fast-moving consumer goods M KAVITHA International Journal of Economics, Commerce and Research (IJECR) 10 (1), 13–20 , 2020 2020
A study on the financial implications of the teachers’ attitude towards their ability M KAVITHA ShodhSarita 7 (26), 174-178 , 2020 2020
An empirical study on financial implications of Green Marketing Practices with reference to Chennai City M KAVITHA ShodhSarita 7 (26), 186-191 , 2020 2020
A study on influence of compensation on employee retention in software industries with reference to Chennai city M KAVITHA ShodhSarita 7 (26), 179-185 , 2020 2020
Monetary benefits as an employee retention strategy in Telecommunication industry Transforming through reinvention in the current emerging global order 2020 … , 2020 2020
Knowledge management - a fostering tool for parallel outlines among public and private sectors banks M Kavitha "International journal of recent techology and engineering (IJRTE)" 4 (4S3 … , 2019 2019
A study on knowledge management and its impact on corporate sectors M KAVITHA International journal of business intelligence and innovation, 90 , 2019 2019
A study on college teacher's teaching responsibility in their service at self-finance college in Chennai city K M International journal of business intelligence and innovation 4, 125 , 2019 2019
A study on customer satisfaction towards brand: Patanjali K M International association for engineering and management education 4 , 2019 2019
